REPRESENTS MARKETING’S - AList · REPRESENTS MARKETING’S KEY DECISION-MAKERS, INFLUENCERS AND...

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REPRESENTS MARKETING’S KEY DECISION-MAKERS, INFLUENCERS AND PROGRESSIVE MOVERS AND SHAKERS

Transcript of REPRESENTS MARKETING’S - AList · REPRESENTS MARKETING’S KEY DECISION-MAKERS, INFLUENCERS AND...

REPRESENTS MARKETING’SKEY DECISION-MAKERS,INFLUENCERS AND PROGRESSIVE MOVERS AND SHAKERS

Audience Survey Conducted In 2017

89% OF THE ALIST COMMUNITY USES US AS A RESEARCH TOOL FOR PLANNING MARKETING STRATEGIES

GET IN FRONT OF THE DECISION-MAKERSOur mission is to inform and inspire the global media and marketing leadership community.

ALIST REACHES

MEMBERS OF THE MEDIA AND MARKETINGCOMMUNITY WORLDWIDE.

1.3 MILLION

Source: SimilarWeb

70% 60% 40%ARE DIRECTORS, VPS, C-LEVEL EXECUTIVES AND OWNERS

FOUND US VIA WORD-OF-MOUTH

ARE BETWEEN 25-34

Audience Survey Conducted In 2017, Google Analytics

1000+WE REACH OVER

UNIQUE BRANDS.

ALIST READERS ARETECHNOLOGY-DRIVEN, ANALYTICAL

AND THRIVE IN CHANGE.

52% 50% 52%WANT TO LEARN MORE ABOUT DATA-DRIVEN MARKETING

WANT TO KNOW ABOUT NEW TECHNOLOGIES LIKE AI, IOT, AR/VR

WANT TO UNDERSTAND USER EXPERIENCE AND CUSTOMER ENGAGEMENT

Audience Survey Conducted In 2017

ALISTDAILY.COM

SOCIAL MEDIACOMMUNITY

EVENTS

NEWSLETTERVIDEO CONTENT

HOW DO WE REACH THEM?

47%1.3MM

7:55INCREASE IN UVM YEAR-OVER- YEAR AND GROWING

READERS

DWELL TIME

ALISTDAILY.COM

236% Higher Than Industry Average*

*According To 2016 Benchmark Report, Polar

REACHING THOUSANDS OF SUBSCRIBERS EVERYDAY

NEWSLETTER

35%4%OPEN RATE

CLICK THROUGH RATE

VIDEO CONTENT

4.8%

1.7+ MMENGAGEMENT RATE

VIDEO VIEWS ACROSSALL CHANNELS

Movember Mastermind Discusses Brand’s Evolution

Blockchain Explained

Versus 0.45% Industry Average*

*According To 2017 Social Media Industry Benchmark Report, Rival IQ

SOCIAL AUDIENCE

26.8MMREACH

2.2%ENGAGEMENT RATEVersus 0.46% Industry Average*

*According To 2017 Hubspot Report

COMMUNITY EVENTS

SPONSOREDCONTENTARTICLES, VIDEO

CUSTOMRESEARCH +REPORTS

DISPLAYVERTICAL, TOPIC, TAKEOVERS, RUN OF SITE, PRE-ROLL

WEBINARS

NEWSLETTER SPONSORSHIPS

CONTENTSTRATEGY

EVENTPARTNERSHIPS

PRODUCTS

CASE STUDY

MOBILE WORLD CONGRESS

3.6% CTR104K

5:22

GENERATING 3.6K TOTAL CLICKS1.2% PERCENTAGE POINTS HIGHER

THAN INDUSTRY BENCHMARK

TOTAL IMPRESSIONS

AVERAGE TIME ON PAGE

*According To Bra on 2017 Content Marketing Benchmark Report 300x250 MOBILE AD UNIT600x298 DISPLAY AD UNIT

CASE STUDY

SHORTY AWARDS

1.8% CTR

.23% CTR

7:58

LINKEDIN SOCIAL POST DROVE +1.35% PERCENTAGE POINTS HIGHER THAN INDUSTRY BENCHMARK

DISPLAY IMPRESSIONS PERFORMED STRONGER THAN .10% INDUSTRY AVG.

