For our marketing partners, Target Marketing’s Our MissiOn€¦ · For our marketing partners,...

Our MissiOnFor our marketing partners, Target Marketing’s mission is to deliver your advertising and content messages to the most responsive marketing professionals with purchasing authority across all channels — print, online, elearning and face-to-face events.

2013 Media KitTargeT MarkeTing

Brand Map

For more information contact National Accounts Manager, Howard Rubin P: 760.739.9400 E: [email protected]

*Readex Survey

targetmarketingmag.com

JANUARY 2013 ● $10.00

http://bit.ly/2012headaches

2012’S WORST DIRECT MARKETING

HEADACHES

6 KEYS TO SUCCESSFUL RFP P.24 ● BUILDING EMAIL COMMUNITIES P.21

THE BEST MARKETING INTELLIGENCE P.12 ● GUTTER JARGON! P.6

The Big Questions

2013Big Questions

2013Of

How you answer these questions will shape your business for the next year and beyond

Big Questions

Click the logo on any page to jump back to

the Brand Map

Click on any box to jump to page

mailto:[email protected]

For more information contact National Accounts Manager, Howard Rubin P: 760.739.9400 E: [email protected] more information contact National Accounts Manager, Howard Rubin P: 760.739.9400 E: [email protected]

TargeT MarkeTing group audience

Source: Publishers Own Data based on complete Target Marketing universe.

Powered by Target Marketing, Retail Online Integration, FundRaising Success, eMarketing + Commerce, and Direct Marketing IQ, The Target Marketing Group serves the distinct marketing, retail and non-profit sectors with need-to-know information, cutting-edge trends and best practices.

sales VOluMe 33%Less Than $500,000

36%$1 to $5 Million

10%$20 to $100 Million

19%$5 to $20 Million

3%Over $100 Million

JOb FuncTiOn80,395

Business Management

72,421Marketing/Sales Management

10,183Creative Services

9,532IT/e-Commerce Management/Operations

of Fortune 100 companies engage with the Target

Marketing Group

90%

indusTry23%

Online Marketers/Retailers/Catalogers

19%Distributor/Wholesaler/Manufacturer

16%Non-Profit Organizations

14%Creative Services/Ad Agencies

9%Publishers

7%Financial Services

6%Technology

4%Non-Financial Service Marketers

Diverse Responsive Authoritative

212,000 Strong & Growing!




Decision Makers Savvy Marketers Business Influencers

Print Audience

B – Readex on Target Survey September 2012, Target Marketing C – Publisher’s Own Data

26%Online Marketers/Retailers/Catalogers

14%Publishers

14%Manufacturers, Package Goods and other B2B Marketers

13%Financial Services

12%Ad Agencies

9%Non-Financial Services Marketers

6%High Technology

4%Fundraisers

2%Mailing List Professionals

indusTry51%

Business Management

36%Marketing/Sales Management

7%Creative Services

5%Operations/Fulfillment/e-Commerce

1%Database/Audience Development

JOb FuncTiOn

Click Here for BPa statement

66,000B

readersper issue

of readers can authorize/approve

or recommend specific purchases

93% B

of Target Marketing subscribers are

Top Decision Makers

87%C

of readers have taken action after seeing ads

in Target Marketing

93% B

Average number of minutes readers spend

reading or looking through issues of Target Marketing

38

Click Here for Print specs


2013 Editorial CalEndar

February

profile of a leading direct MarketerFeaturesSearch Engine Marketing: Balancing SEO and PPC.Micro-targeted TV: Addressability is making television a more direct media than everMobile Design: Principles for the smartphone and tablet world

BonusSpecial Opportunity: Advertorial 2-for-1Show Distribution: DMA eMail Evolution

ad Closing: January 9, 2013

January

profile of a leading direct MarketerFeaturesEmail Analytics: The stats you need to be looking at, but aren’tContent Marketing: How to tell what isn’t working, and how to fix it

