Revista IN Porto Bay_BR

8/14/2019 Revista IN Porto Bay_BR

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n 6 . 2009

Porto Bay

. : The Cliff Baymadeira island . portugal

an island o micro-diversity . ..ilha da microdiversidade . ..madeira . portugal

next destination : so paulo . ..prximo destino : so paulo . ..lhotel porto bay so paulo . brazil

delicious algarve sh . ..o saboroso peixe do algarve . ..algarve . portugal

usion art and worthy causes . ..usion art e responsabilidade social . ..on by porto bay . madeira

a michelin star is born . ..nasceu uma estrela michelin . ..il gallo doro . the clif bay


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in-dex n-dicein-point of view

06

in-madeira special

08

20

in-thank you

24

26

in-algarve

30

32

in-brazil

34

36

in-people

38

41

in-events

42

48

in-garden

52

in-culture

56

in-spa

62

in-gourmet

64

68

70

71

in-news

72

in-media

76

in-ownership

80

Rafael Sento SBring out the caipirinha !!

MadeiraAn island of micro-divesity

Porto Bay Hotels in Madeira

In recognition of Porto BayPrestige Club

Welcome Back

Ana Isabel CoelhoDelicious Algarve sh

Porto Bay FalsiaA step away from paradise

Next destinationSo PauloLHotel Porto Bay So PauloIn the heart of the city

Strengthening the team spiritVirglio Silva

A missionary spirit

ON by Porto BayFusion art and charity

Magic Carnival

The Vila Porto Mare resort gardensColours and smells in a subtropical climate

Dancing with diversity

Spas at Porto BayBody and mind suggestions

Il Gallo dOro . The Cliff BayA Michelin star is born

Il Basilico . Vila Porto MareTrue italian essence

Recipe : sh cataplana

Porto Bay Rio InternacionalAt the botequim

Porto Bay news

On the web

The ResidenceA garantee of well being

Rafael Sento SHaja caipirinha !!

MadeiraIlha da microdiversidade

Hotis Porto Bay na Madeira

Porto Bay reconhecidoPrestige ClubWelcome Back

Ana Isabel CoelhoO saboroso peixe do AlgarvePorto Bay Falsia

A um passo do paraso

Prximo destinoSo PauloLHotel Porto Bay So PauloNo corao da cidade

Reforar o esprito de equipaVirglio SilvaEsprito de misso

ON by Porto BayFusion art e responsabilidade social

Magia do Carnaval

Jardins do resort Vila Porto MareCores e aromas em clima sub-tropical

Danando com a diferena

Spas at Porto BaySugestes de corpo e mente

Il Gallo dOro . The Cliff BayNasceu uma estrela Michelin

Il Basilico . Vila Porto MareItlia com alma

Receita : cataplana de peixes mistos

Porto Bay Rio InternacionalNo botequim

Notcias Porto Bay

Na internet

The ResidenceGarantia e bem-estar

www. ortoba .com


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PORTO BA HOTELS & RESORTSRua do Gorgulho 2,9004-537 Funchal

Madeira Island . Portugal

t :+351 291 703 711

[email protected]

COMPAN VAT NMBER511 140 916

in-Porto Bay is the ofcial magazine of Porto Bay Hotels & Resorts. No part of this magazine may be reprinted or reproduced in any way.in-Porto-Bay a revista ocial do Porto Bay Hotels & Resorts. A sua reproduo ou reimpresso no permitida sem a autorizao do mesmo.

PROJECT DIRECTORAntnio Trindade

PROJECT MANAGEMENT

Marketing Department

SPECIAL COLABORATIONAna Isabel Coelho

Open MediaRafael Sento S

DESIGN BPorto Bay Design

ADVERTISING

[email protected]

PHOTOGRAPHAlma MollemansAndr StefanoAnimadeira

Estdio QuatroHenrique SerucaKrypton Photo

Lus DiasMadeira Tourism

Porto Bay

TRANSLATIONRosie Blandy

LEGAL DEPOSIT243713/06

ERC125061

www.portobay.comPRINTED BLitokromia

CIRCLATION7 000

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Dear Guests,

Since the last edition of our IN Maga-zine much has happened in the Worldand in the World of Porto Bay. Itsabout the Porto Bay Universe that Iwould like to bring you news.Firstly, and bearing in mind the need toconsolidate our presence in the largecountry of Brazil, we have acquired ahotel which is a reference point in the

city of So Paulo LHotel which, fromnow on, will be known as LHotel PortoBay So Paulo. This ve star boutiquehotel enjoys an excellent location in theheart of the city, the nancial centreof South America, and boasts reneddetails in its dcor and service on parwith the style of any European ve starhotel. This acquisition will bring furtherexposure to the Group in a market fullof potential such as Brazil.

2009 has been a very good year forPorto Bay Hotels & Resorts largely onaccount of the growing number of ourrepeat guests visiting our hotels. In fact,this year we have achieved an enviableresult in our Madeira hotels : over 30%.Despite having opened around one yearago, 15% of the clients at our Porto BayFalsia Hotel in the Algarve are alreadyrepeat guests. These gures are due tothe members of the Porto Bay PrestigeClub to whom we are very thankful.

This year, apart from the prizes award-ed by Tour Operators which bring usgreat recognition, we have receivedthree accolades that I would like to

mention here: the rst is the attributionof a Michelin star the rst in Madeira to the Il Gallo dOro restaurant at The Cliff Bay hotel. This ve star ho-tel in Madeira was also distinguishedby TripAdvisor, the largest auditor ofquality in tourist products in the world,which awarded it 19th place in the rank-ing of the best luxury hotels in the

world. TripAdvisor also classied Riode Janeiro as one of the 25 best Citiesin the World, awarding Porto Bay RioInternacional rst place amongst thehotels in this city. Reasons to be proudfor the Group and thank you to all whocontributed to these classications :OUR GUESTS.In this edition of IN Porto Bay you willnd various articles and news about ouractivities. However, there is one which

I would like to mention in particular :social responsibility a subject dearto our hearts. Last September we real-ised the second edition of ON by PortoBay. Exercising corporate citizenshipand reinforcing social responsibility aswell as promoting various areas of thearts and culture were our main objec-tives in this initiative. This is also ouraim in other projects we are involvedin such as supplying daily meals to thehomeless in Funchal and supporting

other cultural activities in Madeira, theAlgarve and Brazil.I wish you a pleasant stay with us . ..and look forward to seeing you soon !!

Dear Guests,

Caros Clientes,

Desde a ltima edio da nossa RevistaIN, muita coisa aconteceu no Mundo e noMundo Porto Bay. deste universo quegostaria de lhes dar algumas notcias.Para consolidar a nossa presena nesse

grande Pas que o Brasil, adquirimosum hotel de referncia na cidade deSo Paulo, o LHotel, agora designadoLHotel Porto Bay So Paulo. um bou-tique Hotel excelentemente situado no

corao da cidade, centro nanceiro daAmrica do Sul, com detalhes de charmena decorao e no servio, bem ao es-tilo de um cinco estrelas europeu. Issopermitir uma outra exposio do nosso

Grupo, num mercado com tanto poten-cial como o Brasil, onde j estvamospresentes no Rio de Janeiro e em Bzios.O ano de 2009 tem corrido bem paraPorto Bay Hotels & Resorts, muito de-vido ao aumento de clientes is aosnossos hotis. Atingimos um aprecivelresultado nos hotis da Madeira: maisde 30%. No Porto Bay Falsia, no Algar-ve, aberto h pouco mais de um ano,15% dos clientes j retornaram. Nme-ros que nos deixam muito agradecidosaos nossos membros Prestige Club.Este ano, alm dos prmios atribudospelos Operadores Tursticos que muitonos honram, recebemos trs distinesque aqui destaco. A atribuio, pelaprimeira vez na ilha da Madeira, deuma estrela Michelin ao restaurante IlGallo dOro no hotel The Cliff Bay.Este cinco estrelas foi tambm distin-guido pelo TripAdvisor, maior auditormundial de qualidade dos produtos tu-

rsticos, com a atribuio do 19 lugarentre os cem melhores hotis de luxodo mundo. O TripAdvisor classicoutambm o Rio de Janeiro entre as 25melhores Cidades do Mundo, tendocado o Porto Bay Rio Internacionalclassicado em primeiro lugar entre oshotis daquela cidade. Grandes motivosde orgulho para ns! Um muito obriga-do a quem contribuiu para essas classi-caes : OS NOSSOS CLIENTES.

Nesta edio encontram-se artigos enotcias sobre as nossas atividades, massaliento uma que muito especial: a res-ponsabilidade social. Em Setembro pas-sado realizamos a 2 edio do ON byPorto Bay. O exerccio da cidadania cor-porativa, o reforo da responsabilidadesocial, aliados dinamizao de vriasreas artsticas e culturais, foram os nos-sos objetivos, alis bem presentes emoutros atos como o fornecimento diriode refeies aos sem abrigo da cidade

do Funchal e o apoio a atividades cultu-rais na Madeira, no Algarve e no Brasil.Continuao de uma boa estadia con-nosco e . .. at breve !!

in-Editorial

in-editorial. 5

Antnio TrindadePresident & CEO . Presidente & CEO

David Caldeira, Antnio Trindade, Michael BlandyPorto Bay Hotels & Resorts Board . Conselho de Administrao


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6.bring out the caipirinha !!

bring outthe caipirinha !!

With the Porto Bay Hotels & Resortsyour journey to Brazil promises to beeven more memorable. Apart from dis-covering the main beaches along thecoastline of the City of Marvels suchas Copacabana and Ipanema, you willalso have the opportunity to visit one ofthe most renowned coastal areas in thecountry : Bzios. It takes a bit more than

two hours to get from Porto Bay Rio In-ternacional on Copacabana to Porto BayGlenzhaus lodge. Bzios offers a selec-tion of 24 wilder beaches and promisesnights full of entertainment with some ofthe shops remaining open for 24 hours.I recommend starting your journey inRio de Janeiro. If you go on a Thurs-day then, apart from enjoying the beachwith all the comfort provided by the ho-tel service, after your dive in the ocean

you can visit La Finestra and try thedelicious pork medallion with polentaprepared by Chef Marcos Mendona. Ifhe has the time dont hesitate to entice

him into a conversation about Braziliancuisine. The Chefs experience is goodfor several hours of food talk. At night,however, you will not be at a loss forentertainment if you join an event whichattracts many beautiful people: theBotequim* Porto Bay. Here you can trythe typical buffet of boteco snacks tothe sound of a well tuned samba trio.

