REFORMIS CAPABILITY STATEMENT

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Who are ReformIS ?City of London based consultancy providing Asset Management expertise

• Formed in 2003

• Spitalfields, City of London based offices

• Exclusive Asset Management consultancy

• Qualified Business and IT consultants facing Front & Middle Office

• Over 40 Employees and Associates in total

• CADIS EDM, Microsoft Gold and Business Objects Partner

• “Onshore” development capability

• Solutions Architecture goal: Bridging the Business and Technology gap

• Development of key partner relationships with AM specific vendors

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What do we do ? Subject Matter Consultancy for the Asset Management sector

In Partnership with

Asset Class ExperienceVendor Expertise Market Standards Adherence

Front Office

Enterprise Data

Management

Operations

Business

Intelligence

Distribution

Technical

Services

Business

Analysis

Data Analysis

Project

Management

Change

Management

globallinkFXall

Netik

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What are our Development Capabilities?Microsoft Core technologies and Vendor implementation skills from our London on-shore development office

Microsoft Gold Partner

- .Net 1.1 - 3.5- SQL Server 2000 - 2008- Sharepoint- Business Dynamics CRM- XML Web Services- Service Oriented Architecture- Biztalk

CADIS Implementation Partner

- Fully trained and certified team- On site or off site development - Data Management practice- Security Master, Benchmark, Reference

data project experience- Active contributor to CADIS forums and

wiki

Business Objects Partner

- Key tool in our Business Intelligence practise

- Distribution and Investment MIS solutions- Financial MIS centred around key

Profit/Loss KPI’s- Reporting and ETL expertise

Vendor Product Added Value

- Configuration of market leading vendor products to suit unique client reqts

- Additional development to compliment vendor product functionality

- Researching new vendor relationships- Developing AM solutions for generic

vendor solutions (e.g. Desknet)

Development Practise

Global Transparency Reporting

Yield CheckerCash Management

Blotter

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What is our Managed Service Offering?Infrastructure, Quality procedures and Call logging system in place to support post implementation running

• Based in our Coppergate Office, Spitalfields, London

• Long standing Managed Support Service for our first client in 2003

• Migration-in of support from our ongoing client developments

• Full support help desk infrastructure – Hardware and Software

• Call Logging software operational

• Dedicated helpdesk phone lines

• Tailored SLAs to meet clients’ varying requirements

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What are our Methods and Standards ?IMC qualified business consultants, PRINCE 2 project delivery experts and Microsoft certified technical staff

• Project Delivery Lifecycle documentation and controls

• Fully committed Employee development programme

(B)

Solution

Development

Training

Path

ISEBFoundation in

Development and

Delivery

ISEBDevelopment

Essentials and

Techniques

ISEBSystems

Development

Diploma

(A)

Technical

Training

Path

MCP

MCTS

MCAD

MCPD

MCSD

MCA*

Personalised timescales

1. Startup

Level

2. Intermediary

Level

3. Practitioner

Level

Formalisation and Consolidation of

existing skills

Advancement of existing skills,

added value experience

Practical Experience, Commercial

application of training path

(C)

Business

Analysis

Training

Path

7 City

bpp

ISEBBusiness Analysis

(Foundation)

ISEBBusiness Analysis

(Essentials)

Learning Tree(Introduction to

Business Analysis)

Learning Tree(e.g.Developing

User Requirements)

(D)

Project

Management

Training

Path

PRINCE2 Foundation

PRINCE2 Practitioner

PRINCE2 Practitioner

Upgrade

Personalised timescales

1. Startup

Level

2. Intermediary

Level

3. Practitioner

Level

Formalisation and Consolidation of

existing skills

Advancement of existing skills,

added value experience

Practical Experience, Commercial

application of training path

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IESSample Case StudiesA summary of our experience in the Asset Management sector

• Front Office

o Forex Trading

• Middle Office

o Mirrored Accounts

o Global Product Book

• Regulatory Reporting

• Data Management

• Business Intelligence

o Client Management Dashboard

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IES FRONT OFFICE Case Studies – Forex TradingSTP Forex fund management and trading solution written in .Net

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IES FRONT OFFICE Case Studies – Other examplesFrom Front Office trading desk support to the delivery of bespoke solutions

Name Solution Description

FI RFP thinkFolio,

Cafit, Imagine

Analysis of decision support process and leading vendor products to construct an

RFP.

OTC solution thinkFolio Business Analysis effort capturing Front Office OTC Derivative servicing

requirements for the “Back Office Outsource project”.

