Dart Range ReviewMarch 2014

Formula Sports Australia

Established in 1991, we have a proud history of supplying quality products to the sporting goods industry We are a manufacturer and distributor of indoor games We have an unrivalled heritage in darts and cue sports and in more recent times our range has expanded to include table tennis accessories Our commitment is to bring fun and enjoyment to all of our loyal customers Whatever your passion, Formula Sports Australia provides you with the products to pursue “the perfect game”

“The Perfect Game”

A New Partnership

Target Sports Ltd has been one of the world’s leading dart manufacturers for nearly 40 years Target Sports sponsor events and players on every continent Target Sports have a huge online presence through web and social media. A combination of players, ambassadors, advertising and marketing promotions have continued to drive year on year double digit brand growth In a major coup for the darting industry, Target Sports in Feb 2014 signed 16 time world champion - Phil Taylor from Unicorn Target Sports have released a premium range of Phil Taylor products In conjunction with the core Target range the package offer is compelling

Target Sports and Formula Sports – “together”

A New PartnershipTarget Sports and Formula Sports – “together”

Formula Sports Australia is delighted to have been appointed as the exclusive Target Sports distributor for the Australia and NZ territory Together we create a dynamic partnership and offer our combined services and expertise to support growth of the Rebel darts category

A New PartnershipTarget Sports and Formula Sports – “together”

Products

Athletes

Marketing

Events

R&D Training Material

Sales Team

Customer Service

Distribution Network

Approved Supplier

EDI

Industry Focus

Product KnowledgeMedia

Experience

Capability

PROVEN RESULTS

Standard Target rangeConsumer volume driven price pointsAttractive margin offersPotential for exclusivity on some sku’s

Dart SubmissionCore Offer Premium Offer

Phil Taylor Power-Gear Premium productsCategory sales growth opportunityLeading edge marketing and product support

Core Offer

Adrian Lewis FIRST PLAYEntry level brass darts in Blister PackWholesale price $6.80 (after 20% rebate)RRP $14.95Retail margin 50%Features:

Natural Brass Barrels World Champion Flights Point Guard

Available in 20g, 22g, 24g and 26g

Target Brass Darts

GAME PLAYEntry level darts in BoxWholesale price $7.25 (after 20% rebate)RRP $15.95Retail margin 50%Features:

Sport Grip Tough Flights Slim Tri-Pack Case

Available in 21g, 22g, 25g and 26g

Target Brass Darts

Adrian Lewis FIRST PLAYEntry level 80% Tungsten Darts in Blister PackWholesale price $22.70 (after 20% rebate)RRP $49.95Retail margin 50%Features:

80% Tungsten Shafts World Champion Flights Point Guard

Available in all weights 21g, 23g and 25g

Target Tungsten Darts

TRUE PLAY80% Tungsten Darts in BoxWholesale price $27.25 (after 20% rebate)RRP $59.95Retail margin 50%Features:

Pro Grip Laser Engraved 80% Tungsten Shafts Selection of knurled or ringed barrels Tough Flights Slim Tri-Pack Case

Available in all weights 18g, 20g, 21g, 22g, 23g, 24g, 25g, 27g, 29g and 31g

Target Tungsten Darts

GIRL PLAY80% Tungsten Darts in BoxWholesale price $27.25 (after 20% rebate)RRP $59.95Retail margin 50%Features:

Fashion Grip 80% Tungsten Shafts Girly Flights Slim Tri-Pack Case

Available in all weights 22g, 24g, 25g, 26g and 28g

Target Tungsten Darts

MATCH PLAY80% Tungsten Darts in BoxWholesale price $31.80 (after 20% rebate)RRP $69.95Retail margin 50%Features:

Diamond Pro Points Match Grip 80% Tungsten Shafts Tough Flights Slim Tri-Pack Case

Available in all weights 19g, 21g, 22g, 24g, 26g, 28g and 32g

Target Tungsten Darts

Athlete 90% Natural Range90% Tungsten Darts in BoxWholesale price $36.34 (after 20% rebate)RRP $79.95Retail margin 50%Features:

Diamond Pro Points Match Grip 90% Tungsten Shafts Tough Flights Slim Tri-Pack Case

Available typically in 22g and 24g

Target Tungsten Darts

PRO TOUR Bristle Dart BoardWholesale price $36.34 (after 20% rebate)RRP $79.95Retail margin 50%Features:

High quality, compacted sisal board Ultra high tensile steel edge technology High visibility, low glare number ring Staple free construction Adrian Lewis endorsed

Target Dart Board

PRO GRIP Vision ShaftsWholesale price $1.80 (after 20% rebate)RRP $3.95Retail margin 50%Features:

Pro grip Ring Incredibly smooth flight lead in Convenient hang sell pack of 3

Available in Medium, Intermediate and ShortAvailable in Blue, Black and Red

Target Shafts

Slim Alley Plain ShaftWholesale price $1.34 (after 20% rebate)RRP $2.95Retail margin 50%Features:

Strong and light with locking cross hole Aerospace grade alloy Convenient hang sell pack of 3

Available in Medium, Short and Extra ShortAvailable in Plain Alloy

Target Shafts

Top Spin ShaftWholesale price $1.80 (after 20% rebate)RRP $3.95Retail margin 50%Features:

Strong and light with locking cross hole Aerospace grade alloy Convenient hang sell pack of 3

Available in Medium, Short and Extra ShortAvailable in Red, Black and Blue

Target Shafts

Pro 100 FlightsWholesale price $0.89 (after 20% rebate)RRP $1.95Retail margin 50%Features:

Pro 100 Micron Flight Wide variety of designs and colours Convenient hang sell pack of 3

Available in Standard, Pear and Kite ShapesDesigns and colours to be agreed at ranging

Target Flights

Pro Tour Leather WrapWholesale price $22.48 (after 20% rebate)RRP $44.95Retail margin 45%Features:

Karabina Clip that can hold: 6 sets of flights 2 sets of shafts 1 set of darts

Available in black only

Target Dart Wallets

Cool Play Dart ShirtsWholesale price $31.80 (after 20% rebate)RRP $69.95Retail margin 50%Features:

Light Weight Low Profile Branding (LPB) Highly breathable material

Available in Black, Red, Pink and BlueAvailable in S, M, L, XL, XXL, XXXL and XXXXL

Target Shirts

Pro Tour Dart MatWholesale price $40.89 (after 20% rebate)RRP $89.95Retail margin 50%Features:

Non Slip Rubber Heavy Weight 10Kg Match Championship Throwing Line – 8ft International Throwing Line – 7’9 ¼”

Available in black only

Target Dart Mat

Premium Offer

Premium Offer

An exclusive collection of darts and accessories designed and produced by Target Darts in partnership with the World’s greatest

ever dart player – Phil ‘The Power’ Taylor

16 World Championship Titles

76 Major Titles Worldwide

POWER-BOLTPremium Brass in Blister PackWholesale price $8.16 (after 20% rebate)RRP $17.95Retail margin 50%Features:

Black Brass Barrels Pro Grip Shafts Power Flights Flight Protectors Slim Black Case

Available in 22g and 24g

Power Brass Darts

POWER-SILVERLIGHTPremium Brass in Blister PackWholesale price $9.07 (after 20% rebate)RRP $19.95Retail margin 50%Features:

Tungsten Look Brass Barrels Pro Grip Shafts Power Flights Flight Protectors Slim Black Case

Available in 22g and 24g

Power Brass Darts

POWER-8Zero80% Tungsten Darts in a BoxWholesale price $34.98 (after 20% rebate)RRP $69.95Retail margin 45%Features:

80% Tungsten Barrels Laser Etched Mid Barrel Pro Grip Shafts Vision Flights

Available in 21g, 23g and 25g

Power Tungsten Darts

POWER-9Zero90% Tungsten Darts in a BoxWholesale price $49.98 (after 20% rebate)RRP $99.95Retail margin 45%Features:

90% Tungsten Barrels Mirrored Grooves Laser Etched Mid Barrel Clear Pro Vision Grip Shafts Vision Flights

Available in 22g, 24g and 26g

Power Tungsten Darts

POWER-9Five95% Tungsten Darts in a BoxWholesale price $74.98 (after 20% rebate)RRP $149.95Retail margin 45%Features:

95% Tungsten Barrels Unique Pixel Grip Technology Azzurri Blue Titanium Nitride Highlights Laser Etched Mid Barrel Power Titanium Shafts Vision Edge Flights

Available in 22g, 24g and 26g

Power Tungsten Darts

TAYLOR PRO TOUR Bristle Dart BoardWholesale price $44.98 (after 20% rebate)RRP $89.95Retail margin 50%Features:

High quality, compacted sisal board Ultra high tensile steel edge technology High visibility, low glare number ring Staple free construction Phil Taylor endorsed

Taylor Pro Tour Dart Board

TAYLOR PRO TOUR Bristle Dart BoardWholesale price $74.98 (after 20% rebate)RRP $149.95Retail margin 45%Features:

Power Bolt Sisal Dart Board 2 Sets of Power Steel Darts 2 White Laminate scoreboards Black Marker Pen Eraser Plain MDF Cabinet

Taylor Cabinet Set

TAYLOR Dart Board Surround and Sticker SetWholesale price $39.98 (after 20% rebate)RRP $79.95Retail margin 45%Features:

High Quality Rubber Striking Power Graphics Power Sticker Set Phil Taylor Endorsed

Taylor Dartboard Surround

POWER YYBRID DENIM WALLETPadded denim style walletWholesale price $29.98 (after 20% rebate)RRP $59.95Retail margin 45%Features:

Silicon hybrid badge displayed on front Hard wearing zipper Zipped compartment on back panel Mesh covered leaf inside Carries 2 sets of darts and various other

accessoriesAvailable in graphite or blue

Power Dart Wallet

POWER-SHAFTWholesale price $4.98 (after 20% rebate)RRP $9.95Retail margin 45%Features:

Laser etched titanium shafts Aerospace grade alloy Convenient hang sell pack of 3

Available in Medium, Intermediate and ShortAvailable in Plain only

Power Shafts

VISION EDGE FLIGHTSWholesale price $1.34 (after 20% rebate)RRP $2.95Retail margin 50%Features:

Convenient hang sell pack of 3Available in a variety of colours and patterns

Power Flights

Face to face training can be facilitated at regional team meetings and annual conferencesInteractive on line training tools are fully available through the Formula Sports and Target websitesStore training can be provided as agreed during store visits

Training

Planograms will be used as part of the rolloutPhone support will be provided through the Formula Sports Australia sales and customer service teamDuring in store visits the Formula Sports sales and customer service teams will assist store teams to optimise range presentation and merchandising

In Store Execution

Planograms will be used as part of the rolloutPhone support will be provided through the Formula Sports Australia sales and customer service teamDuring in store visits the Formula Sports sales and customer service teams will assist in store teams to optimise range presentation and merchandising

In Store Execution

Formula Sports will work with Rebel Sport representatives each month to review sales history and projected volumes out 6-12 months. This will also support any exit/seasonal plansFormula Sports agrees to carry 6 months forward cover to ensure no “stockouts”Non performing lines will be cleared through markdown support or RA’s

Range Planning

Formula Sports will work with Rebel Sport to identify opportunities to participate in product catalogues and promotional programmesTarget Sport will identify opportunities in the marketplace to host events, run media campaigns and sponsor athletes and promote Rebel Sport as a trading partner

Range Marketing

Trading TermsPrices are quoted ex GSTPrices are net of any rebates or settlement discountsPayment terms are 60 days net end of monthPrices can change subject to 90 days notice