BonusSpecial Opportunity: Email Blast to 5,000 Names

ad Closing: December 7, 2012

March

annual Media usage Forecast—a survey of media consumption activity and trend predictionsFeaturesSocial Media Shakeout: Where Facebook, Twitter, LinkedIn and Google+ stand in 2013Direct Mail: Shape and format testing

BonusSpecial Opportunity: Lead Generation—Two Resources at DM Day @ DeskShow Distribution: National Postal Forum, SES NY

ad Closing: February 8, 2013

april

profile of a leading direct MarketerFeaturesLists for B2B Marketing: Tips and best practicesWebsite Testing: Heat-mapping, neuro-marketing and other landing page testsResource Guide: Email service providers

BonusSpecial Opportunity: Ad Awareness

ad Closing: march 8, 2013

May

profile of a leading direct MarketerFeaturesPrint Production: How to save moneyE-commerce: Payment processing

BonusSpecial Opportunity: Lead Generation—Inline Text Ad on TargetMarketingMag.com for 30 days Show Distribution: NEDMA Annual Conference

ad Closing: april 10, 2013The TargeT MarkeTing TeaM


noveMber/DeceMber

end of the year roundup/best Tips of 2013FeaturesAugmented Reality and Other New TechnologiesCopywriting: Tactics that work across direct mail, email, web and social mediaResource Guide: Full-service direct marketing firms

BonusSpecial Opportunity: 20-Minute Technology/Tips WebcastShow Distribution: NCDM

ad Closing: october 21, 2013

ocTober

direct Marketer of the yearFeaturesDirect Mail Postal Update: State of the post office and postal issuesSocial Media: Following customers across social platformsMarketing Resource Allocation: Maximizing marketing spend and personnel investments

BonusSpecial Opportunity: Advertorial 2-for-1Show Distribution: DMA Annual

ad Closing: September 6, 2013

SepTeMber

Top 50 Mailers: Target Marketing’s 8th annual listing of the Most prolific direct MailersFeaturesPushing the Online Envelope: Retargeting, remarketing, social stalking and more controversial tactics in online marketingDatabase: Integrating online and offline data

BonusSpecial Opportunity: Ad Awareness Show Distribution: NEMOA Fall 2013 directXchange

ad Closing: auguSt 8, 2013

July/auguST

profile of a leading direct Marketer: Focus on FundraisingFeaturesCRM: Testing strategies for retention and/or loyalty programsDRTV & Online Video: Most persuasive marketing techniquesResource Guide: Direct marketing software and technology

BonusSpecial Opportunity: Lead Generation—Two Resources at Integrated Marketing Virtual Conference and ExpoShow Distribution: Bridge Conference

ad Closing: June 19, 2013

June

best practices Quiz: social Media and crMFeaturesEmail: Triggered messagingMaking Insert Media Mobile: QR Codes, barcodes, coupons and more

BonusSpecial Opportunity: 3-in-1 Multichannel Opportunity

ad Closing: may 8, 2013

2013 Editorial CalEndar


Highlight your whitepaper, demo, video, webinar or any lead generation asset in the Featured Resource section. 5 day rotation in position 2 through 4 - $1600 Special first-time rates available – Call Howard!5 day rotation in TOp position - $2500

FeaTured resOurces

Leads, Leads & More Leads!

a

b

c

deliVeredDaily 55,000+ subscribers

Allign Yourself with Leading Industry Know-how and Best Practices!

Click Here for enews specs

leaderboard 728x90 - $1800

Middle sponsor 728x90 - $1575

bottom sponsor 728x90 - $1300

a

b

c

1

2

3

4

poWer opTionexclusive roadblockTop & Middle sponsor positions$2250

@



targetmarketingmag.com

Average monthly Run-of-Site(9 month average) - UP 86%

90k+

growth rate in unique visitors in the last 12 months(Sept. 2011 vs. Sept. 2012)

61%

unique countries visitingFrom U.S. to Tonga – they’re perusing!

