Executive Retail Insightsfdra.org/wp-content/uploads/2015/01/FDRA-Footwear... · From: FDRA...
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From: FDRA [email protected] Subject: Footwear Retail Report - Jan. 2015 Date: January 22, 2015 at 10:21 AM To: [email protected] Having trouble viewing this email? Click here Executive Retail Insights This month, FDRA interviewed President and CEO of RG Barry Brands Greg Tunney on how slippers are doing in the marketplace today and what he sees for the future of the business, as well as overall marketplace trends. Greg joined accessories and slipper marketer RG Barry Corporation in February 2006. Under his leadership, the company has consistently been among the most recognized and best-performing publicly-owned accessories suppliers in North America. Greg has more than 20 years of senior-level experience in the footwear and retailing industries. FDRA: 2014 was a pretty flat retail year for the footwear industry. What are some effective footwear strategies you saw in 2014 either online or in store? GT: We deal with all of the major retailers, which entail many diverse doors Walmart- 3,956, Target -1,800, Kohl's -1,161, etc. The opportunity to maximize sales growth through retail analytics was critical this year. We continued to see growth through our analytics - growth by clusters, regions and store groups. It's all about optimization of inventory management down to the door level. Our key partners continue to look to our retail analytics team to get the right product at the right time at the right price to the right door. It's a science that just keeps progressing to a new level each year. On the dot.com side of our business, 2015 will mark a significant milestone for our company... FDRA: The slipper business is a seasonal business. How do you and your partners approach retail differently when compared with traditional segments of the footwear industry. GT: I have been in the footwear business for over 25 years, and for 15 of those years I have been associated with the top slipper brands in the industry. Everyone in the footwear industry thinks they need to be in the slipper category as an extension of their footwear brand... Read The Full Interview Here What new innovations are changing the way the footwear industry interacts with consumers and sales shoes? Join Us & Find Out From The Leading Footwear Execs On May 7th
Transcript of Executive Retail Insightsfdra.org/wp-content/uploads/2015/01/FDRA-Footwear... · From: FDRA...
From: FDRA [email protected]: Footwear Retail Report - Jan. 2015Date: January 22, 2015 at 10:21 AMTo: [email protected]
Having trouble viewing this email? Click here
Executive Retail Insights This month, FDRA interviewed President and CEO of RG BarryBrands Greg Tunney on how slippers are doing in the marketplacetoday and what he sees for the future of the business, as well as overallmarketplace trends. Greg joined accessories and slipper marketer RGBarry Corporation in February 2006. Under his leadership, the companyhas consistently been among the most recognized and best-performingpublicly-owned accessories suppliers in North America. Greg has morethan 20 years of senior-level experience in the footwear and retailing industries.
FDRA: 2014 was a pretty flat retail year for the footwear industry. What are someeffective footwear strategies you saw in 2014 either online or in store?GT: We deal with all of the major retailers, which entail many diverse doors Walmart- 3,956,Target -1,800, Kohl's -1,161, etc. The opportunity to maximize sales growth through retailanalytics was critical this year. We continued to see growth through our analytics - growth byclusters, regions and store groups. It's all about optimization of inventory management downto the door level. Our key partners continue to look to our retail analytics team to get theright product at the right time at the right price to the right door. It's a science that justkeeps progressing to a new level each year. On the dot.com side of our business, 2015 willmark a significant milestone for our company... FDRA: The slipper business is a seasonal business. How do you and your partnersapproach retail differently when compared with traditional segments of thefootwear industry.GT: I have been in the footwear business for over 25 years, and for 15 of those years I havebeen associated with the top slipper brands in the industry. Everyone in the footwearindustry thinks they need to be in the slipper category as an extension of their footwearbrand...
Read The Full Interview Here
What new innovations are changing the waythe footwear industry interacts with
consumers and sales shoes?
Join Us & Find Out From The LeadingFootwear Execs On May 7th
Footwear Execs On May 7th
FDRA Weekly Footwear Sales Snapshot Over 11,000 Stores Reporting Weekly Sales Data to FDRA
FDRA is the only association able to deliver weekly salesnumbers to its members - providing a snapshot of where thefootwear market place is in real time. This past week saw a4.9% sales increase in the North Central region. FDRA members can click here to view a summary of last week's sales report.
