YOUR KEY TO EXCEPTIONALBUSINESS IMPACT

BUILD AN OPEN CLOUD

Speaker NameTITLE

DATE

ON-PREMISE CERTIFIED CLOUD PROVIDERS

WHY WORK WITH RED HAT?

80% of Public CloudsRun on open source Linux

& virtualization

75% of Fortune 500Rely on Red Hat

GET THE BEST OF BOTH WORLDS

LEVERAGE THE ADVANTAGES OF AN OPEN AND FLEXIBLE CLOUD

FOR YOUR BUSINESS

CONSISTENT ENVIRONMENT

WHY CLOUD?

3

HOW DO WE CHANGE THE RATIO?

Lights On Innovation

FROM TO

LIGHTS ON INNOVATION

Cost per VM Hour

Server: Admin Ratio

Resource Utilization

App Deployment

New App Development

$0.10

300: 1

75%

Minutes

vs.

vs.

vs.

vs.

vs.

$1.00

20: 1

20%

Weeks

Years

PUBLIC CLOUDS ENTERPRISE IT

Weeks/Months

PERVASIVE NEW EXPECTATIONSAGILITY. EFFICIENCY. COST SAVINGS.

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TOP CLOUDS

• Standardized infrastructure

• Mix of physical & virtual

• 80% open source Linux & virtualization

• Secure, high density multi-tenancy

• Pre-configured service catalogs

Top CloudsRely on Red Hat

BEHIND THE NUMBERS

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TRADITIONAL ENTERPRISE IT

Application-driven, purpose built

Many legacy components

Islands of underutilized capacity

Regulatory and governance requirements

Perceived slow to respond

COMPLEX BUT CORE TO THE BUSINESS!!

BEHIND THE NUMBERS

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CLOUD

SELF-SERVICEAGILITYON DEMANDEFFICIENT INFRASTRUCTURE

ENTERPRISE OPERATIONS

RUNNING THE BUSINESSGOVERNANCERISK MITIGATION REGULATIONSSECURITYAUDITRELIABILITYCONSISTENCYINTEROPERABILITY

TWO WORLD’S COLLIDINGA CRITICAL BALANCING ACT

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CRITICAL IT DECISION

ONLY ONE DELIVERSAN OPEN CLOUD

1010

THROW IT OUTSTART FROM SCRATCH

11

MIGRATION TO A HOMOGENEOUSINFRASTRUCTURE IS IMPRACTICAL

MAY WORK FOR SERVICE PROVIDERS,BUT IMPRACTICAL FOR ENTERPRISES

HOMOGENEOUSCLEANSTANDARDIZEDSIMPLE

Naively simple for Enterprise

ADD A CLOUD SILO

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BUILD A CLOUD SILO FROM A SMALL PART OF YOUR INFRASTRUCTURE

25%

UTILIZATION OF A FRACTIONOF YOUR CAPACITY

ONE ON PREMISE CLOUD AT A TIME

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DOESN’T MAXIMIZE BUSINESS VALUE

Your Universe Untapped

BUILD AN OPEN CLOUDOUT OF ALL YOUR RESOURCES

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BUILD AN OPEN CLOUD OUT OF ALL YOUR RESOURCES, INCLUDING PUBLIC OPTIONS

Make a cloud out of what you have

LEVERAGE EXISTING INVESTMENTS

PHYSICALMULTI-VENDOR

VIRTUALPUBLIC CLOUDS

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YOUR OPTIONS REMAIN OPENFOR FUTURE PUBLIC CLOULD OPPORTUNITIES

LEARN FROM OUR EXPERIENCE

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CLOUD SPEED

SELF-SERVICEAGILITYON DEMANDEFFICIENT INFRASTRUCTURE

ENTERPRISE OPERATIONS

RUNNING THE BUSINESSGOVERNANCERISK MITIGATION REGULATIONSSECURITYAUDITRELIABILITYCONSISTENCYINTEROPERABILITY

RED HAT'S CLOUD VISION BALANCES

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Standardized Cloud Infrastructure

Deploy existing app to IaaS cloud

Build an IaaS hybrid cloud

Deploy apps to hosted PaaS

Build cloud-ready, deploy anywhere apps

CLOUD HAS MANY ENTRY POINTS

STANDARDIZEON THE PROVEN

CLOUDINFRASTRUCTURE

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BEST CLOUD INFRASTRUCTURE FORTODAY AND TOMORROW

Volume servers

Linux

Kernel-basedvirtualization

Distributed, scalable storageSingle, consistent, secure pools of unstructured data, online and accessible for better decision making

