Retailarquitecture

A SUPPLEMENT

Retail ArchitectureReview 2009

3/IntroductionThe SADI awards this year make a statement

about the role of retail architects.

SADI Awards

4/JudgesMeet our panel of experts.

6/New FrontierCheckland Kindleysides helped give Timberland a

new and exciting flagship in London.

8/Enjoy the SceneryEight Inc. did a commendable job carving a

courtyard into an upscale Nokia store in Brazil.

9/Good First ImpressionThe Heiserman Group gave fast casual chain Vapiano

an excellent prototype to establish its U.S. presence.

10/Facing ForwardTPG Architecture turned a boring retail corner into a

beautiful facade for Ethan Allen in Manhattan.

11/A Golden NuggetFER Studios and Caruso Affiliated create a gem with

the Jewel City Diner at Americana at Brand.

12/Restoring a ClassicFitch and Macy’s went the extra mile in rehabbing a

historic department store in Pasadena, Calif.

14/Elegant ExecutionCallison employed a blend of modern design and local

flavor in this Indonesian Harvey Nichols store.

15/A Cut AboveDevelopment Design Group’s design for Istinye Park

in Turkey is both playful and creative.

16/More Than a RenovationWestfield Design takes a dated center in Washington

and makes it truly fit in the Pacific Northwest.

17/Placemaking for All Nadel Architect’s La Alameda shows that you don’t

have to be a luxury center to sport a good design.

18/No Thorns HereThis year’s Grand SADI winner, Studio One Eleven’s

Lincoln & Rose, sets an important precedent that

pedestrian projects can still be something special.

20/Power PlayBooth Hansen Helix Architecture’s design for the

Kansas City Power & Light District is an excellent

execution of a mixed-used project.

22/Nice DetailsSome firms fell just a little short of earning awards.

Leaders in Retail Architecture

PROFILES

26/Arrowstreet

28/CDA Architects

32/Design Collective

34/Dorsky Hodgson Parrish Yue

38/GreenbergFarrow

39/Perkowitz+Ruth Architects

42/Sitescape

ROUNDTABLE QUESTIONS

27/Filling Dark Retail Spaces

27/Coping with a Drop in Development

33/Effects of a Sluggish Economy

33/Architects’ Role in NOI Growth

Retail Traffic would like to thank the American cInstitute of Architects for sponsoring the 2009 SADIAwards and providing several of the judges.

CONTENTS

2 Sept09 Special Supplement to RETAILTRAFFIC

Setting An ExampleWelcome to the third edition of Retail Traffic’s Retail Architecture Review. This supplement

includes our 20th Superior Achievement in Design

and Imaging Awards and our annual Leaders in

Retail Architecture supplement.

The SADI awards recognize outstanding

achievement in creating beautiful and successful

retail environments. The winners are those architects

who craft memorable places that put the magic

back in shopping, enhance or redefine a retail brand,

capture a trend particularly well or solve a seemingly

insurmountable problem.

This year’s winners are no exception.

However, the discussion among judges during

the SADI awards this year were influenced by

the great challenges facing the industry. Stores are

closing. Some properties will fail. Others will be

in desperate need of renovation or redevelopment.

Furthermore, in the current context, the

homogeneity that has plagued the retail real estate

sector may come to haunt the industry. Retail

centers that are truly unique and provide something

extra to tenants and customers will be the ones that

survive and thrive.

In that vein, a rather unlikely project emerged

as this year’s Grand SADI winner. In year’s past,

SADI judges have recognized luxurious projects

that show where every dollar was spent in design

and construction. This year, a more modest project,

a center of less than 100,000 square feet in Venice,

Calif., took the top honor.

From the surface, the Lincoln & Rose project

designed by Studio One Eleven at Perkowitz+Ruth

Architects doesn’t appear all that special. The center,

owned by Combined Properties, includes fairly

pedestrian tenants—a laundromat, a dollar store, a

drug store and an organic grocer.

But that’s the point.

The center has a tenant base typical of thousands

of other properties across the country. What sets

it apart is that the owners and architects opted to

go the extra mile. The stores are not cookie-cutter

concepts. Instead, the stores thoroughly fit into the

Venice, Calif., context in which they sit. And it was

all done on a modest budget. It serves as a stark

example that just because you’re building a run-of-

the-mill center, you don’t have to go with a plain

vanilla design.

Similarly, a project that garnered an honorable

mention, the La Alameda Shopping Center in

Walnut Park, Calif., makes a similar statement. The

project, built by Primestor Development, caters

to a poor population. One in four people in the

immigrant community near the site live below the

poverty line and 16.4 percent of the population is

unemployed. But the owner and architect built a

project that takes local design cues and offers a space

for the community to gather.

Lastly, Westfield Southcenter, one of many

enclosed retail center renovations submitted this

year, was the only project recognized in that

category because it clearly looks like it belongs in

the Pacific Northwest. Further, it is set up to further

connect to the community—perhaps with the

addition of residences in the future.

All three of these projects illustrate important

themes in this year’s competition. Context is

important. Projects should not look like they

were dropped on a site from outer space with no

connection to the community in which they sit.

The projects break the molds for what shopping

centers and regional malls can look like. This

ingenuity and originality was rewarded.

Overall, we hope you enjoy these and other

profiles in this year’s supplement.

David Bodamer

Editor-in-Chief

Retail Traffic Magazinec

EDITOR’SLETTER

RETAILTRAFFIC Sept09 3

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Chipman began creating a new direction for his father’s interior design firm in 1979 when he joined the small Chicago practice. Building upon an existing base of regional Main Street clients, Chipman led the firm into a position of national recognition. Along with speaking appearances and writing for trade publications, heauthored a nationally distributed retail planning workbook. At his father’s retirement in 1984, Chipman redirected his firm’s focus ashe used computer technology to keep up with the unprecedented expansion of corporate retail clients. The firm expanded its portfoliowith award-winning commissions, laying the foundation for successin hospitality and restaurant design. The firm practices throughoutthe U.S. and Canada with offices in Los Angeles and New York.