Bring out the caipirinha !!The next day head for Bzios. In justover two hours you will nd yourselfin this coastal town. The breeze bearingthe smell of the sea from its twenty fourbeaches is unmistakable. Like an invita-tion to enjoy oneself, it wafts throughthe window of the attractive suite atPorto Bay Glenzhaus. Its not difcultto be convinced. Switch off the laptopand mobile phone; its time to leave

the room and head for the hotel poolwhere breakfast is served la carte ina setting of luscious greenery. So dontbe surprised if a buttery lands on your

coffee cup. This would be just anothermoment in which nature salutes youwith a friendly gesture.But the natural exuberance of theplace, which so enthralled BridgetBardot in the 60s, now blends with anew look Bzios that carries a whiff ofsophistication reected in the qualityof the service in the region. Improved

every summer, the selection of accom-modation offers hotels ranging from thecharming and cheap to the very best inluxury. Nevertheless, the lodges tendto be the most popular form of accom-modation and normally offer all thecomfort of a hotel.

There is also a wide selection of eat-ing options which are making their markon the dishes and drinks found on thesebeaches. From oyster caipirinhas cre-

ated by Chef Filipe Bronze to the muchtalked about sushi garden on Praia dosOssos and the vegetarian Samsara hid-den away on Rua das Pedras, the eatingcircuit in the city is fast expanding. Thelatest in place is Porto da Barra in theManguinhos quarter which, over the lastyears, has been colonised by new res-taurants and superseded Rua das Pedrasas the place to eat out. The Rio-styleQuadrucci and O Hedonista are twogood reasons to visit this quarter. Nev-

ertheless, more traditional outlets suchas the crperie Chez Michou, whichhas just celebrated its 25th anniversary,is still one of the most popular eatingplaces on Rua das Pedras.

Rafael Sento Sjournalist

various magazines at Brazil

comfort,sun,,beach,botequimand...

*Botequim is a traditional Brazilian meeting placewhere people go to eat, drink and socialise. Eng-land is known for its pubs, France for its cafsand Brazil for its botequins or botecos where youwill nd snacks, caipirinha and good conversationagainst a background of samba music.


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in-point of view .7

Ajacaipirinha !!

Com o grupo Porto Bay, sua viagem aoRio de Janeiro pode se tornar ainda maisencantadora. Alm de conhecer as prin-cipais praias do litoral da Cidade Mara-vilhosa, como Copacabana e Ipanema, possvel conhecer um dos mais badala-dos balnerios do pas: Bzios. Do PortoBay Rio International, em Copacabana, pousada Porto Bay Glenzhaus so pou-

co mais de duas horas. Com 24 praias,Bzios tem opes de praias mais selva-gens e reserva noites agitadas, com par-te do comrcio funcionando 24 horas.Recomendo comear a viagem pelo Riode Janeiro. Se for numa quinta-feira, en-to, alm de usufruir da praia com todoo conforto do servio de praia do hotel, possvel depois do mergulho experi-mentar no La Finestra o delicioso me-dalho de lombinho suno com polenta

preparado pelo Chef Marcos Barbosa.Se ele estiver com tempo, no deixe decham-lo para uma boa conversa sobrea gastronomia brasileira. que o Cheftem experincia para horas e horas debom papo. noite, no entanto, a progra-mao pode esquentar ainda mais comum evento que vem reunindo muita gen-te bonita: o Botequim Porto Bay, no qual possvel experimentar um tpico buffetde comidinhas de boteco ao som de umanado trio de samba. Haja caipirinha !!

No dia seguinte, o destino Bzios.Aps pouco mais de duas horas de es-trada, chega-se cidade balneria. Oaroma de maresia vindo das suas vinte equatro praias inconfundvel.

Este convite ao prazer entra pela janelada deliciosa suite da pousada Porto BayGlenzhaus. E aceito por mim. Lap-tope celular desligados. hora de deixaro quarto rumo piscina, onde o caf servido la carte, bem no meio doverde. No se assuste, portanto, se umaborboleta pousar na sua xcara. Esta se-ria s mais uma das muitas vezes em

que a natureza de Bzios brindaria voccom um contato amistoso.A exuberncia natural do lugar, reveladapor Brigitte Bardot nos anos 60, convivehoje com uma Bzios renovada, banha-da por um sopro de sosticao, quepode ser sentido na qualidade dos ser-vios da regio. Na hotelaria, aperfeio-ada a cada vero, a carta de hospeda-gens oferece desde simpticas e baratasao melhor do luxo. De qualquer forma,

as pousadas costumam ser a forma maiscomum de alojamento e normalmente

oferece todo o conforto de um hotel.H ainda um grande leque de opesgastronmicas que vem tornando-sepratos e drinks tpicos do lugar. Da cai-pirinha de ostras, assinada pelo Chef Fe-lipe Bronze e do badalado sushi jardim,na Praia dos Ossos, ao vegetariano Sa-msara, escondidinho na Rua das Pedras,o roteiro gastronmico da cidade vem

recebendo novos endereos.O novo point o Porto da Barra,no bairro Manguinhos, que, nos ltimosanos, recebeu boas aquisies e tirou oposto da Rua das Pedras o ttulo de me-lhor opo para jantar. O carioca Qua-drucci e O Hedonista, por exemplo,so dois bons motivos para o visitanteconhecer o lugar. Ao mesmo tempo, ca-sas mais tradicionais, como a creperiaChez Michou, que acaba de comemo-

rar 25 anos, se mantm no preo comflego renovado na Rua das Pedras.

Rafael Sento SJornalista

colaborador em vrias revistas no Brasil

esplendor, natureza,sol, praia, botequim e . ..

www.buziosonline.com.br

www.portobay.comwww.riodejaneiro-turismo.

com.br


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an island

of micro-diversity

8 .madeira, an island of micro-diversity

of experiences, the most important ofwhich rests on the natural diversity ofthe island itself. The climate is alwaysmild but the micro-climates on the is-land mean that there is truth in the say-ing that all four seasons can be experi-enced in a single day, sometimes withina stones throw of each other.Madeiras characteristic forest is alsoan example of diversity. Known as Lau-rissilva, this is a Jurassic forest datingfrom the time of the dinosaurs and sur-viving to this very day despite almost600 years of human settlement on theisland. NESCO acknowledged the im-portance of preserving the forest and

declared it a World Heritage Site.

When questioned as to what Madeirahas to offer, we quickly forget that thisis an island with an area of only 750 km2.

There are larger private properties in theworld but this is the main island belong-ing to a Portuguese Autonomous Regionwhich has the distinction of being one ofEuropes oldest tourist destinations.

The weight of these 200 years of tradi-tion can be felt pretty much in everycorner of the island. But this is also acontemporary island which has man-aged to synthesise the various epochsof its history. The result is a wealth

. .. a wealth of experiences,the most important of which rests on the natural diversity of the island itself !!

Pico do Areeiro


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in-madeira special. 9

Quando perguntamos o que a Madeiratem para oferecer, depressa nos esque-cemos que falamos de uma ilha comuma superfcie de apenas 750 km2.No Mundo haver propriedades priva-das maiores, mas esta ilha a principalde uma Regio Autnoma Portuguesa,que tem o mrito de ser um dos desti-nos tursticos mais antigos da Europa.O peso destes 200 anos de tradio sen-te-se um pouco por todo o lado. Masesta tambm uma ilha moderna, quesoube fazer a sntese das vrias pocasda sua histria. O resultado pleno deexperincias, a principal tem a ver coma diversidade natural da prpria ilha. O

clima sempre ameno, mas dentro des-

ilha da

microdiversidade

sa amenidade existem microclimas quetornam verdadeira a mxima de queaqui as quatro estaes do ano podemser sentidas num s dia, por vezes aescassos quilmetros de distncia.

A oresta tpica da Madeira tambm um exemplo de diversidade. A Lauris-silva, assim se chama, uma orestado Jurssico, ou seja, do tempo dosdinossauros e sobreviveu at aos diasde hoje, enfrentando quase 600 anos decolonizao humana da ilha. A NESCOreconheceu a preservao da oresta,considerando-a Patrimnio Mundial Natural da Humanidade.

. .. plena de experincias,a principal das quais tem a ver com a diversidade natural da prpria ilha !!

www.madeiratourism.org

www.portobay.com


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10 . madeira, an island of micro-diversity

UNESCO acknowledged the importanceof preserving the forest and

declared it a World Heritage Site . ..

vereda : Pico do Areeiro >> Pico Ruivo


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To this forest and climate man has broughtexotic plants from the four corners of theworld and created magnicent gardens ofEnglish inspiration under the inuence ofthe British families who came here to live asfrom the XVIIth century or who simply cameto holiday, especially in the XIXth century.Examples of this can be found at Quinta doPalheiro, the Funchal Botanical Garden or theMonte Palace Garden which, apart from ex-otic plants, also houses unique works of artfrom all over the world. All may be visited.

This framework provides the design of Fun-chal with a cosmopolitan touch. It was builtfacing the sea as a way of celebrating theadventures of the discoveries which broughtfame to Portugal. The Funchal Cathedral isproduct of this time and can be admiredin the centre of the city. The surround-ing streets, mostly closed to trafc, offera good opportunity for a stroll, especiallyalong Avenida Arriaga, one of the citysmost beautiful avenues.But in Madeiras main city (there are veother, smaller ones) other eras are repre-

sented in the monuments or architecturalensembles created by the buildings. The factthat the Funchal Port was always very busyon account of the islands strategic positionen route to the South Atlantic meant thatthere was a constant inux of foreigners,cultural references and inuences. Its beau-ty can be appreciated in the Colgio dosJesutas, Palcio de So Loureno or Con-vento de Santa Clara, amongst others.

A esta oresta e a este clima, o homemsoube juntar plantas exticas dos quatro

cantos do Mundo, e magncos jardins, deinspirao inglesa, trazidos pelas inmerasfamlias britnicas que para aqui vieram vi-ver, desde o sculo XVII ou simplesmentepassar temporadas de frias, sobretudo nosculo XIX. Como exemplo temos os jar-dins da Quinta do Palheiro, ou o Jardim Bo-tnico do Funchal, ou ainda o Jardim MontePalace que, alm das plantas exticas reneobjetos de arte nicos, oriundos de todo oplaneta. Todos so abertos visitao.Este quadro de referncias torna sobretudo oFunchal uma cidade cosmopolita no desenho.

