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Secondary Research into Audience By Amber Bush

+TV Audience Figures This is a chart showing the most popular television shows viewed recently, The Great British Bake Off, Strictly Come Dancing, Downton Abbey and The X Factor have the highest audience ratings.

+This is a monthly chart showing the audience viewing ratings by genre. This shows that sport, entertainment and drama are viewed the most.

+This shows a comparison between how the audience view television programmes, the white line shows the ratings of people watching television live and the yellow line shows catch-up audience ratings. You can see that from 2006, from nearly 100% of audiences watching TV live this is slowly decreasing and over the recent years more and more people are gradually using catch-up.

+Popular Television Channels in the UK

1st BBC

2nd ITV

3rd Channel 4

Channels such as E4, MTV, ITV2 and More4 are popular with 16-25 year olds.

+Sponsorship

I could do my sponsorship for TV programmes such as

New Girl

Hollyoaks

Skins

Misfits

90210

Glee

The X Factor

The Only Way is Essex

+Audience Internet Usage

This is a chart from last year, showing the percentage of internet users across the world. Asia are the biggest users of the internet counting for 45.1%, second is Europe counting for 20.2%. The United Kingdom is the third country in Europe with the most internet usage with over 57 million people using it.

+This graph shows the internet usage per age group, we can see generally that the percentage of people online has increased considerably in the coming years. More importantly we see 95% of 12-17 year olds (green line) and 18-29 (blue line) using the internet, a web pop-up will be a good advertising tool for my product as I am aiming towards this age.

+Online Shopping The UK is the top country in Europe when it comes to purchasing online. In 2013 the people in the UK spent £38.83 billion pounds as seen in the chart below, and has only increased since then.

In Europe 8.0% of sales where made on mobile or tablet, this is a growing trend with audiences now and is expected to keep on increasing.

+References

http://www.internetworldstats.com/stats.htm

http://www.barb.co.uk/

http://www.retailresearch.org/onlineretailing.php