AVERAGE TIME ON PAGE+28% HIGHER THAN INDUSTRY AVG.

*According To Brafton 2017 Content Marketing Benchmark Report 300x250 MOBILE AD UNIT

PODCASTS MEMBERSHIPPLATFORM

COMING SOON

JANUARY DUE DATEBrands Get Vocal (Voice Activations) 12/29/17Guide To CES 12/29/17Diversity + Representation 1/5/18Data-Driven Marketing 1/12/18Super Bowl: Where TV Meets Social 1/19/18

FEBRUARYState Of AI Marketing 1/26/18The CMO & CTO Relationship 1/30/18Mobile Marketing Matures 2/5/18Guide To Mobile World Congress 2/12/18MarTech: Figuring Out End-To-End Solutions 2/16/18

MARCHBuilding Brands Off Of Social 2/15/18Guide To SXSW 2/21/18The Experiential Effect 3/6/18Brands Define Purpose (Political, Cause Marketing) 3/16/18

APRILCreativity Meets Data 3/23/18The Future Of TV, OTT (Upfronts Focus) 3/29/18The New Research: Quantitative Marketing 4/5/18Privacy: GDPR Pulse Check 4/12/18

MAYGuide To Newfronts 4/20/18Guide To Cannes 4/27/18Guide To Gen Z 5/4/18Marketing That Drives Innovation 5/11/18Personalization + Measurement 5/18/18

CONTENT CALENDAR 2018JUNE DUE DATEBranded Content 5/25/18Top 20 Marketing Innovators 6/1/18The Influence Constant: Vidcon 6/8/18Festival Marketing 6/15/18

JULYEngaging Fandoms 6/19/18Out-Of-Home Evolves 6/29/18Upcoming Brands: Asia, Europe, North America, South America 7/6/18

AUGUSTContent Marketing Is King 8/3/18Guide To MarTech 8/17/18

SEPTEMBERFashion Spotlight 8/24/18Career Focus: Marketing Leaders 9/7/18

OCTOBERGuide To Advertising Week 9/20/18The Rebound: Recovering From Failure 9/27/18Brand Partnerships: Making It Work 10/11/18

NOVEMBERHoliday Marketing 11/2/18Mastering Multichannel 11/9/18Social: The Battle For Users 11/13/18

DECEMBERLooking Back, Looking Ahead 12/7/18

RATE SHEETDISPLAYR O SSize CPM728x90 $80-90300x250 $80-90

V S (Weekly)Flat Rate

Trending 8,000-10,000Entertainment 8,000-10,000Lifestyle 8,000-10,000Technology 8,000-10,000

T SQuarterly Monthly

Platforms + Media 45,000-50,000 20,000MarTech 45,000-50,000 20,000Opinion 45,000-50,000 20,000Entertainment 45,000-50,000 20,000Creative Inspiration 45,000-50,000 20,000Data & Analysis 45,000-50,000 20,000Strategy 45,000-50,000 20,000Trend Insights 45,000-50,000 20,000Career 45,000-50,000 20,000

T C(See calendar)Ex. SXSW, Cannes 25,000-30,000

T (Weekly)Homepage push-down unit 4,000-6,000Careers 6,000-8,000Events 4,000-6,000Glossary 4,000-6,000Podcasts 2,000-4,000

P O (Launch In February)15-second unit 120-140

SPONSORED CONTENTStarting At

Article $10,000 Infographic $15,000 Report $20,000-25,000Video $25,000 Op-Ed $8,000

N (Weekly)Daily $10,000 Weekly $5,000 Careers $5,000

P (Launch In April)Episode Sponsorship $10,000

CONTACT

Lauren “Lo” Arevalo-Downes Editorial Director626.584.4070 x557 [email protected]

Maya GuicePartnerships Manager+49 160 95034795 Skype: [email protected]