John Chipman Founding Partner

Chipman Adams Architects

With more than 15 years of retail and branding experience, Franceschina is responsible for project direction and design man-agement. He works closely with HOK’s international, commercial and interiors groups on retail, hospitality, corporate and mixed-use projects domestically and overseas. Prior to joining HOK Chicago, Franceschina was senior design manager for Starbucks CoffeeCo. Franceschina also served as retail studio director at Gensler in Chicago where he led project teams on assignments including Barney’s New York (in Chicago), Gap and Apple. He earned his Master’s at the University of Michigan and his Bachelor’s at the University of Illinois. He maintains memberships with the Retail Design Institute, ICSC, U.S. Green Building Council and the AIA.

Luigi FranceshinaVice President and Director of Retail Design

HOK

With her team at Downtown Works, McCauley creates and imple-ments sustainable retail strategies that turn decaying urban zones into vibrant, vital downtowns. She has been at the forefront of the metro-politan retail industry since her days working with real estate vision-ary Jim Rouse. McCauley’s method combines quantitative data, suchas demographics and psychographics, with rigorous qualitative obser-vation. She has helped cities such as Austin, St. Louis, Manhattan, Santa Fe, Philadelphia, and Nashville successfully transform down-towns into dynamic environments. McCauley serves on the Boardof the International Downtown Association and of the Woodrow Wilson House presidential museum. She is chair of AIA’s Retail and Entertainment Knowledge Community Advisory Group.

Margaret “Midge” McCauleyDirector

Downtown Works

Martin is president of the Boulder-based design firm founded by Henry Beer and Richard Foy in 1973. After receiving a B.A. in Art History, magna cum laude, from Colorado College, she attendedgraduate school at the University of Colorado, and later earned her MBA from the University of Denver. Martin served as chair of the Boulder Chamber of Commerce Board in 2003. She also serves on the Design Futures Council, Board of Advisors. She was inducted into the Boulder County Business Hall of Fame in 2005. She serveson the board of the Colorado Ski Museum Boulder Community Hospital, Women’s Foundation of Colorado and other organizations. She is a member of ICSC, ULI, the American Institute of GraphicArts and the Society for Environmental Graphic Design.

Janet Martin President

Communication Arts

Obata founded her firm in 1977. She leads the firm in its philoso-phy to create real, unique, beautiful and compelling brands, experi-ences and places by combining research, analysis, brand positioning and development, graphics, architecture, lighting and interiors. The firm works nationally and internationally undertaking manycomplex and collaborative projects including Madrid Xanadu, Madrid, Spain; Carmel City Center, Carmel, Ind.; Busch Stadium, St. Louis; Coors Field, Denver and many others. She is a member of the Retail and Entertainment Knowledge Community for AIA, a former board member for the Society for Environmental Graphic Design, and is a member of the American Institute of Graphic Arts, ICSC, and Institute of Store Planners.

Kiku ObataPresident & Creative Director

Kiku Obata & Company

Novak is an interior design director within the FRCH specialty retail studio responsible for the all aspects of the client process. Fromstrategy through conceptual design and documentation, Novak’srole covers both creative development and tactical execution work-ing in partnership with implementation and resource design part-ners throughout the firm. Novak’s professional experiences include Tiffany & Co., Neutrogena, Luxottica, Aveda, Nike, O’Boticario, Volkswagen, Procter & Gamble, BlackBerry, Apple, J. Crew, WHSmith, UltraFemme, Mandalay Bay, Mercedes Benz, and Timberland. Novak is also LEED accredited.

Robin Novak Director, Interior Design, Specialty Brands

FRCH Design Worldwide

In serving as principal-in-charge, Shook runs a multi-million-dollar New Urban planning and design group with an emphasis on retailand Main Street development, and has been recognized as a vanguardin the movement to return meaning to the urban environment. Anannual lecturer at Harvard University’s Graduate School of Design, Shook also serves on the board of the College of Architecture atUNC-Charlotte. He is the past president of the Charlotte Chapter of the AIA, and a member of the International Downtown Associationand ULI. Shook served as president of Berryhill Preservation Society, a non-profit revolving fund that saves and renovates historic houses in Charlotte’s Fourth Ward. He is currently president of Charlotte Trolley Inc., dedicated to reviving vintage street car service.

Terry ShookFounding Partner & Principal

Shook Kelley

With more than 20 years experience in architecture, urban design and master planning experience, Paresi has built a strong portfolio of unique and workable design solutions for a number of diverse planning efforts, including downtown and urban in-fill revitalizationstrategies, regional mall renovations and redevelopment schemes, high-density mixed-use developments and residential communi-ties, themed casino and resort design, and large scale land planning, urban design and neighborhood-specific planning assignments. Paresi’s design expertise is utilized by a roster of developers, munici-palities and institutional clients on projects throughout the United States, Asia, Europe and the Middle East. Paresi attended PrattInstitute and is a member of ICSC and ULI.

James ParesiPrincipal

Paresi Design/Studio

Quality, Style, Function... DuMor

800-598-4018 • www.dumor.com

CREATES CUSTOM

1984-2009

YEARS


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Timberland is a brand that has been

around for a while. But the retailer

wanted to “create a visually dynamic

shopfront” with a new store in London.

Checkland Kindleysides succeeded in

bringing the iconic brand into a memorable

location. Judges were most impressed with

how the design firm used Timberland’s

famous tree logo as the inspiration for the

store’s facade. Detailing within the store

is also impressive. For example, the stores

seating and shelving created from stacked

lumber evoke a rustic feel and succeeds as a

“beautiful integration of materials.” As one of

our SADI judges wrote, “The environment

is inspiring—bringing the product to the

forefront with engaging visual merchandising

and impeccable attention to detail.”

