Retail Update

School of Retail & Fashion Merchandise

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l. 8

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UN

E20

17

FDDI Retail Alumni Meet on

22 Sept in Delhi !!

Write to us at

Stimulusretail@gmail.com

for more details.

Join us for Dubai Retail Trip in

Oct 2017 !!

Write to us at

Stimulusretail@gmail.com for

more details.

Retail Update

TABLE OF CONTENT

CONTENTS Page No.

Retail Hotshot : Rajeev Gopalakrishnan 3 We are Proud of you ! 5 Campus Khabar 6 The World's Largest Retailers 2017: Amazon & Alibaba Are Closing In

On Wal-Mart

10

Future Group goes overseas with joint venture for Oman market 11 Pepperfry to grow offline presence with more studios 12

How e-commerce firms will gain in the GST regime

13

Expanding retail footprints 14 Case Study : Consumer Behaviour 15

Case Study : Retail Strategy 16

Watch Out : Indian online fashion start-ups take leaf out of

Facebook, WhatsApp abilities to enable recommendations

for shoppers

17

Watch Out : The free garment, from the past!

18

Why Every Good Leader Should Master The Art Of Delegation. 19 Alumni Connect 20 Retail Hotshot Quiz # 2 21 Impulse Quiz 82 22 Retailogy 23 Logo Quiz 24 Laugh a while 25 Visual Treat 26 Job openings 27

Retail Update

Retail Hotshot : Rajeev Gopalakrishnan President - South Asia, Bata

Mr. Rajeev Gopalakrishnan,

President - South Asia holds a

Bachelor’s Degree in Mechanical

Engineering from the University of

Kerala. He joined Bata Shoe

Organization (BSO) in the year 1990

and has since then been

associated with company. With a

rich experience of 26 years, Mr.

Gopalakrishnan has earlier handled

positions of Director-Wholesale

Channels, Sales & Marketing with

Bata International-Canada and Vice President of Bata India Limited in Retail Operations

and Wholesale Division. Before joining as the Managing Director, Bata India Ltd. in

October 2011, Mr. Gopalakrishnan was Managing Director - Bata Retail Stores for a period

of 9 months. Previous to this role, he was the Managing Director of Bata Bangladesh for a

period of one year and also the Managing Director for Bata Thailand for a period of 3

years.

In addition to his rich experience, Mr. Gopalakrishnan’s contribution to the industry has

been acknowledged at several renowned platforms. He has recently been awarded the

Retail Professional of the Year in CMO Asia Summit at the Asia Retail Conference.

Mr. Gopalakrishnan has attended various Courses and Advance Programmes of BSO, viz.,

Course Leader Advanco 2009 (India / China), Advanco 2006 in Singapore, Advance

Retailing Courses, Executive Management Programme 2009, Sprint 1997 (Retail Course),

Retailco 1996-India.

In addition to that, Mr. Rajeev also attended a program in IMD on Leadership and

Sustainable Business Growth.

A self-driven professional, Mr. Gopalakrishnan has taken Bata India on a high growth

trajectory. With his strategic bent of mind and ability to spot opportunities, he has

articulated and percolated a vision to make Bata India as the most admired name in

branded footwear and accessories Industry.

Retail Update

Mr. Gopalakrishnan with his thought leadership spearheaded Bata India’s retail

operations, re-engineered business processes, diversified product offerings while

maintaining a strong culture of innovative outlook.

He believes in people and focuses on building relationships with internal and external

stakeholders of the organization.

His contribution to the industry has

been acknowledged at several

renowned platforms, being

conferred with

'Udyog Ratna Award'

'Certificate of Excellence

and Gold Medal' by The

Institute of Economic Studies in

2014

'Retail Professional of the

Year' in CMO Asia Summit at

the 2015 Asia Retail Conference

‘EY Entrepreneur of the

Year 2015’ (Finalist Award)

Most recently the World

Consulting & Research

Corporation (WCRC) has

bestowed upon him the honour

of ‘India’s Most Trusted CEO

2017’.

Retail Update

We are Proud of You !!

Abhishek Bijanu,Assistant Concept Manager (Trainee), Lifestyle

Apparel Kids was awarded the best concept (department) for the month of November

2016 & January 2017 with a budget achievement of more than 105 % in both the months.

Team was awarded with a certificate of achievement and a gift voucher of worth 3000

rupees. Abhishek is now independently handling his department even before completion

of training period.

Pranshu Dixit, Operations Manager, Decathlon, Guwahati

.

Abhishek Bijanu ,Assistant Concept Manager (Trainee), Apparel Kids at Oasis Lifestyle Store, Bangalore

along with his team while receiving the award

Beautiful Store Backwall designed by Pranshu

Retail Update

TARANG : Advanced Excel Workshop (Rohini Shahi ,UG11,Noida)

To continue their legacy of generosity and spreading the

knowledge, our Alumni Ishan Yadav and Mohit Kumar

Pathak conducted the second session of MS Excel.

