Retargeting su Adwords e Facebook per hotel e turismo 02122014
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Milano, 27 giugno 2014
The Vortex a BTORetargeting: una finestra di
opportunità che si sta per chiudere?
@andrea_boscaro Firenze, 2 dicembre 2014
Andrea Boscaro – Founder and Associate The Vortex
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Le bolle informative
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history.google.com
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maps.google.com/locationhistory
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Google.com/ads/preferences
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Facebook. Registro Attività
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Il Retargeting
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Una finestra di opportunità?
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La sfida del mobile
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Google Speed Tester
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Google Speed Tester
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Attenzione al cambiamento
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Il ruolo dei dati
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Il ruolo dei dati
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Il cambiamento?
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Il cambiamento
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Retargeting e prospecting
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Retargeting e prospecting
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Remarketing for Search Ads
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Remarketing for Search Ads
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Remarketing for Search Ads
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Remarketing for Search Ads
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Le Adwords
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Le Adwords
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La ricerca Nielsen - GroupM
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Adwords e Adv
Search Engine Land, 2013
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Adwords e Adv
Search Engine Land, 2013
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La scelta delle keyword di lunga coda
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L'analisi della concorrenza. Semrush
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L'analisi della concorrenza. Keywordspy
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L'analisi della concorrenza. Similarweb
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E quindi?
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Traffico Display
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Pianificazione per Posizionamento
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Pianificazione per Argomento
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La differenza fra Argomenti e Interessi
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La pianificazione per cluster demografici
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Ed infine il Remarketing
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Impostare il tag di Remarketing (Adwords)
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Impostare il tag di Remarketing (Analytics)
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Impostare il tag di Remarketing (Analytics)
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Impostare il tag di Remarketing (Analytics)
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Impostare il tag di Remarketing (Analytics)
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Impostare il tag di Remarketing (Analytics)
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Il Retargeting su Facebook. Power Editor
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Il Retargeting su Facebook
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Real-time Bidding (RTB)
Immagine fonte Webperformance – Guida al RTB
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Concludendo
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Media tradizionali e media digitali
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Persone e Tecnologia
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Grazie per l’attenzionewww.thevortex.it
@thevortexit