RedBull MediaHouse

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1 It Gives You Wiiiings A Presentation on Red Bull Media House

Transcript of RedBull MediaHouse

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It Gives You Wiiiings

A Presentation on Red Bull Media House

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Mission StatementDedicated to upholding Red Bull standards. Maintain leadership position in industry sector. Deliver superior customer service in highly efficient and

profitable manner. Create a culture where employees share best practices. Dedication to coaching and developing the organization

into an employer of choice.

Red Bull’s main objective is to boost one’s energy.

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HistoryRed Bull is an adaptation of the Thai energy drink Krating Daeng, which means ‘Water Buffalo’. The company was founded by Thai national Chaelo Yoovidhya and Austrian national Dietrich Mateschitz (1987). Its European Headquarters are in Salzburg, Austria. The North American division is headquartered in Santa Monica, CA (since1994).

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The Beginning

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Shift to A Media Company and beyond…“Our goal is to establish a global media network, which covers all individual segments, such as print, TV, mobile, music, and new media.

It will be the responsibility of the Red Bull Media House to produce and distribute all the content Red Bull is able to provide.” – Mateschitz, 2011

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Aggressive StrategySeek to be the #1 content source for extreme sport

fanatics. Innovation Strategy: Offer unique, progressive

content at all events. Marketing Strategy: Exceptional product

placement via its own content and channels.Content Strategy: Consistent message across

every piece of content.

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Aggressive StrategyService strategy: Target audience consisting of teenagers to young adult males, aging from 18-mid 30’s.

Introduce new ideas to meet customer satisfaction.

Delivery using every available media channel. Decentralized Decision Making: In house production and distribution expertise to publish original content.

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Buy the drink

Magazine

TV

FB

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Content Distribution StrategyTV PrintMobileDigital MusicArtGaming

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Movie The Art of Flight (2011): Full length feature

about snowboarding. Reportedly cost $2M

to film.#1 on iTunes (sports,

documentary, and overall sales, $10M).

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Traditional Media Red Bull Signature

Series: Partnered with NBC Sports Group (2011).

Red Bulletin: Distribution of 36M copies per month in 23 major newspapers around the world (2011).

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Branded Online ContentYou Tube Channel:

Host hours of branded content made for sharing.

8 exclusive shows. Red Bull TV: Free

24/7 Web TV.Foursquare,

Instagram and more

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Other Media OutletsRed Bull Music

Academy: Full recording studio, which has housed the likes of 50 Cent and M.I.A.

Art of the Can: Art students display sculptures created from RB cans.

Gaming: Partnered with Nintendo UK in 2011.

Angry Birds meets new competition: Flutag Flight Lab and Roshambull.

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SponsorshipMore than 500 athletes in

100 teams-97 in the US. Professional soccer team,

NY Red Bulls. Extreme sporting events from

BMX and rally competitions to kayaking and breakdancing.

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“Red Bull is a media company that sel ls drinks instead of ads”.