Timberland WestfieldNew Store, Less than 5,000 Square Feet

Project NameTimberland Westfield

LocationWestfield Shopping Centre London, UnitedKingdom

Square Footage2,560 square feet

Design ConsultancyCheckland Kindleysides

Developer/OwnerTimberland

Design ConsultancyCheckland Kindleysides: Clive Hunt, associatedesign director; Henry Barnes, account direc-tor; Hannah Shepherd,senior project manager;Richard Dunkin, project director

ClientTimberland European Services Ltd.: AlesKernjak, head of visual communications; Chistopher Heeney,head of visual merchan-dising; Kevin Lewsey, store design manager;Sean McCorry, storedevelopment

Project ManagementP6

Bespoke FixturesCheckland Kindleysides

FixturesArno

Special Supplement to RETAILTRAFFIC Sept09 7

Credits

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For the second time in three years an

Eight Inc.-designed Nokia Flagship

store is being recognized in the

SADI competition. In this case, judges were

less impressed with the interior—which is

largely similar to other Nokia stores—than

they were with the execution of the store’s

courtyard seating area with living green walls

topped by elegant concrete beams. The area

is for customers to sit and use their phones

and can also be an event space. The jury felt

the store was respectful of the store’s local

site while also staying true with Nokia’s

global design initiative. One judge called it

“a wonderful place to get away from the

business of the technological noise” and

another called it “warm and personal” and

keeps the space from being too cold.


Nokia FlagshipNew Store, Less than 5,000 Square Feet

Credits Project NameNokia Flagship

LocationSao Paulo, Brazil


ArchitectEight Inc.

Developer/OwnerNokia

Landscape ArchitectMarcelo Faisal

Construction ConsultantsFaithful and Gould

Lighting DesignerISP Design Inc.

Associated ArchitectMoema Wertheimer Arquitetura

LightingLuche Technologia em Instalacoes

Ceilings and SignageP2 Group

FlooringArtek

Audio/VisualElectrosonic Image

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Vapiano International is a fast casual

chain with 30 locations worldwide

that is looking to gain a foothold in

the U.S. The Heiserman Group succeeded in

giving the chain a memorable first location

with this outlet in Washington, D.C. The

firm had to translate the European decor and

modern environment into something that

would relate to American customers. This

meant altering the design to accommodate

the nuances of the U.S. market such as turn

times, portion sizes and the take-out market.

Judges felt the design is an “intriguing

and delightful space” especially for a chain

competing in the fast casual segment.

Further, with a few different areas within the

store it allows customers “to find their own

place within a clearly high-volume space.”


VapianoNew Prototype or Reinterpretation of a Prototype

Credits Project NameVapiano

LocationWashington, D.C.


ArchitectThe Heiserman Group

Developer/OwnerVapiano International

MEPFACE Associates

Sound SystemDMS Music

Kitchen ConsultantXceleratedConcepts

Kitchen SupplierEVI

MillworkMarkus-Schober

Walls and FloordsStone Source

Bathroom FixturesRapsel

Lighting FixturesArtemideLightolier

Credits

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Judges awarded the new flagship

for Ethan Allen in New York City

because of how the designers

transformed a drab corner in Manhattan

into a new and dynamic retail facade. The

judges were less impressed with the interior,

which they felt was somewhat of a missed

opportunity that didn’t elevate the selling

space the same why the facade transformed

the exterior of the building. That is what

kept the project from being a full award

winner. TPG Achitecture achieved this

dynamic facade by creating a lattice of

timber branches that wraps the store and

extends from the brand’s logo. The design

connects the brand to the architecture itself

and creates a sharp facade on what was

previously a lifeless retail corner.


Project NameEthan Allen flagship

LocationNew York City


ArchitectTPG Architecture

Developer/OwnerEthan Allen Global Inc.

Project Design DirectorAlec Zaballero

Retail Studio DirectorsAlec ZaballeroDiana Revkin

Project ManagerJuAh Kong

LightingLightolier

Ethan AllenRenovated Retail Store, 5,000 Square Feet or More

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The Americana at Brand project in

Glendale, Calif., is full of interesting

architectural nuggets. The SADI

judges were particularly impressed with the

“fresh” solution of the challenge of fitting a

small, three-meal diner into the ambitious

project. Design cues include the lunch

counter at the Beverly Hills Hotel and the

Airstream trailers. One judge called the diner

a “clever and engaging solution to attracting

people” within the project and that it truly

does stand out as a “jewel” within the

massive center. Judges were particularly

impressed with the work that went into

creating curved and slanted glass windows

around the project. One judge called the

project “a great statement” while another

said the window was simply “beautiful.”


Jewel City DinerNew Fast/Casual Dining

Credits Project NameJewel City Diner

LocationGlendale, Calif.

Square Footage800 square feet

ArchitectFER Studios

Developer/OwnerCaruso Affiliated & Jewel City Diner LLC

Kitchen DesignRicca NewmarkDesign

Signage DesignAmalgamatedStudios

Glass and GlazingCoast Glass

Structural & MEP EngineeringHarvey EllisDevereaux

General ContractorStaplesConstruction Co.

Structural SteelGold Coast Erectors

Sheetmetal and Stainless Steel CladdingClimate Control


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It would have been easy to cut corners

to just open a new store in the same

market. Instead, Macy’s took the time

and effort to renovate a historically significant

property. For that, the SADI judges named

the project a winner in our new department

store category. The site opened as a Bullock’s

in 1947 and has gone through several

iterations. The new design helps maintain the

store as an important building and preserves

it for future generations. Judges lauded the

blending of new displays and technology into

the historic interior. One judge wrote, “it

demonstrates that department stores are able

to locally adapt and maintain their brand” and

another said it “personifies the graciousness of

a classic department store and marries it with

fresh merchandising.”

Macy’s PasadenaNew or Renovated Department Store

Project NameMacy’s - Pasadena

LocationPasadena, Calif.


Interior Design ConsultantFitch

Developer/OwnerMacy’s Inc.

Macy's Corporate ServicesAmy Hanson, seniorvice president, propertydevelopment; Karen Meskey, divisional vice president, SPACE design & planning; Bernie Reiss, divisional vice president, space con-struction; James Sloss,vice president, design; Ramsay Weatherford,vice president, planning; Vinny Heitzmann, direc-tor, construction; JimKelly, director, design; Jim Wagner, senior designer; Lee Ann Muse,manager, planning; Manny Weinstein, proj-ect manager, construc-tion; Amy Laughead, lighting designer

General ContractorC.W. Driver

Loose FixturingPrestige Store Fixtures

Perimeter FixturingPearlite Fixture Group


Credits

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Callison’s design for the first Harvey

Nichols department store in

Indonesia achieves a “creative

departmental diversity” within a large

department store that our judges found

“inviting” and “sophisticated.” The judges

were especially impressed with the effort to

incorporate local design motifs and materials

into the store rather than trying to take

a cookie-cutter approach to the project.

