Reporting, Comms, Social Media in CR February 2013 Toby Webb
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Transcript of Reporting, Comms, Social Media in CR February 2013 Toby Webb
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Sustainability/CR Reporting, Communications and Social Media:
Trends, the business case, and getting it
wrong - and right, in 14 slides
Toby Webb, February 28 2013
Tobywebb.blogspot.com
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Why do authentic communications matter
in 2013? Here's one very good reason
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Dsdf
The J&J Credo
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Social Media: What not to do…
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A bad mistake, more here
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A recent campaign, more here
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The 15 New Rules of Authentic Global Sustainability and CR
Communications
And a longer version, with examples
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Still the ultimate sustainable business ad?
Still the ultimate sustainable business ad?
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Further reading
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
www.ethicalcorp.com / www.stakeholderintel.com
http://tobywebb.blogspot.co.uk/
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
Contact me: [email protected]