Caley holmboe pr plan
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Transcript of Caley holmboe pr plan
Caley HolmboePublic Relations - Final Project
By: Olivia Llagostera - Fashion Marketing & Communication II
BACKGROUND
• Student in Fashion Design at Istituto Europeo di Design (IED)
• Living in Barcelona
• 22 years old
• British / Norwegian
• Interests: Photography, Styling, Fashion, Art, Visual Arts, Design, Make up, Reading, architecture...
• Personality: Fun, open minded, experimentive, creative, hyperactive, funny.
STYLEColors:
- Mixed colors- Nudes
- Dark colors- Brights
Prints:- Geometric
- Floral- Abstract
Inspiration:- Crazy
- Vintage Inspired- Avant - Garde
GOALSCommunication Message- Promoting a young up-and-coming designer- Creating an event inspired by the designer- Launching a new Collection- Announcing date of release of the collection and different locations
Response- Get the designer’s name out- Create word-of-mouth- Media Attention- Make audience aware, and to be able to participate in the event.
Media- Young media- Art, Fashion and Lifestyle Magazines- Blogs
NEW TECHNOLOGIES
• Website
• Influential Bloggers
• Online Magazines
EVENT
All forms of Art in one single placeLinking Caley’s personality to the eventDecoration inspired by “Alice in wonderland”Two parts to the event
OverviewFashion Show- Show presenting Spring/Summer Collection 2010- Models will be friends from the designer
Music - 60’s, 70’s, 80’s (First part)- Minimal / Electronic Live DJ (Second Part)
Photographer- Pictures of garments and guests- Posted on Facebook- Polaroid camera
“WONDERLAND”
EVENT
Interactive Activities- “Changing rooms”- Allowing guests to try the designer’s garments- Polaroid
Mixture of ArtExhibitionVisual ArtsPerformanceLED lightsMagic
EVENT
Food
Main course- Sushi- Canapés (mini hamburgers, spanish Tapas, etc...)
DrinksFrom 22:00h to 00:00h- Free Champagne or Beer00:00h to 6:00h- Cocktails
Dessert- Cupcakes
EVENTLocation- El Raval, Barcelona- Carrer Joaquin Costa, 24
Date- 19th of June 2010- Saturday Night- Beginning of Summer
Time- 22:00h until the morning!
Guest list- 300 guests- Friends - Students- Arty people- “Influential” guests
EVENT
InvitationFacebook- Facebook Group: 2 weeks before Event- Facebook Message: 3/4 days before the event
Video- S/S 2010 Collection- Facebook group as well as “Caley Holmboe” profile page: updated every day.
Email- E-mail sent to guest list- 2/3 days prior to event- Video shown
TACTICS
EventViral Marketing
Interaction with guestsTie-in to a holiday
TARGET
• Age: All ages
• Occupation: Student, Creative jobs (design, art, architecture...)
• Income: Depend on parents, or their first job salaries.
• Activities: Going to the beach, running
• Interests: Reading, art, Design, Architecture, being with friends, having fun, going out, trying new places, music.
• Personality: Young mentality, experimentive, creative, open minded
PRESS RELEASE
Who will it be sent to? Art Magazines- Relevant Art
Fashion Magazines- Metal- vanidad- Vice
Lifestyle Magazines- Be Guided
Thank You!