03. tips on choose revenue & pricing

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The Science of Start Tips on choosing a revenue stream & price paulshawsmith scientific business strategy

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Transcript of 03. tips on choose revenue & pricing

Page 1: 03. tips on choose revenue & pricing

The Science of StartTips on choosing a revenue stream & price

paulshawsmithscientific business strategy

Page 2: 03. tips on choose revenue & pricing

paulshawsmithscientific business strategy

Know your costs1

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Know your costs

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paulshawsmithscientific business strategy

Test2

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Testing pricing points

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paulshawsmithscientific business strategy

Be wary of competingon cost3

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Competing on price

Customers that shop on cost have no loyalty

Competitors can always lower their price

Competing on price often leads to price wars

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paulshawsmithscientific business strategy

Use relative costing4

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Relative costing

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paulshawsmithscientific business strategy

Sell value 5

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Sell value

Oh F***!

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paulshawsmithscientific business strategy

Use social proof6

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Use social proof

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paulshawsmithscientific business strategy

Diversified revenue

streams7

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Diversified revenue streams

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paulshawsmithscientific business strategy

Collecting revenues

before incurring expenses

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Collect revenues before expenses

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paulshawsmithscientific business strategy

Recurring revenue

streams9

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Recurring revenue streams

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paulshawsmithscientific business strategy

? How do you plan on improving your pricing and revenue stream?