2F2 Associates

2FS Associates is an international marketing research agency

with directors having over 40 years cumulative experience in

providing marketing research services across multiple industry

sectors to reputable Companies and Premium International

Research Agencies.

We believe in the philosophy of providing quality data to our clients with 24/7 dedicated client

service, total adherence to committed timelines and offering most competitive rates that no

one else in Pakistan can offer.

We provide comprehensive quantitative and qualitative marketing research services (such as

Face to Face Personal Interviews, CATI based Telephonic Interviews, Focus Groups, and online

studies) to several marketing research subjects (such as brand equity, customer satisfaction,

image and awareness tracking, brand positioning, product or concept testing, etc.).

We aim to provide best quality field and tab services to international research agencies at a

most competitive rates so that they can optimize their profits even in current situation of

economic recession.

We work with both private and public sector organizations and international research agencies,

across different business sectors, and provide a range of research services from full service

researches to consultancy inputs and field and data services.

Within very short time we have built up a prestigious client base and we are particularly

competent in serving multinational companies and International Research Agencies. We are

always improving our team to accommodate the growing needs of clients.

Strengths

Solid Market Research Experience

With over 40 years of cumulative solid experience in market research of Directors involving a

wide range of industries and prominent presence in Asia Pacific, 2FS Associates aim at

delivering premium services to our clients who wish to discover the Pakistan, Afghanistan,

Bangladesh and other Regional Markets.

24/7 Client Service

We provide 24 hours a day and 7 days a week customer service to our valued clients across the

globe. Our client liaison team and Directors are equipped with latest blackberry services

available in Pakistan via Telenor (a Norway based Telecom Company). They can respond to any

client request within no time.

Promised work quality under tight time constraint

We provide flexible services to our clients who are under time constraint; given that,

designated research objectives will be met and quality of work is always promised.

Worry-free services

We are an all-round team of senior researchers and we manage and monitor all research

projects; in most cases, one of our directors supervises individual projects to ensure work

quality. We keep our clients informed of project progress at every stage and you will find our

project coordination most reliable

Recognized by International Bodies

We are a member of Marketing Research Society of Pakistan (MRSP), the European Society of

Marketing and Opinion Research (ESOMAR) and Pakistan Chamber of Commerce (PKCC). All

research projects are conducted in accordance with the provisions of the ICC/ESOMAR

International Code of Marketing and Social Research Practice.

Customized services

Our ultimate aim is to satisfy our clients' needs; we customize our services to support our

clients' work and business development.

Easy to read presentation

We provide our clients with user-friendly research findings, presented in graphical charts or

tables, to help our clients make the best sense of the information efficiency.

Insightful recommendations

We do not merely collect data; our main objective is to fulfill our clients' requirements, to make

professional recommendations and to provide them with value-added insights so as to shed

light on their business plans.

Types of research they carry:

Advertising Research

Brand Equity Research

Brand Name Testing

Business-to-business

Buyer Decision Processes Research

Children / Youth's Research

Commercial Eye Tracking Research

Concept Testing

Consumer Research

Cool hunting

Copy Testing

Demand Estimation

Distributional Channel Audits

Internet Strategic Intelligence

Marketing Effectiveness and Analytics

New Product Development

Positioning Research

Price Elasticity Testing

Sales Forecasting

Segmentation Research

Store Audit

Test Marketing

Tracking Studies

Usage & Attitude Studies

Viral Marketing Research

GALLUP

Established in 1980, Gallup Pakistan draws upon its rich

experience of over 25 years and continues to bring innovation

and technology to business opinion and socio-economic

research. We offer a unique combination of business acumen and technical know-how, which

helps our Clients translate customer perceptions into effective business strategy. By

transforming large amounts of data into insightful reports and analysis, we help our Clients

better understand their professional needs and requirements.

Gallup Pakistan is the country's most respected opinion and socio economic research

organization and is widely quoted in national and international media. Being an affiliate of

Gallup International we have close collaboration with Gallup associates all around the globe

and enjoy the benefit of drawing upon an international pool of knowledge.

Successful marketing relies upon the marketer's ability to translate customer needs and

demands into an effective business plan that targets the right audience, and reflects their wants

and desires. Gallup Pakistan is an expert in business research. Through its insightful Marketing

and Information Consultancy in the area of Business Research, it delivers valuable knowledge to

its enterprising Clients, which forms an integral part of their Marketing plans.

Strengths

Gallup Pakistan is a trusted name, hence when we go out to interview; we have an edge

over others in soliciting access to difficult to reach groups.

We ensure quality and reliability through careful selection and professional training of

field staff. We follow rigorous procedures of training. Our field staff ensures quality and

reliability of data through stringent field controls including intake edit, back-check and

interviewer evaluation.

Our Quality Assurance Department provides designated monitoring services around the

clock and assures that every project is conducted within the designated timeframe and

other specifications.

We maintain three full services offices (in Karachi, Lahore and Islamabad) and 17

Regional field centers. This unique field capability enables us to carry out rapid field

studies through well trained and experienced staff. You can expect high qualify

combined with high speed at Gallup Pakistan.

We place high emphasis on working closely with the client; for this purpose we have a

sizeable number of well trained and qualified research managers who work closely with

the client to understand their research problems and to interpret research findings upon

completion of the study. Furthermore, we assist our clients in making presentations to

their key audiences.

Gallup Pakistan has a unique in-house reservoir of knowledge in the form of extensive

data bases on Pakistan's demography, life-style, socio-economic conditions, consumer

trends, media habits and other attitudinal and behaviour patterns of individuals,

households and business enterprises. When you speak to Gallup Pakistan you speak to

expertise accumulated over quarter of a century.

We are operating in the country since 1980 thus bringing in more than 25 years of

professional experience and credibility. You can trust Gallup Pakistan.

Types of research they carry:

Advertising Research

Business-to-business

Children / Youth's Research

Consumer Research

Tracking Studies

Usage & Attitude Studies

There are many others Research Agencies like:

Macro Management System

Aftab Associates

FM Associates

Logica Marketing Research Co.

IMRC etc