This workshop was a follow up on earlier

workshop carried out on 29/04/17.Students

were earlier provided excel sheets to practice

on real scenario data. They came with their

queries and the challenges faced while

answering assigned questions.

Following topics were covered in the

workshop : Hiding Rows/Columns, Highlighting

top 10 rows ,Pivot Table, Sumif Function, Creating & working on all types of charts &

graphs, Keyboard shortcuts.

As Mohit is responsible for deciding what sells in Nike Stores all across India, he elaborated

how excel is used in making product range decisions. His job involves making regular

presentations to top management. He highlighted importance of sharpening

presentation skills and projecting data through graphs/ charts to support your points. He

encouraged students to process data, create graphs and use them while doing class

presentations.

Ishan shared interesting and useful insights about Excel.He stressed on economising on

time while processing and understanding big data.

A memento and a “changemaker” badge was presented to Mr. Mohit Pathak. A team

lunch followed afterwards during which

various team members got to interact with

alumni.

A brief feedback interaction was

conducted at the close of the session.

There was one common observation - the

way they shared their knowledge and

experience was friendlly, brilliant and so

captivating.

Adding more to it, students took the

pledge to share knowledge with their friends and classmates.

Noida

Campus

Retail Update

FABULOUS FRIDAY- “Filmy Friday”

“Filmmaking is a chance to live many lifetimes.”

Lights! Camera! Action! Shoot!

When challenges are

given, students of retail department are

always ready to face these challenges with all

their heart and efforts.

Short films by students made this friday totally

filmy and fun.

To add on the energy we also had company

of the Team of “Life of an Outcast” - Radhika

Ralhan, our esteemed alumnus, Mr. Pawan K

Shrivastava & Mr Praveen Yadav.

Pawan elaborated on the relevance of film

making in the context of Retailing. He

encouraged students to create films to show their subject related learning.

He discussed the concept of “crowd sourcing” which is becoming popular to get

resources for start ups without losing control to big investors.

Radhika spoke about her experiences during film

shoot. She opted for unconventional choices and

how these choices have shaped her as a person.

Interesting experiences during film shoot were

shared by Praveen. The entire film was shot in his

village. And this gave an opportunity to villagers to

be a part of this movie.

Short films made by Abhishek Sahai, Nihir, Harshit &

Shon, IPRM Batch and Ritika, UG 10 were played

during the event. Theme for these short films was

“Retail Therapy”

Noida

Campus

Retail Update

Field Trip : CHAUPAL SAGAR VISIT (Govind Soni, Faculty-Retail, Chhindwara)

Students of FDDI School of Retail

Management, Chhindwara went for a

visit to ITC Choupal Sagar,

Chhindwara. Its a 10000 sq ft shopping

mall providing latest brand of

groceries, clothes, footwears,

electronics and household goods all

under one roof at reasonable price.

The company has created a bench

mark in the area of rural retailing and

farming. E-Choupal is one of its unique

initiative in this direction. Students

gained a lot of knowledge and

exposure from this visit in the area of retailing, marketing, procurement and research.

“The most beautiful thing we can experience is the mysterious. It is the source of all true

art and science.”

FABULOUS FRIDAY- Dumb Charades

(Dr.Priti Hingorani, Faculty-Retail, Jodhpur)

It was a day of Fabulous Friday when the students

participated in the activity called “Dumb Charades”. The

activity was to act about any retail brand and the rest of

participants have to guess the brand. The time limit of

acting the brand, the marking system and the negative

marking made the game more enjoyable. The smart tricks

were also used to counter the obstacle of cheating.

Students enjoyed this activity a lot and participated with

full enthusiasm.

The winner of the activity was Divya Choudhary

(IPRM-VIII Sem)

Jodhpur

Campus

Retail Update

.‘Retail Event-2017’ (Mohd Siraj Faculty-Retail, Fursatganj)

School of Retail Management, FDDI, Fursatganj successfully organized ‘Retail Event-2017’

on May 26th 2017. The Event comprised of Industry Expert Lecture on Entrepreneurship,

students’ work exhibits, fun n food stalls and lots of entertainment.

The Event was inaugurated by Dr.Ashish Bhatnagar, Regional Coordinator- North,

Entrepreneurship Development Institute of India (EDII), who enlightened the students and

staffs of FDDI, Fursatganj with his expert delivery on “Entrepreneurship- A Great Career

Option”.

The session proved to be valuable and for all. Dr. Bhatnagar focused on how to take

entrepreneurship as a career option, the qualities required to become successful

entrepreneur, the challenges and opportunities encountered during the venture, the

sectors opened for adopting entrepreneurship in the current economic state. The session

cam to an end with a closing ceremony and a vote of thanks by Dr. Avinash Bajpai- Head

School of Retail & Fashion Merchandise, Fursatganj.

