Results of primary Results of primary research research questionnairequestionnaire

This question confirmed to us that This question confirmed to us that the majority of people we asked the majority of people we asked

were female.were female.

This question shows that most of the people This question shows that most of the people we asked were 16–18 year olds who fall in the we asked were 16–18 year olds who fall in the music industry target audience for the type of music industry target audience for the type of

music video we are planning to make.music video we are planning to make.

This told us the most popular music genre with This told us the most popular music genre with our target audience is punk followed by pop, our target audience is punk followed by pop, rock and hip hop. We will use this information rock and hip hop. We will use this information when decided what to produce.when decided what to produce.

This shows that the target audience would like This shows that the target audience would like a bit of both types of music video. This will a bit of both types of music video. This will influence our music video as indie rock always influence our music video as indie rock always has a performance element and we will think has a performance element and we will think

about putting a narrative in the video tooabout putting a narrative in the video too..

Most people watch most music videos on You Most people watch most music videos on You Tube than on T.V. but most people watch them Tube than on T.V. but most people watch them on both mediums. Our video will need to be on both mediums. Our video will need to be

able to be viewed on both mediums.able to be viewed on both mediums.

Most people spend between 1-2 hours per Most people spend between 1-2 hours per week watching music videos. So music videos week watching music videos. So music videos are an important part of our target audience’s are an important part of our target audience’s week.week.

Only a few people attended music festivals, Only a few people attended music festivals, most not going to any. This might be because most not going to any. This might be because of the cost of the tickets and cost of travelling of the cost of the tickets and cost of travelling

there and it is too expensive for the students.there and it is too expensive for the students.

Most people prefer to watch abstract or Most people prefer to watch abstract or

narrative music videos over live performances.narrative music videos over live performances.