Btl Aiwa.Guidelines

2

confidentialthis is a classified site.take all necessary precautions to protect its contents.

version 1.

below the line implementations of the Aiwa brand.

July 2003

this is a classified site.take all necessary precautions to protect its contents.

version 1.

below the line implementations of the Aiwa brand.

July 2003

3

welcome to Aiwa guidelinesthese guidelines are for anyone involved in producing marketing communications for Aiwa.

the new Aiwa brand and imagery is very different. the aim of these guidelines is to explain them in a clear and simple way.

our strategy is to present technical information using icons, shapes and colours.

we hope we have provided you with all the information that you need to help you create communications that truely stand out.

Mr Masaru HirauchiPresidentAiwa Business Centre

these guidelines are for anyone involved in producing marketing communications for Aiwa.

the new Aiwa brand and imagery is very different. the aim of these guidelines is to explain them in a clear and simple way.

our strategy is to present technical information using icons, shapes and colours.

we hope we have provided you with all the information that you need to help you create communications that truely stand out.

Mr Masaru HirauchiPresidentAiwa Business Centre

4

contentsidentity elements

Aiwa logotypeAiwa philosophyAiwa logotypeprimary logotypeminimum size and exclusion zonelogotype colourslogotype colours and background coloursbackgroundswhat not to do

imagery

AiwaCon

theory3 types of AiwaCon/product specific/per medialanguage of the AiwaConshapeshow to build an AiwaConicons you can usecolours

below the line

language usedAiwa logotypeexclusion zonesAiwaConexclusions zones and minimum sizedescriptor panelexclusion zones and minimum sizeproduct photographyexclusion zones and minimum sizewallpaper

typographyintroduction to shakerheadings / positioningligatures

design templates

bannerboomerangwobblera format poster

wallpaperAiwaCons

12

3

5

4

6

5

78991011121314

15

17

18192021222527

33

34353637383940414243

44454650

51

52545658

6061

82.1

2.2

2.2

2.2

2.3

2.4

2.5

2.6

3.1

4.1

4.1

4.2

4.3

4.4

4.5

4.6

5.1

5.2

5.3

5.4

5.5

5.6

6.1

6.2

6.3

7.3

7.2

7.1

7.4

7.5

7.6

above the line guidelinesavailable week commencing 28.07.03

9 other media guidelinesto be confirmed

�7

5

1. identity elementsthese are the elements you will become familiar with when dealing with the new Aiwa brandthe new brand is a creative brand, therefore rigid branding rules would not work.the brand is made up of a number of elements that when combined create a powerful, new brand identity.

6

the Aiwa brand is made up of six distinct elements which together describe the brand and products in a pictorial way.

the aim is to create a visual language which may be understood around the world.

the way in which the elements are combined is critical to establishing the brand experience.

the Aiwa brand is made up of six distinct elements which together describe the brand and products in a pictorial way.

the aim is to create a visual language which may be understood around the world.

the way in which the elements are combined is critical to establishing the brand experience.

identity elementslogotypeAiwaConspallettetypefaceurlimagery/photography

abcdefghijklmnopqrstuvwxyz

aiwa.com

logotype

AiwaCons

pallette

typeface – shaker

imagery

url

1.1

7

2. Aiwa logotypeall guidelines covering the Aiwa logo in respect to point of sale and below the line materials.

Aiwa philosophy.minimum size and exclusion zones.logotype colours.logotype colours and background colours.backgrounds.what not to do.

2.1

2.2

2.3

2.4

2.5

2.6

8

Aiwa philosophywho will we talk to?

digitally switched-on youths around the world – kids who have grown up in the digital age, who understand it instinctively and are at home with all digital technology.

what do we want them to think?

that Aiwa is cool because Aiwa stuff is cool.

how will we do this?

by making stars of a pc-connected family of products.

how will we communicate?

with as few words as possible – it will be about a playful feeling, not about technical specifications.

communications will be visual, playful, simple and fresh. words will only be used when absolutely necessary and in short, sharp bullet points.

