Schema, Semantic Search & Rich Snippets - Pubcon 2014

Semantic Web, Knowledge Graph & Other Changes to SERPS

Carrie HillCo-Founder

IgnitorDigital.com@CarrieHill

[email protected]

Twitter @CarrieHill IgnitorDigital.com + [email protected]


Schema is a Vocabulary– Not the ONLY vocabulary– Easy to Implement & Understand– Accepted where it counts to small business• Google, Bing, Pinterest, etc.


Take the Actions that MatterWhat affects the Knowledge Graph?What Makes your Listings Stand out

from YOUR crowd?What attracts/assures your

audience/customer?


Take the Actions that MatterWhat affects the Knowledge Graph?

Think Like your Customer – Then Mark it upWhat do you do?

Schema.org/DentistWhere are you located?

Schema.org/PostalAddressHow do I contact you?

Schema.org/telephoneWhat are your reviews?

Schema.org/review


Take the Actions that MatterWhat do you do

Where are you located

What is your phone number?

Do your Customers like you?


Take the Actions that MatterWhat Makes Your Search Engine Result Stand Out?What Attracts your Customers?

Great Reviews – sometimes, but rarely in the Google SERPS. Does show in the Knowledge graph

Upcoming Events – Great snippet that shows up in the results

Videos – Occasionally video markup will result in a rich snippet, but not as often as in the past

Recipes – Still do VERY well in SERPS – and other sites. Pinterest for example.


Weird?


Speaking of ActionsSite Search in SERPS rolled out in Early September

Pros: Fairly Easy for a Novice to Configure Forces more sites to add site search, which

they should already have. Allows you to refine your potential customer’s

query right in Google Your Competitors might not be doing itCons: Your competitors are already doing it

More Info on Configuring this on your website: http://goo.gl/UBkso4


……And More Actions Actions Markup Introduced in April of 2014

RSVP within Email, Open link in an App, Listen to Music

No Snippet – Still Important!


My Schema/Rich Snippet Wish List

Business Service Area – Yes please!


My Schema/Rich Snippet Wish List

Projects – Business Events?


Thanks

Questions? Comments?

I’d love to connect – find me on:Facebook.com/carrie.hill1

Twitter.com/CarrieHillGoogle+ = [email protected]

[email protected]

mailto:[email protected]

Schema, Semantic Search & Rich Snippets - Pubcon 2014

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