Foi construda a enfrentar o mar, comoforma de celebrar a aventura dos desco-brimentos que notabilizaram Portugal noMundo. A Catedral do Funchal um exem-plar desse tempo e pode ser admirada nocorao da cidade. As ruas circundantes, namaioria fechadas ao trnsito, so um bompercurso de passeio, sobretudo a AvenidaArriaga, uma das mais bonitas da cidade.Mas na principal cidade da Madeira (exis-tem outras cinco, menores), outras pocasesto representadas, nos monumentos ouno conjunto arquitetnico formado pelos

edifcios. O fato de o Porto do Funcha tersido sempre muito movimentado, devido posio estratgica da ilha nas viagens parao Atlntico Sul, trouxe sempre forasteiros,referncias culturais e inuncias.A beleza passa, entre outros, pelo Colgiodos Jesutas, o Palcio de So Loureno ouo Convento de Santa Clara.

in-madeira special . 11

Funchal

Monte Palace Gardens

Ponta de S. Loureno


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12 .madeira, an island of micro-diversity

Mas preciso voltar a descer para seguir via-gem. ma forma fcil de contatar com a o-

resta Laurissilva visitar o Ribeiro Frio, umalocalidade encaixada num vale apertado.A partir daqui vale a pena ir aos Balces, umpequeno passeio a p, de cerca de 30 minu-tos, que serve de amostra s famosas levadasda Madeira. Essas levadas so normalmentepercursos mais longos, alguns chegam a du-rar o dia inteiro, mas os Balces funcionamcomo uma verso curta do tipo de paisagemque podemos encontrar, sem ter de percor-rer muitos das centenas de quilmetros destarede de canais de irrigao que foram vitaisno transporte de gua na Madeira.

A sua funo era captar a gua em altitudee sobretudo na Costa Norte e lev-la ao Sul,onde sempre se concentrou a maior parteda populao e os terrenos agrcolas. Hoje,grande parte das levadas serve para passeiosa p. O Caldeiro Verde ou a Levada do Nor-te so apenas exemplos.Na Costa Norte da ilha importante conhe-cer Santana. o lugar associado s tpicascasas madeirenses, cobertas de palha, mas tambm um lugar onde o verde da oresta mais exuberante. A prova est no ParqueFlorestal das Queimadas, que mais parece

um jardim, ideal para um piquenique ou paraum simples passeio.

levadas1400 kmLevada das 25 Fontes


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monte a mustmonte

incontornvelma boa forma de sair do centro da cida-

de subir ao Monte e faz-lo de telef-rico. Na tradio histrica este o lugarde excelncia das quintas que, na Madeira,so casas apalaadas com um jardim. Es-sas quintas ainda existem, umas privadas eoutras abertas ao pblico. Vale a pena nosair do Monte sem visitar a igreja, conheci-da por acolher os restos mortais de Carlosde Habsburgo, o ltimo imperador austro-hngaro que faleceu na Madeira, terra queo acolheu no exlio.Do Monte sai outro telefrico, que pode seraproveitado para descer o magnco Vale

das Babosas e visitar, no ponto de chegada,o Jardim Botnico. ma descida alternativa,com muita adrenalina, pode sempre ser nostradicionais carros de cesto.Mas a partir do Monte tambm podemossubir. E faz-lo signica entrar nas altitudesmais elevadas da Madeira, onde fcil estaracima dos mil metros. mais ou menos essaa altitude do Poiso. A paisagem circundante diferente do resto da ilha. As rvores, pinhei-ros, abetos e cedros, fazem lembrar as coresdas orestas do Norte da Europa. A tempe-ratura continua a descer se subirmos mais

ainda, at aos cerca de 1.800 metros: O Picodo Areeiro um lugar mgico, que permitever, em dias claros, o quanto esta diversida-de acontece numa ilha to pequena. Aqui,no raras vezes estamos acima das nuvens,um manto branco que se estende at perderde vista, com o sol a aquecer-nos a alma.


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In Santana it is also worthwhile visiting a

contemporary reference point. Madeirasculture and ethnography are exhibited in atheme park full of multi-media experiencesand simulators using cutting-edge technol-ogy. There is a another park of this kindin So Vicente. The Volcano Study Centrein the Grutas de So Vicente explains theislands volcanic origins.On the South Coast there is no shortage ofpoints of interest but here the light and thesun shine brighter. Escaping the traditionalroutes around the island, we suggest youvisit the Ponta do Pargo lighthouse in the

far west. It is the perfect spot to spend theevening, overlooking the sea and a magni-cent sunset.On the South Coast sea access is charac-teristic, mostly through swimming facilitiescarved out of the rock on the islands dif-cult coastline. Ribeira Brava, Madalena doMar and Calheta offer sea bathing, the latteris also furnished with an articial beach ofyellow sand. It is also in Calheta that, at thetop of a ravine, you will nd the most prizedbuilding in Madeira: Casa das Mudas, ArtsCentre. And even if you have no artistic in-

clination, you will enjoy the quality of thebuilding and the views it offers. It is withoutdoubt a remarkable emblem and the thirdlargest exhibition centre in Portugal.In Madeira tradition should also not be for-gotten. In this respect Madeira Wine andMadeira Embroidery are the ultimate icons.With regard to the former, a visit to the Ma-deira Wine Company will allow you to learn,taste, feel and buy. In terms of embroideryit is worth wandering the streets of Funchalto admire these works of art made by handby hundreds of embroiderers scattered all

over the island.Of course to complete this taste of Madeira,a boat trip along the coast is essential. Asif the landscape was not enough, the watersjust off Funchal offer much more to see . ..a whales tail, a group of dolphins or tur-tles. If you are lucky you may even catch aglimpse of a sea lion . ..

modernity

14 . madeira, an island of micro-diversity

Monte

Porto da Cruz

Levada Nova da Ponta do Sol


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Em Santana tambm vale a pena conhecer

um marco de modernidade. A cultura e et-nograa da Madeira so divulgadas atravsde um parque temtico onde no faltam asexperincias multimdia e os simuladorescom a mais recente tecnologia. Um outroparque do mesmo tipo ca em So Vicen-te. O Centro de Vulcanismo, associado sGrutas de So Vicente, explica as origensvulcnicas da ilha.Quanto Costa Sul, multiplicam-se os pontosde interesse, mas aqui a luz e o sol so maisfortes. Um deles, um pouco fora das rotastradicionais dos passeios pela Madei ra, o

Farol da Ponta do Pargo, no extremo Oeste. o local ideal para o m da tarde, com vistapara o mar e para um magnco pr-do-sol.Mas aqui os acessos ao mar, na sua maio-ria atravs de complexos balneares, ganhosao mar vencendo a difcil orograa da ilha,so muito caractersticos. Ribeira Brava,Madalena do Mar e Calheta so exemplos,esta ltima com uma praia articial de areiaamarela. tambm na Calheta que, no topode uma ravina, se ergue o edifcio maispremiado da Madeira: O Centro das ArtesCasa das Mudas. E mesmo para quem

possa no ter vontade para as artes, terpela qualidade do edifcio e pelas vistas quea partir dele se pode obter. Sem dvida ummarco notvel, no terceiro maior centro deexposies de Portugal. importante, na Madeira, tambm no es-quecer a tradio. E nesse ponto o VinhoMadeira e o Bordado da Madeira so oscones mximos. No primeiro caso, umavisita Madeira Wine Company permiteaprender, saborear, sentir e comprar. Nocaso do bordado vale a pena percorrer asruas do centro do Funchal e admirar essas

peas de arte feitas pela mo de centenasde bordadeiras espalhadas por toda a ilha.Claro que para complementar esta pequenaamostra da Madeira, s mesmo um passeiode barco junto costa. E como se a pai-sagem no bastasse, as guas ao largo doFunchal permitem ver muito mais . .. comoa cauda de uma baleia, um grupo de gol-nhos, ou tartarugas. Com sorte at podeobservar um lobo-marinho . ..

modernidade


www.portobay.com


Funchal

Madeira wine

Whale and dolphin watch


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16 . madeira . features

. .. ve senses. .. cinco sentidos

seeing all the islands diverse landscape, revered in theworld as an example of the peaceful coexistence of Man and Nature.

hearing nothing can compare to the sound of the sea or birdsongon a simple walk through the islands forests.

smelling the aroma of owers blends with the intense smell of the forest,the smell of green freshness.

tasting poncha, scabbard sh, beef Skewers and Madeira Wine.The rst is Madeiras most traditional drink. The second is the most common sh on the island,

which gives rise to endless recipes. The third is a unique way of eating beef on Madeira.The wine is renowned the world over . .. and needs no presentation !!

feelingthe textures of the Laurissilva forest, a World Heritage Site, are unique on account

of their humidity and softness. Difcult to believe of a forest that dates back to the time of the dinosaurs,n ancient forested area that remained untouched by human hand for ve centuries.

viso toda a paisagem da ilha, apontada no Mundo como um exemplo de existncia pacca entre o Ho-mem e a Natureza.

audio nada se compara ao som do mar ou ao gorjear dos pssaros num simples passeio pelas orestas da ilha.olfato o aroma das ores confunde-se com o cheio intenso da oresta, um cheiro de verde.

tato as texturas da oresta Laurissilva, Patrimnio Mundial Natural, so nicas pela sua umidadee suavidade. Difcil de acreditar para uma oresta do tempo dos dinossauros, um antigo cobertoorestal que durante cinco sculos permaneceu intocvel pela ao humana.

paladar poncha, espada, espetada e vinho madeira. O primeiro abebida mais tradicional da Madeira. O segundo o peixe mais comum

na ilha, protagonista de receitas sem m. O terceiro, uma formanica como na Madeira se come carne de vaca. O

vinho mundialmente famoso. .. e dispensa apresentaes !!


