Download this presentation:bit.ly/TheSnippets

Remember these guys?

“Don’t be evil” is getting a little trickier

Which means….ROBOT CUTTS!

2014: Everything changes (all for the users)

Feature Graph changes: US

Google UK is just behind on Local features

UK Crawl (8/20/2014)US UK

Ads (top) 63.4% 64.8%Ads (side) 44.7% 47.7%Ads (btm) 9.4% 9.2%Shopping 19.0% 19.1%KG 26.5% 23.4%KG Carousel 0.5% 0.5%Local Pack 9.7% 6.9%Local 1-box 6.4% 5.5%Loc Carousel 1.0% 0.1%Images 31.0% 33.2%News 20.1% 19.1%Videos 9.3% 10.7%In-depth 12.2% 7.0%Reviews 26.4% 28.9%Author Pics 0.0% 0.0%Authorship 23.7% 23.3%Site-links 20.0% 14.2%

Authorship: GoneTwo views: http://bit.ly/1wNwQHp and http://selnd.com/1lALixC

Video Snippets: Gone (except for the 1%ers)

Crackdown on review snippets:http://bit.ly/amazonsnippets

MEANWHILE

Knowledge Graph & Answer Cards go crazy

Google is now using unstructured data

Scraped from

AllMenus.com!

There’s a “Knowledge Vault?”:http://gofishdigital.com/good-bye-knowledge-graph-hello-google-knowledge-vault/

Knowledge Vault: A Web-Scale Approach to Probabilistic Knowledge

Fusion

It’s key to Google winning the mobile ad game

Predict desktop SERPs based on mobile

Google Now is a preview of future SERPs

Prediction: Google will “require” responsivehttp://googlewebmastercentral.blogspot.com/2014/07/promoting-modern-websites-for-modern.html

Start targeting “localized” results

Add entity relationships to your SEO strategy

(CC) BrianSolis. www.briansolis.com

Alchemy API

Alchemy API

Freebase: An important SEO focus?

Actions: Facebook Open Graph

Actions: Twitter Cards

Actions: Yandex ‘Islands’

Actions: Gmail events and reservations

Actions: Google SERPS http://bit.ly/googleactions

Actions: Schema.org http://bit.ly/googleactions & http://bit.ly/schemaactions

JSON-LD : Look for rising adoptionhttp://bit.ly/jsonldmarkup

Surprise! It’s still links.

THANK YOU!

Email: mjb@moz.com Twitter: @MatthewJBrown