The de facto cloud OS with built-in virtualization, driving the best density, security, and performance—physical and virtual

Commodity hardware delivering standardization and efficiencies

SALESFORCE.COM RELIES ON RED HAT

Rated by Fortune - 4th fastest growing software

company with over 82,400 customers

• Infrastructure failed to keep pace with growth in

business

• Reliability is key to serving millions of subscribers

• Migrated to Open Source with Red Hat Linux and

commodity hardwareResults:

10 times less expensive with faster performance

More robust and flexible infrastructure

Now focusing on Innovation, not infrastructure

Case Study: http://red.ht/nrzVEw

RED HAT ENTERPRISE LINUX

75% market share enterprise Linux

Delivers Cloud-Scale computing

Kernel-based security

Built-in multi-tenancy

Application QoS delivery

Robust scale-out performance

Consistent operating environment across physical, virtual and cloud

SELINUX

App 150% CPU

50% Mem

CGROUPS

LINUX POWERS 80% OF THE WORLD'S LARGEST CLOUDS

Only open source, enterprise ready virtualization solution

Kernel-based leverages Linux development

Consistently delivers industry-leading performance

Built-in Cloud-ready sVirt security

Open source community

RED HAT ENTERPRISE VIRTUALIZATION 3.0

POWERED BY KVM

YOUR STRATEGIC ALTERNATIVE TO VMWARE...

Secure, scalable foundation for cloud

VMware

Red Hat

2 Socket 4 Socket 8 Socket

RED HAT USHERS IN THE NEW ERA OFENTERPRISE AND CLOUD STORAGE

WITH THE ACQUISITION OF

Software-only, distributed file storage that scales to petabytes

DEPLOY TO A PUBLIC IaaS CLOUD

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Easily Deploy Existing Apps to the Cloud

…are trusted destinations for Red Hat customers, ISVs,

and partners to use Red Hat technologies in public clouds.

Red Hat Certified Cloud Providers

Take your subscriptions to the cloud for free with Cloud Access

ADOBE LIVECYCLE PUBLIC CLOUD DEPLOYMENT

Customer

User Roles

Customer Data

Center

kup/Recovery

Red Hat

Enterprise Linux

JBoss

Amazon

Cloud

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Adobe Control

Center

Cut deployment time by 2 to 6

weeks per customer

Reduced cost and complexity

to manage

Scalable on demand

Form management system – runs IRS handling of 1040s

DEPLOY TO OPENSHIFT

HOSTED PAAS

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OPENSHIFT GETS APPS IN THE CLOUD FAST

Fast, free and easy app deployments

Built on open source and open standards

Supports a broad ecosystem of languages, frameworks and middleware

Advanced support for Java EE6, NoSQL and Mobile applications

Auto-scaling, performance monitoring and log management built-in

Shared and dedicated hosting options

CLOUDFORMS:BUILD OPEN HYBRID

IAAS CLOUD

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Bare metal: Full access,

No Abstraction

Hardware abstraction,

First Abstraction maps virtual to physical resources

Cloud:

Virtualization:

Resource abstraction,

Second Abstraction maps cloud to virtual resources

A Cloud provides an abstraction layer to manage scale and complexity

• Self service

• Abstracted, elastic resources

• Users, Groups

• Accounting

• API's, Drivers, Tools

• Federation

Private IaaS Cloud Goes Beyond Virtualization to Deliver IT as a Service

A CLOUD THAT DOESN'T MANAGE ACROSSALL YOUR INFRASTRUCTURE PROVIDES LIMITED VALUE

Your management

complexity increased

ADVANTAGESLIMITED TO CLOUD SILO

LIMITED PUBLIC CLOUDCHOICES

ANOTHER SILO TO MANAGE

PHYSICAL MULTIPLEVIRTUAL

(ESX, Hyper-V, KVM)

CERTIFIEDPUBLIC CLOUDS

Infrastructure Services

Compute Resource Management

Self ServicePortal

AdminPortalDeltaCloud API

Application Lifecycle Management

System Engine

ApplicationEngine

Storage. Messaging. High Availability

Governance

Interoperability

Automation

CLOUDFORMS IAAS KEY TO YOUR OPEN CLOUD

SELF-SERVICE

BEYOND BUILDING INFRASTRUCTURE TOAPPLICATION LIFECYCLE MANAGEMENT

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Red Hat CloudForms

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Physical

Systems Virtual

Data

Center

Private

Cloud

PORTABLE

APPLICATIONS

PORTABLE

PROGRAMMING

MODELS

PORTABLE SERVICES

PORTABLE

COMPUTING

PROVIDING PORTABILITY ACROSS DIVERSE CLOUDS

“Our research shows that

80 percent of enterprises cite

the lack of interoperability

standards as a challenge in

adopting cloud computing

services. Red Hat is on the right

track with cloud by accelerating

interoperability and portability

to prevent cloud lock-in.”