If you do not know your user name and password, please contact FDRA.
FDRA's National Shoe Sales ReportThe most up-to-date retail data and analysis of nationwide brick-and-mortar and most cyber sales
Recent government data shoes that after October's modest dip,U.S. shoe store sales grew in November despite continuedchallenges; stagnant wages are still weighing on manyAmericans...
FDRA members can click here to read FDRA's footwear retail data report with YTDsales numbers and charts. If you do not know your user name and password, please contact FDRA.
Footwear Retail Trends by the NPD Group 'Holiday 2014 Retail Sales - Better Than Reported' by Marshall Cohen Holiday 2014 was better than reported. Black Friday and holidaysales are not the same as we remember from past years, sotraditional measures and apples-to-apples comparisons will notaccurately report true holiday sales performance anymore. The2014 holiday season did just fine - it just looked a lot different. We're looking at a new breedof holiday. While Black Friday might have paled compared to the prior years, the whole weekdid not. The whole story comes from looking at how the retailers changed their offerings andhow consumers changed their purchases... Read more...
The NPD Group - THE footwear industry retail data leaders. Contact us for support today!
Hyperbolic's Footwear Marketing Campaigns That Click
As the footwear industry starts to plan its springand summer marketing campaigns, it isimportant to remember Clarks' campaign lastsummer. Clarks' summer campaign used heavysocial media to engage their customers, buildinga stronger customer loyalty while encouraging
a stronger customer loyalty while encouragingexisting customers to attract their friends. Thecampaign was edgy and they spread it across alltheir media channels - growing their followers aswell as creating new waves of hype about theirnew footwear.
Hyperbolic - Leading the footwear digital marketing revolution.Contact us for all your digital marketing needs.
FDRA Footwear Import Update One Key To Understanding Future Consumer Demand &Sales As many of you know, a continued strike at West Coast ports areimpacting the timely delivery of footwear to distribution centersand retail outlets across the country. Companies have tried to diversity the ports of entry forshipments, but this has not improved the situation. If talks continue to stall, or fail, thiscould severely impact inventories as well as create a spike in prices across the supply chain. FDRA is working to get the word out on how this will impact our industry (click here to read arecent FT article) to help push a finalized deal. In the meantime, please contact FDRA foradditional updates.
FDRA members can click here to access total U.S. footwear imports
FDRA members can click here to access athletic footwear imports
If you do not know your user name and password, please contact FDRA.
Retail Event Spotlight
Special Networking and Retail Data Security Luncheon Monday, February 2nd at the NY Hilton11:30am - 1pm
Congress is again debating data/cyber security legislation aimed at protecting onlineconsumers, companies, and the government from hacks and cyber attacks. President Obamahas also started a new push for new rules and regulations. Any executive orders and/or newlaws will eventually lead to changes in how retailers collect and protect consumer databoth online and in stores - directly impacting your business.
both online and in stores - directly impacting your business.
We invite you to attend a special networking luncheon with top retail executives on February2nd at the New York Hilton Midtown where FDRA will brief the industry on what they arehearing about data security legislation in Washington. FDRA has also invited cybersecurityexpert Rick Howard to discuss cyber trends and to provide the industry with concreteexamples of how retailers can better protect themselves and their customers against cybercrimes.
This luncheon is just $99 for FDRA members and $249 for non-members.
Please register here today.
Other Upcoming Events:
January 29th (2pm)Shoefitr & FDRA Webinar: Technology to Boost Your Online Sales
February 3-5thFFaNY
February 16-19FN Platform & WSA in Vegas Attend FDRA's educational session: "Current Legal Trends in the Footwear, Fashion,Accessory & Retail Sector" covering issues such as legal implications of collecting data in-store, online, through mobile apps, and internationally as well as advice for avoiding complexcompliance issues around loyalty programs and gift cards.
Keep Up To Date On Footwear Retail News All Month Long on
www.fdra.org
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