report of s yty

7/30/2019 report of s yty

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SUMMERTRAININGPROJECTREPORTON

THE IMPACT OF MARKETING STRATEGIES OF

AMBALIKA INSTITUTE OF MANAGEMENT ANDTECHNOLOGY ON ADMISSION

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD

OF DEGREE

OF

MASTER OF BUSINESS ADMINISTRATION

TO

GAUTAM BUDDHA TECHNICAL UNIVERSITY, LUCKNOW

FOR THE SESSION

2012-13

SUBMITTED BY

SATYABHAN PRATAP SINGH

MBA SEMESTER 3

Roll No. - 1136370044

UNDER GUIDENCE OF UNDER SUPERVISION OFMS. SHILPIKA PANDEY DR. V. B.SINGH

ASST. PROF. AIMT HOD AIMT

AMBALIKA INSTITUTE OF MANAGEMENT AND TECHNOLOGYMaurawa Road, Mohanlalganj, Lucknow


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Website: www.aimt.edu.in

DECLARATION

I, SATYBHAN PRATAP SINGH, hereby declared that the research work presented in this

report entitled THE IMPACT OF MARKETING STRATEGIES OF AMBALIKA

INSTITUTE OF MANAGEMENT AND TECHNOLOGY ON ADMISSION for the

fulfillment of the award of Master in Business Administration (M.B.A.) from

GAUTAMBUDDHA TECHNICAL UNIVERSITY (G.B.T.U.); LUCKNOW is based on

my work during the summer training in the AMBALIKA INSTITUTE OF

MANAGEMENT AND TECHNOLOGY. The project embodies the result of original

work and studies carried out by me and the contents of the project do not form the basis for

the award of any other degree to me or to anybody else.

DATE: (SATYABHAN PRATAP SINGH)

MBA (3rd

semester)

Roll No. (1136370044)


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ACKNOWLEDGEMENT

First and foremost, I would like to thank AMBALIKA INSTITUTE OF MANAGEMENT

AND TECHNOLOGY, for placing its belief in me and providing me a launch-pad to work

on a key project.

I would like to express my deepest sense of gratitude to DR. V.B.SINGH (HOD MBA,

AIMT) for constantly pushing me forward and lending all his support and guidance

throughout the project, without which the project would not have been as successful as it

has been. Having him as a mentor was a great privilege. I would also thank MS.SHILPIKA

PANDAY for their great help. Last but not the least; I would thank the staff AMBALIKA

INSTITUTE OF MANAGEMENT AND TECHNOLOGY at for all their support.

And lastly, it is only when one writes and realizes the true power of MS Word 2010, from

grammar checks to replace all. It is simple. And the power of Windows XP the OS where

MS Office is: Thank you Mr. Bill Gates and Microsoft Corporation.

DATE: SATYABHAN PRATAP SINGH

PLACE: MBA III SEMESTER

AIMT, Lucknow.


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PREFACE

Marketing of servicesplays a vital role in todays business scenario in consumerproduct

Company, when there is such a high competition in the market.

The emphasis in the project is on providing the in deft knowledge of marketing strategies

used by colleges in Lucknow, basically for the AIMT. The summer project is designed to

provide participation of MBA program as on the job experience. This has given a chance

to try and apply the academic knowledge and gain insight into corporate culture. This

helps in developing decision-making abilities and emphasizes on active participation by

the student.

We gained valuable experience & knowledge during the field visit & survey. The project

consists of our findings after data analysis & then conclusions were drawn and finally

recommendations were put forward.


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EXECUTIVE SUMMARY

The objective of the project is to study the impact of marketing strategies of Ambalika on

Admission. The report contains a brief introduction of AIMT, LUCKNOW and its various

products & services. AIMT is the largest player in the education sector. In todays

corporate and competitive world, I find that Education sector has the maximum growth

and potential as compared to the other sectors.

The success story of good market share of different market organizations depends upon

their Marketing strategies, which gives him competitive advantage over other

organisations. In case of Ambalika Institute of Management and Technology the marketing

strategies are the leading point which gives it competitive advantage over other colleges.

AIMT uses the aggressive and effective marketing strategy for its promotion and

admission purpose. It uses the all promotion tools such as hoardings, T.V. ads, and

newspaper etc very effectively.

Ambalika Institute of Management and Technology is one of the most prominent

professional institutes amongst the dozen educational institutes founded by the Ambalika

group. The Institute is going to develop an educational city of its own with the aim of

developing an educational hub of all kinds of professional studies and activities under one

roof, with world class infrastructure and facilities. In short AIMT is the place to be for all

those who dream of making it big in this world!


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CONTENT STRUCTURE

Part-1

Company ProfileAMBALIKA INSTITUTE OF MANAGEMENT AND

TECHNOLGY(AIMT)

Business ActivitiesPart-2

Conceptual Study of Promotion MixPromotion StrategiesOutdoor and Transit Media Introduction and AchievementsResult AnalysisAdmission Ratio Industrial tie-upCollege wise StatusFuture EndeavoursResearch MethodologyObjective of studyNature and scope of the Study


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Research Methodology

IntroductionResearch processResearch DesignSample Design and Sampling PlanData Collection and Research InstrumentLimitation of the Study

Part-3

Interpretation and Analysis of DataResults and FindingsConclusionSuggestions and Recommandations

Part-4

BibliographyAnnexure


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PART-1


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AMBALIKA GROUP

AMBALIKA group was established to provide high quality professional education in the

streams of Engineering and Management. The Trustee is currently managing Ambalika

Construction Limited, Ambalika Chit fund Limited and Ambalika Farms & Resorts ltd.

The main line of business of the promoters is Infrastructure Development activities,

Building Construction, Machinery Rental, Transportation & Logistics, Earthwork, Mining

and Crushing. The business is carried out in the group main company Ambalika

Construction Limited. Groups current year turnover is estimated to be around Rs.40 cr.

Uttar Pradesh is the one of the big state of the country. It has vast natural resources. But it

is still backward in the field of Technical and Management Education in particular. This

adversely affects the industrial growth and overall economy of the state. Therefore, there is

urgent need of expansion of management and technical education in the state.

Ambalika group of companies is a well renowned brand name in the industrial sector. It

also has spread its wings in the education sector with its academic institution's presence in

Pratapgarh. Dynamic and challenging times call for agile Managers and Engineers who

can forecast and respond to the changes around them. Keeping this thing in mind,

Ambalika Group has established itself successfully and spread its wings in both the

industry as well as the academics. The group was started by Mr.B.C.Mishra. His

dedication and devotion has led to the establishment of several ventures thereby providing

a numerous employment opportunities and contributing in the development of the

economy.