Callison tapped local artisans to create hand-

cut tiles, handcrafted furnishings, fabrics, and

metal and woodwork. The patterns are also

inspired by local designs. One judge wrote

that the “core design motifs managed to

be woven into numerous departments in

different materials that appear to flow well

throughout the store.”

Harvey NicholsNew or Renovated Department Store

Project NameHarvey Nichols

LocationJakarta, Indonesia


ArchitectCallison

Developer/OwnerPT MitraAdiperskasa Tbk

Design TeamDoug Shaw, proj-ect manager; AndyShaw lead designer;Jessica Eaton, JeanyKim, Kate Lee, QuinnBrant, designers

General ContractorPT Daya Indria Permai

Lighting ConsultantLighting Design Alliance

Wall Coverings and TextilesCarnegie FabricsTimorous BeastiesCole & SonBrewster Wallcovering Co.Marcel Wanders

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What makes the Istinye Park

enclosed center in Turkey so

notable is that it breaks the mold

of what enclosed centers have become in

the U.S. Perhaps free from the restraints that

come with designing projects domestically,

Development Design Group made some

very bold strokes with the design of this

project. The centerpiece of the project is its

stunning Grand Rotunda—an arena-like

space beneath a scalloped, segmented roof

structure. Judges used terms like “refreshing,”

“dramatic” and “progressive” in describing

the project. If there is a drawback to the

project it is that it doesn’t fully connect with

the area around it. Judges felt that was a “lost

opportunity,” but still thought the overall

design was award worthy.


Istinye ParkNew or Renovated Enclosed Center

Credits Project NameIstinye Park

LocationIstanbul, Turkey


ArchitectDevelopment Design Group

Developer/OwnerOrta Gayrimenkul Yatirim Yon Ve Tic ASOrta-Dogus

Construction ArchitectOmerler Mimarlik

Graphic DesignerDevelopmentDesign Group

Landscape ArchitectVSB

Lighting DesignerGrenald WaldronAssociates

General ContractorOrta GayrimenkulYatirim Yon Ve Tic

Management CompanyIstinye Yonetim Hizmetlerive Tic As

Leasing CompanyAlkas

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Credits

An aging stock of regional malls

has created a huge wave of

redevelopment and renovation

projects. Westfield Southcenter stands out

because of the lengths Westfield went

to freshen the center and to complete a

redesign that truly looks at home in the

Pacific Northwest. It is not just a freshening

of the mall’s look, but represents a major

improvement to the overall design. The

project reflects regional cues in materials and

aesthetic. Furthermore, the redesign included

a major reworking of the mall’s entrance

turning it inside out and creating a more

interactive space. The project “sets a template

for further placemaking around the center,”

according to one judge. Another lauded

Southcenter for its “regional respectfulness.”

Westfield SouthcenterNew or Renovated Enclosed Center

Project NameWestfield Southcenter

LocationTukwila, Wash.


ArchitectWestfield Design

Developer/OwnerWestfield LLC

Structural EngineerANF & Associates

Mechanical EngineerCDI Engineers

Civil EngineerPacland

Geotechnical EngineerShannon & Wilson

Lighting ConsultantKaplan Gehring McCarroll

Geotechnical EngineerShannon & Wilson

Landscape ArchitectJeffrey B. Glander & Associates

Signage & GraphicsSquare Peg Design

Code ConsultantCCI Code Consultants

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Project NameLa Alameda RegionalShopping Center

LocationWalnut Park, Calif.


ArchitectNadel Architects Inc.

Developer/OwnerPrimestor Development

Landscape ArchitectLRM LandscapeArchitecture

Civil EngineerDRC

ContractorEd Grush GeneralContractor Inc.+

Credits

By selecting La Alameda as an

honorable mention winner, our

SADI judges were making a

statement that just because a project doesn’t

have a massive design budget and isn’t

aimed at catering to the well-heeled doesn’t

mean that you still can’t create a memorable

project. There are drawbacks, such as the

retailers’ insistence to use standard signage

rather than catering it to the project. Yet

overall the center is evidence of great care

taken by the developer and architect to

create a community space in an area where

one in four people live below the poverty

line and 16.4 percent of the population is

unemployed. The design also nicely reflects

the regional aesthetic and, as one judge

wrote, “sets a very good precedent.”

La AlamedaNew Community or Power Center


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In a bit of a shocker, the SADI judges

tapped this unassuming, 75,327-square-

foot power center in Venice, Calif., as this

year’s Grand SADI winner. The reasons? The

project goes far and beyond what could have

been a run-of-the mill shopping center. The

project is a renovation of a tired 1960s neigh-

borhood center that had become blighted,

suffering from awkward additions, low-rent

tenants and crime. In its place has emerged a

project that respects its context while “beau-

tifying the neighborhood” and bringing in

higher quality tenants. At its best, the project

“points to future opportunities for rethink-

ing retail” and “transcends expectations” of

what a power center can be. And for that, the

judges made a statement that Lincoln & Rose

should serve as a trendsetter for the industry.

Lincoln & RoseRenovated or Expanded Community or Power Center

Project NameLincoln & Rose

LocationVenice, Calif.


ArchitectStudio One Elevenat Perkowitz + RuthArchitects

Developer/OwnerCombined Properties

General ContractorAJ Padelford

Structural EngineerVLG Engineering

Civil EngineerHall & Foreman

Landscape ArchitectEPT Design

Electrical EngineersNikolakopulos & Associates

Signage DesignerNewsom Design

Land Use ConsultantCraig Lawson & Co. LLC

LightingUSA ArchitecturalLighting

LandscapingSilver Oaks Landscaping


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Credits

Mixed-use is a burgeoning field and

the industry is in need of examples

of projects that get the concept

right. In that vein, there is a lot to like with

Cordish Co.’s Kansas City Power & Light

District. The project is “sympathetic to the

streetscape and location.” It “respects the

downtown street grid while establishing

cross-block connections,” and engages

pedestrians by employing great variety from

block to block. Judges liked, as well, how the

project infuses new life and entertainment

into the city. The one drawback on the

project is that, so far, it has been too reliant

on restaurants and bars. To truly be seen as a

mixed-use model, other uses—retail, offices

and restaurants—need to thrive as well. So it

will remain a project to watch as it matures.