Dr. Ashish Bhatnagar also participated in the Jury for work exhibits of the students of Retail

Department.

Dr. Bhatnagar is accompanied by another eminent guest from NIFT Gandhinagar, Mr.

Rahul Mishra along with internal jury members Mr. Rajesh Sharma- Head Fashion Design,

Mr. Satyadeep Chatterjee- Head LGAD. The jury evaluated the students’ work exhibit and

appreciated their efforts.

Fursatganj

Campus

Retail Update

The World's Largest Retailers 2017: Amazon & Alibaba

Are Closing In On Wal-Mart (Source-Forbes.com)

Amid a rash of retail bankruptcies and store closings, online giants Amazon and Alibaba

are continuing to swiftly and unapologetically gain ground.

Amazon is now the world's third-largest retailer and ranks No. 83rd on Forbes' Global 2000

list of the world’s biggest and most powerful public companies, as measured by a

composite score of revenues, profits, assets and market value. The e-commerce

juggernaut jumped a

whopping 154 spots from last

year.

Amazon has been pushing

further into areas like fashion,

where it has rolled out

private labels, snapped up

online retailers and

introduced the Echo

Look that can take full-

length photographs and

suggest different outfits. It

has doubled down on online

groceries and is

also now reportedly thinking about getting into the pharmacy business.

Wal-Mart (No. 17) and CVS (No. 66) are still the two largest retailers on the planet, but

Chinese e-commerce giant Alibaba (No. 140) isn't far behind in sixth place. Jack Ma's

empire is the only foreign retailer to appear in the top ten and has leapfrogged Target

(No. 227).

Times are tough for traditional retailers with sprawling physical footprints, with stores

like Payless and American Apparel forced to declare bankruptcy. Macy's, J.C. Penney

and others are shuttering stores and shifting resources to beefing up their e-commerce

capabilities.

One bright spot is home improvement stores like Home Depot (No. 114) and Lowe's (No.

186), which have benefited as consumers spend time and money on remodeling.

Retail Update

Future Group goes overseas with joint venture for

Oman market (Source-livemint.com)

Kishore Biyani-led Future Group announced an equal joint venture (JV) with Omani

business house Khimji Ramdas to sell its apparels and foods in the Gulf nation.

Future Retail Ltd operates FBB apparel stores in India, while Future Consumer Ltd sells foods

and beverages. The Rs150 crore JV will be called KR Future Fashion Llc. Future Group will

put in Rs75 crore through its various listed entities, including Future Lifestyle and Fashion Ltd

and Future Consumer Ltd.

This is Future Group’s first attempt to tap international

markets. “We wanted to start with a market that has a

large Indian diaspora,” Future Group founder and

chief executive Biyani said at a press conference.

“We will be branding the stores fbb as Indians living in

GCC (Gulf Cooperation Council Countries) have a

base in India and know the brands,” Future Retail

chief operating officer Rajesh Seth said.

The JV is looking for space for fbb stores in Muscat, where most retail stores are in the city’s

malls, said Sachin Malhotra, chief operating officer, lifestyle group, Khimji Ramdas. “The

first store should be operational by the first quarter of next (calendar) year.”

Future Group aims to target the diaspora with fbb’s low-priced private labels with mass

appeal. “Imagine selling kids’ apparel starting at Rs 99, we have already done that in

India. In Oman, we can start with even Rs 85, Rs 90,” he said.

Biyani said that “50-75 (fbb) stores can be absorbed” by the Omani market. “We have

decided this is the format for Oman”, adding his more premium apparel and FMCG (fast-

moving consumer goods) retail formats such as Central and Big Bazaar can also be

scaled up in Oman. All fbb apparel will be exported from India, he said.

“Oman is close by and my sense is that our lead time is going to be one week”, Seth said.

“Right from the manufacturers to the port and from the port to Oman and to their

network destinations should take 48 hours,” he said adding the company plans to keep

higher inventory since the fbb network will rely entirely on stock from India. Future Group is

also looking to use Khimji Ramdas’ network of supermarkets and distribution network to sell

its private label food and beverage products. These will include sauces and chutneys

brand Sangi’s kitchen, flour brand Desi Atta Company, salty snacks brand Tasty Treat and

beverage brand Sunkist in the country, he said. These brands are part of Future Consumer

Ltd.

Retail Update

Pepperfry to grow offline presence with more studios

(Source- Economic Times)

Pepperfry is looking to expand its offline studio presence even as it charts a strategy to cut

costs while spreading its wings. The Goldman Sachs and Norwest Venture Partners-

backed firm has partnered with Franchise India to expand its offline studios through a

franchise model this year.

“Studios are working for us as a model and therefore we want to expand in this direction.