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The group consists of

AMBALIKA INSTITUTE OF MANAGEMENT ANDTECHNOLOGY

AMBALIKA CONSTRUCTION LTD.AMBALIKA RENTAL DIVISION, READYMIX CONCRETE.EQUIPMENTS RENTAL CIVIL (NO.1 IN NORTH INDIA)AMBALIKA SOFTWARE SOLUTIONS (TWA INTERNET

TECHNOLOGIES PVT. LTD A SISTER CONCERN COMPANY)

AMBALIKA CHITFUND PVT LTD.AMBALIKA INFRASTRUCTURE PVT LTD.STONEMART INDIAASHLAY INFRASTRUCTURE

CONSTRUCTION

Client Name Project Name Type of Work

Sahara India

Chairmans Office cum Residence

Building

Entire work from

structure to finishing and


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interiors.

Sahara India Command Office Building

Entire work from


interiors.

Sahara India Office Building

Entire work from


interiors.

Sahara India Sahara Ganj Mall

Involved with structure

work.

nsal Properties and

nfrastructure Limited

Sushant Golf City Land Development Work

nsal Properties and

nfrastructure LimitedSushant Golf City Road Construction Work

nsal Properties and

nfrastructure Limited

Sushant Golf City

Construction of Model

House

mbalika Welfare

Foundation

Ambalika Institute of Management

and Technology

Entire Construction Work

St. Josephs Hospital St. Josephs Hospital

Construction of Second

Floor

U.P.R.N.N. BoudhVihar Shanti Upvan Civil related work


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U.P.R.N.N. ManyawarKanshiramJiSmarakSthalCivil related work

L.D.A. Security Barrack Entire Construction Work

RENTAL

S.N. Client Name S.N. Client Name

1

/s Larsen & Toubro

imited

8

M/s Hindustan Construction

Limited

2

/s Lafarge Aggregates

&Concrete India P.Ltd.

9

M/s Prestige Urban

InfratechLtd.

3

/s ITD Cementation India

td.

10

M/s Ramky Infrastructure

Limited

4

/s Ultratech Cement

imited (Aditya Birla

Group)

11

M/s Brahmaputra Infrastructure

Ltd.

5 /s Petron Civil 12 M/s Paramitha Constructions


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ngineering Pvt. Ltd. Pvt. Ltd.

6/s ShapoorjiPallonji& Co.

td.

13 M/s Jyoti Build-Tech Pvt. Ltd.

7

/s Ansal Properties &

nfrastructure Ltd.

14 M/s AND InfraconPvt. Ltd.


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AMBALIKA INSTITUTE OF MANAGEMENT &

TECHNOLOGY

AIMT is one of the most prominent professional institutes amongst the dozen educational

institutes founded by the Ambalika group. The Institute is located at Mohanlalganj, on the

outskirts of Lucknow. Surrounded by 200 acres of lush green, sprawling mango orchards

and 25 acres of beautiful lake, the institute ensures a peaceful and serenity filled, scenic

environment; setting an enviable benchmark for others to follow. Equipped with centrally

air-conditioned classrooms and latest equipments, the institute is an amalgamation of latest

technology and modernity.

The Campus is located near NH-56B, 33 Km from Lucknow Railway Station and 20 Kms

from Amausi Airport, Lucknow. The state of the art Laboratories, a well-equipped Library-

cum-Information Centre, A spacious workshop, wide exposure and a cadre of highly

qualified and experienced teachers, makes AIMT an ideal place for learning.


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AIMT has grown steadily to attain an esteemed position among the institutions in

Lucknow. It has carved a niche for itself in the field of teaching and research. It provides a

strong base for the engineering and management students so that they can stand firmly and

move confidently towards a brighter future.

The Institute is going to develop an educational city of its own with the aim of developing

an educational hub of all kinds of professional studies and activities under one roof, with

world class infrastructure and facilities. In short AIMT is the place to be for all those who

dream of making it big in this world!

SOULS OF THE COLLEGE

Mr B. C. Misra Chairman Mrs. Rama Misra Vice Chair Person Mr. PramodTiwari Chief Patron Mr. AmbikaMisra Secretary Mrs. AradhanaMisra Treasurer


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BACKBONE: ADVISORY BOARD

1. Ms. Rita Singh Chairperson, Mescos Group

2. Mr. Sanjay

Chakravorty

MD.,SOILMEC, Foundation Equipment Pvt. Ltd.

3. Mr. Kumar Binit Vice President, India Bulls

4. Mr. Sunil Kumar Vice President/Group Head, Infrastructure Division Greaves Cotton

India Ltd.

5. Mr. S. Sondur Vice President, RMC India

6. Prof. M.S. Sodha Ex. Vice Chancellor, Univ. of Lucknow, Lucknow

7. Prof. S.C. Srivastava Dean & Prof. of Electrical Engineering, IIT Kanpur

8. Dr. Y.P. Gupta Prof. & Head (Retd.) Civil engineering MNIT Allahabad

9. Mr. Ashok Sharma IAS, Vice Chairman, J.P. Associates

10. Mr. DharmendraDeo

Mishra.

I.A.S. (Retd.)


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FACULTY MEMBERS

Dr. S. Q. Abbas P.hd., CS, Director Dr. Y. P. Gupta P.hd., Civil, Ex. HOD- MNNIT Prof. Bhattacharya, Head Mechanical Dept. Roorkee IIT Mr. M. K. Shukla, M. Tech. E.C., Roorkee University, Ex Engg.

RDSO

Re. N. K. Chaturvedi, M. Tech Civil Roorkee University Mr. Akhilesh M. Tech IT, BHU. Civil Mr. Sunil Kumar M. Tech. IT BHU. Mr. Z. R. Khan M. Tech Civil AMU. Aligarh Mr. A K Trivedi M. Tech. E. C. Mr. Anil Agarwal M. Tech. C. S. Mr. R. Yadav M. Tech. C. S. Dr. S. Mishra P.hd. Chemistry Mr. A. Dixit M. Tech. CDAC Chandigarh Mr. Z. Abbas M. Tech. E. C. Mr. P. K. Mishra PhD. Maths


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Dr. M. Mishra PhD. EVS Dr. A. Mishra Ph.D., Addl. Director Dr V B Singh Ph.D, NET, MBA, LLB

VISION, MISSION & OBJECTVIVES

VISION:

AIMT, too has certain visions and its actions aim at fulfilling these

To be a premier International institution having collaborations with the leadinginstitutes of the world.

