Page 1/13

redbullInstagram Profile Report

Dec 21, 2013 - Jan 21, 2014

Page 2/13

redbull Followers Overview Dec 21, 2013 - Jan 21, 2014

Growth of Total Followers

Dec 21

Dec 22

Dec 23

Dec 24

Dec 25

Dec 26

Dec 27

Dec 28

Dec 29

Dec 30

Dec 31

Jan 01

Jan 02

Jan 03

Jan 04

Jan 05

Jan 06

Jan 07

Jan 08

Jan 09

Jan 10

Jan 11

Jan 12

Jan 13

Jan 14

Jan 15

Jan 16

Jan 17

Jan 18

Jan 19

Jan 20

Jan 21

0

500

1000

1500

2000

2500

3000

3500

4000

Total Followers

Dec 21

Dec 22

Dec 23

Dec 24

Dec 25

Dec 26

Dec 27

Dec 28

Dec 29

Dec 30

Dec 31

Jan 01

Jan 02

Jan 03

Jan 04

Jan 05

Jan 06

Jan 07

Jan 08

Jan 09

Jan 10

Jan 11

Jan 12

Jan 13

Jan 14

Jan 15

Jan 16

Jan 17

Jan 18

Jan 19

Jan 20

Jan 21

0

200000

400000

600000

800000

1000000

1200000

Followers Growth Overview

Total Followers Count

1 096 321Followers Change

+57 343Max. Followers Change

+3 583Friday Jan 03, 2014

Avg. Followers Change per Day

1 849,8

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redbull Following Overview Dec 21, 2013 - Jan 21, 2014

Growth of Total Following

Dec 21

Dec 22

Dec 23

Dec 24

Dec 25

Dec 26

Dec 27

Dec 28

Dec 29

Dec 30

Dec 31

Jan 01

Jan 02

Jan 03

Jan 04

Jan 05

Jan 06

Jan 07

Jan 08

Jan 09

Jan 10

Jan 11

Jan 12

Jan 13

Jan 14

Jan 15

Jan 16

Jan 17

Jan 18

Jan 19

Jan 20

Jan 21

-2

-1

0

1

2

3

4

5

6

Total Following

Dec 21

Dec 22

Dec 23

Dec 24

Dec 25

Dec 26

Dec 27

Dec 28

Dec 29

Dec 30

Dec 31

Jan 01

Jan 02

Jan 03

Jan 04

Jan 05

Jan 06

Jan 07

Jan 08

Jan 09

Jan 10

Jan 11

Jan 12

Jan 13

Jan 14

Jan 15

Jan 16

Jan 17

Jan 18

Jan 19

Jan 20

Jan 21

0100020003000400050006000700080009000

Following Growth Overview

Total Following Count

8 488Following Change

+30Max. Following Change

+5Friday Jan 10, 2014

Avg. Following Change per Day

1,0

Page 4/13

redbull Post Interactions Dec 21, 2013 - Jan 21, 2014

Number of Posts by Day

Dec 21

Dec 22

Dec 23

Dec 24

Dec 25

Dec 26

Dec 27

Dec 28

Dec 29

Dec 30

Dec 31

Jan 01

Jan 02

Jan 03

Jan 04

Jan 05

Jan 06

Jan 07

Jan 08

Jan 09

Jan 10

Jan 11

Jan 12

Jan 13

Jan 14

Jan 15

Jan 16

Jan 17

Jan 18

Jan 19

Jan 20

Jan 21

00.5

11.5

22.5

33.5

44.5Photo Video

Daily Interactions

Dec 21

Dec 22

Dec 23

Dec 24

Dec 25

Dec 26

Dec 27

Dec 28

Dec 29

Dec 30

Dec 31

Jan 01

Jan 02

Jan 03

Jan 04

Jan 05

Jan 06

Jan 07

Jan 08

Jan 09

Jan 10

Jan 11

Jan 12

Jan 13

Jan 14

Jan 15

Jan 16

Jan 17

Jan 18

Jan 19

Jan 20

Jan 21

0

50000

100000

150000

200000

250000Photo Video

Posts Overview

Total Posts

46Total Likes

2 017 576Total Comments

12 614Avg. number of Likes per Post

80 703,0Avg. number of Comments per

Post

504,6

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redbull Engagement Rate Dec 21, 2013 - Jan 21, 2014