Lesser capital requirement and the idea of empowering entrepreneurs is what led us to

this model,“ Ashish Shah, COO of Pepperfry, told ET. The Mumbai-based firm currently has

18 studios and is looking to expand to 46 studios in 15 cities by the end of FY18 through the

franchise model. While the franchisees will own and operate the studios, Pepperfry will

train the staff and ensure the order completion from the booking stage onwards.

Additionally, the franchisee studios will allow

customers to book and pay for an order

from the studio a feature that is not

available in the company-owned studios at

present. The franchise studios will operate on

a commission-based revenue model with

margins spanning 8-13% per order.

A key driver for this initiative has been the company's strategy to cut costs even as it

maintains the pace of offline expansion, a move that saw it invest $6 million last year.“We

invest Rs 70 lakh in capex per studio even as we incur an operating cost of Rs 6-7 lakhs per

studio,“ said Shah. The franchise model will help the company cut costs by over Rs 20

crore for FY18.

Pepperfry is not the only one to scale up its offline model. Rival Urban Ladder is following a

similar strategy to expand its offline presence through a host of experience centres.

Pepperfry claims the offline studios contribute 22-25% of the company's overall sales and is

targeting the channel to contribute up to 35% by FY18 end through this model.

Every studio can potentially clock sales of Rs 50-70 lakh month. Pepperfry clocked a 4x

rise in revenue growth at Rs 98 crore year on year in FY16, even as total expenses more

than doubled to Rs 253 crore as per documents filed with the registrar of companies and

sourced from Tofler.

Retail Update

How e-commerce firms will gain in the GST regime (Source-livemint.com) E-commerce companies such as Amazon Seller Services Pvt. Ltd and Flipkart Ltd are set to

be among the winners in the transition to a single national market which will be created

by the proposed goods and service tax

(GST).

GST should put an end to the numerous

hurdles state administrations have been

erecting amid complaints that online

sales, and the hefty discounts they

come with, are eroding the sales and

profitability of physical retailers as well

as state revenues. It will mean a shift

from the current model of taxing inter-

state transactions, where the

manufacturing state gets the proceeds

of a 2% central sales tax on goods sold in other states. This will make way for a system in

which the consuming state will get proceeds of taxes on interstate supply of goods. The

integrated GST, which applies to inter-state supplies, has central and state components of

roughly equal measure.

“We believe GST is good for the e-commerce industry as it would eliminate hurdles in inter-

state delivery and subsume the entry tax introduced on e-commerce shipments by some

states,” an Amazon India spokesperson said. Flipkart did not immediately respond to a

request for comment.

Getting hassle-free access to markets across the country will benefit the e-commerce

sector which, according to a January 2017 report by industry lobby group Associated

Chambers of Commerce and Industry of India, is expected to touch $17.52 billion in

turnover by the end of 2018.

E-commerce firms achieve efficiency by building warehouses in a few states where

merchandise is stored for selling to consumers across the country. These companies

typically offer the service of an online marketplace, and in some cases a warehousing

facility to vendors, and pay service tax to the central government on any fee or margin

received for that. The liability of value-added tax (VAT) to be paid to the state

government at the business-to-consumer level is on the vendor.

“In the GST regime, the vendor has to pay GST and instances of holding e-commerce

companies responsible for vendors’ tax payment will come down. In general, GST

introduction is good for e-commerce companies as GST is a destination-based tax on

consumption, unlike central sales tax on inter-state sale of goods which is origin-based,”

said Pratik Jain, leader, indirect tax, PricewaterhouseCoopers India.

Retail Update

Expanding Retail Footprints

Yuvraj Singh’s YouWeCan to launch

brick and mortar stores

(Source: Economic Times)

Future Retail looks to expand its neighborhood stores

to 4,000 in 3-5 yrs (Source: Business Standard)

Benetton applies for FDI in single-brand retail (Source: Live Mint)

Esprit may soon open retail stores in

India (Source: Economic Times)

Canada’s pension fund to invest up to $1.2 bn in

Indospace JV (Source: Economic Times)

Woodland to step into new markets (Source: Business Line)

Mattel Toys partners with FirstCry.com (Source: India Times)

Retail Update

Subject : Consumer Behaviour

Case Study : The quintessential freeloader

Indian customer (Source : Financial Express) It is a misplaced notion of the Indian customer

wanting everything for free, and this emanates

from another bad practice amongst most

marketers — not meeting real customers outside

focus groups done in sterilized environments.

FGDs (focus group discussions) done with

research agencies are great, but they don’t

really sensitise you to your customers — their

wants, their fears, their needs.

Seeking value

The Indian customer is as much of a value seeker as any of her overseas counterparts. The

only difference is that India is an extremely heterogeneous society, culturally and

financially, and this means that the definition of value varies dramatically across different

social segments.