2.1

9

Aiwa logotypelogotype

our logotype must carry or endorse all communications that we create.

the precise positioning of the logotype and the proportions of its elements must alwaysbe reproduced in the set relationships shown throughout these guidelines.

on no account must it ever be redrawn or modified.

our logotype must be reproduced from master artwork which may be downloaded from:www.aiwa-ads.com

the logotype may appear in red, black or white - see page 11.

primary logotype

2.2

10

Aiwa logotypeminimum size & exclusion zone

minimum size of printed logotype (l=10mm)

in order for the logotype to appear legible and remainuncluttered by other graphic elements, a minimumexclusion zone has been placed around it.

for ease of recognition a minimum size for reproduction of the logotype has been set.

x he

ight

X X

X X character length (l)

= the exclusion zone

x he

ight

X X

X X

x height

2.2

11

Aiwa logotypelogotype colours

brand colour

brand colour

the logotype must always appear in the primarycolours red or black.

the one exception to this rule is when the logoappears on a dark background. in these instances thelogo must appear white out.

Aiwa red 2003

pantone 179 CVC

pantone black c

no pantone specified

black

white

basic colour

sub-colours

2.3

12

Aiwa logotypelogotype colours and background colours

Aiwa Red 2003

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

positive display

black & white

negative display

positive display

when the background is white or a light colour close to white, the Aiwa logotype should as a rule be displayed in Aiwa red 2003 or black (this is positive display).

positive display should be used with backgrounds ranging from white (0%) to light grey (equivalent of 40%).

Aiwa red 2003 can be used even with a background thatis close to black when there is adequate contrast with the background and the Aiwa logotype is fully recognisableand readable.

negative display

the Aiwa logotype can be diplayed in white when the background is a dark colour (this is negative display).

negative display should be used with backgrounds ranging from the equivalent of grey (50%) to black (100%).

2.4

13

Aiwa logotypebackgrounds

8

do not display the Aiwa logotype on a background that

makes it less noticable.

do not place advertising copy, company names, addresses

and so on too close to the Aiwa logotype

do not use designs or patterns that may weaken the effect of

the Aiwa logotype.

do not use designs or patterns that may weaken the effect of

the Aiwa logotype.

do not use the Aiwa logotype as a background pattern. do not use the Aiwa logotype as a background pattern.

do not use repeating instances of the Aiwa logotype.

it should be displayed in only one location.

do not use repeating instances of the Aiwa logotype.

it should be displayed in only one location.

2.5

14

Aiwa logotypewhat not to do...

don't...

for ease of recognition a minimum size for reproduction of the logotype has been set.

altering the logotype in anyway will undermine the impact of the identity and in turn, our brand.

the examples here are all wrong.

don't stretch the logo. don't change the colour of the logo.

don't change the proportion of the elements. don't distort.

don't change the weight of the Aiwa. don't add a drop shadow.

2.6

15

3. imageryproduct photography suggestion

16

imagery

imagery

Aiwa imagery below the line should primarily be product photography.

the image used should be crisp and clear.

when shooting product photography:

shoot at an angle.try to highlight the products best feature.make the product look 3 dimensional.make sure the product is switched on. don't apply any filters.don't overlap products.make sure the product name is clearly visible.consider shooting product open if this aids communication.if using highlights please ensure this does not obscure product name and logo.

3.1

17

4. AiwaConbelow the line AiwaCons: this section explains the theory behind an AiwaCon and how you could construct one yourself.the relevant artwork for this will be supplied on the AMS or if you do not have access to this, as an additional attachment to this email.

theory.3 types of AwiaCons.AiwaCon rules per media.AiwaCon language.AiwaCon shapes.how to build your AiwaCon.icons.AiwaCon colours.AiwaCon colours with respect to POS background colours.

4.1

4.1

4.1

4.2

4.3

4.4

4.5

4.6

4.7

18

the AiwaCon has been created to show, in a purely visual way the PC compatibility and general connectivity of the brand.

it is a simple, pictorial way of presenting product specifications to an audience who never reads technical copy.

an AiwaCon is an organic diagram showing the product features.

at the centre of every AiwaCon is a graphic representation (icon) of a PC.

eight stems grow from the centre of the AiwaCon.

at the end of some of theses stems are additional icons representing the key capabilities of Aiwa products.

there are two types of AiwaCon:

the generic AiwaCon

the product specific AiwaCons

AiwaConstheory

generic AiwaCon

example of a product specific (BMZ K1 )

example of a product specific (JAX )

the generic AiwaCon has been created for brand advertising that isnon product specific.

there is a different AiwaCon ‘family’ for each product, which existas finished artwork and cannot be altered.

there is a PC centric AiwaCon/PC centric, AOP products (diagram 1).and there is a non PC centric AiwaCon/traditional AV products (diagram 2).