Kansas City Power & Light New Mixed-Use or Multi-Use Development

Project NameThe Kansas City Power & Light District

LocationKansas City, Mo.

Square Footage602,950 squarefeet

Design ArchitectBeyer Blinder Belle

Developer/OwnerThe Cordish Co.

ArchitectsBooth HansenHelix Architecture

MEP EngineersHenderson EngineersBuilding SystemEngineers

Civil EngineerTaliaferro & Browne

Structural EngineersWalter P. MooreGreaf, Anhalt, Schloemer Norton & Schmidt

LandscapingYoung & Dring Landscape Architects

ContractorsJE Dunn ConstructionJess Burts Enterprises

Americana at Brand Caruso Affiliated clearly spared no expense

in creating this retail mecca in Glendale,

Calif. It fell just short of an award because

the judges felt it was too similar to some of

Caruso’s previous works, such as The Grove.

A lot of effort went into creating distinct

looks throughout the project, but it did not

gain quite enough votes to win an award.


Worth NotingEvery year there are several projects that catch our judges’ eyes, but miss out on winning awards. Here are exam-ples of a few projects that came close.

Citrus CrossingJudges gave points to Perkowitz+Ruth

Architects for taking what had been a dark

corridor in this Azusa, Calif. retail center

and opening it up to create a focal point

within the project. The theater was also

given a fresh new look. RU

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LimeGHA design studios did a lot on a relatively

small budget in creating a design for this

seller of apparel for female shoppers aged

15 to 25. Judges were impressed with the

way the lime circular design elements are

carried through various parts of the project.

However, they were less impressed with

the store’s facade, which ultimately kept the

project from winning an award.

Arrowstreet 212 Elm StreetSomerville, MA 02144

Telephone: 617.623.5555

Fax: 617.625.4646

Website:www.arrowstreet.com

Size of Firm: 60

Year Established: 1961

2009 Leaders In Retail Architecture

CONTACT INFO

For more than 40 years, Arrowstreet hasbeen designing small- and large-scale retailand mixed-use projects. Arrowstreet under-stands today’s economic climate requiresreevaluating retail development trends to“find the intersection between the eco-nomic needs and goals of the owner andthe realities of the market in ways that pro-vide opportunities to enhance the physi-cal and social environment,” according toKevin Nice, a principal with Sommerville,Mass.-based Arrowstreet.

Re-VisioningDevelopers have been transforming retailcenters with a broader mix of uses and moreconnective layouts for many years. Todaythe repositionings, often made possible bystore closures, are more aptly described asre-visioning. Beyond customer retention orincreased market share, the projects aimto increase sustainability and provide newamenities, all while layering the economicviability of more uses. Museums, schoolsand churches have come into projects andretail has been added to convention cen-ters, public buildings and universities, blur-ring the lines between public and private,

while adding value to both.

Transit-Oriented DevelopmentTransit-oriented development is becomingincreasingly important as developers lookto leverage infrastructure dollars to helpprojects move forward. “We are seeingtransit-oriented development as a poten-tial solution to solving today’s retail woes,particularly in contexts that may have pre-viously been exclusively retail. While it isessential to understand what makes retailtick, there is added value in utilizing place-making principles to guide creative inter-faces with other uses—including residential,office, and entertainment. The layering oftransit into the equation could certainlyhelp reposition distressed properties forthe new marketplace,” says Michael Wang,an associate principal with Arrowstreet.

Current Arrowstreet projects thatreflect these ongoing trends include theretail portion of the Hynes ConventionCenter in Boston; CitySquare, a mixed-usedevelopment in Worcester, Mass.; MaineStreet Station in Brunswick, Maine; andWisconsin Place, a mixed-used develop-ment in Friendship Heights, Md.

Northshore Mall,Peabody, Mass.Simon Property Group commissionedArrowstreet to provide design services for an addition and complete renovations to the exist-ing Northshore Mall. Arrowstreet’s design provides a shoppingenvironment of under-stated elegance, all in a timeless design.

26 Sept09 / Special Advertis ing Supplement to RETAILTRAFFIC

ARROWSTREET

Hynes Convention Center, BostonArrowstreet’s plans to inject new life into the Hynes center and surrounding neighborhoodwill create a synergy with the adjacent Shops at Prudential Center, and increase revenues byadding third-party operators.


Special Advertis ing Supplement to RETAILTRAFFIC / Sept09 27

Q:

Q:

ArrowstreetKevin Nice, Principal: We are very involved in the transaction side of our client’s businessand have created tools to use in the near term to re-lease and reposition projects. We are teaming with owners, management, leas-

ing and marketing groups to come up with one, five and ten year goals and objective so each move is strategic.

ArrowstreetKevin Nice, Principal: A key strength of ourshas been helping clients to make projectsexciting and viable. All need new incomestreams — tenants, sponsorships, and increased customer base. We bring architec-

ture, urban and industrial design, leasing, graphics, con-struction and financing resources to make this happen.

Perkowitz+Ruth ArchitectsSy Perkowitz, AIA, President & CEO: The most important step is to identify the need of the community, as well as the need of the cen-ter. With a strong understanding of market demands, we can creativity analyze the prop-

erty to discover efficient solutions that fit a clients’ goals, schedule and budget.

Perkowitz+Ruth ArchitectsSy Perkowitz, AIA, President & CEO: We are implementing several growth strategies, including expanding international work, and our work in the public arena. Renovationsand repositioning projects have become more

prevalent and more important than ever. These projects are more sustainable, more challenging and more gratifying.

CDA ArchitectsRay Duerer, President: We communicate with clients to assist in finding potential tenantsbased on market and then work to find acost-effective solution to help the tenantefficiently occupy the space. Some spaces

require an adaptive reuse or conversion to different occu-pancies so there's no simple formula. Creativity is required.

CDA ArchitectsRay Duerer, President: Our projects haveconsisted of more adaptive reuse of vacated spaces, and assisting clients in remodelingor updating current locations. We realize itis important for tenants and owners to be

creative in offerings to customers and we help them attain that on limited budgets.