To provide state of the art facilities and world class education, training, research,Consultancy and outreach services in the areas of Engineering Technology &

Management.

To promote professional ethics and a sense of civic responsibility, empowering thestudents to be leader entrepreneurs in their respective fields and society as a whole.

MISSION:

To provide a comprehensive education that prepares students to contributeeffectively to their profession and society.

To enable take the students to develop and nurture the competence andconfidence to on the technological challenges of tomorrow.


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COURSES OFFERED

Masters In Business Administration (MBA) Bachelors In Technology (B.Tech) Diploma ITI L.L.B.**PROPOSED

The B. Tech is approved by AICTE, Min. of HRD, the government of India and affiliated

to UP Technical University, Lucknow.

B. Tech is available in following disciplines:

Computer Science & Engineering (120) Information Technology & Engineering (60) Electronics & Communication Engineering (60) Civil Engineering (60) Mechanical Engineering(60) Diploma in Civil Diploma in Mechanical (Proposed) Diploma in Electronics & Communication (Proposed)

M.B.A is available in following disciplines:

Human Resource Finance Marketing


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Future Courses:

* LL.B. (5 yrs.) * PGDBM

* B Pharm. * B. Arch

*BBA * BCA

* Mass Comm. * MCA

Technical Field

Its not about engineering Itsabout Imagineering

A chance to imagine and innovate. Utilization of your talent. Low time required for high salary Easy Growth. Number of opportunities. Job security. Professional course promotes entrepreneurship. Contributes towards the GDP of the nation.


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Management Field

Redefining businessRedefining goals

To change your career

To inculcate entrepreneurship skills

To gain the competitive edge in a competitive world

To develop technical expertise and business savvy quickly

To advance your career

To gain valuable networking resources

To enhance your financial position

To enjoy greater job security

To enjoy greater job satisfaction and self satisfaction

To become a leader in an emerging field

To develop your personality as a whole.


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ADMISSION GUIDELINES

Post Graduate Programme: Master of Business Application (MBA):

The two-year full time master's degree programme in Business Administration is affiliated

to the Gautam Buddha Technical University, Lucknow. The course enables students to

understand and apply the concepts of business management to real world business

problems. This course equips the student with sound conceptual as well as practical

knowledge of the field, in addition to providing professional training, enhancing overall

personality, improving communication skills, developing team building skills, etc. The

Institute provides dual specialization, i.e., the student is required to choose any two of the

under mentioned areas at the beginning of the second year, as specified by the University.

Human Resource Management. Marketing Management Financial Management


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Graduate Programme - B.Tech

This is a four years full time programme leading to a Bachelor's Degree in Technology

from the Gautam Buddha Technical University. While the first year of study includes the

basic conceptual subjects common to all branches, from the second year onwards, the

student imbibes the specialized concepts and applications of any one of the following

branches of Engineering. At all stages, theory is adequately supplemented and

corroborated with various specialized laboratories, projects and workshops:

Computer Science Information Technology Electronics and Communication Mechanical Engineering Civil Engineering

INFRASTRUCTURAL HIGHLIGHTS

Being a part of reputed construction company, college posses stupefying infrastructural

highlights in the campus:

Aesthetically designed Air Conditioned campus and phenomenal infrastructure. Classrooms are equipped with modern Teaching Aids, like digital mamiyo. LCD

projectors, Visualizes. NPTEL Lectures.

Sophisticated Laboratories. Enormous library along with digital library. Spacious, well-equipped and well managed boys and girls hostel. Good facilities for Indoor and Outdoor Sports and Games Air-conditioned and spacious canteen with quality food-items.


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C.C. T.V.

FRONT VIEW OF THE COLLEGE


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CENTRAL HALL

CLASS ROOM


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LABORATORIES

To facilitate the practical implementation of theoretical learning, our premises is equipped

with state of-the-art laboratories. We actively cater to the needs of the students making use

of the latest equipments and instruments available for experimentation. All our laboratories

have been constructed with care and caution and we have followed all the requisite

guidelines prescribed universally for our various laboratories.

Applied Chemistry Lab Applied Physics Lab Electrical engineering Lab Mechanical Lab Engineering Drawing Hall Computer Lab


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CAFETERIA


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TRANSPORTATION

Proper conveyance is provided to students and employees of our college. There are several spacious and comfortable buses running all over the

Lucknow city.

AIMT is considerate about the comfort and safety of its students andemployees hence proper measures of safety and comfort are always under

observation and application.

Apart from buses special facility of air-conditioned winger is present for thefaculty of AIMT.


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SPORTS & ENTERTAINMENT


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PERSONALITY DEVELOPMENT

Today employment and recession have lead employers to become more and more

selective. Panels of psychologist are present during the interview of candidates, taking

psychometric test, measuring their EQ and IQ. AIMT therefore takes classes for

personality growth and holds interactive sessions for students to enhance in each and every

aspect.

Education through V-SAT

Workshop on Personality Development Group Discussions with Industry Representatives Vocabulary Enhancement Training of spoken English Diploma in Foreign Language Higher English


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AIMT focuses on development of Technical,

Innovative & Entrepreneurship Skills

Personality Development Training CellThe training cell provides them withthe fundamental attributes that todays knowledge based economy is demanding of

its employees. The Soft Skills training not only aims at raising their confidence

level and self improvement but also reduces the gap between the academy and the

industry.

Counseling CellIn order to address the students academic, personal,psychological and financial concerns, AIMT has set up a counseling cell which

provides a confidential environment and gives the students enough space to

confess, explore and express uncomfortable aspects of their life.

Sponsorship SchemesThe College is actively engaged in supporting scholarshipopportunities for the financially weak and meritorious students. The Institute has

initiated various scholarship endeavors which allow students to attend classes while

simultaneously reducing their financial obligation to the college.

Sunset classes for weak studentsSpecial care is provided to the students whoare unable to cope up with the regular classroom lectures. They are provided with

extra classes by suitably qualified faculty members to bring them at par with other

students of the class.

It is also an honor and proud privilege to share with you our achievements on the

academic front. The prominent place that we have secured in the results goes on to show

the high standards that the college has set for itself.