1

2

diagram 1 diagram 2

below the line

4.1

19

the AiwaCon used in below the line communications has the most detail,a simpler AiwaCon is available for press advertising and the most basic one isused for television.

TV: up to 5 ICONS PRESS: up to 5 ICONS BTL: up to 8 ICONS

for example the BMZ K1’s AiwaCon for press advertising has a PC in the centre and USB, x5 cd changer, twin drive woofer, remote commander and MP3 CD functions surrounding it.

theory/product specific

BMZ K7 PRESS

BMZ K7 TV

BMZ K7 BTL

1

2

2

3

3

4

4

5

2

3

4

5

7

8

6above the line AiwaCons may not be edited but below the line AiwaCons can be.they may have up to 8 icons.

1

1

AiwaConsbelow the line

4.1

20

language used when talking about AiwaCons.

an AiwaCon is made up severalcomponant parts.

each part connects to theheart emphasising eachelements compatibility.

colour and shape are important tothe new brand identity and must berespected at all times.

a PC icon must always appear inthe heart of all AiwaCons unless theAiwaCon is for a traditional AV product.

the AiwaCon can be shown with the featureicon at the top or at the bottom.

the AiwaCon must always have awhite keyline around it.

feature icon*

flower

heart

icon

stem

feature stem

bud

*notice that the stem is longer than the others

productphotography.

productphotography.


4.2

21

AiwaConsshapes

every AiwaCon has 8 'stems'.

every stem ends with either a bud, a flower or the feature icon.

there is one extended stem, which holds the feature icon.

the distance of each icon from the heart is determined by its importance.

the extended stem holds the most important feature of the product(or main selling feature).

all the other stems which have icons are the same size.these are of equal importance.

stems without icons are smaller and are all the same size.

the heart is the standard unit of measurement when creating AiwaCons.the diameter of a flower is 1/2 the diameter of the heart.the diameter of a bud is 1/3 the diameter of the heart.

Y 1/2Y 1/3Y

heart flower bud

bud bud

budflower

flower

flower

flower

feature icon

below the line4.3

22

AiwaConshow to build an AiwaCon

AiwaCons may be constructed for below the line executions.(above the line AiwaCons may be created for your own specific use, see if an AiwaCon does not already exist.)

stage 1.

choose up to 8 product features.choose the products most important feature.

stage 2.

find the icons which correspond with these features (see icon library, page 25).

stage 3.

download the master template from the Aiwa AMS system.www.aiwa-ads.com

this template is fully scalable.

karaoke

memory stick

x5 CD changer

graphic equaliser

double cassette deck

master template

n

e

ew

w

s

s s

ewn n

shows the top edge of the feature icon

shows the top edge of the flower and the bottom edge of the feature icon

shows the top and bottom edges of the bud

shows the bottom edge of the flower

USB port

below the line4.4

23

how to build an AiwaCon/continued

stage 4

place the icon for the key feature in a flower on the outer ring, in either the north or the south position as indicated in diagram 1.

stage 5

place the other icons in flowers on the red ring.place icons randomly around the fixed points of the compass.be playful, make your AiwaCon unique.try to make asymetrical shapes where possible.diagram 2.

n

e

ew

w

s

s s

ewn n

diagram 2

diagram 1

n

e

ew

w

s

s s

ewn n


4.4

24

how to build an AiwaCon/continued

stage 6

fill in empty spaces on the compass with buds to makesure all 8 stems have either buds, flowers or the feature icon.