FIX LZ & Cameron Implementation of FIX trading in LatentZero. Integration with more than 25 brokers

(point to point & over LSE hub).

FI Trading CRD,Trade web,

Market Axess

Implementation of fixed income electronic trading with Trade Web on Charles River

Treasury LatentZero

FXall

Detailed analysis of cash management process. Working with LatentZero to define

requirements for next release. Implementation of FXall and automated integration with

internally developed order management system.

Scalable

Derivatives

program

UCITS III post

trade

compliance

Conducting the business requirements analysis for post trade compliance monitoring

of the retail funds business. Exercise sought to extend the use of ETD and OTC

derivative strategies within the management of the client fund universe

Compliance CRD Decommissioning of LZ for CRD. Detailed requirements analysis for Global guideline

checking. Implementation of CRD v8 for pre-trade monitoring of Global accounts

Fund

Launches

130/30 Funds Analysis of Fund Manager order management requirements, middle office reporting

requirements and delivery of a trading solution for the front office.

CDM Tibco, FpML,

XML

Development of a XML central data model with imbedded FpML for implementation of

global message bus to integrate Goldensource, LZ, CRD with downstream systems.

Staging ADTS Bespoke development of data staging solution to supply benchmarks, positions,

prices and security data to CRD

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MIDDLE OFFICE Case Studies – Mirrored AccountsInnovative mirrored trading application in .Net utilising web services and EAI design

• Customised financial solutions for clients that involve running a parallel fund, managed or otherwise

• Estimated value of this service was over £500m in subscriptions

• Any order placed on “Fund A” would be re-created automatically in all mirrored funds subject to key ratios, compliance rules etc.

• ReformIS consultants played key architecture and technical roles

• Design based around Enterprise Application Integration (EAI)

• The EAI design paradigm allows for the integration of multiple, disparate and technology diverse applications

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MIDDLE OFFICE Case Studies – Global Product BookInvestment Product Management Information Solution in Business Objects, SQL and .Net GUI

• Client had wealth of product information but had difficulty in providing consistent reporting

• Variety of sources existed for the product data across several locations

• Aim of solution was to produce a consolidated and consistent view

• Team was made up of investment BA’s, ETL specialists and GUI developers

• Solution involved Dimensional Modelling and MIS reporting techniques as well as timely and qualitative ETL data feeds

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MIDDLE OFFICE Case Studies – Large Holdings ReportingInvestment Product Management Information Solution in Business Objects, SQL and a .Net GUI

• EU and Global Transparency Directives require that investors disclose their holdings when they reach certain thresholds

• Must identify where issuer holding thresholds have been breached, and notify the regulators or exchange as appropriate

• The exact rules and thresholds vary globally between countries e.g.o shares or voting rights held; by legal entity; Inclusion of financial instruments

additional to equities; direct and indirect holdings.

• The global variation in regulations means that an ad-hoc manual solution will be costly and time-consuming to maintain

• Key features of ReformIS solution are:

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Data Management Case Studies – CADIS Security MasterInvestment Product Management Information Solution in Business Objects, SQL and a .Net GUI

• Aim was to integrate Charles River into their data management program• CADIS was chosen as Data Management tool to establish the following

data within CRD from their enterprise systems:oSecurity Mastero Index and benchmark datao IssuersoPositions and Accounts

• Used CADIS best practise approach• Organised and played key role in analysis and design sessions• ReformIS consultants played key architectural and development roles in

all of above streams• Designed CADIS “Matcher” solution

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BI Case Study - Vendor Selection and MIS Dashboard Project Major European Asset Management Company, London and Zurich, 2008

Business Problem

• A largely manual customer management system lead to the following issues

• Poor knowledge of client universe, their preferences and commercial habits• Personalised information stored in silo’s• Reactive rather than proactive decisions to client demands• Bad quality data leading to poor decision making capabilities • Inability to consolidate management information for their existing clients.

ReformIS Solution

• Meeting high level stakeholders to discuss high level requirements• BPR to understand current process, their future vision and the percieved gap• Vendors selected were Siebel, Microsoft CRM and a bespoke development • Manage ITT process for selected vendors based on gap requirements• Vendor Recommendation based on closeness of fit to product capabilities• Recommended changes to business process and data quality procedures• Parallel development of Management Information KPI Dashboard.

Business benefits

• Coordinated, timely and accurate information leading to better understanding of clients. Ability to proactively drive the sales effort and pipeline.

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BI Case Study – Management Information DashboardMajor European Asset Management Company, London and Zurich, 2008

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BI Case Study – Management Information DashboardMajor European Asset Management Company, London and Zurich, 2008