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Extra Efforts

Special Classes in Hostel During Evening Session Special attention to average Student

MEDICAL FACILITY

First Aid has been practiced ever since the beginning of humanity. Learning First Aid is the

civic responsibility of every citizen. Keeping in mind the sense of our responsibilities, our

college provides complete medical care to student and employees. An ambulance is present

24x7, in the college. Proper arrangement of medial kit is maintained all the time in the

campus. As a guardian the college understands its responsibility for students and thus

medical facility in the college is a vigilant factor that the college maintains well.


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Beyond Academics

Incubator Ambalika incubation center: Its a programme which design to fulfill the gap

between technical education & industries by the specific industries experts.


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Cultural Activities


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Placement activity


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Job Fair 2012


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Academic Advancement

AIMT has various kinds of facilities, provided first time by any college that not just

enhances the educational background of the college but also provides a nurturance to

achievements of the college.

Personality development classes through V-SAT Pre Tie-ups with MNCs Totally WI-FI campus. In house organic food products Hostel with 24x7 Power backup Residence for dedicated faculty for hostel. Proper conveyance to students as well as to its employees. 24x7 medical facility is present for the students and employees of AIMT. Software based management of the college.


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PART-2


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CONCEPTUAL STUDY OF PROMOTION MIX

People no longer buy shoes to keep their feet warm and dry. They buy them because of the

way the shoes make them feel masculine, feminine, rugged, different, sophisticated,

young, glamorous, "in" buying shoes has become an emotional experience . Our business

now is selling excitement rather than shoes. - Francis C. Rooney

Modern Marketing Trends:

Modern marketing calls for more than developing a good product it attractively and

making it accessible to target customers. Companies must also communicate with their

present and potential customers. Every company is inevitably cast into the role of

communicator and promoter.

What is communicated however should not be left to change. To communicate effectively;

companies hire advertising agencies to develop effective ads; sales promotion specialists to

design sales incentive programmes and public relations firms to develop the corporate

image. They train their sales people to be friendly and knowledgeable. For most

companies, the question is not whether to communicate but rather what to say, to whom.


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Promotion Technique:

Promotion influences demand by communicating product and company message to the

market. A promotion Techniques involves the co-ordination of all communication efforts

aimed at a specific audience; consumer and shareholder. The most critical promotional

question is the proper mix of advertising, personal selling, sales promotion and publicity.

The promotion mix is usually co-ordinated on a campaign basis, taking the campaign may

efforts include a total campaign with one unified theme. All promotion messages tie in to

this theme in one way or the, rather than conflicting with it.

PROMOTION STRATEGIES

Advertising Newspaper and Magazines Hoardings Radio Television Internet others


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Advertising:

The word Advertising has its origin from a Latin word Adventure which means to turn

to. The dictionary meaning of the word is to announce publicity or to give public

concerned to a specific thing which has been announced by the advertiser publicity in

order to inform and influence them with the ideas which the advertisement carries. In

business world the terms in mainly used with reference to selling the product of the

concern.

The advertising, as Jones defines it is "a sort of machine made mass production method of

selling which supplements the voice and personality of the individual salesman, such as

manufacturing the machine supplements the hands of the craftsman." It is thus a process of

buying/sponsor/identified media space or time in order to promote a product or an idea.

From a careful scrutiny of the above definition, the following points emerge:

Advertising is a paid form and hence commercial in nature. This any sponsoredcommunication designed to influence buyer behaviour advertising.

Advertising is non-personal. Unlike personal selling, advertising is done in a non-personal manner through intermediaries or media whatever the form of

advertisement (Spoken, written or visual). It is directed at a mass audience and not

directed at the individual as in personal selling.

Advertising promotes idea, goods and services. Although most advertising isdesigned to help sell goods, it is being used increasingly to further public interest

goals.

Advertising is identifiable with its sponsoring authority and advertiser. It disclosesor identifies the source of opinions and ideas.


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Advertising thus is :1. Impersonal,

2. A communication of ideas,

3. Aimed at mass audience,

4. By a paying sponsor.

The two forms of mass communication that are something confused with advertising are

publicity and propaganda. If we eliminate the elements of the "paying sponsor" (The paid

requirement) we would have the element of publicity left for publicity is technically

speaking, advertisement without payment. In a similar manner. If we eliminate the

requirement of an "identified sponsor", the resulting communication is propagandistic.

It is important for us to emphasize that advertising may involve the communication of

ideas or goods of service. We are all aware that advertising attempts to sell goods and

services. But we may overlook the more important fact that it often sells ideas. Advertising

may persuade with information; it may persuade with emotion: more frequently, it

endeavours to persuade with some mixture of both.

Newspaper

A sizable share of the total advertising budget is spent on advertising in newspapers.

Newspapers in our country virtually reach most of the homes in the cities. Since

newspapers are local, marketers can easily use them to reach particular markets. This

selectivity is easily rigorous. Some are in the twelve-hour range. From the viewpoint of the

advertiser, newspaper offers several advantage, they are local in content and appeal and


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provide opportunity for direct communication between a product and its local dealers or

distributors. Because newspapers supply news, they offer an atmosphere of factual

information and of currency that may be favourable for some advertising situations.

Advertisers can reach a very broad audience through newspapers which offer great

flexibility. The advertisers may choose the specific area to be covered and the

advertisement can be placed in newspapers at very short notice as compared with other

media. AIMT had given the advertisements in the following newspapers for the promotion:

Danik Jagran

Hindustan times Amar Ujala Rashtriya Sahara etc.

AIMT gives the ads in these newspapers to different areas and in different additions for the

promotion purpose.


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(B) Magazines:

Magazines are also mean of reaching different market, both original and matinal and of

general and specific interest. An organisation may approach national markets through such

publication as Business India, Famina, Sports week, India Today, Business World and Film

fare. Some marketers divide their market on the basis of such variable as age, educational

level and interest magazines. Magazines are divided into those parts that serve business,

industrial consumers, ladies, sports etc. The diversity of magazines is tremendous. Some

offer news or together "General Interest" content to huge audience. Others are highly

specialised, technical or even exotic. In general, magazines offer advertiser the opportunity

to reach highly selective audience.

The primary advantage of magazine advertising is selectivity of market targets; quantity

reproduction long life; the prestige associated with some magazines; and the extra service

offered by many publications.

Hoardings

Hoardings are also the good promotion tool. These are easily visible to all and attract mass

attention. It is most common type of promotion tools used by colleges and organisations.

AIMT has given the Hoardings in various areas of not even the Lucknow city but also in

the different districts for the promotion purpose.