GreenbergFarrowNavid Maqami, AIA, Principal: We first deter-mine the uses permitted by zoning and which tenant prototypes could physically fit into the space. Then, leveraging our relationships with retailers and brokers, combined with our

decades of retail design know-how, we prepare leasing and marketing documents for potential tenants.

GreenbergFarrowNavid Maqami, AIA, Principal:GreenbergFarrow’s growth strategy includes a concentration on repositioning properties, adaptive re-use, overseas work and public/institutional projects. Also, this is a good time

to undertake rezoning efforts of all kinds, and we are assist-ing many clients with entitlements.

Design CollectiveRichard T. Burns, AIA, Partner: Our value inthe planning and design process is working with owners and asset managers in develop-ing creative, marketable, leasable and afford-able reuse/repositioning solutions that fill a

dark void, and create a sustainable synergy that will have a positive spillover effect on the whole development.

Design CollectiveRichard T. Burns, AIA, Partner: We con-tinue to focus our energies on “ground up”development and repositioning, rebranding and revitalizing existing developments. Wealso continue to devote significant in-depth

research on consumer trends, environmental and construc-tion technology advances and evolving design paradigms.

Dorsky Hodgson Parrish YueKevin Zak, Partner: We’re assisting our cli-ents to assess vacant space, document thecondition of the space, and offer solutions for retenanting. Within a matter of days ofa space going dark, we’re offering our cli-

ents viable solutions for releasing the space, as well as an understanding of the associated steps and costs.

Dorsky Hodgson Parrish YueKevin Zak, Partner: Historically our project mix has been a balance of new develop-ments and repositioning. We’ve repositioneddevelopments by adding new outdoor com-ponents to enclosed malls, by renovating

open-air centers and by being creative in finding ways to add more square footage to existing shopping centers.

CDA Architects14403 Cornerstone VillageHouston, TX 77014

Phone: 281.440.3301

Fax: 281.440.3755

Website:www.cdaarchitects.com

Email: [email protected]

Size of Firm: 21


Key Contacts: Ray Duerer, AIA, LEED AP Tamim El Haje, AIA Ed Talley, AIA


CONTACT INFO

For 35 years, CDA Architects has servedretail developers and tenants by designingin a manner that facilitates the success of aproject, large or small. Based in Houston, wecontract throughout the United States withnationally recognized developers includingCencor/Weitzman, NewQuest Properties,Regency Centers, Trammell Crow Companyand Weingarten Realty, to name a few. Wetake great pride in long-term relationshipsthat we have established with these devel-opers, our many valued local developers,and major tenants including Fiesta, HEB,Kroger and Walgreens.

Reinvigorating CommunitiesCDA has worked with NewQuest Propertiesand other clients on master-planned retailand mixed-use projects. Among these, devel-opments in smaller markets of Pflugerville,New Braunfels, and Rosenberg, Texas, willeach boast roughly 1 million square feet ofretail, restaurant service and entertainmenttenants when completed.

Changing the Face of HoustonTrammell Crow recently unveiled a CDAdesigned development in Houston anchored

by a 164,000-square-foot Costco with a44,000-square-foot LA Fitness tenant situ-ated on the Costco roof. The creative stack-ing of both tenants is the first of its kind inHouston.

In conjunction with NewQuest Propertiesand Metropolitan Transit Authority ofHarris County Houston, Texas (METRO),CDA designed a transit-oriented develop-ment in Cypress, Texas. This unique projectin the Houston area contains a structuredparking facility, METRO bus platform, a 273unit, four-story apartment community, andmulti-story buildings occupied by retail, res-taurant and office users.

Working with Berenson Associates andFidelis Realty Partners, CDA has redevel-oped a 1960s-era traditional mall creatingan updated power center and retail pad sitedevelopment of 500,000 square feet onnearly 60 acres.

Your Retail GoalsIn addition to these prominent projects, wehave an extensive background in groceryanchored centers. For your retail goals, thestaff at CDA Architects is ready to serveyou.

CDA ARCHITECTS

Waterside Marketplace,Katy, TexasThrough relationships built withmany developers and grocery tenants, CDA has developed hundreds of grocery anchored neighborhood shopping cen-ters. These projects require a delicate blend of the anchorprototype and neighborhood context to create a shopping environment that the commu-nity will embrace.


New Braunfels Town Center at Creekside,New Braunfels, Texas

CDA is changing the retail environment in this area by blending a traditional anchor-lined power center with

a pedestrian-friendly water feature that meanders along for 1/8 mile between multi-tenant retail and res-

taurant spaces creating an outdoor mall experience.

Design Collective Inc.601 East Pratt Street Suite 300Baltimore, MD 21202

Phone: 410.685.6655

Fax: 410.539.6242

Website: www.designcollective.com


Size of Firm: 87


Key Contacts:John Clark, PrincipalRich Burns, AIA, Principal


CONTACT INFO

Design Collective is an 87-person, multidisci-plinary design firm with offices in Baltimore,Md., and Durham, N.C. We offer a unique setof qualifications. We have solidified our repu-tation as an exceptional design firm that pro-vides unparalleled service and expertise in theareas of planning, urban design, architecture,landscape architecture and interior architec-ture. Our particular focus has been on urbanmixed-used development, Smart Growth andNew Urbanism, corridor and neighborhoodrevitalization, sustainable design, brownfieldredevelopment, adaptive use, historic pres-ervation, traditional-neighborhood and tran-sit-oriented developments, retail and enter-tainment, town and gown, and campus-edgedevelopments combining retail with studenthousing.

With more than 4 million square feet ofretail mixed-use projects “on the boards,”Design Collective’s project portfolio of urbanmixed-use projects accommodate and sensi-

tively juxtapose diverse uses including retail,residential, commercial, entertainment, insti-tutional and transportation. We have exten-sive experience in the design of residen-tial, office, retail and entertainment projects,which ideally suits us when working on com-plex, urban mixed-use developments. Ourability to seamlessly integrate these complexcombinations while creating vibrant places isnationally recognized. In cities like Baltimore,Philadelphia, Daytona Beach, Fla., St. Louis,Sacramento, Calif., and abroad, these projectshave served as catalysts to revitalize andenergize surrounding neighborhoods.