Post Engagement Rate

Dec 21

Dec 22

Dec 23

Dec 24

Dec 25

Dec 26

Dec 27

Dec 28

Dec 29

Dec 30

Dec 31

Jan 01

Jan 02

Jan 03

Jan 04

Jan 05

Jan 06

Jan 07

Jan 08

Jan 09

Jan 10

Jan 11

Jan 12

Jan 13

Jan 14

Jan 15

Jan 16

Jan 17

Jan 18

Jan 19

Jan 20

Jan 21

0

1

2

3

4

5

6

7

8

%

Profile Engagement Rate

Dec 21

Dec 22

Dec 23

Dec 24

Dec 25

Dec 26

Dec 27

Dec 28

Dec 29

Dec 30

Dec 31

Jan 01

Jan 02

Jan 03

Jan 04

Jan 05

Jan 06

Jan 07

Jan 08

Jan 09

Jan 10

Jan 11

Jan 12

Jan 13

Jan 14

Jan 15

Jan 16

Jan 17

Jan 18

Jan 19

Jan 20

Jan 21

02468

101214161820

%

Post Engagement Overview

Avg. Post Engagement Rate

4,1554 %Max. Post Engagement Rate

6,8031 %Wednesday Dec 25, 2013

Avg. Profile Engagement Rate

7,6154 %Max. Profile Engagement Rate

18,7718 %Friday Jan 03, 2014

Page 6/13

redbull Post Filters Dec 21, 2013 - Jan 21, 2014

Post Types

Post Type % of Post Type # of Post Type

Photo 91 % 42

Video 9 % 4

Top 5 Photo Filters

Photo Filter % of Filters # of Filters

Normal 100 % 42

Top 5 Video Filters

Video Filter % of Filters # of Filters

Normal 100 % 4

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redbull Post Filters Engagement Dec 21, 2013 - Jan 21, 2014

Most Engaging Post Types

Post Type % of Interactions # of Interactions

Photo 93 % 1 887 609

Video 7 % 142 581

Top 5 Most Engaging Photo Filters

Photo Filter % of Interactions # of Interactions

Normal 100 % 1 887 609

Top 5 Most Engaging Video Filters

Video Filter % of Interactions # of Interactions

Normal 100 % 142 581

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redbull Time of Interactions Dec 21, 2013 - Jan 21, 2014

Average Post Interactions by Day of the Week

Monday Tuesday Wednesday Thursday Friday Saturday Sunday0

5

10

15

20

25

%

Average Post Interactions by Hour

12am 1am 2am 3am 4am 5am 6am 7am 8am 9am10am

11am12pm

1pm2pm

3pm4pm

5pm6pm

7pm8pm

9pm10pm

11pm0

50000

100000

150000

200000

250000

300000

350000

Page 9/13

redbull Top Posts Dec 21, 2013 - Jan 21, 2014

Top Posts by Engagement Rate

No reindeer? No problem! #givesyouwings Photo taken by Santa's Little Helper,...

70 721

307

6,8031 %

Where's the landing again? #Rampage

60 885

949

5,9344 %

Fly out of the gates. #givesyouwings

60 930

448

5,7926 %

Not your standard U-Turn...

59 232

440

5,6502 %

What's around the corner for 2014?

58 979

261

5,6384 %

Never forget to go out and play.

57 743

469

5,4938 %

Page 10/13

redbull Top Posts Dec 21, 2013 - Jan 21, 2014

Top Posts by Engagement Rate

What's your excuse? #PolarVortex Photo taken by Red Bull Illume Finalist @chr...

55 936

630

5,2953 %

Powder on.