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Radio:

Advertisers using the medium of radio may also be classified as National or Local

advertisers. The radio is a prominent vehicle of advertising in our country and accounts for

a large sum of the total advertising budget.

The radio serves principally local rather than national or large regional markets. Many

small advertisers use the radio. So do some large organizations.

When T.V. became a factor in the advertising scene, some industry observers felt that radio

advertising might become insignificant or even disappear. This has not been so, for radio

operators have responded to the challenge by offering programmes that features music etc.

which appeal to local audience consumers have responded very favourably to this


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approach. Moreover TV does not have much coverage in our country. AIMT had given the

advertisements in the radio channels such asRed FM,

Television:

T.V. - Advertising Media: Late in India, a growing class of advertising media has been the

TV. In our country, commercial advertising on TV is severely limited because broadcast

timings are only in the evenings. The TV is a unique combination timing of sight and

sound and achieves a deeper impact than the other media do. This is particularly

advantageous for advertisers whose product require demonstration. TV advertising offers

advantage of impact, mass coverage, repetition, flexibility and prestigious. In our country

not everyone has a TV set; therefore it does not reach everyone. Moreover, in rural India

where 76.31% of our population lives. There are hardly any TV sets, except at the

community centres where electricity is available. Moreover, TV programmes in our

country do not offer much selectivity. The translation is limited; any centres do not have

TV towers.


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TV appeals to both the senses of sound and of sight. As a result is combines the two to

produce high-impact commercials. Finally, the fact that product or service is promoted on

TV may build a prestigious image of the product and its sponsor. through the medium.

AIMT had given the advertisements in the T.V. channels such asAjtak, IBN7, ABP news

etc.

OUTDOOR AND TRANSIT MEDIA

Outdoor Advertising:

Outdoor Advertising: Outdoor advertising involves the use of sign and bill-boards, posters

or displays (such as those that appear on a buildings wall) and electric spectacular (large,

illuminated, sometime animated sign and display). The marketers may purchase billboards

on the basis of showings. A showing indicates the percentage of the total population of a

particular geographic area that will be exposed to it during one month period. The highest

showing is 100. Here the number of billboards is would attract approximately 50% of the

local population about 20 times during a month. Sings are usually smaller than billboards

and are erected and maintained by the marketer rather than by the advertising media.

This form of advertising has the advantage of communication quick and simply ideas of

repetition and of the ability to promote products that are available for sales. Outdoor

advertising is particularly effective in metropolitan and other can use this medium to bring

the products to the attention of consumers or to remaining them of the product, while they

are on shopping trips or area disposed towards shopping. Advertisers may utilize this

medium to economically reach a large mass of people or small local markets.


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Transport Advertising:

Transport advertising appears on the inside or outside of taxis, buses, railways and other

modes of passenger transportation. Marketers may use transit advertisement to attain high

exposure to particular groups consumers on theory way to and from work and tourists.

Repeat exposure is possible for a majority of the people in our country use public

transport.

Modern Marketing Trends

Modern marketing calls for more than developing a good product it attractively and

making it accessible to target customers. Companies must also communicate with their

present and potential customers. Every company is inevitably cast into the role of

communicator and promoter.

What is communicated, however should not be left to change. To communicate

effectively; companies hire advertising agencies to develop effective ads; sales

promotion specialists to design sales incentive programmes and public relations firms

to develop the corporate image. They train their sales people to be friendly and

knowledgeable. For most companies, the question is not whether to communicate but

rather what to say, to whom.


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INTRODUCTION

The reason of mentioning this part is that the performance speaks itself. The college is so

far giving very good results in a very short span of time of its establishment. This very

phenomenal growth has led to increased popularity of the college in comparison to other

colleges affiliated to UPTU. As we know that the college is getting strong competition

from giant and old colleges like IET, BBD, SRMCEM, etc...

Therefore it is important to show all the important achievements of college in its marketing

function. Some of the points of the result analysis is shown in this part of the report.

ACHIEVEMENTS

The concept of soft campus placement is a unique concept in itself developed by any

college in India. AIMT has provided campus placement to 50 student studying in first year

in ten reputed companies, as follows:

XenitisInfotech Ltd. Ultratech ( Aditya Birla Group) InnotechInfocom Solution Pvt. Ltd Megasoft Information System PVT. Ltd. SchwingStetter Scott Wilson TWA


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Technoways systems limited Ashlay Infrastructure Mescos Ambalika Construction Company

RESULT

Ambalika Institute of Management and Technology is the only college in

Lucknow which has achieved a historically high quality result in the very first

year of its establishment. In Lucknow region the college ranks third, and

among all the new in Lucknow it ranks first.

In the first semester (odd sem.) college had lead by 50.4 % result, and in the

second semester (even sem.) college has lead by 66.9% result and established

itself as one of the prominent colleges of UPTU in Lucknow.


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Admission Ratio of AIMT & Other Colleges


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RESULT % ON THE BASIS OF ALOTTED SEATS


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COMPARITIVE ANAYSIS ON THE BASIS OF ALOTTED SEATS

AND TOTAL INTAKE OF STUDENTS


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Ambalika Status

Total students placed151

Highest Package4.5, lowest1.2

CS -44

IT - 22

EC- 29

Civil -22

MBA34


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INDUSTRIAL TIE-UPS

A number of companies are associated with Ambalika Construction

Company, a sister concern of AIMT which offers immense training and

employment opportunities for our students.

Aircel Arvato India Atlas Group Bajaj Motors Limited BB.L.Kashyup Bell Laboratories Pvt. Ltd. Carrot Investment Cetpa CMC Cooper Bushman Dish TV India Limited


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Edelweiss Eicher Engineering Solutions El Componics Eureka Forbes GFBR Retails Girnar GITI GNG Gopal Group HCL HDFC ICICI Securities India Bulls Indian Army Info seek


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INFOSEEK SOFTWARE Intelligence Technology Kari Light L&T Linux Mart Mahindra Holidays and Resorts India Limited Medma NovosolPvt. Ltd Offerbean.com Paharpur Business Centre Pearson Prateek Prop tiger Realty Pvt. Ltd. RV Solution Pvt Ltd Sahara


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SANY Heavy Industries LTD SAS Infra SMEC INDIA PVT LTD SOFT 2 CALL TECHNOLOGY Sri Technocrat Standard Chartered Styntel TATA Communication Tech Associate Tech Synergy Techies India Inc Technosys TIKONA DIGITAL NETWORKS UNICODE SYSTEMS Unicon Real Estates Veedol


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V-India

Vinove Software & Services (P) Ltd. Winning Edge Learning Pvt Ltd Wipro


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College wise Status


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FUTURE ENDEAVOURS

Open Air Auditorium Lawn Tennis Court Fully Automatic Mess Air Conditioned Gym Swimming Pool Incubation Cell for pass out students Special Short term Course on RMC ( Ready Mix Concrete) Special Training on E-TAP (E TAP Software ) Ti up with IIT for Lectures Access of different faculties through Smart Card. ATM & Banking facility in the campus.