Several projects currently in designinclude: Ballpark Village in St. Louis, a mixed-use development adjacent to the new BuschStadium; Daytona Live!, a retail entertainmentcomplex with residential and office spaceacross from the Daytona 500 Speedway inDaytona Beach; and Rouzan, a mixed-useneighborhood in Baton Rouge, La.

DESIGN COLLECTIVE

Ballpark Village, St. LouisDesign Collective has been retained by the St. Louis Cardinals and The Cordish Company to be the lead architect and planner for Ballpark Village, a $650million urban mixed-use development adjacent to the Busch Stadium. The master plan calls for over 300,000 square feet of retail and entertainmentspace, a museum for theSt. Louis Cardinals and the relocated Bowling Hall of Fame, a 225,000-square-foot corporate office tower, two garages and a“loft” hotel tower.


Philly Live!, PhiladelphiaThe Cordish Company selected Design Collective to design a new 300,000-square-foot mixed-use entertainment des-

tination for the City of Philadelphia. Located in the heart of the stadium district, home to stadiums for the Phillies, Flyers, 76ers and Eagles, Philly Live! will contain 250,000

square feet of retail and restaurant space, a 300-room hotel and 95,000 square feet of club/entertainment space.



Q:

Q:

ArrowstreetJohn Rufo, Associate Principal: We are find-ing that owners are more conservative withtheir capital and therefore even more skepti-cal about up front costs versus long-termpayback. While audits and planning for sus-

tainability is usually comprehensive, the parts that move forward are often those with quick paybacks.

ArrowstreetJohn Rufo, Associate Principal: Because oftheir unique position, architects can oftenfind the intersection between the eco-nomic needs and goals of the owner and the realities of the market in ways that provide

opportunities to enhance the physical and socialenvironment.

Design CollectiveRichard T. Burns, AIA, Partner: We see noslowdown in the drive for more and better sustainable environments. We are actively demonstrating that sustainable designedbuilt environments can be affordable and

produce significant and measurable positive economic,energy, merchandising and branding results for our clients.

Design CollectiveRichard T. Burns, AIA, Partner: Multi-disciplinary design firms like ours provide tremendous value to owners and tenants by creating unique “place particular” shoppingand entertainment experience, which are

based on proven merchandising and leasing principles but have a distinct and discernible eye to the future.

Dorsky Hodgson Parrish YueKevin Zak, Partner: Sustainability is rootedin our design process and that has not changed. Our clients continue to focus oncreating developments that provide long-term viability and offer their customers

value that transcends developments of the past—and better positions their development for the future.

Dorsky Hodgson Parrish YueKevin Zak, Partner: We’re aggressively offer-ing creative solutions that add to the income side of the ledger. By understanding whathas and hasn’t worked for our clients, welook for ways to address why a center is

underperforming. In collaboration with our clients, we canthen offer creative ways to maximize a center’s potential.

Perkowitz+Ruth ArchitectsSy Perkowitz, AIA, President & CEO: Our cli-ents are interested in renovating spaces and developing in urban locations. Adaptive reuse and infill development are the essence of sus-tainable design. Our clients also are focused

on cost-saving measures, such as energy-efficient lighting, proper shading and materials that reduce heat gain.

Perkowitz+Ruth ArchitectsSy Perkowitz, AIA, President & CEO: Whilearchitects can provide smart design solutions to reinvent a property, other consultants can help program activities that appeal tothe target demographic or mobilize tenants

to participate in special promotion. Today, a 360-degree approach is essential to truly help owners meet their goals.

CDA ArchitectsRay Duerer, President: Architects, ownersand tenants still desire to be environmentallyfriendly; however, costs are being scrutinized very closely in this economy. Initiatives that offer benefits at little or no cost are viable

and should find their way into all projects, while initiatives with higher price tags are not being seriously considered.

CDA ArchitectsRay Duerer, President: While rents are drop-ping, architects have to effect the reduction of building costs to help clients keep projects profitable. It's crucial to design for cost-effec-tive construction by specifying quality yet

inexpensive materials, designing for efficient labor installa-tion, and re-thinking superfluous design elements.

GreenbergFarrowNavid Maqami, AIA, Principal: The privatesector is clearly more reluctant to spendresources. In contrast, public, publicly assist-ed and institutional projects are more deter-mined than ever to achieve sustainability and

attain higher LEED ratings. Merely being certified is no lon-ger enough. Agencies are demanding Silver or better.

GreenbergFarrowNavid Maqami, AIA, Principal: Boosting net occupancy is key to the process of reposi-tioning projects. In repositioning, one has to re-plan and re-imagine a center or project. To succeed, a newly repositioned project must

be both fresh and also more efficient.

Dorsky Hodgson Parrish Yue

Offices: Cleveland, Ft. Lauderdale, Fla. Washington, D.C.

Phone: 216.464.8600

Fax: 216.464-8608


Website: www.dorskyhodgson.com

Size of Firm: 86


Key Contacts: Cleveland:William Dorsky, Kevin Zak, Cornelia C. Hodgson, David O. Parrish

Ft. Lauderdale, Fla.: Victor Yue

Washington, D.C.: Victor Yue


CONTACT INFO

Partnering... it’s how we work; that’s howwe create exciting projects. Whether it’s anew development or repositioning an exist-ing mall, we believe that our process—col-laborating with our clients from conceptto finished project—is how we achieve this.Integrating great design with sustainablepractices enables us to create projects thatare responsible to our clients and the envi-ronment.

The Promenade at Coconut Creek, devel-oped by Stanbery Development, is an exam-ple of that collaborative process. Opened inNovember 2008, this 23-acre, LEED mixed-use project was designed for the new down-town district for the City of Coconut Creek,

Fla. Serving as a catalyst, it is one of the firstplanned areas in the country to become aLEED district.

The design challenge for repositioningFlorida Mall in Orlando was to bring a fresh,sophisticated look while blending in with theexisting mall, one of the country’s largestsingle-story malls with 1.7 million square feet.Scheduled for opening this fall, the expansionfor Simon Property Group is adding 139,000square feet of retail and restaurants.

While very different, both The Promenadeat Coconut Creek and Florida Mall havecreated spaces that encourage a sense ofcommunity and interaction—a place whereresidents can shop, play, work and live.