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uniqueexperiencesexperinciasnicas

walks one of the most widely promoted and sought after activitieson Madeira. There are hundreds of trails, the majority of which run along

irrigation channels that transport water from one side of the island to another.

cable-cars there are several on Madeira but two are particularly geared towardsvisitors. One connects Avenida do Mar with Monte. The other connects the Botanical Garden

with Babosas, also in Monte.

running carts an alternative way of coming down from Monte and one of Madeiras icons.A unique form of transport in the world.

divingan easy activity on a seabed which has a wide array of types and shapes of rocks. Really worthwhile.boat trips an opportunity to come close to the mystical animals which live in abundance in archipelagoswaters and to view the majestic cliff faces around the island.

canyoning descent down water courses, taking in waterfalls and requiring mountain equipment.An extreme sport, outstanding on account of the conditions Madeira has to offer.surfinternationally renowned waves . ..

o road plunge into the islands wild nature on a quad bike or jeep safari.

passeios a puma das atividades mais promovidas e experimentadas na Madeira. H centenas de trilhas, a maior parte juntoa canais de irrigao e transporte de guas entre zonas da ilha.telefricos existem vrios na Madeira, mas dois deles so especialmente voltados para os visitantes.m liga a Avenida do Mar ao Monte. O outro liga o Jardim Botnico s Babosas, tambm no Monte.

carros de cesto uma forma alternativa de descer do Monte e um dos principais cones da Madeira. um meio detransporte nico no Mundo.

mergulho uma atividade fcil num fundo que tem grande diversidade de espcies e pers da rocha.Vale mesmo a pena.

passeios martimosuma oportunidade de estar bem perto dos msticos animais que habitam as guasdo arquiplago e observar as majestosas escarpas que circundam a ilha.

canyoningdescida atravs de cursos de gua, na presena de inmerascascatas, com recurso a equipamento de montanha. ma atividade radical

e nica pelas condies que oferece na Madeira

surf ondas reconhecidas internacionalmente . ..todo o terreno envolva-se pela na-

tureza agreste da ilha em moto 4x4 oujeep safaris.


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18 . madeira . features

feeding thebody and soul

in Madeira mesa naMadeiraIf you combine honey, sugarcane brandy and lemon juiceand mix it well you will have a poncha, the islands most famous

drink after Madeira Wine. Nowadays you can also enjoy it with pas-sion fruit, orange or tangerine juice and with vodka instead of sugarcane

brandy. Poncha has managed to reinvent itself and is one of the main drinksin the Madeira night scene.

The espetada is also well known. It consists of beef seasoned with salt, garlic and

laurel and roast on the spit. The secret lies in the seasoning but also in the heat of theembers. In terms of eating, we recommend trying bolo-do-caco, a very special kind ofbread, or milho frito (polenta cut into cubes and fried) or the famous black scabbard sh let

or tuna steak, both of which are common sh in Madeira.What is special about all these recipes is that they seem easy to make away from Madeira but theavour is never the same. Perhaps it is because the environment also makes a difference.

Se juntarmos mel, aguardente de cana-de-acar e suco de limo e mexermos tudo muito bem temos aponcha, a bebida mais conhecida da ilha depois do Vinho Madeira. Hoje em dia tambm se faz com saborde maracuj, ou laranja ou tangerina e com vodka em vez de aguardente, mas a poncha tem se

modernizado e das principais bebidas da noite madeirense.Mas a espetada tambm conhecida. No fundo carne de vaca assada no espeto, temperada com sal,

alho e folha de loureiro. O segredo est no tempero, mas tambm no calor da brasa. Entre as op-es gastronmicas no deixe de experimentar o bolo-do-caco, um tipo de po muito especial,ou o milho frito (papas de milho cortadas em cubos e fritas) ou o clebre lete de peixe

espada preto, ou o bife de atum, peixes comuns nas guas da Madeira.A particularidade de todas estas receitas que parecem fceis derepetir fora da Madeira, mas quando se tenta o sa-

bor nunca o mesmo. Deve ser pelo ambienteem volta fazer a diferena.


www.portobay.com


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20 . porto bay hotels at madeira

madeira

the cli bay

ThisisalovelyfivestarHotelwherethestandardsareveryhigh.


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Perched on the top of a natural prom-

ontory, the Atlantic Ocean stretches asfar as the eye can see at the feet of TheCliff Bay. The hotel is surrounded bygardens with numerous secluded spotsand centenary palm trees extending tothe very edge of the cliff face. To theleft, the magnicent view over the bayof Funchal completes the picture.Every single little detail has been care-fully considered to ensure genuinepeacefulness, well-being and sophisti-

cation. Private sea bathing, breathtak-ing views, the quality of the SPA andrened cuisine make The Cliff Bay anoutstanding product. Ample roomswith private balconies offer the best of

a combination of comfort, space andviews, providing a perfect refuge. The Cliff Bays sophisticated cuisinemeets the expectations of the most de-

manding of palates. We would like tomake a suggestion. First thing in themorning why not enjoy a unique experi-ence with breakfast in the Rose Garden.Lunch can be taken at the Blue Lagoonwhere the breeze keeps you cool andconjures up visions of the sea. Enjoymelodious violin music and the inimi-table perfume of freshly baked sconesduring afternoon tea. In the evening al-low Chef Benot Sinthon to tempt you

with the gourmet pleasures offered by adelicious dinner at the one Michelin Starrestaurant Il Gallo dOro . ..During your stay why not relax and em-bark on a voyage of well-being at the

hands of the specialised therapists of

the luxurious Spa at The Cliff Bay. Us-ing a holistic approach and ESPA prod-ucts each programme is personalisedand tailor-made, literally making youfeel you are in the hands of the gods.It is impossible to remain indifferentto the tones of green which surroundthe hotel. The profusion of owers andbotanical specimens, the fragrances,freshness, sounds of nature and gentlesea breeze provide the ideal context for

enjoying a time which is just for you.On account of these special attributes TheCliff Bay creates a close relationship withits guests and has the pleasure of wel-coming back one in three of its clients.

O oceano Atlntico estende-se aos psdo The Cliff Bay, que se ergue no altode um promontrio natural. Os jardins

rodeiam-no, com inmeros recantos epalmeiras seculares, at ao limite da fa-lsia. A completar o quadro, na nossaesquerda, temos a magnca vista parabaia da cidade do Funchal. Todos os detalhes foram cuidadosa-mente pensados para garantir umagenuna tranquilidade, bem estar e re-quinte. O acesso direto ao mar, as vis-tas deslumbrantes, a qualidade do SPAe os sabores requintados tornam o The

Cliff Bay um produto de excelncia.Quartos amplos, com varandas priva-tivas, oferecem o melhor de uma com-

binao de conforto, espao e vistas,constituindo um refgio perfeito.Os sabores sosticados do The Cliff Bay

respondem aos mais exigentes gostos.E aqui ca uma sugesto. Logo pela ma-nh, uma experincia nica com o cafda manh no The Rose Garden. A ins-pirao martima est mesa para umalmoo na esplanada do Blue Lagoon,onde se pode sentir a frescura da brisado mar. A harmonia do violino acompa-nha o ch da tarde, reforado pelo per-fume inigualvel dos scones.Mais tarde, noite, sinta os prazeres gourmet de-

senvolvidos pelo Chef Benot Sinthon,num sublime jantar no restaurante comuma estrela Michelin, o Il Gallo dOro.Durante a estadia, relaxe e embarquenuma viagem de bem-estar com a equi-pa de terapeutas do luxuoso Spa at The

Cliff Bay que, com os produtos desen-volvidos pela ESPA, fazem-nos sentirliteralmente nas mos dos deuses.

Numa aproximao holstica, todos osprogramas so personalizados e ajus-tados caso a caso. impossvel car indiferente aos tonsverdes do hotel. A profuso de orese espcimes de botnica, os cheiros, afrescura, os sons da natureza e a tnuebrisa do mar so o contexto ideal paradesfrutar de um tempo que s seu. por estes especialidades que o TheCliff Bay cria uma relao prxima com

os seus clientes, tendo o prazer de sau-dar de novo um em cada trs clientes.

+351291708750

www.portobay.com

[email protected]

200 rooms and suites . direct access to the sea . 3 restaurants . 4 bars . 4 meeting rooms . 2 pools . gym . spa . sports . ..

200 apartamentos. e suites . acesso direto ao mar . 3 restaurantes . 4 bares . 4 salas de reunio . 2 piscinas . spa . academia . desporto . ..


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tranquilidadeurbana...

22 . porto bay madeira

Na Zona Velha do Funchal, em plenocentro histrico, encontra-se um am-biente de resort urbano . .. com forteligao ao mar, vistas diretas sobre oporto de cruzeiros, arredores pitores-cos, paladares nicos . ..146 apartamentos e suites . restaurante . 2 baresspa . 2 piscinas . academia . ..

In the Old Town of Funchal, in the veryheart of the historic centre, an urbanresort is waiting to be discovered . ..a close relationship to the sea, viewsoverlooking the cruise liner port, pictur-esque surroundings, unique avours . ..

146 rooms and suites . restaurant . 2 barsspa . 2 pools . gym . ..

porto santa maria

An innovative concept that pays at-

tention to detail and offers a wealth ofchoice. Located next to the sea-frontpromenade, the Vila Porto Mare resortprovides facilities that are common tothree outlets Eden Mar, Porto Mareand The Residence. With separate re-ceptions and different room types, thethree outlets share ve pools, SPA,13,000 m2 of luxuriant gardens, restau-rants and theme bars . ..You can choose from a variety of spa-cious an comfortable rooms at PortoMare, a room equipped with a kitchen-ette at Eden Mar or a Studio, one or twobedroom apartment at The Residence.

146 rooms and suites (146 eden mar +198 porto mare + 99 the residence)

4 restaurants . 7 bars . 4 meeting roomsspa . 5 pools . sports . ..

vila porto mare resorteden mar . porto mare . the residence

Conceito inovador com pequenos de-

talhes e grande variedade de escolha.Junto promenade martima, o resortVila Porto Mare oferece facilidadescomuns em trs unidades - Eden Mar,Porto Mare e The Residence. Recepesindividualizadas e diferentes tipos dequartos convivem com cinco piscinas,SPA, 13 000 m2 de jardins exticos, res-taurantes e bares temticos . ..Para alm dos amplos quartos do PortoMare, pode optar por um quarto comkitchenette no Eden Mar ou apartamen-tos Studio, T1 e T2 no The Residence.

146 apartamentos e suites (146 eden mar +198 porto mare + 99 the residence)

4 restaurantes . 7 bares . 4 salas de reuniospa . 5 piscinas . desportos . ..

theperfectcombinationof

spaces!!

