Research – Audience Research
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Transcript of Research – Audience Research
Research – Audience Research
Question 1
NME
Q
Vibe
Kerrang
Looking at the results from question one, its clear that NME & Q are more popular than Vibe & Kerrang, showing that they both have a better reputation. Both NME & Q have a focus on the rock genre but include artists from other genres, which could justify this.
Question 2
£2.00-£2.90
£3.00-£3.90
£4.00-£4.90
Looking at the results from question two, an overwhelming amount of people that I asked, have said they would be willing to pay between £3.00-£3.90 for a music magazine, which is around the average price of a music magazine.
Question 3
Pop
Rock
RNB/HipHop
Indie
Electro
Club
All of the above
Looking at the results from question three, it shows that an even amount of people are interested in the Pop & Rock genre with club being the most unpopular. This is good because I was looking to base my music magazine on both the joint genres but primarily rock.
Question 4
Hollister
Superdry
Topman/Topshop
Looking at the results from question four, I have found that the majority of my audience shop at Topman/Topshop followed by Hollister then Superdry, showing that my target audience is mainly teenagers, the results also follow fashion trends and I could think about advertising these products in my magazine.
Question 5
Youtube
Looking at the results from question five, its clear that my audience which hold a high interest in music, use youtube most on a regular basis, showing that this is the main place people watch music videos. Followed by an equal split between two of the top social networking sites, a way my audience may share and talk about music.
Question 6Original Photography
Exclusive Interviews &Articles
Posters
Free CD's
Competitions to winprizes.
Looking at the results from question six, my audience would be most encouraged to buy a music magazine, if it includes exclusive interviews and articles, that the can’t find anywhere else.
Question 7
TV
Internet
Looking at the results from question seven, it shows the majority of my audience watch music videos through the use of the internet. Showing that technology plays a big part in the distribution of music.
Question 8
Yes
No
Reading Festival
Glastonbury
Hyde Park
Looking at the results from question eight, most of my target audience do go to various music festivals, meaning I could include information about these events in my magazine, in order to make my audience want to purchase it.
Most Popular Answers
Summary
Through doing my audience research, it has enabled me to think of
ideas of what I would like to include in my final magazine. I have found
out that many people are interested in both the pop & rock genre, so I
will be looking to get a feel for both in my magazine. I also found out
that people would pay no more that £3.90 for a magazine, meaning I
will be looking to keep the price of my magazine the same if its to be
successful. I have also found out that my audience shop at big name
Shops like ‘Topman/Topshop’, so I may include some sort of offer in my
magazine, which will encourage them to purchase the magazine and
attract my target audience.
Summary
I have also learned my audience visit sites such as ‘Youtube’ & social
Media such as ‘facebook’ & ‘twitter’ more than anything else, so its
worth some recognition in my magazine, to suit my target audience of
older teenagers/young adults.
One of the most important things I have learned from this is that my
audience are more likely to purchase my magazine if it contains
exclusive content & articles that they can’t read anywhere else. So I will
make sure to do this in my magazine.