The new generation will also subconsciously keep on looking for rational/emotional

justification in order to make a purely indulgent purchase.

Indians born after 1991 don’t bear this curse of ‘indulgence is bad’ — they spend without

any guilt or care or a need for rational justification. To some extent I agree with this,

because the impact of religious philosophy is weakening in the current capitalistic India.

At the end of the day, it’s the same customer who pays two times more for DTH services

than she has to pay for cable in spite of getting the same channels. Or pays three times

the ticket price at a multiplex than at a single screen hall for the same movie. These

categories have got their ‘value’ story right.

The music category is no exception to this. Most stakeholders feel that the Indian

customer is now used to getting music free, and hence will not pay for anything related to

music.

It’s still early days. And I can’t guarantee how the future will unravel. Maybe my

hypothesis will be proven right, or maybe not. But one thing will definitely remain constant:

the customer is always right.

Retail Update

Subject : Retail Strategy

Case Study : Ikea to follow three-step retail strategy in

India: CEO Juvencio Maeztu (Source : www.livemint.com)

Swedish furniture retailer Ikea will follow a three-step retail strategy in India.

The first priority is to build the brand in India through large-format stores, it is important for

companies that place a huge emphasis on the so-called touch-and-feel aspect of

retailing.

The next step will be e-commerce, but “always over the base of an Ikea store”.

The third step will be to experiment with new formats. “In other parts of the world, you

have smaller sized stores, a pop-up store, or different concepts that we are exploring and

trying,” said Maeztu.

The company has identified 49 Indian cities

where it wants to set up physical stores. Its first

store in Hyderabad will open in December.

Experts say the growth in destination shopping in

India and the wide variety of products available

at an Ikea store will lure shoppers.

Being a global brand, they could bring in

significant product variety which is not common

in India as well as have products that focus on

space and storage needs.

In India, Ikea will look to sell what it thinks the local market needs, offering pressure

cookers alongside its iconic Billy bookcases.

It is also thinking about tailoring stores to cities. The one in Hyderabad, for instance, could

present products differently (and also offer different products) from the one in Mumbai

because average home sizes in the two cities are vastly different.

Ikea is also hoping its restaurants (attached to its stores) will be a draw in India. Ikea’s

stores in India are located towards the edges of cities, but the company doesn’t think

that will be a problem.

“Ikea is the biggest playground in the world. So people will come; they will absolutely

come. And the restaurant will have an important role to play,” Maetzu said.

Retail Update

Watch Out : Indian online fashion start-ups take leaf out

of Facebook, WhatsApp abilities to enable

recommendations for shoppers (Source : Financial Express)

The social commerce space, which has so far seen deep-pocketed entrants like

Facebook and Instagram testing waters, is seeing a slew of start-ups making their mark in

their respective niche spaces.

Roposo, a social commerce platform, focused on

fashion recently launched an innovative chat-to-buy

feature to enable smaller sellers sell via chat, in

addition to WhatsApp, which consumers were already

using to connect with the sellers and finish transactions

on the platform.

Unlike Faceboook and Instagram, Roposo is a fashion

centric platform with specific solutions for sellers to

make it easy for them to do their business.

What sets these social commerce players apart from

their marketplace peers is that e-commerce

marketplaces are about merchandising, great price,

discounts etc. It is also about infotainment, engagement and style guides which leads to

more sessions per user.

There is a need to be advised especially in fashion and lifestyle category, whether

through family members, friends and experts.

Fashion portal Styledotme is about instant advice. That’s where there is a potential of

revenue. It is not generic social platform and that is its USP.

Experts say when it comes monetisation, in addition to affiliate marketing, these social

commerce platforms can look at brand advertising to monetise user footfalls and selling

services to sellers. Brands are approaching us for influencer marketing.

The rise of mobile-led commerce favours contextual and social-led experiences. To tap

into the true power of social media, companies need to get their customers do the

marketing for them. The approach on how brands use social media is not up to the mark.

They follow the B2C (business-to-consumer) messaging paradigm. But social is not about

B2C but C2C (consumer to consumer). Every consumer is now a potential marketer.

Retail Update

Watch Out : The free garment, from the past! (Source : Business Line)

In the fashionable circles of Colombo, Sri Lanka, there’s one garment that seems to have

come back on the radar — the humble sarong. The

ubiquitous wraparound, long associated with Sri Lanka,

southern States of India and much of Southeast Asia for

centuries, has witnessed a gentrification of sorts in recent

times. Who, then, is behind this new wave of revival, that

could possibly change the way we perceive the humble

lungi?

I meet sarong designer Asanka de Mel in the colonial

galleries of Colombo’s shopping district, Arcade

Independence Square. Over the past year, his new sarong

brand, Lovi Ceylon, has made the traditional garment more

in tune with the needs and aesthetics of contemporary times.

