REVENUE MANAGEMENT

& PRICING

Maximise your hotel revenue

ProgrammeC l a s s r o o m t r a i n i n g

2 d a y s

MASTERCLASSRevenue Management & PricingMaximise your hotel revenueDuration: 18 hours

Do you want to improve your hotel profitability? This 2-day training will provide you with the knowledge and skills to implement the newest optimisation methods and set up a personalised action plan.

Maximum number of participants: 15 trainees Non

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Learn KPI associated with Revenue Management, master hotel profitability indicators to be more efficient Understand Revenue Management fundamentals, market segmentation, forecasting and

pricing, to build a revenue management structure at your hotel Implement Revenue Management techniques (price elasticity, group management,

overbooking) to increase your hotel revenue and profitability Best practices on how to conduct and participate in a strategic revenue management meeting

Revenue Manager Reservation Manager E-commerce Manager General Manager Director of Sales & Marketing Front Office Manager Other Department Heads

Active engagement Case studies Business model exercises Collaborative learning

Group activity

YOU ARE... ACADEMIC SKILLS

OBJECTIVES

#1 Revenue Management Overview

The basics of Revenue Management: what it is, why do we need it, and what are the key measurements?

#2 Market Segmentation

As the principle foundation, we need to segment our business so that we can target each segment successfully. This module is about creating our product “shelves”.

#3 Pricing

Once the first step of the foundation is in place (segmentation) we overlay our pricing structure onto that. It is equivalent to putting our goods on the shelves and attaching price tags to them

#4 Forecasting

Based on the foundation (segmentation and pricing) we have, what has happened historically and current market trends, can we predict what will happen in the future?

#5 Revenue Management Tactics

We have our foundation, we have made predictions about what will happen, how can we influence this by setting our tactics correctly to optimise revenues?

#6 Channel Management

Foundations and tactics set, how do we bring this to the customer effectively and efficiently?

#7 Optimisation: Strategy Setting and Implementation

Everything is in place; business is starting to come in. How do we manage this business, how do we monitor it, what changes do we need to make, and who is responsible for what?

#8 Conclusion & Action Plan

What are you going to take back to your hotel? What will you put in place and share with your manager/co-workers?

TRAINING PROGRAMME

MASTERCLASS Revenue Management & Pricing | Maximise your hotel revenue

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Tracy Dong has over 8 years of experience in pricing and Revenue Management in the hotel and tourism industry.She is Lead Advisor of Asia Pacific region at IDeaS Revenue Solutions, a SAS Company, based in Singapore. She has worked for InterContinental Hotels Group and Far East Hospitality prior to joining IDeaS. Tracy has rich experiences in analytics, pricing and strategies, Revenue Management standard operating procedures development.Tracy graduated from Cornell University, School of Hotel Administration Master’s degree, Management in Hospitality

Christophe Maridet has over 20 years of experience in the E-commerce and Digital Marketing in BtoB and BtoC businesses, such as leisure, tourism and entertainment.He has a strong digital marketing expertise in the tourism industry from his Marketing and E-commerce Director position and led 40 000 French independent private leisure rentals to move to digital distribution. Before joining the tourism sector, Christophe worked for Disney as General Manager in France & Benelux and built a strong experience in brand management, customer experience and strategic & operational marketing.Christophe graduated from the University of San Francisco (MBA - USF) and the Paris School of Business (ISG).

THE COACHES

Tracy Dong

Christophe Maridet

MASTERCLASS Revenue Management & Pricing | Maximise your hotel revenue

REVENUE MANAGEMENT

& PRICING

Maximise your hotel revenue

C l a s s r o o m t r a i n i n g

2 d a y s

SINGAPORE: S$725* (PIC claimable)

BALI: USD$500*

*Book early and benefit from the 15% Special Offer.