ETS- Electronic Tracking System for students.


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RESEARCH

METHODOLOGY


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OBJECTIVE OF THE STUDY:

The objective of the project is to study the market potential and brand imagecreated by AMBALIKA INSTITUTE OF MANAGEMENT AND

TECHNOLOGY.

To analyse the impact of Marketing Strategies of, AMBALIKA INSTITUTE OFMANAGEMENT AND TECHNOLOGY Lucknow on the Admission.

To identify the reasons that motivated candidates to take admissions in AIMT.

To study the influence of marketing strategies of AIMT on its potential customers.

NATURE AND SCOPE OF THE STUDY

This study undertaken for AMBALIKA INSTITUTE OF MANAGEMENT AND

TECHNOLOGY aims to study and analyse the impact of marketing strategies of AIMT.

This has been done by preparing a questionnaire which contains questions put forth to the

respondents which would help in analyzing the perception and willingness level of

students towards of AIMT.

This study would help in identifying the reasons for which students prefer AIMT. All this

would help in giving suggestions to AMBALIKA INSTITUTE OF MANAGEMENT

AND TECHNOLOGY in improving their services.


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RELEVANT HYPOTHESIS

There are two relevant hypotheses...

Alternate Null There is impact of marketing strategies on admission of AIMT. There is no impact of marketing strategies on admission of AIMT.

RESEARCH:-Research in common parlance refers to a search for knowledge. Once can also define

research as a scientific and systematic search for pertinent information on a specific topic.

Research is an original contribution to the existing stock of knowledge making for its

advancement. It is the pursuit of truth with the help of study, observation, comparison and

experiment.

RESEARCH METHODOLOGY:-

Research Methodology is a way to systematically solve the research problem. In research

Methodology we not only talk of the research methods but also consider the logic behind

The methods or technique and why we are not using others so that research result are

Capable of being evaluated either by the researcher himself or by others.

RESEARCH DESIGN:-

A research design is the arrangement of conditions for collection and analysis of data in a

manner that aims to combine relevance to the research purpose with economy in

procedure.

The main type of research design is;-


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Exploratory Research Design

Descriptive Research Design

Exploratory Research Design:-

Exploratory research designs are also termed as formulative research design. The main

purpose of such studies is that of formulating a problem for more precise investigation or

of developing the working hypotheses from an operational point of view. The major

emphasis on such studies is on the discovery of ideas and insights. As such the research

design appropriate for such studies must be flexible enough to provide opportunity for

considering different as pets of a problem under study. Inbuilt flexibility in research design

is needed because the research design broadly defined initially is transformed into one with

more precise meaning in exploratory studies, which fact may necessitate changes in

research procedure for gathering relevant data. It is based on a no formal procedures

requiring an imaginative and flexible aptitude. It is generally carried out by using the

following three methods:

(1) Experience or literature survey or discussion with the expert

(2) Secondary or literature survey

(3) Study of some specific cases or insight stimulating cases

Descriptive Research Design:-

Descriptive research studies are those studies which are concerned with describing the

Characteristics of a particular individual, or a group, where as diagnostic research studies

Determine the frequently with which something occurs or its association with somethingelse.


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For the purpose of my project report I have used exploratory type of research design.

SAMPLING DESIGN:-

A sample design is a definite plan for obtaining a sample from given population. It refers

to the technique or the procedure the researcher would adopt in selecting items for the

Sample. Sample design which should be reliable and appropriate for his research study.

TYPE OF SAMPLE DESIGN:-

NON PROBABILITY SAMPLING:-

Non probability sampling is that sampling procedure which does not afford any basis for

Estimating the probability that each item in the population has of being included in the

Sample.


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TYPES OF NON PROBABILITY SAMPLING:-

1. QUOTA SAMPLING2. JUDGEMENT SAMPLING3. CONVENINCE SAMPLING

PROBABILITY SAMPLING:-

Probability sampling is also known as random sampling or chance sampling. Under this

sample design, every item of the universe has an equal chance of inclusion in the sample.

TYPES OF PROBABILITY SAMPLING:-

SIMPLE RANDOM SAMPLING SYSTEMATIC SAMPLING STRATIFIED SAMPLING CLUSTER SAMPLING

For the purpose of this project we have used non-probability convenience sampling.

SAMPLE SIZE-

The sample size used in the research is the 100 respondent .Generally the respondents are

from the Lucknow.

.

SAMPLING AREA-

The sampling area is used in Lucknow. In the Lucknow we are used the different places

Like Gomtingar, old Lucknow, Hazratganj, Charbagh and Almbagh etc.

SAMPLING FRAME-

We full fill the questionnaire from the different respondent who meets me in the different

Counselling centres like Goel College, IT College and also in Ambalika. In those places

the Students come from the counselling and give the answer according their experience.


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METHODS OF DATA COLLECTION

The data collection means collect the data for the study for using the different types of

resources.

TYPES OF DATA COLLECTION:-

There are two types of the data collection;

PRIMARY DATA

SECONDARY DATA

PRIMARY DATA:-

Primary data are those which are collected afresh and for the first time and thus happen to

be original in nature. The methods of primary data collection are through.

1) Observation

2) Interview method

3) Questionnaire

4) Schedules.

I have collected primary data though the following methods:

a) Questionnaire:

This method of data collection is quite particularly in case of big enquiries. It is being

adopted by private individuals, research workers, private and public organization and even

by government. In this method a questionnaire is sent to the person concerned with a


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request to answer the questions and return the questionnaire. A questionnaire consists of a

number of questions printed or typed in a definite order on a form or set of form.