stage 7

extend the stems to meet their buds and flowers.you now have an AiwaCon.to find out how to colour your AiwaCon; see 27

n

e

ew

w

s

s s

ewn n

n

e

ew

w

s

s s

ewnw n


4.4

25

these are the icons you can use

CD playback MP3 playbackMP3 CD playbackDVD playback video CD

x3 CD changerCD writer x5 CD changer

CDR playback

Mini Disc Mini Disc LP (mini disc long play) Net Mini Disc

cassette deckauto reverse

double cassette deck radio FM tuner32 station presets and

station display


4.5

26

100 watt output 180 watt output

karaoke

Dolby Digital

ATRAC3audio compression

wireless / IEEE802.11b 1 push download

blue tooth

USB portconnects to your PC to

play MP3 files

memory stick

graphic equaliser3 frequency levels

twin drive woofer

hard disk drive

triple woofer

remote commander V2controls BMZ and MP3 files

on your PC

anti skip

icons continued

the full icon catalogue can be downloaded from www.aiwa-ads.com.


4.5

27

the AiwaCon colour palette consists of12 different colour-ways made from 2 coloursto be used in below the line work.

each colour-way has been selected for maximumlegability and impact.

colour-ways may not be mixed.

for ease of reference, each colour-way has beengiven a name.

Pantone 389cPantone 485c

Pantone 2905c

Pantone 146c

Pantone Process Magenta

Pantone 109cPantone 300cPantone 109c

Pantone 5773c

Pantone 7401c

Pantone 372c


Pantone 158cNone White

Pantone 146c

Pantone 389c

Pantone 290c


Pantone 485c

Pantone 110c

Pantone 675c

Pantone 267c

Pantone 2905c

coloursbelow the line

4.6

28

in its simplest form the spectrum is broken up into 3 primary colours.

all AiwaCon colour-ways have been selected to sit within these 3 primary groups.

once you've chosen a colour-way, you may onlyuse the colour combination within it.

example of what not to do:

below the line2 colour AiwaCons

R B


incorrectyou may not mix your own colours.



Pantone 109c


Pantone 182c

Pantone 485c

Pantone 110c

Pantone 675c


Pantone 2905c

Pantone 146c


Pantone 5773c

Pantone 7401c

Pantone 372c


Pantone 146c

Pantone 389c

Pantone 290c

Pantone 2925c

Pantone 267c

Pantone 2905c

4.6

29


Pantone 109c


Pantone 182c

Pantone 485c


Rex Rudolph Rusty Randy


4.6

30

Pantone 389c

Pantone 485cPantone 5773cPantone 7401c

Pantone 372c


Pantone 146c

Pantone 389c

Yvonne Yazz Yak Yu


4.6

31

Pantone 2905c

Pantone 146c



Bill Bert Babs Belinda

Pantone 267c

Pantone 2905c


4.6

32

when using wallpaper and / or a descriptor box on point of sale,(see next page for explanation of these terms)we suggest only 6 of the colour-ways may be used.

wallpaperthe background colour of the wallpaper must be the icon colour from the AiwaCon.

the peppering colour of the wallpaper must be a 50% tint of the background colour.

we suggest only 6 of the 12 colour-ways may be used.these are the most legible and have the biggest impact.

descriptor boxthe text in the descriptor box must be black.

the icons in the descriptor box and the URLmust be the body colour of the AiwaCon - see example.

Pantone 389c Pantone 485c


Pantone Process Magenta Pantone 109c Pantone 300c Pantone 109c


Pantone 372c Pantone Process Magenta

Pantone 158c None White Pantone 146c Pantone 389cPantone 290c Pantone 2925c

Pantone 182c Pantone 485c Pantone 110c Pantone 675c

Pantone 146c

Pantone 146c

Pantone 389c

Pantone 389cPantone 389c 50%

body colour

body colour

icon colour

icon colour

descriptor line goes here.jax

£289

any additional information relating to dscriptor line above.

icon descriptor some more info on this feature xxxxxxx xxxxxx xx.

RRP

icon descriptor some more info on this feature xxxxxxx xxxxxx.

icon descriptor some more info on this feature xxxxxxx xxxxx.

Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x

aiwa.com

wallpaper pallette



4.7

33

5. below the linepoint of sale this section introduces you to all elements in point of sale and guidelines how to reproduce these elements for your own market designs.

language used.Aiwa logotype (exclusion zones and min size).AiwaCon (exclusion zones and min size).descriptor panel (exclusion zones, min size and icon colours).product photography (exclusion zones, min size and keylines).wallpaper.

