(Cross-)Marketing Film:(Cross-)Marketing Film:

Refresh, redraft, Refresh, redraft, research, rebootresearch, reboot

Total Recall?Total Recall?TWO MINUTE TASKTWO MINUTE TASKPair up and create (write) a list of Pair up and create (write) a list of

what you think should be featured in what you think should be featured in a film poster.a film poster.

BE SPECIFIC!BE SPECIFIC!

Did you include…Did you include… Title (largest text; font or Title (largest text; font or

typefacetypeface signifiessignifies genre) genre) Main star/s (‘Main star/s (‘billingbilling’)’) Feature ‘from the…’ director, Feature ‘from the…’ director,

writer or producer IF writer or producer IF associated with other hit filmsassociated with other hit films

Reviews (star ratings, quotes Reviews (star ratings, quotes – – drop quotedrop quote?, source)?, source)

Awards/nominationsAwards/nominations Film Festival/s including logo Film Festival/s including logo

+ any award/nomination + any award/nomination (Cannes, TIFF, EIFF…)(Cannes, TIFF, EIFF…)

Age rating (BBFC icon)Age rating (BBFC icon)

TaglineTagline (crucial sales tool) (crucial sales tool) Main imageMain image Secondary image (layered)Secondary image (layered) Colour scheme or Colour scheme or filtering/FXfiltering/FX

to to connoteconnote genre genre Release dateRelease date ‘‘Billing blockBilling block’ (credits, ’ (credits,

carefully formatted)carefully formatted) Company logosCompany logos URL/s (website/s)URL/s (website/s) Social media icons/hashtagSocial media icons/hashtag QR codeQR code

We will also review to what extent you clearly considered your audience, and reflected this through your ‘mode of address’ – how you ‘addressed’ an imaginary audience (eg tagline, humour, direct gaze)

We will review research We will review research (later)(later)

Consider how specific your research Consider how specific your research isis

How many examples you scrutinisedHow many examples you scrutinisedWhether you distinguished between Whether you distinguished between

general general poster conventions and poster conventions and specific specific genre genre conventionsconventions

Please make sure you’ve emailed me any research you may wish to be included with your evidence – make a note NOW to do so!

Hall of … Fame?Hall of … Fame? You will each now have a chance to peer review You will each now have a chance to peer review

someone else’s poster, noting:someone else’s poster, noting: Any obvious errors (Any obvious errors (eg eg spelling)spelling) How clear is the meaningHow clear is the meaning What audience you think this is for, and what evidence What audience you think this is for, and what evidence

you can find for thisyou can find for this How many ORIGINAL images you think there areHow many ORIGINAL images you think there are Mark the photography from 1 (not good) to 5 (excellent!)Mark the photography from 1 (not good) to 5 (excellent!) Mark the technical complexity or sophistication of the Mark the technical complexity or sophistication of the

Photoshop skills displayed from 1 to 5Photoshop skills displayed from 1 to 5 Add any suggestions (up to 3) for ideas or improvementsAdd any suggestions (up to 3) for ideas or improvements

Year 10 Year 10 draftsdrafts

Year 10 Year 10 draftsdrafts

Year 10 Year 10 draftsdrafts

Year 10 Year 10 draftsdrafts

Year 10 Year 10 draftsdrafts

Year 10 Year 10 draftsdrafts

Steps for Peer ReviewsSteps for Peer Reviews1. You will each review one Year 10 current draft, making

notes in the worksheet.2. Then you will swap posters and notes sheet (this

document!) with another classmate, and if you disagree with anything they have noted for this, or have additional suggestions for ideas/improvements, then write in yours on the same sheet (don’t cross anything out!).

3. You will rotate so that, in pairs, each person gets feedback on their current draft

4. Finally … before each of you, at the end of the lesson, sums up the feedback you got, and what your initial response is (do you now plan to change anything?).