For the purpose of data collection I have adopted open-ended and

structured questions.

b) Observation: -

The observation is the most commonly used method especially in studies relating to

behavioral sciences. In a way we all observe things around us, but this sort of observation

is not scientific observation. Observation become a scientific tool and the method of data

collection for the researcher, when it serves a formulated research purpose, is

systematically planned and recorded and is subjected to checks

SECONDARY DATA:-

Secondary data are those which have already been collected by someone else which have

already been passed through the statistical process. The methods of secondary data

collection are: -

1) Books, magazines and newspapers

2) Reports and publications of various associations connected with

business and industry.

3) Public records and statistics.

COLLECTION OF SECONDARY DATA:-

Through internet Through newspaper Through magazine


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Through TVTHE DATA USED IN THE RESEARCH;-

In this research process we have use the both primary and secondary data. Because we

Used the questionnaire method of the research and in the secondary data used the internet

Magazines, Newspapers, TV etc.

Analysis of data:

The analysis of data refers to the computation of certain measures along with searching for

patterns of relationship that exists among the data group. The analysis of data has been carried

out through suitable tables by using mathematical techniques. The representation of the data is

done by the help of diagrams. The technique used in the research study is by bar chart.


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LIMITATIONS OF THE STUDY

Nothing in this universe is free from Limitations and present project is not an acceptation

to it. Due to various factors and restrictions it is difficult to do the research project without

limitations.

The present study is subject to the following limitations:

The sample size is not universal , some part of other cities remained uncovered Unavailability of some information due of lack of awareness of respondents. Time and expenses were major constraints. The data for the project is collected from the opinion of readers. Any biasness in

the opinion of reader will impact on the findings of the study.

Few respondents were reluctant while answering the question due to their busyschedule.

Respondents do not want to give their details and identity.


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PART-3


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INTERPRETATION AND ANALYSIS OFDATA

1. Were you interested in professional Education?(a) Yes [80%] (b) No [20%]

Response No. Of Respondents

Yes 80%

No 20%

Interpretation:

It is found that 80% respondents are interested Professional education and 20%

respondents are not interested in Professional education.

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes 80% no20%


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2. Which course you prefer?

(a) B.tech [70%] (b) MBA [20%] (c) Diploma [10%]

Interpretation:

It is found that 70% respondents are interested in B.tech, while 20% respondents are

interested in MBA and 105 respondents are interested in Diploma Professional course.

0%

10%

20%

30%

40%

50%

60%

70%80%

B.tech70% MBA20% Diploma10%


B.tech70%

MBA 20%

Diploma 10%


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3. Were you aware of AIMT earlier?

(a) Yes [76%] (b) No [24%]


Yes 76%

No 24%

Interpretation:

It is found that 76% respondents are aware of AIMT earlier and 24% respondents are not

aware about AIMT.

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes 76% No24%


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4. How did you come to know about AIMT?

(a) T.V Ads [23%] (b) Radio [15%] (c) Newspaper [28%]

(d) Hoardings [22%] (e) Internet [8%] (f) others [4%]


T.V Ads 23%

Radio 15%

Newspaper 28%

Hoardings 22%

Internet 8%

others 4%

Interpretation:

In the research it is found that 23% respondents come to know about the AIMT through

T.V. Ads and 15% respondents come to know about the AIMT through Radio, and 28%

respondents come to know about the AIMT through newspaper and 22% respondents come

to know about the AIMT through Hoardings and 8% % respondents come to know about

the AIMT through Internet and 4% % respondents come to know about the AIMT through

Other such as reference.

0%

5%

10%

15%

20%

25%

30%


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5. Which promotion strategy attracted you the most?

(a) T.V Ads [23%] (b) Radio [13%] (c) Newspaper [27%]

(d) Hoardings [25%] (e) Internet [9%] (f) others [3%]


T.V Ads 23%

Radio 13%

Newspaper 27%

Hoardings 25%

Internet 9%

others 5%

Interpretation:

It is found that 23% respondents were like and attracted by the T.V Ads promotion strategy

and 13% respondents were like and attracted by the Radio promotion strategy and 27%

respondents were like and attracted by the newspaper promotion strategy and 25%

Respondents were like and attracted by the Hoardings promotion strategy and 9%

respondents were like and attracted by the Internet promotion strategy and 3% respondents

were like and attracted by the other promotion strategy such as reference etc.

0%

5%

10%

15%

20%

25%

30%


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6. Did you register on college web site?

(a) Yes [45%] (b) No [55%]


Yes 45%

No 55%

Interpretation:

It is found that 45% respondents who are interested in AIMT were registered on college

website and 55% respondents were not registered on college website.

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes 76% No24%


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7. How many other colleges you visited before coming to AIMT?

(a) 1 [25%] (b) 2 [18%] (c) 3 [23%] (d) More than 3... [34%]


1 25%

2 18%

3 23%

More than 3 34%

Interpretation:

It is found that 25% respondents have visited 1 college before coming to AIMT and 18%

respondents have visited 2 colleges before coming to AIMT and 23% respondents have

visited 3 colleges before coming to AIMT and 34% respondents have visited more than 3

colleges before coming to AIMT. It shows that they search more colleges for better option.

0%

5%

10%

15%

20%

25%

30%

35%

1 [25%] 2 [18%] 3 [23%] More than 3... [34%]


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8. Among the promotion of other colleges how was Ambalika different?

(a) Attractive Information [32%] (b) Clarity in Information [25%]

(c) Personal Consideration to visitors [43%]


Attractive Information 32%

Clarity in Information 25%

Personal Consideration to visitors 43%

Interpretation:

It is found that 32% respondents says that Ambalika promotion provides Attractive

Information than others colleges and 25% respondents says that Ambalika promotion

provides Clear information than other colleges and 43% respondents says that Ambalika

provides Personal Consideration to visitors who visited the college than other colleges.

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

Attractive

Information [32%

Clarity in

Information [25%]

Personal

Consideration to

visitors [43%]


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9. How will you rate promotion strategy of AIMT as compared to other colleges?

(a) Excellent [48%] (b) Good [27%] (c) Average [18%]

(d) Poor [7%]


Excellent 48%

Good 27%

Average 18%

Poor 7%

Interpretation:

It is found that 48% respondents rates the Excellent to promotion strategy of AIMT and

27% respondents rates the Good to promotion strategy of AIMT and 18% respondents

rates the Average to promotion strategy of AIMT and 7% respondents rates the poor to

promotion strategy of AIMT. This means promotion strategy of AIMT is satisfactory but

there is scope for improvement.

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Excellent48% Good 27% Average18% Poor7%


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10. Will you suggest your friend and relatives in future to take admission in?

AIMT?