185HOMepage300x250

$50/M Impressions

728x90 $50/M Impressions

run-OF-siTe300x250

$35/M Impressions



presTiTial

300x250

728x90

728x90

300x250

Click Here for Website specs

www.targetmarketingmag.com

640x480

Your Ad Here!


http://www.targetmarketingmag.com


eLearning - Webinars

Lead Generation & Thought Leadership at its Best

Every Target Marketing webinar is a full-service, turnkey marketing solution that generates leads, enhances your brand and identifies your company as a thought leader.

When we create a Target Marketing webinar, we fuse your message with the current interests and needs of our audience (your targets!), and when all is said and done, you’ll have an online event that’s on-target, expertly marketed, flawlessly produced, and delivers a solid return on investment.

500Target Marketing

Average Webinar Registrants

Webinars are Accessible from Attendees’ Desktop, Tablet or Smart Phone!

TradiTiOnal WebinarsLive, hour-long educational sessions that feature some of the most renowned experts in marketing. Sponsorship provides a unique opportunity to align your brand with our editorial content.

Short pre-recorded webinar featuring sponsor content. Available to busy professionals on-demand.

Webinar express FasT15Quick educational video presentation that delivers rapid-fire tips about a timely topic.



eLearning - VirTUaL SHOWS

The “ Tradeshow” Experience… Without the Price Tag

We’ve got content, it’s dynamite, and with virtual events, we can present it to our readers in the form of an education-filled day that allows them all to congregate in the same place, learn about their craft, and network with each other and some of the brightest minds in their industry - all without leaving their desk, and all for FREE.

Interactive and dynamic Virtual Shows allow you to … Align yourself with Target Marketing Group’s stellar contentSpotlight your solutions to a targeted audienceInteract with attendeesGenerate leads, leads, and more leads!

You won’t have to leave your desk either, or incur travel or freight expenses to reap the benefits of these shows... there are sponsorship opportunities available at every possible price point and engagement level.

VirTual eVenTs presenTed by TargeT MarkeTingaddiTiOnal VirTual eVenTs

July 18Retail Marketing

Virtual Conference & Expo

sepTeMber 12FundRaising Success


nOVeMber 7All About eMail


Presented by

Best practices, tips, tricks and trends for direct marketers 3,250

aVerage regisTraTiOn

MAR

13

The ultimate guide to channel integration for marketers and marketing service providers 5,400

aVerage regisTraTiOn

AUG

26

Click Here to Check out our Handy Show Infographic


Email Postal Phone Pay-Per-Lead


E-Blasts & Pay-PEr-lEad

reacH respOnsiVeMarkeTing proFeSSionalS

selects available: industry | Job Function | region | Marketing activity

** Postal lists also available. Base price $125/M | 70,000+ postal records | Selections available

Enjoy immediate results with email list rental! Promote your brand to established and proven marketing professionals.

$250/M base price $115/M transmission fee

enJOy iMMediaTe resulTs WiTH eMailPerfect vehicle to promote ...Whitepapers ... Webinar Registration ... Trade Show Attendance ... Road Show or Open House Attendance ... Sales and Special Programs ... Surveys

Pay-per-lead programs deliver cost-effective, qualified leads! Submit your PPL worksheet with your specified filters

Supply your whitepaper(s)

Target Marketing builds the landing page and delivers your leads daily or weekly.

pay FOr perFOrMance

Ping Howard for custom packages and quote!

Target Marketing group:

email addresses 110,000

email addresses65,000Target Marketing:

leaDgeneraTionSuper Star!


A Vast Array of Custom Publishing Opportunities!


Content Marketing

You’ll find an affordable, turn-key solution to the content you need. Target Marketing has over 50 years experience creating top-notch content -- let us develop the collateral you need!

We’ll provide the expertise & resources to meet your goals!

iT’s nOT abOuT cOnTenT ...iT’s abOuT greaT cOnTenT!

