Redbull rough draft 3
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Transcript of Redbull rough draft 3
Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie By:
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Celebrity Endorsements
• First energy Drink to market 1987
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Product Line
• First energy Drink to market 1987
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Target Market
• First energy Drink to market 1987
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Segmenting the Market
• First energy Drink to market 1987
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Advertising
• Guerilla entrance into market in early years
• Television advertising, "Red Bull gives you wings“
• Team purchasing and athlete sponsoring
• Extreme sport sponsoring
• Unique and identifiable packaging
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Competitors
• First energy Drink to market 1987
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Celebrity Endorsements
• Red Bull sponcers hundreds of athletes and teams of extreme sports
• largest part of red bulls marketing budget
• Large reach through branding
• Fans create attachments and bonds
• Consumers associate their best performance with the product
• Strengthens Brand affiliation with Athletic Performance
• First energy Drink to market 1987
Video Goes here
• First energy Drink to market 1987
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Product Placement
• First energy Drink to market 1987
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Consumer Imagery and Brand Equity
• First energy Drink to market 1987
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion
Word of Mouth
• First energy Drink to market 1987
IntroductionProduct LineTarget MarketSegmenting the MarketAdvertisingCompetitorsConsumer Behaviour TheoryConclusion