5.1

5.2

5.3

5.4

5.5

5.6

34

In below the line communications, the elements:In below the line communications, the elements:

below the line

over the following pages are examples of point of sale material.

all dimensions, minimum sizes and exclusion zones shouldbe adheared to where possible.

we suggest that you include the following elements.

Aiwa logotypeAiwaCondescriptor panelproduct photographybackground wallpapertypographyurl

Aiwa logotypeAiwaCondescriptor panelproduct photographybackground wallpapertypographyurl

language used


£289



RRP




aiwa.com

5.1

35

the minimum exclusion zone between the Aiwa logotype and any other element must be at least Xwhen X = X height of the Aiwa characters.

exclusion zones & minimum size

below the lineAiwa logotype


10mm

For ease of recognition a minimum size forreproduction of the Aiwa logotype has been set at 10mm.

character length (l)

x he

ight

X X

X X

x height x he

ight

X X

X X

5.2

36

correctcorrect

the minimum exclusion zone between the Aiwa logotype and any other element must be at least Xwhen X = X height of the Aiwa characters.

the minimum exclusion zone ofthe Aiwa logotype is respected.the minimum exclusion zone of the Aiwa logotype is not respectedand the logotype has been cropped.

incorrectincorrect

exclusion zones continued

below the lineAiwa logotype

5.2

37

the minimum exclusion zone between the key line of the AiwaCon and any other element should be at least 1/2Y.or X when X = the width of the key line.Y = the diameter of the central disc of an AiwaCon.


bottom left top right

30mm

1/2 YY1/2 YY

Y

Y

Y

for ease of recognition a minimum size for reproduction of the AiwaCon has been set at 30mm.

x

x

x

x

exclusion zones & minimum size

below the lineAiwaCon

5.3

38

incorrectincorrectcorrectcorrect

the minimum exclusion zone between the AiwaCon and any other element should be at least 1/2Y.Y = the diameter of the central disc of an AiwaCon.

the minimum exclusion zone between the AiwaCon and the bodycopy is respected the minimum exclusion zone between the AiwaCon and the bodycopy is not respectedand the AiwaCon has been cropped.

26


below the lineAiwaCon

5.3

39

we suggest that the following is the best way to display the copy.X = NN of the same font & size of the descriptor line.the minimum exclusion zone between the descriptor panel and any other element should be at least X where possiblewhen X = the distance from the edge to the text on the left hand side.

= the exclusion zone 80mm for ease of recognition a minimum size for

reproduction of the descriptor panel has been set at 80mm.

minimum pt. sizes.

14pt.

14pt.

7pt.

6pt.

4pt.

6pt.

6pt.

6pt.

12pt


£289



RRP




aiwa.com


£289



RRP




aiwa.com

x

x

x x

x

exclusion zones & minimum size & colour of icons

below the linedescriptor panel

5.4

40

Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx xxxxxxxxx xxxxxxx xxxxxxxxxxxx x xxxxxxxxxxx xxxxxxx xxxxxxx xxxx xxxxxxx x x xxxxx xxx xxx

correctcorrect

the minimum exclusion zone between the key line of the Aiwa logotype and any other element should be at least X where possiblewhen X = the distance from the edge to the text on the left hand side.

the minimum exclusion zone of the descriptor panel is respected the minimum exclusion zone of the descriptor panel is not respectedand the panel has been cropped.


£289



RRP




aiwa.com


£289



RRP




aiwa.comdescriptor line goes here.jax

£289



RRP




aiwa.com


£289



RRP




aiwa.com

incorrectincorrect


below the linedescriptor panel

5.4

41

the minimum exclusion zone between the key line of the product photograph and any other element should be at least X where possiblewhen X = the width of the key line.

the key line = 1/15 of the longest dimension of the product photographed.


