Research into audience
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Transcript of Research into audience
Research into Audience
Find your tribe result
• My result came up as emo, I feel this is not correct to my style and I would not like to create my magazine based on this.
• I would like to create a magazine based into the indie/hipster style with the magazine mojo as inspiration.
Male 66%Female 34%Average age 17-21Working full time- 19%Working part time-11%In Education- 70%
Live local/in a city:65%Live in a town: 25%
Circulation:900,000Readership:3,003,670
Average Amount spent a month• Clothes £60-£120• Socialising £70-£200• Eating-£40-£60
Favourite clothes storesTopshop/topman, american apparel and Rokit.
Most popular band amongst readers: White lies On average readers spend £40-60 on a night out.
2/3 of readers have been to a music festival