Rich Snippets: Beyond Blue Links
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Blind Five Year Old AJ Kohn, Owner
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Transcript of Rich Snippets: Beyond Blue Links
Blind Five Year Old AJ Kohn, Owner
Beyond Blue Links
My name is AJ Kohn
Blind Five Year Old | @ajkohn I run Blind Five Year Old
Pennsylvania
George Washington University
Advertising
Fundraising
Blind Five Year Old | @ajkohn Old school direct marketing
Internet
Blind Five Year Old | @ajkohn 25% growth for three consecutive years
SEO
Segue
Rich Snippets
Blind Five Year Old | @ajkohn Not your ordinary result
Recipes
Videos
Events
Blind Five Year Old | @ajkohn Rich Snippets launched May 12, 2009
Blind Five Year Old | @ajkohn Schema.org launched June 2, 2011
Blind Five Year Old | @ajkohn Click magnets
Eye tracking studies confirm that visual results are powerful
Blind Five Year Old | @ajkohn http://bit.ly/duncanhinescasestudy
12% - 17% increase in traffic by implementing recipe snippets
Blind Five Year Old | @ajkohn The stars my destination
Google is tired
Blind Five Year Old | @ajkohn Amazon review snippets disappear
Blind Five Year Old | @ajkohn http://bit.ly/richsnippetsbookmarklet
No markup. No dice.
Blind Five Year Old | @ajkohn
I implemented schema and all I got was this lousy t-shirt.
Hello?
Blind Five Year Old | @ajkohn Breadcrumb snippet = more opportunities to click
More links to your site!
Blind Five Year Old | @ajkohn Breadcrumb snippet uses data-vocabulary markup
Schema.org
Data-vocabulary
Authorship
One day you’re in
Blind Five Year Old | @ajkohn Authorship result 2012
And the next day you’re out
Blind Five Year Old | @ajkohn Authorship result 2014
Auf Wiedersehen!
Video Snippets
Blind Five Year Old | @ajkohn Panda 4.0 and Snippets Algorithm
Rich Snippets Algorithm
Blind Five Year Old | @ajkohn http://bit.ly/richsnippetsalgorithm
Authority and quality of the site
Relevance of the site to that query
Number of results with snippets
Auf Wiedersehen!
Blind Five Year Old | @ajkohn Use site: query to confirm snippets algorithm impact
TL;DL
Blind Five Year Old | @ajkohn
Structured data is required
Don’t take markup at face value
The snippets algorithm is serious
