Budgeting for comms. Making the case for comms workshop, 22 October 2014
11 comms info_bl_final
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Transcript of 11 comms info_bl_final
Framework for CPWF f dinformation and
communication services
Emerging ways to t th i f tistrengthen information and communication at
all levelsall levels
Objectives of the sessionObjectives of the session Provide Basins withProvide Basins with
Scope of information & communication within CPWFOverview of information and communication services
Add i l t d tAddress issues related to information & communication that have already been raisedthat have already been raised
Why information & communicationcommunication LearningLearning Access to information & ideasEmpowerment & Ensuring voiceg
We take a broad view of information and communicationinformation and communication Focused on behavior change, g ,learning, facilitationInformation & data
tmanagementKnowledge Sharing (use of IT learning tools)g )Communication for Development Process facilitationPolicy advocacy /working w/mediaw/mediaBranding/terminology
Networked approach, Decentralized & contextualized • Internal communication & coordination•Outreach (media, news, intelligence, networking)• Corporate Communication • Synthesis and documentation of research
Program Program •Coordinate and support basins, projects and topic working groups
•Develop guidelines and standards for use across
level level
•Develop basin communication strategy •Coordinate communication & info management in basin•Outreach (communication products, website media, news, i t lli )
Basin Basin intelligence)
• Policy advocacy /process facilitation/networking• Support projects to integrate communication
levellevel
•Sharing information with other projects•Develop communication plan linked to OLMs•Documentation of research • Internal communication
Project levelProject levellevel level
Strategic Communication linked to defined changesdefined changes
Assess & AnalyzeM&E y(Who/What)•Objectives, assessment KAS•Identify changes and how to best achieve
&(reflect and revise based on learning)
Design (how)•Design of messages, media, appeals and channels
Use & Implement
Produce and develop• Test • Adapt
What services we can provideWhat services we can provide
Internal sharingInternal sharing
Info and Info and
Global knowledge sharing
Global knowledge sharing
Influencing the global agendaInfluencing the global agenda
Commsupport Commsupport
Support to BasinsSupport to BasinsProgram communication
Program communication
Internal sharing/communicationInternal sharing/communication Info to manage What for Potential system
Publications & reference Collect, capture and present Currently in-built into site, D-materials our explicit knowledge space under consideration
Finalized documents Collect & document internal Knowledge treedocuments
g
Working documents Develop ideas and concepts mutually with several people
Google docs
PowerPoints Collect our explicit SlideSharePowerPoints Collect our explicit knowledge
SlideShare
Photos Flickr
Videos, films, etc YouTube
CPWF Contacts Networking and info sharing zoho
Research data sets Focus on meta-data. Feed into suitable not time-bound i tit ti l t
Website for Phase 1, open for an improved system (i.e. D )institutional systems. D-space)
Events Know who is doing what. Google calendar
Global knowledge sharing What we can provide What For
Document repository and Disseminating International Publication Goodslinkages to global knowledge banks
(CPWF publications)System to be linked to CG system and others (i.e. Google books, etc)
Negotiation with publishers (journals and books)
Support to negotiating access and reuse rights to ensure we can use widely
CPWF Publication series Working PapersBriefing Notes Outcome storiesCase studies
Links to other service providers/ k l d b k
Intelligence gathering on ways to link with other i il t kknowledge banks similar networks Facilitating access to information
Support to basins ppWhat we can provide What For
Support to Basin Comm/Info staff
•Guidelines and standards•Support in conceptualizing targeting and developingstaff Support in conceptualizing, targeting and developing communication products to different audience •Provide tools and approaches (or share between)•Developing network to learn and share/capacity build
Process facilitation and documentation support
•Support to facilitating meetings, designing workshop processdocumentation support process
Documenting results •Writing, use of vide and other materials •Writeshop processesWriteshop processes
Links to other serviceproviders/knowledge banks
•Intelligence gathering on ways to link with other similar networks p g
Program CommunicationProgram Communication What we can provide What For
Key messaging identification •Identify key messages of work and how they can be packaged for different audiences and.or adapted to regional/national levels
Promotional materials •Consistent use of terms/identity •Production of Brochures, posters, etc to get out messages to donors investors and othersmessages to donors, investors and others.
Website support • to show what the working group has been producing
Contact and partners support •Intelligence on potential partners, contact information etc
Influencing global agendaInfluencing global agendaWhat we can provide What For
Linkages to media •Linking to media through our own contacts or media service companies, writing support to get messages out, etc. Gl b l i i•Global progamming on rivers
Maintaining events calendar Providing intelligence on strategic meetings that are held globally and regionallyheld globally and regionally
Strategy support •Ideas for getting messages more broadly heard at global processes. g p
DiscussionDiscussion Clarifications on overallClarifications on overall focus and scope? Anything missed?y g