+351291708750

www.portobay.com

[email protected]

+351291708750

www.portobay.com

[email protected]


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Ao longo dos anos, Porto Bay Hotels& Resorts tem sido amplamente distin-guido pela excelncia e qualidade dosservios e instalaes.Por um lado, pelos operadores tursti-cos, que nos atribuem prmios e distin-es concedidos por um ano ou estaooperacional, baseados na opinio dos

milhares de clientes que preenchemos questionrios de opinio distribu-

dos por esses mesmos operadores.Por outro lado, pelos comentrios dosprprios clientes em sites de opiniesde viajantes, como por exemplo o Tri-pAdvisor. Atingir um elevado nvel dequalidade dos servios e instalaes ecumprir com as expectativas do cliente a nossa misso. A avaliao e o fee-

dback so uma construo permanentea quem nos avalia, Muito Obrigado !!

in recognitionof Porto Bay

Over the years Porto Bay Hotels & Re-

sorts has received many accolades onaccount of the excellence and qualityof its services and premises.

These come, on the one hand, fromtour operators who have awarded usprizes and distinctions for an outstand-ing year or operational season basedon the opinion of thousands of clientswho complete the questionnaires which

they distribute and, on the other, from

comments posted by the guests them-selves on travel web sites such as Trip-

Advisor.Our mission is to provide high qual-ity service and premises and meetour guests expectations. Evaluationand feedback are a constant source ofprogress . .. we would like to thank allof you who contribute to it !!

Porto Bayreconhecido

fromourpointofvieweverythingisperfect

24 . in recognition of Porto Bay

www.tripadvisor.comwww.portobay.com


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Porto Bay Hotels & Resorts

Portugal . Madeira

The Cli BayExpedia . Insiders select 2009Expresso . Boa Cama Boa Mesa 2009, Chave OuroExpresso . Boa Cama Boa Mesa 2009, Garfo OuroSpies . Number 1 Guest Favourite, Inverno 08/09TripAdvisor . 2008 Winners, Top 100 World Luxury HotelsGuia Michelin . 2008 Il Gallo dOro, 1 Estrela MichelinThomas Cook (K) . 2008 Best in BrandThomson Holidays . 2007/2008 5T Best A la Carte Overall Winner

Hotel Porto Santa Maria

TI . Holly 2009First Choice . Gold Medal 2008Thomson Holidays . 2007/2008 4T Platinum Overall WinerThomson Holidays . 2007/2008 4T Platinum Overall Winter WinerTI . Holly 2008Neckermann . Primo 2008

Vila Porto MareTI . Holly 2009

The ResidenceSpies . Guest Favourite, Inverno08/09RCI . Gold Crown Resort 2008

Suite Hotel Eden Mar

First Choice . Gold Medal 2008TI . Holly 2008

Hotel Porto MareSpies . Guest Favourite, Inverno 08/09First Choice . Gold Medal 2008TI . Holly 2008Thomas Cook/Neckermann . Primo 2008Thomson Holidays . 2007/2008 4T Platinum Overall Winer

Portugal . Algarve

Porto Bay FalsiaThomas Cook (K) . Marque of Excelllence Award Summer 2008ForeSee Food Safety . Good Food Hygiene Standards, Silver Certicate 09

Neckermann . Primo 2008

Brazil . Rio de Janeiro

Porto Bay Rio InternacionalExpedia . Insiders select 2009World Travel Awards . 2008TripAdvisor . 2008 Winners, Top 25 World Cities

.. . recent Awards

in-thank you . 25

The Cli Bay

& Porto Bay Rio internacional The Cliff Bay and Eden Mar were selected amongst the Best Top 100Luxury Hotels by TripAdvisor in their 2008 Travellers Choice Awards.This was the seventh year in which TripAdvisors Travellers Choice Awardscommended the best hotels in the world which earned this distinctionfrom those who know them best travellers.The TripAdvisor Awards represent the opinion of millions of travellers andtourists. The winners are determined by a combination of Trip AdivsorsPopularity Index and traveller ratings for specic attributes resulting inoverall traveller satisfaction.

thank you !!

.. . amongst TripAdvisors100 top choices


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This is how we are proud to greet around

25% of the guests who stay at the PortoBay Porto Bay Hotels & Resorts.

The rst time you check out entitlesyou to immediate membership of thePorto Bay Prestige Club, a programmewhich aims to acknowledge and rewardregular guests.

The club has two different membership

levels: the Prestige Card for new mem-bers and the Prestige Gold Card forguests who have stayed more than vetimes in any of the Porto Bay hotels.Members of the Prestige Club also haveaccess to discounts on tourist attrac-tions and in partner stores.

To join the Prestige Club all you have

to do is complete the application formavailable at the hotel reception desksand you will be able to benet from allof the advantages of this programmethe day after your rst check-out.Member benets for LHotel Porto BaySo Paulo guests will be coming soon . ..

welcome back !!

26 . welcome back

prestige

Obs :> Prestige Partner List available at hotel receptions or on www.portobay.com> Rack rate discount not valid during the Christmas and New ear period (Portugal and Brazil)or during Carnival (Brazil)> Card valid for 5 years from date of issue

Membership conditions : ONE FLL STA (Prestige) or FIVE FLL STAS (Prestige Gold) at any hotel belonging to the Porto BayHotels & Resorts Group. 18 years old or over.

Advantages Portugal 5 stars 4 stars

10% discount in restaurants, bars and mini bar x x x*25% discount on rack rates x x x10% discount on Internet access xDiscounts at partner outlets and companies - Prestige Partners x x xWelcome drink x x xMineral water in your room everyday xFruit of the day in your room everyday xMineral water in your room on arrival x xFruit basket in your room on arrival x x**

Tea and coffee tray in your room on arrival x x x**

Room slippers x xFlowers in your room on arrival xFree tennis xFree sauna x xAccess to the Prestige Package x x x

* mini bar not included . ** valid only at Porto Bay Glenzhaus lodge

prestige gold15% discount in restaurants, bars and mini bar x x x30% discount on rack rate for accommodation x x x30% discount on Internet access x10% discount in the SPA and on Porto Bay merchandising x x x5% discount on Prestige Package x x x

Mineral water in your room everyday x x x

Even more advantages . ..

www.portobay.com


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in-thank you . 27

Welcome back !! desta forma que,

com muito orgulho, cumprimentamoscerca de 25% dos clientes que se hos-pedam nos hotis do grupo Porto Bay.O primeiro check-out garante a entradaimediata no Prestige Club, um progra-ma de delizao que pretende premiare reconhecer clientes frequentes.O clube tem dois nveis de adeso: ocarto Prestige, para clientes que te-

nham efetuado pelo menos uma estadia

completa e o carto Prestige Gold, paraclientes que tenham completado maisde cinco estadias em qualquer um doshotis Porto Bay.Os membros do Prestige Club tm be-nefcios dos mais variados nveis. Des-contos em consumos internos, em ativi-dades tursticas e at mesmo em lojasparceiras.

Recentemente implementado no Brasil

Rio Internacional e Glenzhaus soj inmeros os membros, que usufru-ram os benefcios que o Prestige Cluboferece quer no Rio de Janeiro quer emBzios.Em breve, teremos informao sobreas vantagens de adeso dos clientesLHotel Porto Bay So Paulo.

see you soon !!at breve !!

prestige

Notas gerais :> lista Prestige Partners disponvel nas receesou em www.portobay.com> desconto de tarifa de balco no aplicvel a perodos de Natal, Fim-do-Ano (Portugal e Brasil)e Carnaval (Brasil)> validade do carto : 5 anos a partir da data de emisso

Condies de adeso : MA ESTADA COMPLETA (Prestige) ou CINCO ESTADAS COMPLETAS (Prestige Gold) em qualquer hotelorto Bay Hotels & Resorts . 18 anos de idade ou mais

Vantagens Portugal Brasil5 estrelas 4 estrelas

Desconto de 10% em restaurantes, bares e mini bar x x x*Desconto de 25% no alojamento (tarifas de balco) x x xDesconto de 10% no acesso Internet xDesconto em empresas e lojas parceiras - Prestige Partners x x xBebida de boas vindas x x xgua mineral no quarto, diariamente xFruta do dia no quarto, diariamente xgua mineral no quarto, chegada x xCesto de fruta no quarto, chegada x x**Bandeja de cafs e chs no quarto, chegada x x x**

Chinelos no quarto x xFlores no quarto, chegada x Tnis gratuito xSauna gratuita x xAcesso ao Prestige Package x x x

* mini-bar no includo . ** vlido apenas na pousada Porto Bay Glenzhaus

prestige goldDesconto de 15% em restaurantes, bares e mini bar x x xDesconto de 30% no alojamento (tarifas de balco) x x xDesconto de 30% no acesso Internet xDesconto 10% no SPA e merchandising Porto Bay x x xDesconto 5% no Prestige Package x x x

gua mineral no quarto, diariamente x x x

Ainda mais vantagens . ..


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28 . welcome back

attractionsatrao~es

barsbares

spa

culturecultura

rent-a-car

askreceptionforthelocalprestigepartnerslea

et

peanareceoofolhetoprestigepartnersloca

l

17

6

1

5

shopslojas

restaurantsrestaurantes

38

13

19

99PRESTIGE PARTNERSmadeira . algarve . lisboa . rio de janeiro . ..

www.portobay.com


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30 . delicious algarve sh

Fishandseafoodstraightfromthesea

arepartofeveryday...

www.visitalgarve.com

www.portobay.com


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in-algarve .31

A famosa costa algarvia, banhada peloOceano Atlntico, que todos os anosatrai milhares de turistas dos quatroantos do mundo, tem tambm uma ri-queza inestimvel para as famlias quefazem da pesca o seu modo de vida.Na regio, o peixe recm pescado, queem alguns pases um luxo apenas paraconsumir esporadicamente, aqui faz

parte da mesa de pobres e ricos.Deste oceano, desde Sagres a Vila Realde Santo Antnio, apesar das diculda-des que teimam em afetar o setor, che-gam as incontornveis sardinhas paragrelhar um dos ex-libris da regio napoca alta, quando das esplanadas e va-randas das tpicas casas algarvias chegao caracterstico fumo e cheiro daquele

belo peixe, acompanhado com saladase batatinhas mas tambm os sostica-dos chernes, pargos ou lagostas. Peixee marisco fresco, acabados de pescar,fazem parte do dia-a-dia de quem aquivive todo o ano e de quem vem s parauns dias de descanso.O Porto Bay Falsia situa-se numa dasreas onde a pesca tem tradio. Na

praia de Olhos dgua, durante dcadasforam os pequenos barcos dos pesca-dores que decoraram as areias doura-das. Turistas e residentes locais ainda secumprimentam com a familiaridade deantigamente, quando o turismo comea-va a nascer. Olho, Quarteira ou Sagresso outras grandes referncias paraquem quer adquirir peixe fresco,ainda a

saltar na cesta. Nos mercados, sobretu-do ao m de semana, as bancas repletasde peixe so um atrativo turstico paramuitos visitantes. Grelhado, assado, co-zido ou frito: saboroso confeccionadode qualquer forma.Capturado linha ou com rede, por ho-mens com a pele curtida pelo sol, o pei-xe do Algarve faz as delcias de muitos e

uma riqueza que no podemos abdicar.

deliciousalgarve sh

Washed by the Atlantic Ocean, the fa-mous Algarve coast, which every year

attracts thousands of tourists from allover the world, is also an inestimabletreasure-trove for families who live byshing. In this region, freshly caughtsh, which in some countries is a luxu-ry only to be enjoyed on special occa-sions, is part of the daily fare for boththe rich and the poor.Despite the difculties which persistin plaguing the sector, this ocean be-tween Sagres and Vila Real de San-

to Antnio provides the unmissablegrilled sardines one of the regions

most famous dishes served with pota-toes and salad. In the high season the

characteristic smoke and smell of thisbeautiful sh waft from the terraces andverandas of the typical Algarve houses.But there are also the more aristocraticstone bass, sea bream and lobsters.Fish and seafood straight from the seaare part of everyday life for those wholive here all year round and for thosewho come to visit for a few days rest.Porto Bay Falsia is located in one ofthe areas where shing is a tradition.

