Mobile Augmented Reality

the dawn of a new experience medium

Marc René Gardeya

www.hoppala.eu

Marc René Gardeya, Founder and CEO

Marc René Gardeya, Manager Quality Assurance

Mobile Augmented Reality

What it isHow it works

InsightsBest practices

airtaggingoptic internet

synthetic environment

Augmented Reality

Columbia University Computer Graphics and User Interfaces Lab

It‘s been there before

What‘s so great

combines real and virtualinteractive and realtime

3D

How it works

CameraScreen

LocationDirection

InformationLayer developed by Hoppala

MarkerlessTracking

gps compass

Layar open platform

Developers Users

Brands & Content

MarkerbasedTracking

works everywhere needs markers

only outside works inside

Future

converging technologiesimage recognitionstandardization

Insights

0 %

25 %

50 %

75 %

100 %

Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010

Spread of weekly first launches per device OS

AndroidiPhone

Android taking over

experienceawareness

interactionorientation

3D & multimedia

New means ofexpression

Best practices

City marketing

Layer developed by NAi/ IN10

Entertainment

Layer developed by AugmentReality

Art

Layer developed by Superimpose / VPAP

Gaming

Layers developed by John Sietsma and Muzar.org

IndustryCluster

Visualization

Layer developed by Hoppala

Social

Leave a messagefor your friend

Happy easter!Looking forward to see you again!

Place 3D easter eggs from web and mobile

Layer developed by Hoppala

Tourism

Layer developed by Hoppala / Superimpose

www.hoppala.eu

Marc René Gardeya, Founder and CEO

THANK YO U!