(a) Yes [74%] (b) No [26%]


Yes 74%

No 26%

Interpretation:

It is found that 74% respondents are interested to suggest to their friends and relatives and

26% respondents are interested to suggest their friends and relatives.

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes 74% No26%


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11. Your suggestions to improve Marketing of AIMT?

There is need to give some more attention on clarity of information. Some more emphasis should be given to rural areas. There is need to do more

promotion in rural areas to increase awareness.

Internet is the big promotion tool; it should be use more effectively. There is need to provide the sufficient details about the professional courses.


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RESULTS AND FINDINGS

It is found that 80% respondents are interested Professional education and 20%respondents are not interested in Professional education.

It is found that 70% respondents are interested in B.tech, while 20% respondentsare interested in MBA and 105 respondents are interested in Diploma Professional

course.

It is found that 76% respondents are aware of AIMT earlier and 24% respondentsare not aware about AIMT.

In the research it is found that 23% respondents come to know about the AIMTthrough T.V. Ads and 15% respondents come to know about the AIMT through

Radio, and 28% respondents come to know about the AIMT through newspaper

and 22% respondents come to know about the AIMT through Hoardings and 8% %

respondents come to know about the AIMT through Internet and 4% % respondents

come to know about the AIMT through Other such as reference.

It is found that 23% respondents were like and attracted by the T.V Ads promotionstrategy and 13% respondents were like and attracted by the Radio promotion

strategy and 27% respondents were like and attracted by the newspaper promotion

strategy and 25%

Respondents were like and attracted by the Hoardings promotion strategy and 9%respondents were like and attracted by the Internet promotion strategy and 3%

respondents were like and attracted by the other promotion strategy such as

reference etc.


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It is found that 45% respondents who are interested in AIMT were registered oncollege website and 55% respondents were not registered on college website.

It is found that 32% respondents says that Ambalika promotion provides AttractiveInformation than others colleges and 25% respondents says that Ambalika

promotion provides Clear information than other colleges and 43% respondents

says that Ambalika provides Personal Consideration to visitors who visited the

college than other colleges.

It is found that 48% respondents rates the Excellent to promotion strategy of AIMTand 27% respondents rates the Good to promotion strategy of AIMT and 18%

respondents rates the Average to promotion strategy of AIMT and 7% respondents

rates the poor to promotion strategy of AIMT. This means promotion strategy of

AIMT is satisfactory but there is scope for improvement.

It is found that 74% respondents are interested to suggest to their friends andrelatives and 26% respondents are interested to suggest their friends and relatives.


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CONCLUSION

Professional education is the important and most growing industry in Education Sector. It

came to my knowledge that this field has a vast scope, not even today, but always.

The main objective of report was to analyse the impact of marketing strategies of AIMT on

admission. There is no doughty that marketing strategies has the great impact on college

admission. Marketing Strategies of AIMT increases the admissions and comparison to

other colleges his marketing strategies are more effective. In Lucknow AIMT has a strong

brand image and market potential among the people and in other areas it is recognises by

the people as a big educational brand. Students take the admission in AIMT because they

get the attractive and clear information about college and students and Parents who visited

the college get the proper personal consideration. The various aspects, Signifance and

influence of marketing strategies of AI MT, have also been highlighted in the report.

I came to know about what are the competitive situations which an organisation faces, how

it copes with it, what planning is needed to be done and at what levels. Thus to conclude,

the project report prepared is of a great help and knowledge to me and I hope it may turn

out to be useful to the organization in any further study scope. Hope my relationship with

Ambalika Institute of Management and Technology & is mutually beneficial to us.

.


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SUGGESTIONS & RECOMMANDATIONS

Marketing Strategies of Ambalika Institute of Management and Technology are

effective and efficient. But there is scope for improvement in some areas such as

Internet where a large population search (basically for college website), and in rural

areas there is need to give more ads and hoardings.

The promotion strategy of Ambalika Institute of Management and Technology has

greater impact on the admission. When we compared the Admission rate with other

colleges its shows that AIMT has the better admission rate than other colleges,

which shows that its Marketing Strategy is effective and efficient.

In Lucknow AIMT has a strong brand image and market potential among the

people and in other areas it is recognises by the people as a big educational brand.

This is the result of his marketing and promotion strategy.

T.V. Ads, Newspaper and Radio are the major Promotion medium which attracted

the people most. As the reach and availability of these promotion tools is high, so

AIMT should focus on these with new pace.


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Among the other colleges AIMT provides the attractive and clear information and

gives the personal consideration to visitors. This is USP for it, so it should continue

with new pace. (But there is need for improvement in the clarity of information.)

There is need to give more Hoardings at different areas as hoardings is the major

promotion tools which attracted and aware the people.

Internet which is today most popular promotion medium should be give more focus

on this medium by AIMT.


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PART-4


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BIBLIOGRAPHY

1. College website (Ambalika Institute of Management and Technology)2. Wikipedia3. Times of India, Rashtriya Sahara newspapers etc.4. Google.com5. Yahoo India.com6. Marketing management : Phlip kotler7. Advertizing mediums: k. ashwathappa8. Research methodology: C.R.Kothari


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ANNEXURE

PROJECT QUESTIONNAIRE

PERSONAL DETAILS

NAME

AGE

ADDRESS

CONTACT

E-MAIL ID

1. Were you interested in professional Education?(a)Yes (b) No

2. Which course you prefer?(a) B.tech (b) MBA (c) Diploma

3. Were you aware of AIMT earlier?

(a) Yes (b) No

4. How did you come to know about AIMT?

(a) T.V Ads (b) Radio (c) Newspaper

(d) Hoardings (e) Internet (f) others

5. Which promotion strategy attracted you the most?

(a) T.V Ads (b) Radio (c) Newspaper


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(d) Hoardings (e) Internet (f) others (Reference)

6. Did you register on college web site?

(a) Yes (b) No

7. How many other colleges you visited before coming to AIMT?

(a) 1 (b) 2 (c) 3 (d) more than 3...

8. among the promotion of other colleges how was Ambalika different?

(a) Attractive Information (b) Clarity in Information

(c) Personal Consideration to visitors

9. How will you rate promotion strategy of AIMT as compared to other colleges?

(a) Excellent (b) Good (c) Average (d) poor

10. Will you suggest your friend and relatives in future to take admission in?

AIMT?

(a) Yes (b) No

11 Your suggestions to improve Marketing of AIMT?

report of s yty

Documents

Transcript of report of s yty