DORSKY HODGSON PARRISH YUE

The Promenade at Coconut Creek,Coconut Creek, Fla.This LEED mixed-use project is located in a newly created downtownwith 254,000 square feet of open-air regionalshopping and entertain-ment, 150,000 square feet of offices, and 456residential units.

34 Sept09 / Special Supplement to RETAILTRAFFIC

St. John’s Town Center, Palm Beach, Fla. Drawing inspiration from the historic shopping dis-trict of Worth Avenue, St. John’s Town Center was

expanded to include six new buildings for a total of226,000 square feet of restaurant and retail space

to the existing lifestyle and power center.

HAMILTON TOWN CENTER Noblesville, IndianaSimon Property Group/Gershman Brown Crowley

place senseof

D O R S K Y

H O D G S O N

P A R R I S H

Y U ELEGACY VILLAGE Lyndhurst, OhioFirst Interstate Properties

REDEVELOPMENT REPOSITIONING MIXED-USE LEED TRANSIT VILLAGES HYBRID CENTERS

that is timeless

W W W . D O R S K Y H O D G S O N . C O M800.979.8600

C L E V E L A N D F O R T L A U D E R D A L E W A S H I N G T O N D C

Density.

.com

Delivering successful retail

developments in today’s most

demanding markets.

GreenbergFarrow44 W. 28 Street 16th FloorNew York, NY 10019

Phone: 212.725.9530

Web site:www.greenbergfarrow.com


Size of Firm: 150+


Key Contact:Navid Maqami, AIA, LEED APJohn Clifford, P.E.Essie Ghadrdan, P.E., CEOJohn Nourzad, P.E.Hughes Thompson, AIA


CONTACT INFO

Designing a significant and wide range ofcomplicated retail developments in someof the nation’s most demanding markets,GreenbergFarrow continues to ensure thateach is designed to deliver not just financialsuccess but also consumer-friendly environ-ments. While each project brings a fresharray of challenges, utilizing a logical andcollaborative approach at the outset canhelp ensure these challenges are trans-formed into beneficial solutions that servethe interests of the developer, the retailerand the consumer.

The result has been an impressive arrayof projects that range from shopping desti-nations on highly restrictive sites to adap-tive reuse projects to complicated recon-figurations of existing urban malls. In 2009,however, three complex vertical retail proj-ects are set to open New York City—East

River Plaza, Rego Park and Gateway Centerat Bronx Terminal Market. These three proj-ects together deliver nearly 2.2 millionsquare feet of retail and 4,938 parkingspaces on approximately 29 acres.

East River Plaza delivers a staggeringamount of retail on a restricted urban site.Nearing completion, this 650,000-square-foot center is comprises four stories and abasement with a seven-level parking garagefor 1,248 cars on 6.3 acres. Separated by anopen-air covered gallery space with pedes-trian walkways and bridges, the first threeretail levels include a cellar to house twobig-box retailers while the upper two levelswill be occupied by seven smaller users.

GreenbergFarrow is the design architectand architect of record. The project is beingco-developed by Forest City Ratner and theBlumenfeld Development Group.

GREENBERGFARROW


East River Plaza, New York CityEast River Plaza, a 650,000-square-foot retail center situated on a mere6.3-acre site, includes parking for 1,248 cars over seven levels.

Blackhawk Plaza, Danville, Calif.Blackhawk Plaza, a partially-enclosed hybridcenter owned by CenterCalProperties, was completely remodeled. Landscapingwas refined and amenities added to reinvent the shop-ping and dining destination.

Your retail center’s anchor has closed its doors and tenants have relocated. As great as the challenge may be, this is an ideal time to reposition your center. It is an opportunity to recreate your space, evalu-ate market demands and become more competitive. It allows you to gain a bet-ter understanding of your demographics, identify the right tenant mix, and be better prepared for the market turnaround.

Successful repositionings begin with some of the very design basics:

1 — Differentiate Between Repair and ReplaceReview and question existing conditions to evaluate what is viable. Consider adaptive-ly reusing structural elements and materi-als to alleviate costs. Develop a strategic price point and a basic action list, enablingyour architect to identify varying options.

2 — Cosmetic Enhancements Make a Strong Statement on a Lean BudgetUse accents, textures, colors and patterns as appropriate. Paint is the least expensive and least labor intensive upgrade that can be performed. Find durable, low-mainte-nance, local materials to compliment the aesthetic.

3 — Signage, Lighting and Landscaping Enhancements Greatly Impact Perceptions

Make sure that wayfinding is clear and graph-ics are updated. Enhanced lighting is aninexpensive way to ensure that your center stands out. Landscaping should complimentthe environment and not obstruct the visibil-ity of tenants and signage.

4 — Enhance Site CirculationFind a way to create consistent circulation to connect all pieces. The intent should be to unify the center and create a single experi-ence for pedestrians with clear, well-lighted access to and from retailers.

5 — Activate Public SpacesCreating a sense of place is integral and does not have to be costly. Enhance the pedestrian experience by adding furniture, umbrellas, canopies, piped music, bike racks,paving, fountains or planters. The type and variety of space should be reflective of the repositioning strategy.

Partnering with an experienced consul-tant enables you to separate your prop-erty from the competition. For 30 years, Perkowitz+Ruth Architects has been working with retailers and developers of all sizes to provide cost-effective, quality design that works. We offer a number of incremental ser-vices to help you find creative solutions, such as conceptual design studies, sustainability evaluations and disabled access surveying.

PERKOWITZ+RUTH ARCHITECTSCitrus Crossing, Azusa, Calif.

The repositioning of Citrus Crossing, owned

by Trachman Indevco LLC, transformed a

nearly 60-year-old out-door mall into a modern

retail center with din-ing and entertainment venues. The result is a

thoughtfully planned 186,000-square-foot

active environment with a strong pedestrian

network.


Perkowitz+Ruth Architects111 West Ocean Blvd.21st FloorLong Beach, CA 90802

Phone: 562.628.8000

Fax: 562.628.8005

Website: www.prarchitects.com

Size of Firm: 180


Key Contacts:Sy Perkowitz, President and CEOStephanie Orasin, Corporate Business Development Specialist

CONTACT INFO



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