80mm

for ease of recognition a minimum size for reproduction of the product (including the key line)has been set at 80mm.

xx

xx

= 1/15

exclusion zones & minimum size & key lines

below the lineproduct photography

5.5

42

Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx xxxxxxxxx xxxxxxx xxxxxxxxxxxx x xxxxxxxxxxx xxxxxxx xxxxxxx xxxx xxxxxxx x x xxxxx xxx xxx

correctcorrect

the minimum exclusion zone between the key line of the product photograph and any other element should be at least X where possiblewhen X = the width of the key line.

the minimum exclusion zones of both elements has been respected. even thoughexclusion zones have overlapped; the objects have not.

the minimum exclusion zone of either the descriptor panel or the product photographyis not respected and the elements have overlapped.

incorrectincorrect


£289



RRP




aiwa.com


£289



RRP




aiwa.com


below the lineproduct photography

5.5

43

each below the line AiwaCon is made from 2 colours.

the wallpaper used below the line is made from one of these colours.

use the same colour as has been used to colour the icons on your AiwaConand a 50% tint of the same colour to create the wallpaper.(see examples)

the template for the wallpaper is supplied as master artwork and is non-editable.

Pantone 109c

Pantone 109c 50%

Pantone 5773c

Pantone 5773c 50%

Pantone 298c

Pantone 298c 50%






banner examplebanner master artwork template a series/portrait

wallpaper colour combinations



below the linewallpaper

5.6

44

6. typographythis section introduces you to the chosen Aiwa font. If your local market does not use roman fonts please find a close match in your format.the shaker font is not free and all 3rd parties must purchase this font.

introduction to shaker.heading and positioning recommendations.ligatures.

6.1

6.2

6.3

45

typography

Aiwa font is shaker regular.

the new brand does not encourage the use of text.

text should be used sparingly and concisely.

an important part of the visual style is the exclusive use oflower case characters.

upper case should only be used in alpha numerical productnames - BMZ K7.

other exceptions are proper names, place names, countries and company names - Aiwa always has an initial capital.

AiwaCon should always have an initial A and C as shown throughoutthis document.

if your local market does not use roman fonts please find a closematch in your format.

shaker is not a free font.

all third party agencies must purchase this font fromwww.typography.net

Aiwa and Sony offices should already have the shaker font installed.

it is your responsibility to ensure that you have a licensed version of this font.

NB: for all Sony and Aiwa offices the Shaker font will not be available on the AMS until the end of week commencing 21/07/03.

abcdefghijklmnopqrstuvwxyx1234567890



shaker regular light

shaker regular

shaker regular bold

6. 1

46

typography the descriptor texts are made up of5 elements.

the descriptor line is shaker regular bold,lower case.

the additional descriptor is shaker regular,lower case. It is 30% smaller than the descriptor.so if the descriptor is 100 pt. then this information is 30pt,and similarly if the headline is 200pt then this informationwould be 60pt. and so on.

the icon descriptor is shaker regular bold and is 20% smaller than the descriptor.any additional info. should be in regular shaker(20pt. and 40pt. in the example outlined above).

the price is shaker regular bold, lower case.It is 30% smaller than the descriptor.(30pt or 60pt in the example outlined above)RRP is in shaker regular.

the legal text is shaker regular, upperand lower. It is 10% smaller than thedescriptor. (10pt or 20pt in the example outlined above).

the URL is shaker regular lower case.it is 40% smaller than the descriptor.(40pt or 80pt in the example outlined above).



£289

any additional information relating to descriptor line above.


RRP




aiwa.com

don't change and distort the headline fonts.none of these text items should be used in italics.all text exist within the descriptor pannel.

headings/positioning recommendations6. 2

47

typographyheadings/positioning recommendations The descriptor line : this distance may becalculated using upper case 'N' of thesame size, weight and typeface.

all other texts are left aligned to this line.

The descriptor icons: these should be placedon the centre of the disc NN.



30 = maximum character length for descriptor line

NN

NNNNNN

NN

NNNN

NN 100 Watt Output

Dolby Digital

Mini Disc


£289



RRP




aiwa.com

NNNN

NNNNNN


£289



RRP




aiwa.com

NN

6. 2

48

headings/positioning recommendations

typographywhen the URL address will not fit in the primary descriptor panelplease use the secondary descriptor panel

the URL should always be centred in the space provided.