For many years the small shing boatsdecorated the golden sands of the Ol-

hos dgua beach. Tourists and localresidents still greet each other with the

familiarity of times gone by when tour-ism was just in its infancy. Olho, Quar-teira and Sagres are other referencepoints for those wanting to buy freshsh, still jumping in the basket. In themarkets, especially at the weekends,the counters full of sh are a touristattraction for many visitors. Grilled,baked, boiled or fried: it is deliciousprepared in any way. Caught by line ornet by men with sun-burnished skin, the

Algarve sh is a treat for many and atreasure we cannot do without.

o saboroso peixedo algarve

Ana Isabel Coelhojornalist . jornalista


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32 .porto bay falsia


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areas invite a plunge into nature. Stun-ning views, red cliffs, umbrella pines, afusion of aromas, beach, sun . .. and the

last word in comfort, of course !!All together Porto Bay Falsia offers310 rooms, three swimming pools (oneoutdoor, one for children and one in-door), three restaurants, terraces,viewpoints over the cliffs, bars . ..

Eight kilometres of beach stretch intothe distance at the feet of Porto BayFalsia. The Algarve at its best in a set-

ting where the immensity of the whitebeach stands out, every now and againinterrupted by the red for which the Al-garve cliffs are already famous. The hotel offers direct access to thebeach and the greens of the surrounding

espaos circundantes um convite amergulhar diretamente in natura. Vis-

tas deslumbrantes, falsias avermelha-das, pinheiros mansos, fuso de aromas,praia, sol . .. e muito conforto, claro !!Ao todo, Porto Bay Falsia coloca ao seudispor 310 quartos, trs piscinas (uma ex-terior, uma para crianas e uma interior),

dois restaurantes, esplanadas, mirantessobre a falsia, bares . .. msica ao vivo.

Tudo isto numa localizao sem igual,sobre a Praia da Falsia, em Olhos degua. A 35 km do Aeroporto Internacio-nal de Faro, a unidade hoteleira distanteapenas 8 km de Albufeira e 14 km de Vila-moura.Nada como experimentar . ..

a step away from paradise

So oito os quilmetros de praia que seestendem aos ps do Porto Bay Falsia.

O Algarve no seu melhor, num cenrioonde salta vista a imensido de areiabranca interrompida, de vez em quan-do, pelo vermelho que j tpico darocha algarvia.O acesso praia direto, o verde dos

in-algarve .33

live music. All this in a unique settingoverlooking the Praia da Falsia inOlhos dgua, close to Albufeira and

Vilamoura.35 km away from Faro International Air-port, the hotel is only 8 km from Albu-feira and 14 km from Vilamoura. Theres nothing like checking it outyourself . ..

a um passo do paraso . ..

IwouldnothesitatetorecommendPortobayfalesia...

+351291708750

www.portobay.com

[email protected]

310 rooms and suites . access to the beach . 3 restaurants . 2 bars . 3 meeting rooms . spa . 3 pools . gym . sports . ..

310 apartamentos e suites . acesso praia . 3 restaurantes . 2 bares . 3 salas de reunio . spa . 3 piscinas . academia . desporto . ..


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34 .next destination : so paulo

Museu Paulista . Brazil . So Paulo

next destinationFounded in 1554 by Jesuit priests, todaySo Paulo is the largest city in Braziland in South America. A cutting-edgecity, an incubator of trends, styles andhabits . .. Business, culture, entertain-ment and gastronomy capital of South

America, this is a city of the world, a

sophisticated metropolis.nlike what most people believe, SoPaulo does not only have innite build-ings, the city posses vast green areasspread throughout various city parks.Feel So Paulo . ..


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www.portobay.comwww.cidadesaopaulo.com

Fundada em 1554 por Jesutas, So Pau-lo hoje a maior cidade do Brasil eda Amrica do Sul. ma cidade de van-guarda, geradora de tendncias, estilose costumes . .. Capital de negcios, dacultura, do entretenimento e da gastro-nomia na Amrica Latina, uma cidade

global, uma metrpole sosticada. Ao contrrio do que muitos pensam,So Paulo no s uma innidade deprdios, a cidade possui inmeras reasverdes espalhadas pelos muitos par-ques. Sinta So Paulo . ..

prximo destino

in-brazil .35


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Brazil

LHotel Porto BaySo Paulo

36 .LHotel Porto Bay So Paulo


37/84

Paulista, and close to the best restau-rants, bars, museums and stores sell-ing the most emblematic brands in the

world, LHotel Porto Bay offers a cen-tral location without the bustle of themain avenue.This boutique hotel has a restaurant, SPA,indoor pool and gym. The sophisticationof this exclusive hotel with a markedly

Following on the heels of Rio de Janeiroand Bzios, 2009 has seen Porto BayHotels & Resorts make its mark on the

nancial capital of Latin America withthe purchase of the ve star boutiquehotel, LHotel So Paulo, now calledLHotel Porto Bay So Paulo.Situated on Alameda Campinas, 50 me-tres away from the corner of Avenida

Paulista, e junto aos melhores restauran-tes, bares, museus e lojas das mais em-

blemticas marcas do mundo, o LHotelPorto Bay oferece toda a centralidadesem o movimento da grande avenida.Esta unidade um hotel boutique comrestaurante, SPA, piscina interior, ginsio.O requinte deste hotel de charme, comum estilo marcadamente europeu, con-

cilia-se na perfeio com uma exigentequalidade de servio e conforto.

Aqui nota-se uma especial preocupaocom a qualidade dos produtos e dosmateriais utilizados. Dentro do hotelencontra-se um acervo de peas de artee joalharia dignos de nota.Sinta as emoes de So Paulo, queno corao da cidade . ..

in the heart of the city

Depois do Rio de Janeiro e de Bzios,o grupo Porto Bay marca presena em

2009 na capital nanceira da AmricaLatina, atravs da aquisio do bouti-que hotel de cinco estrelas LHotel SoPaulo, o agora designado LHotel PortoBay So Paulo.Localizado na Alameda Campinas, a 50metros da esquina com a famosa Avenida

in-brazil .37

European style is perfectly matched bythe exigent quality of its services andcomfort. The particular attention that has

been paid to the quality of the productsand materials used is clear. Inside thehotel there is a noteworthy collection ofworks of art and jewellery.Experience the thrills of So Paulo, stayin the heart of the city . ..

no corao da cidade . ..

thishotelmusthaveagreatfuture.!!Iwillbeback...

552125468000

www.portobay.com

[email protected]

80 rooms and suites . restaurant . bar . 6 meeting or banqueting rooms . centro de negcios . spa . pool . gym . ..

80 apartamentos e suites . restaurante . bar . 6 salas de reunio ou de banqueste . business center . spa . piscina . academia . ..


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DisPorto Bay

DisPorto Bay

Rio de Janeiro . Brazil

Algarve . Portugal Madeira . Portugal

Algarve . Portugal

Madeira . Portugal

DisPorto Bay


People, the group, synergies, co-operation, common objectives, solidarity, ex-ibility, communication, collaboration are just some of the many recurrent terms oneverybodys lips when we talk about working as a team. By organising various activ-

ities outside the workplace for example the Summer Games and the programmesundertaken by DisportoBay (the Porto Bay leisure and recreational group) PortoBay Hotels & Resorts meets one of its main objectives which is to awaken the teamspirit within the company and motivate its employees.Walks in nature, tree-planting, paper trails, football tournaments, boat outings,volley ball, frescoball . .. dance competitions, karaoke. One team, one Porto Bay !!

strengthening

the team spirit . ..

38 . strengthening the team spirit


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in-people . 39

DisPorto Bay

DisPorto Bay

Algarve . Portugal

Madeira . Portugal

Algarve . Portugal



Madeira . Portugal

Pessoas, grupo, sinergia, cooperao, obje-tivos comuns, solidariedade, exibilidade,comunicao, cumplicidade, so alguns dosmuitos termos recorrentes quando falamosde trabalho em equipe. Despertar o espritode equipe da empresa e motivar os colabo-radores so os objetivos principais de PortoBay Hotels & Resorts, ao organizar vrias ati-vidades fora do local de trabalho, como porexemplo os Jogos de Vero e as aes promo-vidas pela DisPortoBay.Caminhadas pela natureza, plantao de rvo-res, peddy pappers, torneios de futebol, pas-seios de barco volei, frescobol . .. concurso dedana, karaoke. Toda uma equipe, Porto Bay !!

reforar o espritode equipa . ..

www.portobay.com

www.disportobay.blogspot.com


40/84. ..

Porto Bay merchandising

. .. take ushome with you !!towels, caps, t-shirts . .. all items available at your hotel !!

toalhas, bons, t-shirts . .. artigos disponveis no seu hotel !!


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in-people . 41

I dont want to leave here ever !!. This is how Virglio Silva talks aboutabout Madeira, the island he fell inlove with some 11 years ago. The gen-eral manager of the Porto Santa MariaHotel, he is a zealous defender of the

islands causes. He doesnt like to be la-belled a missionary but this is the spiritthat characterises him. Discovering theisland on foot along unexplored tracks,reforesting the hills, conserving the is-land, immortalising it through photog-

a missionary spirit . ..esprito de misso . ..