1

THE TOP 4 SIGNS YOU SHOULD ADD A CATALOG

TO YOUR MARKETING MIX

Many online retailers start and grow their businesses through online

marketing methods. Eventually they find that, to keep growing, they

need to branch out into other, off-line marketing channels. Every

customer exists in the offline world, and reaching out to them with

more tangible, physical marketing materials can solidify an existing

relationship and convince prospects to take a closer look at your

products.

For an online retailer, adding a print catalog to your marketing mix can

be an ideal way to make that brand connection and increase sales.

No single marketing channel is ideal for every marketer, and that’s why

successful online retailers employ a multichannel strategy. Marketers

need to continually evaluate their multichannel mix, including online

and off-line mediums, to assure they are maximizing each channel’s

strengths. This whitepaper will help you explore and estimate the

impact a catalog can have on your marketing mix, and decide if it’s

the right fit for your products and brand.

BROwN PRINTING COMPANY | 1500 BROADwAY, SUITE 505, NEw YORK, NY 10036 | 866.323.9336 | [email protected]

BROwN PRINTING COMPANY

WHiTepapers

case sTudies

Original Web cOnTenT

special prOJecTs

cusTOM e-neWsleTTers

cOrpOraTe cOllaTeral

cusTOM prinT publicaTiOns


Strategic Marketing Solutions that Deliver the Goods


Click Here for Marketing services Brochure

Marketing ServiceS

Target Marketing’s Marketing Services Division acts as an extension of your marketing team. We know and understand the markets you serve and will help you identify and attain your goals.

We offer a wide range of services that include list enhancement, social media, telemarketing, creative services, video, search and content creation.

Let us Help!

are yOu sHOrT OnMarkeTing reSourceS?

creaTiVe serVices Our first-rate editorial, graphic design and production departments provide Content Marketing, Catalog Production, Print and Digital Collateral Design and more!!!

daTa append We enhance your existing data with up-to-date demographic and other contact details to ensure you’re not wasting your marketing dollars on an outdated database. You gain access to the latest and greatest audience information in the marketplace.

searcH engine MarkeTing Pay-per-click, Facebook ads and search engine optimization services customized to fit your needs.

sOcial Media MarkeTing Using social media can help you increase revenue and drive sales. Our social media service ensures that your social media presence will be planned, executed, managed and measured on a daily basis.

TeleMarkeTing lead generaTiOn Discover your best prospects, speed up the sales cycle and find the critical intelligence needed to support your efforts. We’ll find, qualify and deliver A+ leads into your sales pipeline!

VideO serVices From branded product videos and live streaming to interactive programming, our end-to-end digital video production services offer a sophisticated technological blend of creativity and insight that will help you enhance your product’s dialogue with the marketplace.

The Possibilities are Endless!



Successful Companies Trust in Target Marketing

TargeT MarkeTing SubScriberS

1-800-FLOWERS.COM3MACE HARDWAREAFLACALLLSTATEAMERICAN EXPRESSAMERICAN GREETINGSAMERICAN MEDICAL ASSOCIATIONANN TAYLORAPPLEAT&TAVONBANK OF AMERICABARNES & NOBLEBASS PRO SHOPSBASSETT FURNITUREBED BATH & BEYONDBEST BUYBOBIT BUSINESS MEDIABON-TONBOSCHBURLINGTON COAT FACTORYCABELA’SCANON BUSINESS SOLUTIONSCHARMING SHOPPES, INC.CISCO SYSTEMS, INC.COCA-COLA COLLIN STREET BAKERYCOMCAST CABLECONDÉ NASTCRATE & BARRELCVS PHARMACYDILLARD’SDISNEY DOW JONES & COMPANYDUPONTEASTMAN KODAKENTERPRISEEPSILON