“The tuxedo sarong is a signature of the brand, with its satin strip down the sides, to be

paired with a tuxedo shirt and jacket,” says de Mel.

Fashion and heritage

For him, it all boils down to the significance

of the sarong in Lankan and Asian heritage.

We start talking about the sarong’s

relevance as a modern garment. De Mel

highlights that the core message for Lovi is

modern Ceylon clothing. I want to make

that heritage more mainstream. At the same

time, I do not want to make it too serious, it

needs to be fun.

While on the subject of reviving traditional

garments, the designer is quick to point out

that in India, people have preserved their

garments and kept them relevant in the 21st century.

On the island, national costumes, though popular, have not always been in focus. “We’re

seeing an increasing number of modern people going back to traditional clothing. That’s

what I want to do, bring indigenous garments to 2017 and carry them into the next

decade.”

Retail Update

Why Every Good Leader Should Master The Art Of

Delegation. (Source : lifehacker.co.in)

You can make or break your

success by the way you delegate. It is

a skill that all leaders should possess

to achieve success.

Delegating work will give you more

chance to devote time to the work

that is most important.

The more you can free yourself of too

many responsibilities the better it is. It

will help you explore new possibilities.

The six primary points to remember while delegating is:

1. Convey responsibilities and role clearly

2. Focus on accountability

3. Let go of your control

4. Give due credit

5. Don't be part of every small decision

6. Make every team member feel important

You might have a vision for your company and product. So, you feel the urge to do

every work on your own.

It might be hard for you to let go and start to delegate tasks. Because only you know

exactly how you want the end results to be. However, it is important to give others a

chance.

As Andrew Carnegie, Scottish American industrialist, once said, "You must be a lazy man

if it takes you ten hours to do a day's work. What I do is get good men and I never give

them orders. Here in the morning I get reports from them. Within an hour I have disposed

of everything, sent out all my suggestions, the day's work done, and I am ready to go

out and enjoy myself."

Taking too much burden on your shoulders will not only make you come across as a

bad team leader, but will add stress as well.

Delegation is when you ensure that the right work is being given to the right people in

the right quantities.

Retail Update

ALUMNI CONNECT

Azra Afshan

DFMRM (2008-2011)

Campus: Noida

Current Profile: Store Manager

Company: Satya Paul, DLF Promenade

Key Responsibilities:

Analysing marketing trends and

tracking competitor’s activities and

providing valuable inputs for sales

enhancement and fine tuning sales & marketing strategies.

Staff management - Handling current team, motivating and training

them for better performance & recruiting new staff whenever

required,

Inventory Management - keeping a check on aging & pilferages.

Audit on regular basis to avoid shortages & keep in track the staff

reliability

Month End Accounting - Preparing fortnight & monthly expense

report and detailed Month End Cash Certificate

Business Review - Keeping track of store KPIs as well as target vs

achievement. Staying up to date with the overall market trend and

competitors’ week wise & month wise business & strategies

Previous Employer –

a) Promod as Store Manager

b) Forever New as Asst. Store Manager

c) Woodland as Retail Store Manager

d) Da Milano Leathers Pvt Ltd as Store Incharge

Retail Update

Identify this Retail

Hotshot with the

help of given clues

1. He studied

Marine

Engineering in

Phillippines.

2.He is renowned

in field of Visual

Merchandising in

India & U.A.E.

Send us your

answer at

stimulusretail

@gmail.com

on/before 18.06.17

alongwith your name & designation or name, batch &

campus.

Retail Hotshot Quiz

# 2

Retail Update

i-MPULSE-82

( Abhishek Bijanu ACM (Trainee) Lifestyle & Pranshu Dixit (Operations Manager)

Decathlon )

Q.1 Aditya Birla Fashion & Retail (ABFRL) plans to downsize and right size the

Indian franchisee outlets of which brand to make it profitable ?

Q.2 Name the marketplace for curated designer jewellery that launched a

special campaign to pay homage to master blaster Sachin Tendulkar .

Q.3 What is the speciality of ‘Project Eve’ -the experiential store being

launched by Reliance Retail ?

Q.4 Name the three Indian companies which were in the list of top 50 luxury

goods firms globally that was topped by Louis Vuitton .

Q.5 Which famous Indian Brick & Mortar retail group tied up with UAE's Khimji

Ramdas Group to sell garments in Oman and eventually across the Gulf

region, in its first international foray ?

Q.6 Name this Swedish furniture giant that recently acquired 14 acres land

parcel in Bengaluru, where the company will built its third store in India after

Hyderabad and Mumbai .

Q.7 Which mall in Abu Dhabi recently concluded a 30 minute sale and

everything was up for grab and was free ?

Q.8 Name this online retailer that has launched a dedicated Sneaker store of

2,500 brands on its platform .