Virglio SilvaGeneral Manager of Porto Santa Maria . Director Geral do Porto Santa Maria

No quero sair daqui !!. Virglio Silvarefere-se assim ilha da Madeira, pelaqual se apaixonou j se vo 11 anos.

Diretor geral do hotel Porto Santa Ma-ria, um defensor ferrenho das causasda ilha. Foge ao ttulo de missionriomas esse o esprito que melhor o ca-racteriza. Descobrir a ilha a p percor-rendo trilhas inexploradas, reorestaras montanhas, preservar a ilha, imor-taliz-la atravs da fotograa, no sosimples hobbies. So sim o seu motorde arranque para a vida.Ligado hotelaria desde cedo, comeou

jovem a trabalhar na recepo do HotelBaa, em Cascais. Segue desenvolvendode raiz projetos de turismo, coordenaa informtica das escolas de hotelarianacionais ao servio do Instituto deFormao Turstica e, mais tarde, en-tra na Micros Fidelio, lder mundial emsistemas de gesto hoteleira. atravsdesta que, em 1998, vem Madeira pelaprimeira vez. No caminho de regresso

para o aeroporto, olhando as encostasescarpadas da ilha e o azul nico domar . .. dei comigo a pensar . .. neste

lugar que quero viver. Muda-se entode malas e bagagens para a Madeira.No incio do milnio entra no grupoPorto Bay, passando por diversas reas sistemas de informao, marketing,research. Em 2007, assume a funo dediretor geral do Porto Santa Maria, nosem nos confessar, com um sorriso noslbios: em 1992, quando decidi deixarde ser recepcionista, lembro-me queum dos motivos foi porque, se tivesse

continuado, poderia acabar como dire-tor hoteleiro. Sina !! neste simptico e muito caractersticohotel da Zona Velha da cidade que seassume como intermedirio entre osclientes e toda a equipa, reforando la-os de amizade efetiva. A humaniza-o de servios um fator muito apre-ciado por quem aqui trabalha e quemnos visita, acrescenta.

www.bisbis.blogspot.com

www.portobay.com

www.ickr.com/virgilio_fnc

pontasa~oloureno

ponta dopargo

bicada cana

levadas

dorabaal

a no perder >ter de caminhar, mas nada de mais

dont miss >you will have to walk but not too far

raphy are not just simple hobbies. Theyare rather his starter motor for life.Involved in the hotel trade from an earlyage, he began working at the receptionof Hotel Baa in Cascais. Later he was todevelop tourism projects from scratch,

co-ordinate the computer systems ofthe national hotel schools in the serviceof the Instituio de Formao Turstica(Tourism Training Institute) and then join Micros Fidelio, the world leaderin hotel management systems. It wasthrough them that, in 1998, he came toMadeira for the rst time. On his returnto the airport, looking at the islandssteep hills and the unique blue of thesea . .. I found myself thinking . .. thisis where I want to live. So he moved

lock, stock and barrel to Madeira.In 2000 he joined Porto Bay and workedin various departments informationsystems, marketing and research. In 2007he became the general of Porto SantaMaria. With a smile he confesses: In1992, when I decided to give up my jobas a receptionist, I remember that oneof the reasons was that, if I carried on, Imight end up as a hotel manager. Fate !!It is in this friendly and very typical ho-

tel in the Old Town that he plays the roleof intermediary between clients andthe whole team, reinforcing the ties ofreal friendship. He adds, Personalisedservice is something which is highly ap-preciated by our staff and our guests.


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in-culture . 43

www.onbyportobay.blogspot.com

fusion art and worthy causes . ..fusion art e responsabilidade social . ..


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parabe nsatodaaorganiza~ao

porincentivarogostopelaarte.

..

bemhajam...

keepgoing...

dontmakeoff...

deucorpo`amente...

averyimportantandworthwhilee

vent....

44 .on by porto baywww.onbyportobay.blogsp

ot.com


45/84

poder~aosemprecontarcomami

nhaparticipa~ao...

itwasexcellentintermsofpromotion......

grataporfazerparte

deumprojectoqueacreditoseru

mdosmelhores...

Iparticipatedwithpleasure

becauseitisforagoodcause...

seeyou2010

at2010...

Here and there cameras capture the mo-ment. This is the competition launchedby FNAC, one of the partners of the ONevent.

The very streets of the Old Town . ..the forecourt of the church, stage, oc-cupied houses, hotel and gardens ght

for attention. Theatre, street entertain-ment, dance, capoeira ll this weekendin the historic district of Funchal.

And in the midst of all this, a movementmarks the event, attracting attention byits very nature. Invited to participate inthe project, the group Danando coma Diferena (Dancing with Diversity)reveals its essence in three acts: socialand artistic inclusion of people withspecial needs (see page 56).Porto Bay values are also imbuedwith fusion. ON has discovered talentamongst the group employees hob-bies. Jos Carlos Silva, Roque Lus, Ro-dolfo, Rubina Santos, Valrio Andradeand Virglio Silva all work in the hotelsbut are also artists and performed here.

Aqui e acol, mquinas fotogrcas -xam momentos. o concurso que aFNAC, uma das parceiras do evento,lanou sob o pretexto do ON.Os espaos das ruas da Zona Velha . .. otrio da igreja, o palco, as casas ocupa-das, o hotel, os jardins, disputam entresi as atenes. Teatro, animao de rua,dana, capoeira preenchem este m de

semana na zona histrica do Funchal.E no meio disso, um movimento marcao evento, chamando a ateno pela suaforma de estar. Convidado a participarno projeto, o grupo Danando com aDiferena demonstra em trs atos a suaessncia : a incluso social e artsticadas pessoas com necessidades especiais(ver pgina 56).

A fuso chega tambm aos valores PortoBay. O ON descobriu talentos nos hobbysdos colaboradores do grupo. Jos Carlos

Silva, Roque Lus, Rodolfo, Rubina San-tos, Valrio Andrade, Virglio Silva fazemparte do quadro dos hotis, mas tambmso artistas e tiveram o seu espao ali.


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Theideaofputtin

gtogetheraculturaland

socialeventtoconcentratefusionartini-

tiativesintheOldTownofFunch

alemerged

in2006intheheartofPortoBa

yHotels&

Resorts.AndsoONFusionArtb

yPortoBay

wasbornandtookplaceforthe

rsttimein

Septemberofthatyear.Afterth

esuccessof

therstedition,theprojecton

ceagainhit

thestreetsinSeptember2008,u

nderpinned

bythesameobjectivestoexe

rcisecorpo-

rativecitizenship,strengthenso

cialrespon-

sibilitywithinthegroupandst

imulatethe

mostdiverseareasofartandcu

lture.

Similarlytotherstedition,this

eventcul-

minatedinanartauctionwhichfeaturedthe

workscreatedduringthethree

daysofthe

programme.Thefundsraisedwe

redonated

tocharities,namelyAssociaod

eParalisia

CerebraldaMadeira(Cerebral

PalsyAsso-

ciationofMadeira) andCentro

deAcolhi-

mentodeSoTiago(SoTiago

Shelter).

ThetwotimesPortoBayHotels

&Resorts

have promotedthisinitiativeit

has man-

agedtohandover65thousande

urostothe

charitiesselected(32and33tho

usandeuros

in2006and2008respectively).

Interms of collaboration,the

rst edition

resultedin31partnerships,anumberwhich

increasedto50in 2008.Thei

nvolvement

of more organisations reects

the greater

commitmentofthepartnerships

alreadyes-

tablishedandaclearintentiono

fparticipat-

inginfutureevents.

Thefund-raisingbenetedthefo

llowingas-

sociations:

APCM

AssociaodeParalisia

CerebraldaMadeira

Consciousoftheneedsofchild

ren,young

people and adultswith cerebral palsy,

APCMwasfoundedin1991by

agroupof

parentsandspecialistswithav

iewtorais-

ing awareness ofthe problems

relatedto

thisillness,itstreatmentandth

esocialin-

tegrationofthosesufferingfrom

itamongst

stateorganisationsand society

ingeneral.

Recentlysetup,QuintaPedagg

icadoPico

Funchocurrentlyhouses50patie

nts.Afur-

ther300attendtheinstitutionsv

ariouscen-

treswhichofferoccupationalthe

rapy.

CAST

CentrodeAcolhimento

deSoTiagoFoundedin1998

,CASTwastherst24hour

temporarysheltertobesetup

forchildren

atriskaged0-12.Withacapacity

for12chil-

drenit aimsforprovideahom

ely atmos-

phere and conditions conduci

veto good

bio-psycho-socialdevelopment.

socialresponsibility

65thousandeuros

alreadyraised

46 . on by porto baywww.onbyportobay.blogsp

ot.com


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Of course the Brazilian Carnival ac-quired sensuality and African rhythmsand was also inuenced by other Eu-

ropean Carnivals in terms of outtsand masks, resulting in the displays weknow today. In the Brazilian city thesamba schools invade the Sambdromoin the quest to be elected the best ofthe year. What is notable in Rio de Ja-neiros Carnival is that no one is leftindifferent ; it invades the streets withcontagious sensuality and beauty. Itsimportance is such that preparationsbegin in November; the partying begins

two weeks beforehand and the paradestake to the streets on the Friday beforeShrove Tuesday.

Claro que o Carnaval brasileiro ganhoua sensualidade e o ritmo africanos, bemcomo a inuncia de outros Carnavais

da Europa nos trajes e mscaras e oresultado o que se conhece. Na me-trpole brasileira as escolas de sambainvadem o Sambdromo, em busca daconsagrao como melhores do ano. Ocurioso no Carnaval do Rio de Janeiro que no deixa ningum indiferente,invade as ruas e contagia pela sensua-lidade e beleza. Este envolvimento detal forma que os preparativos comeamem Novembro, a folia duas semanas

antes e os desles arrancam na sexta-feira gorda.

48 . carnival magic

brazilrio de janeiro

www.portobay.com

www.cidadedorio.com.br

In 2010 the Carnival will take place on 16th February and in 2011 on 9th February.Em 2010 o Carnaval acontece a 16 de Fevereiro e em 2011 a 9 de March.