GARY CHENRESEARCH MANAGER

ENTERPRISE VIRTUALIZATION SOFTWARE AT IDC

Certified

Public

Cloud

BUILD CLOUD-READY,DEPLOY-ANYWHERE

APPS

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40

Open Choice

You're in Control

Seam Framework

Development EnvironmentsDevelopment Frameworks

On-Premises Cloud

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Enterprise Class

Comprehensive Middleware Portfolio

• Cloud and on-premises

• Rock-solid reliability, performance, and long-term stability

• Exceptional support

JBoss Enterprise Data Services Platform

JBoss Enterprise SOA Platform

JBoss Enterprise Application PlatformJBoss Enterprise Web PlatformJBoss Enterprise Web Server

Red Hat Enterprise MRG-Messaging

JBoss Enterprise Portal Platform

JBoss Enterprise Business Rules

Management System

JBoss Developer

Studio

Seam

Hibernate

Web Framework

Kit

JBoss Operations

Network

Red Hat Services

Cloud Implementation

Cloud Governance

Cloud Strategy & Selection

VMWare Microsoft Hyper-V

Red Hat Enterprise Virtualization

Public Private

Amazon EC2

Other

RHEL, Unix, Windows

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Value

Innovation Growing The Top Line

569% ROI with payback in under 6 months

51% more applications per year.

Additional $3.5 millionin annual revenue.

IDC ROI Study for JBoss Enterprise Application Platform.

Read the report: http://engage.jboss.com/forms/jboss-eap-business-value

RED HAT CLOUD SERVICES

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RED HAT SERVICE PATHWAYS

• Phased approach to help you achieve your specific goals

• Journey to get you from where you are today to where you want to be

• Collective expertise and best practices customized for your business

PICK THE STEP THAT’S RIGHT FOR YOU

VALUE DELIVERED

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Standardized Cloud Infrastructure

Deploy existing app to IaaS cloud

Build an open IaaS hybrid cloud

Deploy apps to open hosted PaaS

Build cloud-ready, deploy anywhere apps

CLOUD HAS MANY ENTRY POINTS

GET THE BEST OF BOTH WORLDS

OPENDYNAMIC

PORTABLESECURE

LEVERAGING THE POWER OF OPEN SOURCE

Click to edit the outline text format

Second Outline Level

Third Outline Level

Fourth Outline Level

Fifth Outline LevelSixth Outline LevelSeventh Outline LevelEighth Outline Level

39%

89%

49%

Reduction in custom

app development time

Decrease in

management costs

Productivity gain

IDC says the average Red Hat customer benefits include…

Source: IDC ROI Studies JBoss Middleware & Red Hat Enterprise Linux

75% Market share

Enterprise Linux Market

70% of Fortune 500

rely on Red Hat

Bring this value to your organization via a Red Hat open cloud

RED HAT SOLVES

• How to prevent lock in and lock out

• How to evolve your IT to the cloud without rip and replace

• How to balance your business' need to be nimble with its need to be reliable, available, and safe

• Keys to exceptional business value with Cloud

REMEMBER, THE FUTURE IS FLUID.“Most enterprise customers are likely to find their organizations relying on a mix of public, private, and non-cloud resources”

Source: IDC Cloud Survey

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YOU HAVE A CHOICE:

Build a closed cloud architecture orbuild an open flexible cloud architecture

CLOSED

OPEN

THANK YOUQUESTIONS?

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54

Private PaaS with Red Hat CloudForms

83% OF ORGANIZATIONS ASK FOR DEPLOY ANYWHERE

“IDC expects that by 2015, the majority of enterprise market...will

require integrated hybrid cloud management capabilities”

Source: IDC Cloud Management Study, 2011 Survey

ON-PREMISE CERTIFIED CLOUD PROVIDERS

CONSISTENT ENVIRONMENT