Q.9 Which fashion discount chain has announced flat 50% off on everything

for everyone valid from 7th to 11th June across all its outlets to celebrate 10

years of retail journey in the country ?

Q.10 Which Footwear maker company has signed Bollywood actors Shahid

Kapoor and Shruti Haasan as brand ambassadors for its brand- Flite ?

Rush your answers to stimulusretail@gmail.com on/before 18.06.17. Please

mention your name, batch & campus in your mail.

Retail Update

Answers to i-mpulse- 81

(Best entries received from Nutan Nayan Nigam (PGDRFM 10),Abhishek Sahai (IPRM), Shon George

(IPRM ), Utkarsh Vaishnava (PGDFM 11),Sristy Kumar (B.Des), Sneha Nayak (PGDRFM 11),Sandeep

Srivastava (PGDRFM 10),Parrul Goyal (PGDRFM ),Harshit Sharma (),Reeja Raveenran (IPRM),Disha

Gautam (B.Des),Rohini Shahi (DRFM 11),Avishek Kumar Shaw(UGDRFM10),Harsh

Saxena(UGDRFM10),Joy Arora(UGDRFM10),Lakshya Verma(UPGDRFM11),Nihir Jain(IPRM),Nihtha

Jain(IPRM),Parth Gairola(UGDRFM10),Prachi Jha(PGDRFM11),Rasna Rai(PGDRM11),Reeja(IPRM),Ritika

Saxena(UGDRM10),Ritika Tayal(UGDRFM10),Salomika(B.Des),Sanchita(UGDRFM11),Shachi

Agarwal(UGDRFM10),Shaifali Rawat(UGDRFM10), Shreyanshi(PGDRFM11),Siddhartha

Dwivedi(UGDRFM11),Swastika(B.Des), Vikrant Panwar(UGDRFM10),Vipul Singh(PGDRFM11),Priyanka

Thusoo(UGDRFM10),Abhishek Pratap Singh(N.C.E.R.T),Sanya Arora(UGDRFM10),Jyotsana

Joshi(UGDRFM10),Abhinav Khare(B.Des),Vishal Singh(PGDRFM11),Abhishek

Sahu(PGDRFM11),Najma(UGDRFM10),Aishwarya Chaudhary(B.Des),Anu Arya(UGDRFM10),Sanjay

Verma(IPRM),Ria Gulati(IPRM),Manas Arora(UGDRFM10),Priety Singh(B.Des),Manisha

Mahananda(UGDRFM10),Harshit Sharma(IPRM), Prateek Anand,Ankit Shukla(PGDRFM10),Prachi

Sahai(PGDRFM11),Surbhi Singh(PGDRFM11)Deepti Kumari(UGDRFM10), aditi Singh(B.Des) & Abhinav

Ashish(UGDRFM11)Congratulations )!

(1) Amazon Fashion (2) Hindustan Unilever (HUL) (3) Supercash is industry’s first loyalty initiative that

allows users to earn and spend cashback on every transaction (4) Amazon India (5) The four new

regional flavours of Maggi are Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal (6)

MUJI (7) The three founding principles of International lifestyle retailer MUJI are Selection of the most

suitable raw materials, streamlining of production processes and simplification of packaging (8) Jack &

Jones (9) Free charge (10) PepsiCo

Retailogy

Rich Media

A term for advanced technology used in

Internet ads, such as streaming videos, which

allows interaction and special effects.

Retail Update

LOGO QUIZ 39

(Abhishek Bijanu , ACM (Trainee) Lifestyle )

Rush your answers to stimulusretail@gmail.com on/before 18.06.17. Please mention your

name, batch & campus in your mail.

Answers to Logo Quiz 38

( Best entry received from Sristy Kumar (B.Des),Shubham Shanu(B.Des), Tushar

Shah(B.Des), Abhishek Sahai (IPRM),sidharth diwedi(PGDRFM10), Ritika

Saxena(UGDRM10), Siddhartha Dwivedi(UGDRFM11), Sneha Nayak (PGDRFM

11),shaifali rawat(UGDRFM10),Manas Arora(UGDRFM10), Disha Gautam

(B.Des), Priety Singh(B.Des), Priyanka Thusoo(UGDRFM), Sanya

Arora(UGDRFM10), Manisha Mahananda(UGDRFM10), Reeja(IPRM),), Jyotsana

Joshi(UGDRFM10), Najma(UGDRFM10), Abhinav Khare(B.Des),&,harsh

saxena(UGDRFM10)( Congratulations ! )

(1) Areo (2) GlamEgo (3) Treebo (4) Bro4U.Com (5) Bumper.com

Retail Update

(DISHA GAUTAM, B,Des, NOIDA)

Retail Update

(Parul Goyal, PGDRFM, Noida)

VISUAL TREAT

Retail Update

Job Openings (Source: Alumni & FB – FDDI Retail

Jobs/Internship )

(Abhishek Sahu, PGDRFM, Noida) Designation: Catalogue Executive

Location : New Delhi

Education: Bachelor’s or Post Graduate

Experience Requirement – 2-3 years

Salary Details : 15k-20k

Job Profile : Coordinate with photo shoot supplier regarding images of new samples and

ensure timely upload in all the panels.

