Relay For Life SL

RELAY FOR LIFE SL

Keith MorrisNonprofit Technology Conference

March 21, 2008

Overview

Introduce Second Life

Real World Relay For Life

Virtual Relay For Life

SECOND LIFE

by Giff Constable

Three Characteristics


1. Social Platform


2. User-Generated Content


3. Economy & Currency Exchange

RELAY FOR LIFE(In the Real World)

What is it?

ACS Signature Fundraising Event

5,000 Communities

$405 Million in 2007

What is it?

Teams of 8-15

Several Months of Fundraising

Relay: Culminating Event

Relay Features

Campsites

Entertainment

Survivor Lap

Luminaria Ceremony

RELAY FOR LIFE SL(The Virtual One)

History

Kind of an Accident

Local RL Relay Team

Accounting Nightmare

History

Randy Moss

History

Randy Moss

Football Star

ACS Futuring and Innovations Center

Thanks, Randy

How it Works

Teams of 15

Four Months of Fundraising

Design Phase

Relay: Culminating Event

How it Works

Making a Donation

Fundraiser Examples

Relay Clothing Fair

Auction

Concerts/Parties

Jail and Bail

Fundraiser Examples

This virtual car auctioned for US$2,000.

Survivor Group

180 members

Meet twice per week

On call to support newly diagnosed

Statistics

2005

6 sims

no teams

$6,000 raised

Statistics

2006

12 sims

13 teams

$42,000 raised

Statistics

2007

32 sims

45 teams

$118,000 raised

Statistics

2008

35 sims

85 teams

$18,500 raised in the first week (~18 weeks to go)

CONTACT:[email protected]

Second Life: Jade LilyTwitter: JadeLily

mailto:[email protected]

mailto:[email protected]

Business