Research methods & techniques: Final Major Project
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Transcript of Research methods & techniques: Final Major Project
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Final Major Project
Research
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Last week
What were we doing last week?
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Today
You will learn about research techniques.
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By the end of today, you
MUST understand why we conduct research
for a video production
SHOULD understand what the different
research methods are
COULD evaluated the usefulness of
different research techniques.
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FMP
Why do we research?
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FMP
Why do we research?
To gather information that
• Grow & enrich our creative ideas
• Identify who our audience is & what they want
• Understand what our competitors are doing
• Helps us to plan our production
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Production research
Planning, logistics, budgeting, funding, hiring
etc….
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Audience research
Who are they, what do they want to watch,
when will they watch it, etc…?
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Creative research
To grow & enrich our ideas, to make them
factually correct, to make them more original
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Market Research
To find out our competitors output, their
upcoming productions etc….
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What are the different
research methods?
• Primary
• Secondary
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Primary Research
What do we mean by primary research?
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Primary Research
Information that doesn’t already exist
somewhere else
ie/ we find it out ourselves
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Primary Research
What are the strengths of primary research?
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Primary Research
What are the weaknesses of primary
research?
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Primary Research
What different techniques can we use when
conducting primary research?
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Secondary Research
What do we mean by secondary research?
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Secondary Research
What are the strengths of secondary
research?
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Secondary Research
What are the weaknesses of secondary
research?
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Secondary Research
What different techniques can we use when
conducting secondary research?
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What types of information
might we need when coming up with
an idea for a screenplay?
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What types of information
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Working in three’s
Fill in the worksheet
In 15 minutes we will feedback answers to the class. Make sure it is all filled in.
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Task 2
Working alone
Write a report or record a podcast
Explaining research methods and
techniques. You should explain all of the
areas on the worksheet you filled in.
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Task 3
Swap your work with a friend and ask them
to check it. Does it cover all of the content
you need it to cover?