ESTÉE LAUDERETHAN ALLENEXXON MOBIL CORPORATIONFARMERS INSURANCE GROUPFEDERAL EXPRESSFOOTLOCKERFORBESFORD MOTOR COMPANYFOUR SEASONS HOTEL FOX CHASE CANCER CENTERGAP INC.GEICO GIANT GODIVA CHOCOLATIER INCGREEN MOUNTAIN COFFEETHE GUARDIAN LIFE INSURANCE COMPANY OF AMERICAH.H. GREGGHABITAT FOR HUMANITYHALLMARKHAMMACHER SCHLEMMERHANLEY WOODHARRIET CARTER HARRY & DAVIDHARTE-HANKSHEWLETT-PACKARDHILTON HOLIDAY INNHOME DEPOTHOME SHOPPING NETWORKHONEYWELLIBMINTERNATIONAL PAPERJ. C. PENNEY J.P. MORGANJAPS-OLSON COMPANYJOHN DEEREKOHLERKONICA MINOLTA

KRAFT FOODS GROUPLA-Z-BOY FURNITURE GALLERIESLANDS’ ENDLEARNING EXPRESSLENOX CORPORATIONLIBERTY TAX SERVICEL.L.BEAN, INC.LOCKHEED MARTINMACY’S, INC.MAJOR LEAGUE BASEBALLMARRIOTT INTERNATIONALMARY KAY, INCMCGRAW-HILL MERRILL LYNCHMETLIFEMICROSOFTMINUTEMAN PRESSMODELL’SMORGAN STANLEY SMITH BARNEYMTV NETWORKSNEIMAN MARCUSNEW YORK JETSNEW YORK LIFE INSURANCE COMPANYNEW YORK STOCK EXCHANGE NIKE, INC.NUTRISYSTEMOFFICE DEPOTOFFICE MAXOMAHA STEAKS ORIENTAL TRADING COMPANYORVISPC MALL, INC.PENTON MEDIA, INC.PEPSI CO.PETCOPIGGLY WIGGLY PIP PRINTINGPITNEY BOWES

QVCRADIOSHACKRADISSON HOTEL AND SUITESRALPH LAURENRAYMOUR & FLANIGAN FURNITUREREADER’S DIGESTRITE AID PHARMACYSAM’S CLUBSEARS HOLDINGS CORPORATIONSONY PICTURESSPORTS AUTHORITYSPORTS ILLUSTRATED KIDSSTAPLESSTONEY BROOK HOMEST-MOBILETALBOTSTARGETTHE CHILDRENS PLACETHE ONIONTHINGS REMEMBEREDTIME WARNER CABLETOUCH OF CLASSTOWN & COUNTRYTOYS”R”US, INC.ULINEUPS US AIRWAYSUS ARMYVERIZON WIRELESSVERMONT TEDDY BEAR COMPANYVISTAPRINTWALMARTWALGREENSWELLS FARGOYANKEE CANDLE COMPANY


Social Media – contact Me

Howard Rubin, National Accounts Manager, has been a member of the Target Marketing Group for 14 years. He’s well versed in “all things” Target Marketing, including the ins-and-outs of our print, online, eLearning and event media assets.

Based in San Diego, he’s our road-warrior and holds down the fort on the west coast. Howard has a reputation for finding solutions for his clients and likes to roll up his sleeves and get things done.

He has two beautiful daughters (9 and 5 years old) and enjoys coaching their soccer teams, hiking, biking, and has been known to (highly!) impress clients with a few magic tricks.

Howard rubin, naTiOnal accOunTs Manager 760.739.9400 619.733.0671 760.739.9600 [email protected]

Get Social with Target Marketing

cOnTacT Me

Fun Facts: Howard is a Chicago-native and, as a result, a HUGE Chicago Bears and ... Cubs fan!

www.facebook.com/DirectMarketingIQThe Research Division of the

Target Marketing Group

@TargetMktg www.targetmarketingmag.com/linkedin


https://www.facebook.com/DirectMarketingIQ

http://twitter.com/targetmktg

http://www.targetmarketingmag.com/linkedin


Jennifer DiPasquale, Publisher, has been a member of the Target Marketing Group for 17 years. She’s well versed in “all things” Target Marketing, including the ins-and-outs of our print, online, eLearning and event media assets.