54 649

442

5,1572 %

MASSIVE swell at #Jaws. Last year, @whoisjob rode this one all the way to the...

54 084

397

4,9974 %

A great shot. And a great skier.

50 958

248

4,8486 %

Revved up and raring to go. #Dakar2014 #DesertWings

49 831

212

4,7489 %

Laying it all out. #givesyouwings

49 817

237

4,6092 %

Page 11/13

redbull Top Posts Dec 21, 2013 - Jan 21, 2014

Top Posts by Engagement Rate

What's going on down there?!

49 568

306

4,6016 %

High rise. #bike

48 718

188

4,5241 %

Never forget your first ascent. #givesyouwings

47 065

430

4,4610 %

The view's much better upside down... #Rampage Check out all the action on NB...

45 978

195

4,4422 %

Is your head in the clouds? Lloyd Pennicuik navigates a cloudy day at the Gro...

46 409

113

4,4147 %

Grabbin' one last sunset session. #givesyouwings

45 777

209

4,3271 %

Page 12/13

redbull Metrics Explained Dec 21, 2013 - Jan 21, 2014

Growth of Total FollowersThis is the absolute increase in Followers each day during a selected time range. Growth of Total FollowingThis is the absolute increase in Following each day during a selected time range. Total FollowersTotal number of Profile‘s Followers in a given point of time. Total FollowingTotal number of Profile‘s Following in a given point of time. Followers ChangeShows the absolute increase (or decrease) of Followers during selected time range. Following ChangeShows the absolute increase (or decrease) of Following during selected time range. Max. Followers ChangeShows the day with the largest change in Followers (either increase or decrease) during a selected time range and the value of the change on that day. Max. Following ChangeShows the day with the largest change in Following (either increase or decrease) during a selected time range and the value of the change on that day. Avg. Followers Change per DayShows the average change in Followers growth during a selected time range.

Avg. Following Change per DayShows the average change in Following growth during a selected time range. Number of Posts by DayShows the number of Posts published by the Profile on given day divided by Post type. Daily InteractionsShows the total number of Interactions per day divided by their type during a selected time range. Total PostsTotal number of Posts published during a selected time range. Total LikesTotal number of Likes that was made during selected time range. Total CommentsTotal number of Comments that was made during selected time range. Avg. number of Likes per PostShows the average number of Likes that was made on posts during selected time range. Avg. number of Comments per PostShows the average number of Comments that was made on posts during selected time range.

Page 13/13

redbull Metrics Explained Dec 21, 2013 - Jan 21, 2014

Post Engagement RateCalculated as the sum of all Interactions divided by number of Posts, divided by number of Followers (all in given day). Profile Engagement RateCalculated as the sum of all Interactions divided by number of Followers (all in given day). Avg. Post Engagement RateCalculated as the average of daily Post Engagement Rates. Avg. Profile Engagement RateCalculated as the average of daily Profile Engagement Rates Max. Post Engagement RateShows the day with the largest Engagement Rate during a selected time range and the value of the Engagement Rate on that day. Post TypesShows the number of each published Post type altogether with corresponding percentage value. Top 5 Photo FiltersShows the most used types of Photo filters of published Posts during selected period. Displayed is both the absolute number of uses as well as percentage ratio.

Top 5 Video FiltersShows the most used types of Video filters of published Posts during selected period. Displayed is both the absolute number of uses as well as percentage ratio. Most Engaging Post TypesShows the number of Interactions of each Post type during a selected time range. Top 5 Most Engaging Photo FiltersShows the most engaging types of Photo filters of published Posts during selected period. Displayed is both the absolute number of Interactions as well as percentage ratio. Top 5 Most Engaging Video FiltersShows the most engaging types of Video filters of published Posts during selected period. Displayed is both the absolute number of Interactions as well as percentage ratio. Average Post Interactions by Day of the WeekShows percentage distribution of Interactions for each day of the week during a selected time period. Average Post Interactions by HourShows the total number of Interactions at each hour of the day during a selected time period.