Report on BTL Activities

8/14/2019 Report on BTL Activities

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BELLOW

THE

LINE

Submitte

d by : Promoters Group

Ayesha Khan

Sarmad ushta!

Sa"ia Sha"i!ueSubmitted to :

Pro"# Syed Ha"ee$ %r&ehman

Submitted on : '(ay()*


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Index

1.1 Project

Proposal

Pro+e,t Proposa-

Statement:The group is working on E.ent ana/ement, for a conferencenamed as Internationa- edia 0on"eren,e '**1# The Initiative is taken b

0reati.e Brands along with Kara,hi Press 0-ub, Kara,hi 0hamber o"

0ommer,e 2 Industry and Arts 0on,i- o" Pa3istan4 Kara,hi as the !o"

organi#ers of the $vent.

S,ope: %n event involves a number of activities invloving Planning, &ales,'arketing, (perations,$xecution and monitoring of all the activities from mantling

to dismantling of the event with safet and within the limits of time.

If we see it from our perspective, we have a new media to work on and we can

learn a lot about the activities of an event. The outcomes of the activit will help us

in understanding how events are planned, executed, organi#ed and managed.


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I5EA

Promotion is an intricate part of the marketing mix. Marketing mix includes Product, Price, Place and

Promotion (4 Ps). The activities of the first three Ps -- product planning, pricing and place -- are

performed mainly ithin the firm or !eteen the firm and its marketing "partners.# $ith the last and

most important %P% - Promotion, a firm communicates directly ith potential customers.

&T' sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and

having short duration. t is efficient and cost-effective for targeting a limited and specific group. t uses

less conventional methods than the usual T' channels of advertising, typically focusing on direct means

of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to

maximi*e response rates.

&T' is a common techni+ue used for touch and feel products (consumer items here the customer ill

rely on immediate information rather than previously researched items). &T' techni+ues ensures recall of

the !rand hile at the same time highlighting the features of the product.

&T' activity involves

Product ampling

upermarket promotions

Mall promotions

oad shos

/ollege and school activation programs etc


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Introdu,tion

Seeme6s

BTL A,ti.ities

T)!

Tapal *reen Tea

+lue +and


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T%0(ub +e -at /i +huk &atae to Tuc

+ehlae

(bjective0 The main objective of this idea is to establish the identit of+rand as a +uiscuit that has the tendenc to rescue people from hunger.

ocations0 %ll major cities 2 towns of the Pakistan.

Places0 The activities of the +T can be conducted on

(ffices

&chools3 !olleges3 )niversities


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&hopping 'arkets

Traffic &ignals

%ctivities0

ocations rescue teams is going to cover

(ffices&chools3!olleges3)niversities

&hopping markets like 4ainab market,&unda

+a#aar

5uring traffic signals.

Impact on people

Tuc rescue team6s activit would grab people6s attention at first sight be it a

person belonging to an class. !hildren who had never associated themselevs

to a brand like Tuc could relate themseleves to the brand because of the

fictious appearance of this rescue team

Traffic &ignal0 5uring traffic signals T)! team would block the vision ofdrivers with T)! branding in the mean time T)! team would also bedistributing samples of the product in order to establish the idea of

overcoming with 7 bae wat ki bhuk8 with the help of T)!.

Impact on people

The idea of blocking the vision with tuc branding first and than

distributing would first tempt people for tuc and than making them

go through the experience will leave the impact of brand as a killer

of 7bae wat ki bhuk8. 9ence achieving the target.

Tuc /a 5abba0 The idea is to

brand one dabba of local train

heading towards major cities of


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Pakistan. Inside the compartment throughout the journe different

mediums of entertainment would be provided to the travelers in

order to have direct interaction with brand. %part from these on

different stations Tuc shop would be made where people can take

a stop and induldge themselves with the product.The core objective of this activit is to create direct interactive

session with people and the brand b providing them

entertainment and sampling throughout the journe including

different stations.

Procedure of 7Tuc /a 5abba8

Tuc ka dabba would be engaging people in that particular

compartment b plaing movies for them and providing them

giveawas like ludo3uno cards. 9ence engaging them with

different activities and than proving them the product registering

in their mind the core idea of the brand. This %ctivit wont limit

them to the compartment onl. 5uring stops at major stations

their minds would be dragged to Tuc shops placed there, making

announcements of tuc shop b a 7dhol wala8 . 9ence indulging

them with the brand once again and making it an unforgettable

experience for the travelleres and the people present at different

stations.

T%P% Shades O" Green( Green Tea 7E-ai,hi 4

Lemon48asmine9

I5EA

0 The Idea is to organi#e such activities to create band awareness

and indulge our prime target audience.

7its time to go *:$$; with T%P%8

Ob+e,ti.es

0 !reate +rand awareness.


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0 To make masses experience the brand.

0 To create awareness of *reen Tea 9ealth +enefits


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0 (ur host would be representing Tapal green tea at colleges and

universities b having interactive

session with students regarding the

brand.

0 $x0 I= test

0 -hich is the national flower of Pakistan>

0 -hat is elaichi called in $nglish>

*ms0

-ith the advent of urban culture gms are now a hub of allhealth conscious people. /iosk would be

placed at gms representing the brand as

a health drink which even helps in

burning fats.

A,ti.ity essa/e

0 The best brand of green tea that anone can bu ?and is usuall

priced accordingl@ is produced from the best tea producers of tea

in Pakistan.

0 Tapal *reen Tea 9ealth +enefits.

0 To educate people how to make the best and effective cup of

green tea.


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B-ue Band(;Impatien,e to /ro


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Lo,ation:Top three cities ?/arachi, ahore, Islamabad@. Parks or

&chools.

Layout:-e suggest that the activit is organi#ed in parksA the

entire section provided for this event will be demarcated intomultifarious subsections for the different activities. (ne entire

section will be allocated for breakfast servings and the other

section will have a Bun 4one for /ids.

Parti,ipation:!hildren of all age groups will be allowed to come

along with their parents. The guests and children showing the

empt :apper of +lue +and will be allowed to participate.

Brea3"ast

+lue +and will serve the *uests with its mouth watering, lip

smacking and luscious +uffet +reak Bast having Bollowing 5ishes0

!ontinental +reakfast ? +lue +and, +read, $ggs, am, sausages @

9alwa Puri

&arson ka &aag with +lue +and and 'akai ki :oti

%ssorted sandwiches

9ot 2 !old +everages

A,ti.ities

Kids =un >one

when the families will be served the breakfast the will get a surprise

coupon in their breakfast randoml placed in an of their eating thing.

(nl those families who will get the coupon will be allowed to

participate in the /ids Bun 4one.

0he,3 "or their Physi,a- Stren/th

P-ay House:


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It will include man games in one area in which two teams a. +lue +and

9per %ctive team b. +lue +and &uper %ctive team will participate.

teams have to complete the gaming #one in two minutes and

whichever team wins gets a gift hamper, team could be of kids or

families.

A,ti.ities

&a,e

Lon/ 8ump

Tu/ o" War

Sa,3 ra,e

0he,3 "or their enta- Stren/th

Bu$$er ?ui$ Area

In which various ui# activities will take place e.g. guess the tallestman, the largest building etc. mothers and kids will be separated

from cardboard and few pictures will


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be shown on the screen and the are to pick odd one out, mothers

will press the bu##er not knowing their kids know the answer or

not, onl kids have to answer not their mothers.

B-ue Band Pu$$-e

Essay 0ompetition

5ra

Report on BTL Activities

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