Retail management on bata
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Transcript of Retail management on bata
Indian Retail Industry
…..a retail perspective
Group members are
Deepika Iyyappan 08
Nutan Sawant 15
Graham Parmar 11
Shalmali Dhurandhar 23
Overview of Indian footwear industry Footwear is necessity of every person . At present, Indian footwear industry rank second-
largest footwear producer after China. footwear market is set to experience phenomenal
growth in coming years. The Indian footwear market as the demand for
Indian footwear will continue to grow. India is the only major source for supplying medium
and low-priced footwear.
Cont….
Indian footwear industry has been booming with the rise in the purchasing power and the growth of image consciousness among the youngsters.
The Indian footwear retail market is expected to grow at a CAGR of around 14% for the period spanning from 2012-14.
There is a immense opportunities for increasing trend of online footwear retail market.
Organized Sector vs. Unorganized Sector
The Indian footwear industry is expected to touch a size of Rs.38,500 cr by 2015
About 70 per cent of the labour-intensive footwear industry in India is in the unorganized sector employing about 15 lakhs people majority
The organized sector accounts for remaining 30 per cent and employs over five lakhs people
Organised Market
Unorganised Market
37.80%62.20%
Indian Footwear Market
Leading Players
Leading players No. of stores
Bata 1200+
Khadim’s 625
Liberty 375
Metro 72
Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932.
Bata India is the largest company for the Bata Shoe Organization in terms of sales pairs and the second largest in terms of revenues.
Bata India has more than 1200 stores across the Country.
Corporate office: Gurgaon
CEO: Mr. Thomas G Bata
- Financial position
- Marketing Strategy
Bata is reinventing itself and has introduced the concept of flagship stores to provide complete and unique shopping experience at par with their stores abroad.
International trends, relaxed ambience, great products, and courteous staff at the new-look Flagship store are all a part of Bata’s marketing strategy.
Target new market (ladies and kids) - Filling the missing 45% pie of footwear market
comparison with other brands
Major Retail Outlets
Bata plans to open 100 Footin stores by 2015 at an investment of about 45 cr.
Bata’s first 10,000 sq ft Mega Store at Vadodara. Bata India limited Berhampur
- Product offering Bubblegummers is the leading children's footwear brand for the 0 to 9 olds that assure the healthy growth of a child's foot.
Power embodies diversity with ranges in running, basketball, football and Outdoor that combines function with creativity.
Marie Claire shoes are for women with an active lifestyle who seek contemporary modern styles.
The Weinbrenner line is made up of leather shoes and boots, low, mid and high cut
Its characteristics such as double stitching, massage insole, latex foam insole, soft textile are used to emphasizethe brand image both for comfort and style.
Cont…
DR.SCHOLL: The ribbed surface of the insole gently massages your feet while walking. This boosts the circulation and keeps you active all the day. The soft sole absorbs all the shocks while walking.
NORTH STAR: It's a casual yet fashionable street-style shoes that caters to the young at heart.
Hush Puppies: emerged world's first casual shoe It is soft, breathable and very comfortable shoe.Known for technology.
Layout of Bata shoes India pvt ltd
New store layout
Old store layout
Companies targeting the consumer based on income per annum
PUMA, NIKEADIDAS
PUMA, NIKEADIDAS
ACTION, LIBERTY,NIKE, ADIDAS
ACTION, LIBERTY,NIKE, ADIDAS
BATA, ACTION, LIBERTY,NIKE, ADIDAS, RELAXO
BATA, ACTION, LIBERTY,NIKE, ADIDAS, RELAXO
BATA, ACTION, RELAXOBATA, ACTION, RELAXO
RICH CLASSRICH CLASS
UPPER MIDDLE CLASS
UPPER MIDDLE CLASS
LOWER MIDDLE CLASS
LOWER MIDDLE CLASS
LOWER INCOME GROUP
LOWER INCOME GROUP
Challenges in Indian footwear sector
Most companies work on subcontract basis – design, component selection and methods of production are given by the buyers and do not provide their own fashion collections, however companies are able to make prototypes based on ideas provided by the buyer.
Strong requirement to increase quality as well as quantity
Availability of right raw material (finished leather) at right time
Meeting manpower requirement under the state of affairs of rapid industrialization