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in-events . 49

However, another of Portugals oldestCarnivals is celebrated in the Algarve,particularly in Loul. Tradition tells of

aggressive celebrations which had littleto do with partying. But in 1906 eve-rything changed. Now the main aim wasto raise money for charity. Later Carni-val was shrouded in secrecy as to howthe disguises and oats were made andit became a manifestation of beauty withits masks and the involvement of all thelocal people.

Today it is much more commercial andhas become the main tourist event in

Loul. Preparations involve teams ofprofessionals who prepare the party anddecorate the streets and cars with tradi-tional owers made of tissue paper.

Mas outro dos Carnavais mais antigosdo pas acontece no Algarve, particu-larmente em Loul. A tradio histrica

fala de festejos agressivos que poucotinham a ver com folia. At que em1906 tudo mudou. O primeiro objetivofoi angariar fundos para caridade. Maistarde o Carnaval viveu do secretismocom que eram construdos os disfarcese os carros alegricos e viveu da bele-za das mscaras e do envolvimento daspopulaes.Hoje muito mais comercial e o prin-cipal cartaz turstico de Loul. A pre-

parao do Carnaval envolve equipesde prossionais que preparam a festa edecoram as ruas e os carros com as tra-dicionais ores feitas de papel de seda.

portugalalgarve . loulwww.portobay.com

www.visitalgarve.pt


50/84

In Madeira Carnival celebrations havealso moved on and, as if by rebound,it has received a Brazilian inuence.

The presence of English families on theisland contributed to reducing the as-sociations of this festival to religion and

Easter; traditionally Carnival markedthe three days of some excess beforeLent, the time during which Catholicsprepare for Easter.Street parties and dances in the ball-rooms have been part of Carnival sincethe XVIIth century. In the 1980s theMadeira Carnival imported samba andthe allegorical oats found in Brazil.On Saturday various troupes and sambaschools take to the streets to parade in

one of the main tourist events in Madei-ra. On Tuesday, another a more popularand satirical parade known as Trapal-ho is the main feature of the festival.

It may seem strange but it is true. Ma-deiras Carnival inuenced the biggestCarnival of the world : Rio de Janeiro.

The reason is historical: inspired by theEuropean burlesque tradition, Carni-val was already celebrated in Madeiraand it was taken to Brazil by the rstsettlers from the island along with theknow-how for sugar cane production.

Na Madeira a forma de festejar o Car-naval tambm evoluiu e acabou porsofrer, como retorno, uma inunciabrasileira. A presena de famlias ingle-sas na ilha ajudou a tornar esta festamenos associada religio e Pscoa,

j que na tradio histrica o Carnavaleram os trs dias de alguns excessosantes da Quaresma, o tempo de prepa-rao dos catlicos para a Pscoa.

A partir do sculo XVII passou a ter fes-tas na rua e bailes nos sales. Desde adcada de 1980 o Carnaval da Madeiraimportou o samba e o estilo de cortejoalegrico do Brasil. No sbado, vriastrupes e escolas de samba saem ruapara um desle que um dos princi-

pais cartazes tursticos da Madeira. Natera-feira, um outro cortejo, de carizmais popular e de teor mais satrico,chamado Trapalho, cabea de cartaz.

Parece estranho, mas verdade. Huma inuncia do Carnaval da Madeirano maior Carnaval do Mundo : o do Riode Janeiro. A razo histrica : queo Carnaval, que j se festejava na Ma-deira, inspirado pela tradio burlescaeuropeia, foi levado para o Brasil pe-los primeiros colonos madeirenses, aomesmo tempo que levaram as tcnicasde cultura da cana-de-acar.

50 . carnival magic

portugal

madeirawww.portobay.com



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fruit trees whose fruits with their differ-ent forms, smells and avours transportus to far ung places. Custard apples,avocado pears, star fruit are but a few.

400 species of plants are represented inthe Vila Porto Mare resort gardens. Thisrich diversity also includes 43 types ofpalm trees of different ages, heights andstructures, which on the hottest summerdays offer fresh and shady refuges. Ac-

The idea of emphasising the green ar-eas dedicated to nature emerged at theend of 2003 with the opening of theVila Porto Mare resort. The green of

the trees, the colour of the owers andthe smells of the aromatic plants havegrown in intensity over the years. Thegardens have matured enormously! isa common remark made by guests who,year after year, return for another stay. The resort coexists with 13,000 m2 ofsubtropical gardens where the majorityof the plants thrive thanks to the cli-mate, fertility of the soil and the con-stant care and affection of the garden-ing team. Many of the plants come from

the African continent as well as from faroff places such as Australia and NewZealand. There is also a wide variety of

quos como a Austrlia e Nova Zelndia.Podem tambm ser encontradas dife-rentes rvores frutferas cujas formas,cheiros e sabores dos seus nos trans-portam para outras latitudes. Anona,pra abacate, karambola so algumasdas variedades.Nos jardins do resort Vila Porto Mareesto representadas mais de 400 es-pcies de plantas. A diversidade passatambm pelos 43 tipos de palmeiras devrias idades, alturas e estruturas, que

propiciam nos dias mais quentes de Ve-ro locais frescos e sombrios. SegundoRaimundo Quintal, um dos mais presti-giados botnicos do pas, a diversida-de dos jardins do Vila Porto Mare co-loca-os numa classe excepcional do IRF- ndice de Riqueza Florstica, ou seja,nmero absoluto de espcies nicas.Este jardim to especial que tem umblog dedicado: www.vpmgardens.blo-gspot. com.

the Vila Porto Mare resort gardens

colours and smellsin a subtropical climate . ..

Com a abertura do resort Vila Porto Mare,no nal de 2003, surge a ideia de fazersobressair espaos verdes dedicados natureza. O verde das rvores, a cor dasores e o cheiro das plantas aromticasfez-se sentir com maior intensidade aolongo dos anos. Os jardins cresceramimensos !, este o comentrio comumdos clientes que, no aps ano, regres-sam para mais uma experincia.Coexistem com o resort 13.000 m2 dejardins subtropicais onde a maioria dasplantas cresce de forma extraordinriagraas ao clima, fertilidade do soloe ao carinho e constantes cuidados daequipe de jardinagem. Grande partedas plantas so oriundas do continenteafricano, bem como de pases longn-

cording to Raimundo Quintal, one ofPortugals most renowned botanists,the diversity of the Vila Porto Maregardens puts them in an exceptional

class of the IRF - ndice de RiquezaFlorstica (Flora Bio-diversity Index), inother words, they have an exceptionalabsolute number of unique species. This very special garden has its ownblog : www.vpmgardens.blogspot.com.

jardins do resort Vila Porto Mare

cores e aromas emclima sub-tropical . ..

52 .the vila porto mare resort gardens

www.portobay.comwww.vpmgardens.blogspot

.com


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in-garden .55

ower carpet at theower festival

Vrios tapetes oraisforam feitos este ano no

resort Vila Porto Mare e nohotel Porto Santa Maria, por al-

tura da Festa da Flor, um dos mais

fortes cartazes tursticos da ilhada Madeira. Estas verdadeirasobras de arte, que saram dasmos da equipe do hotel, renem

ores do jardim e da serra madei-rense. Em 2010 a Festa da Flor

realiza-se a 17 e 18 de Abril.Several ower

carpets were made thisyear at the Vila Porto Mare

resort and Porto Santa Maria hotelaround the time of the Flower Festival, one of

the Madeiras main tourist events. These were real

works of art made by many hands belonging to the ho-tels teams and combining owers from the garden andfrom the hills of Madeira. In 2010 the Flower Festival

will take place on 17th and 18th April.

tapete de Floresna Festa da Flor


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dancingwith diversity

56 . danando com a diferena

Therapeutic and, above all, artistic edu-cational programmes make up the dailyroutine of around eighty people includ-ing children, young people and adults.Increasing their participation and com-petitiveness in the world of dance is oneof the objectives of Danando com aDiferena. To this end they follow themotto : dancers who dance with theirbodies rather than despite their bod-ies. The Art Centre Casa das Mudas inCalheta hosts the performances of thisdance group.

A group with innovative and daringcharacteristics, the project Danandocom a Diferena was born in 2001 inMadeira under the direction of Henrique

Amoedo. sing dance as their mediumthey present the audience with a distinc-tive social image of handicapped peo-ple. This group has made a name foritself not only in the regional culturalpanorama but also at at a national andinternational level.

. .. dancers who dance with their bodies ratherthan despite their bodies !!


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in-culture . 57

Sob a batuta de Henrique Amoedo,surge em 2001, na Madeira, o projetoDanando com a Diferena, um grupocom caractersticas inovadoras e auda-zes. Apresentam ao pblico, atravs dadana, uma imagem social distinta daspessoas portadoras de decincia. Estegrupo tem-se destacado por uma fortepresena no s no panorama culturalregional, mas tambm em nvel nacionale mesmo internacional.

danandocom a diferena

Aes educacionais de apoio teraputi-co, mas principalmente artsticas, fazemparte do cotidiano de cerca de oitentapessoas, entre crianas, jovens e adul-tos. Ampliar a sua participao e com-petitividade no mundo da dana, umdos propsitos do Danando com a Di-ferena. Para tal, encaram como lema:bailarinos que danam com o corpo eno apesar do corpo. O Centro das Ar-tes Casa das Mudas, na Calheta, asala de espetculos antri deste grupode dana.

bailarinos que danam com o corpoe no apesar do corpo !!

www.aaaidd.com

www.henriqueamoedo.blogspot.com


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58 . danando com a diferena

Henrique Amoedo

the point of departureis prejudice . ..

Henrique Amoedo is the Brazilian di-rector of the group Danando com aDifernca. A graduate in Physical Edu-cation, he focused his academic studieson inclusive dance and completed hismasters degree in Artistic Perform-

ance in Lisbon in 2002. Today he con-siders himself fullled by the successalready attained by the Danando coma Difernca group but he still wantsmore, much more . .. IN went to inter-view him . ..

I was living in So Paulo and workingin the nancial markets dealing in cur-

rencies for a currency broker. At thesame time I took the Physical Educa-tion course, an area I liked a lot andabout which I was keen to know more.I loved the theory classes but I foundthe practical classes, in which we hadto work with young people with spe-

cial educational needs or from poorbackgrounds, uninspiring. I hated that

part. I kept my head above water withmy marks for theory and put no effortinto the practical part. And so it was forthree years until the assessment systemwas changed . .. then the practical partcarried more weight than the theory. Tonish the course I was obliged to do

a practical period at Casa Andr Lus,a shelter for the handicapped in So

Paulo with around 800 inmates.

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