· Creating content sheet.

· Ensure the uploaded product prices, listings, descriptions, discounts on all the panels are

correct.

· Participate in all Sale Promotions as suggested by shopping engines.

· Payment and return follow up of all the shopping engines.

· Push to increase the sales by coordinating with all the shopping engines team members

on regular basis.

Contact : Sachin Mishra : merchant@wasans.com

_______________________________________________________________________________________

Customer survey to be done inside Reliance Jio store.

For 2 months project stipend will be:

Delhi: 12000-15000

West UP: 10000-12000

Contact: ravish.chhikara@ril.com

Source: Ravish Chhikara

_______________________________________________________________________________________

Urgent requirement for Interns

Brand: Massimo Dutti

Location: Mall Of India, Noida

Stipend: 11,000 (Internship certificate as well)

Duration: 1 month

Work hours: 40 hours per week( 5 days, 2 day off)

If interested Drop your CV ASAP at beri.nakul5@gmail.com

Contact: 08588894322

______________________________________________________________________________________

We are hiring intern in operation for Chandigarh store.

Interested candidates should be from Chandigarh or tri city.

They can mail their resume at rupakk@in.inditex.com

Source : Rupak Kumar

Retail Update

Looking for 200 interns for 2 months for a call centre of a e commerce company in

Bangalore Salary offered 14 k plus food vouchers per month call shafali now 9899556670

or mail her at shafalis@unisoninternational.net

_______________________________________________________________________________________

Looking for a ecommerce executive for a consulting firm!

Package-1.8 to 3Lac/Annum

Company-Webdaksha marketing.

Interested candidates please mail your cv to webdaksha@gmail.com also please mark cc

me(abhishek.chaturvedi@paytm.com).

Note-Freshers can also apply.

Source : Abhishek Chaturvedi

___________________________________________________________________________________

Looking for Ecommerce Manager

1.Candidates with 2-3 years of experience in team management, cataloging, sales

analysis, reporting on all marketplaces are required.

2.Salary up to 30k per month can be given to the right candidate.

3. Immediate joining will be preferred.

4. Only those candidates who match the criteria should apply.

5. Location is New Delhi

6. Drop your CV at hr.webdaksha@gmail.com and info@webdaksha.com

_______________________________________________________________________________________

Urgent Opening

We have openings for Customer Realtionship officer at Lucknow and Dehradun.This is an

Tata on roll profile.

With ctc 2 lakh plus good incentive

Graduation /Freshers with good communication and selling skills.

CONTACT : rakshit@titan.co.in

Source : Rakshit Agarwal

______________________________________________________________________________________

We are looking for floor supervisor at Lifestyle international Pvt Ltd for Indore location

Interested candidate may send their Resume at Indore.apl@landmarkgroup.in

Contact :9174006790(Raza)

______________________________________________________________________________________

Urgently looking for a Sr.Manager/Manager Buyer -Ethic wear, for reputed online retail -

Delhi NCR

Candidate will be responsible to source new merchandise and review existing items to

ensure products remain competitive.

Maximize profits and provide a commercially viable range of merchandise at competitive

prices and etc.

Mail at vidhim@unisoninternational.net

Retail Update

FDDI Retail -Facebook Page

https://www.facebook.com/FDDIRetail

FDDI Retail Plus -Facebook Group

https://www.facebook.com/groups/FDDIRetail/

FDDI Retail Jobs/ Internship

https://www.facebook.com/groups/FDDIRetailJobs/

FDDI(Retail) Alumni

https://www.facebook.com/groups/FDDIRetailAlumni/

FDDI(Retail)Blog Fddiretail.blogspot.com

FDDI(Retail) on Twitter https://twitter.com/FDDIretail

Alumni Network https://www.linkedin.com/FDDI

FDDI(Retail)Instagram

https://www.instagram.com/retailstimulus/

Chief Editor:

Anil Kumar Sharma

Chief Consultant (Retail)

FDDI, Noida

Resource Students:

Disha Gautam,B.Des

Utkarsh Vaishnav, PGDRFM11

Nihir Jain,IPRM

Sristy Kumar,B.Des

Editor:

Renu Sharma

Consultant (Retail)

FDDI, Noida

Mentor Alumnus :

Abhishek Bijanu,

ACM, Lifestyle

Abhishek Ranjan,

Co-Founder,We Source

Please send us your

suggestions/ feedbacks/

inputs at stimulusretail@gmail.com