Based in Pittsburgh, she’s our lead gen guru. Jen has a reputation for finding creative solutions for her clients’ pain points and likes to brainstorm and problem solve. She has three wonderful children – 2 boys and a little princess - and enjoys volunteering at their schools, cooking and of course … a night away from the kids whenever possible!

Jennifer DipaSquale, publisHer 724-788-0227 610.574.0038 215.238.5280 [email protected]


cOnTacT Me

Fun Fact: Jen’s Dad was a former Pittsburgh Steeler!










Linda Silverstein, Inside Sales Director of the Target Marketing Group, has been responsible for selling a wide range of marketing products in her 13 years at NAPCO. As Resource Guide Director she has specialized in promoting both the annual group resource guides and the special guides.

Linda started her advertising career in 1980 working with the NJ BELL Yellow Pages and has seen the evolution of print advertising into the digital explosion, social media ,etc. She loves interacting with people and learning about their advertising needs and new initiatives.

linda SilverSTein, inside sales direcTOr 561.266.3082 215.237.8227 215.238.5297 [email protected]

cOnTacT Me

Fun Fact: Linda enjoys reading, writing, working and basking in the sunshine in her newly adopted home in Delray Beach, FL.










As its newest member, Caroline Farley, Regional Account Manager, has been working with the Target Marketing sales group since the summer of 2011. With a special knack for fundraising, Caroline prides herself on helping her customers succeed in the new multichannel world.

Based in Philadelphia, Caroline reports home at night to her real boss, a 4-year-old rescue lab, Chaco. Caroline dances to the beat of her own drummer, and although she is of the digital generation, she is a true believer in all things printed. She enjoys working on e-learning events and pairing the best editorial with an engaging audience to help clients gain the most qualified leads.

caroline Farley, regiOnal accOunT Manager 215.238.5307 404.409.5321 215.238.5280 [email protected]

cOnTacT Me

Fun Facts: When Caroline isn’t hard at work, you can find her either on the tennis court, making a killer truffle mushroom risotto, or dreaming of international travels (she has lived in 6 different states and visited over 13 countries!).










Drew James, Associate Publisher, has been with the Target Marketing Group since 2005. Focusing on the growth and sustainability of five B2B trade publications, Drew leverages his relationship building experience to develop long-term multi-channel advertising partnerships. These integrated campaigns include display advertising, e-newsletter and website sponsorships, live and virtual event sponsorships, and custom publishing programs. Handling the eastern US, Drew’s main focus is growing new business for the Target Marketing brand.

A double graduate of Saint Joseph’s University with a Bachelor of Arts in Politics and a Masters in Business Administration, he now lives in New Jersey with his wife, son, and daughter.

drew JaMeS, assOciaTe publisHer 215.238.5473 610.639.9664 215.409.0142 [email protected]

cOnTacT Me

Fun Facts: Drew is an avid sports fan, Phillies season ticket holder, and an enthusiast of Italian, French, and California red wines.








Social Media – contact US


cOnTacT us

Jennifer DipaSquale 724.788.0227 610.574.0038

[email protected]

drew JaMeS 215.238.5473 610.639.9664

[email protected]

caroline Farley 215.238.5307 404.409.5321

[email protected]

Howard rubin 760.739.9400 619.733.0671

[email protected]

peggy haTch 215.238.5091

[email protected]

linda SilverSTein 561.266.3082

[email protected]













For our marketing partners, Target Marketing’s Our MissiOn€¦ · For our marketing partners,...

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Transcript of For our marketing partners, Target Marketing’s Our MissiOn€¦ · For our marketing partners,...