£289



RRP





£289



RRP




aiwa.com aiwa.com/australia

primary descriptor panel secondary descriptor panel

6. 2

49


£289



RRP




aiwa.com


£289



RRP




aiwa.com


£289



RRP




aiwa.comaiwa.com


£289



RRP




aiwa.com

try not to change the alignment of each element.

try not to reverse the alignement of each element.

try not to reverse the whole descriptor panel.

try not to reverse the alignement of each element.

headings/positioning recommendations continued

typography6.2

50

typography

When using shaker always make surethat you are using all the available ligatures.

Use fractions where possible.

fiflshaker regular light

shaker regular

shaker regular bold

fiflfifl

ligatures6.3

51

7. design templatesthis section provides you with suggested templates you could use in your countries.artwork is available on AMS to help you construct the wallpaper, all other elements, we have provided guidelines to helpyou construct the additional elements to suit your market.

banner.boomerang. wobbler.portrait poster.wallpaper.AiwaCons.

point of sale

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product photography

descriptor panel

co-op branding

banner withoutco-op branding

AiwaCon

Aiwa logotype

design templates/bannerbelow the line

visual for banner


£289



RRP



aiwa.com



£289



RRP



aiwa.com



£289



RRP



aiwa.com


174 Balham High RoadBALHAMLondonSW12 9BWTel: 0208 6752322

Now available at:

here is a suggestion for a portrait banner for use below the line.

actual designs should be created to suit your market.

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product photography

descriptor panel

co-op branding

AiwaCon

Aiwa logotype

100%

10%

30%

15%

25%

20%

to maintain consistency it is recommended that these proportions be used whenever possible.


£289



RRP



aiwa.com


design templates/bannerbelow the line

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product photography AiwaConAiwa lotype

descriptor panel


£289



RRP



aiwa.com



£289



RRP



aiwa.com


design templates/boomerangbelow the line

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here is a suggestion for a boomerang for use below the line.


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AiwaConproductphotography

Aiwa logotypedescriptor panel

100%

50%

50%

design templates/boomerangbelow the line


100%

25%20%55%


£289



RRP




aiwa.com

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design templates/wobblerbelow the line

here is a suggestion for a wobbler for use below the line.


product photography

AiwaCon

Aiwa logotype


£289



RRP




aiwa.com


£289



RRP




aiwa.com

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product photography

Aiwa logotype

descriptor panel

descriptor panel

Aiwa logotype/

100%

75%

25%

50%


master artwork template for wobbler

100%

50%


£289



RRP




aiwa.com

design templates/wobblerbelow the line

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design templates/postersbelow the line

here is a suggestion for a poster for usebelow the line.


AiwaCon

Aiwa logotype

dealer logo & any promotional detail falls within this white space

descriptor

174 Balham High RoadBALHAMLondonSW12 9BWTel: 0208 6752322

Now available at:

descriptor line goes here.jaxany additional information relating to dscriptor line above.





aiwa.com

£289 RRP

product photography






aiwa.com

£289 RRP

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product photography

Aiwa logotype

descriptor panelAiwaCon

/AiwaCondescriptor panel

100%

10%

35%

35%

20%

50%

100%

50%

dealer logo & any promotional detail falls within this white space






aiwa.com

co-op branding

£289 RRP


design templates/posterbelow the line

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a series/portrait

below the line

Pantone 109c

Pantone 109c 50%

Pantone 5773c

Pantone 5773c 50%

Pantone 298c

Pantone 298c 50%

Pantone 146c Pantone 146c 50%



wallpaper colour combinations

wallpaper

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outlined master artwork for below the line AiwaCons (available from the AMS system)www.aiwa-ads.com

JAXAwiaCon - below the line use

BMZ - K7 AwiaCon - below the line use

BMZ - K1AwiaCon - below the line use

in America the BMZ - K1 does not include a tape cassette playback.in this case the AiwaCon may be adapted by removing this icon feature. (this is relevant in above the line and below the line)

NET - MDAwiaCon - below the line use

genericAwiaCon - below the line use

below the lineAiwaCons

7. 6

Btl Aiwa.Guidelines

Business

Transcript of Btl Aiwa.Guidelines