Real-Time In-Store Analytics

Retailers at the highest level just look at the accuracy, timeliness, and quality of data that they

have, which typically resides in silos. They don’t necessarily know what’s happening at the store

level. Also, most retailers have told us that the cost of ownership is a huge problem. It is difficult to

upgrade older technology that is not meeting the requirements of the problems of today.

Merchandising : Retailers are unable to track effectiveness of displays and accurately track and measuring dwell time, mood time, interest, intent and purchase conversion. Retailers can’t optimize every item across all stores /channels and manage width and depth of offering.

Marketing : Retailers are lost of in-depth customer insight on individual footfalls like age, gender, mood, time & date of visits, repeat vs unique, footfalls vs revenue conversion, abandonment & bounce rate etc etc. Due to the lack of information retailers have to rely passive data and are unable to deliver a superior customer experience in “Real Time”.

Operations : Discover and adopt new – and sustainable – ways to improve efficiency and effectiveness across all elements of your operations – structure, staff, processes, tools, metrics, etc.

Supply chain : Retailers can not replenish effectively because they don’t have transparency across organization hindering strategic decisions because everyone is in their own little silo and can not deliver products to the right locations in the right quantities – and at the right time.

Finance : Improve all aspects of your organization’s financial health.

PAIN POINTS IN RETAIL

www.trackometrix.com trackometrix @trackometrix

Retailers are struggling with depth & width, we can ease their dilemma.

We can predict future connect & trends non intrusive

Converging the offline & online worlds.

Disrupting the Retailanalytics space

We can track, trail and senseconsumer behavior & actions

individually

More than just click to brick.

Data is everywhere but it’s notput into actionable buckets

We connect physicalplaces & people in

“Real Time”.

QUESTIONS EVERY RETAILER NEEDS TO ANSWER?• What’s the age & gender of the footfalls?

• What the time & Date of visits?

• What’s your store occupancy as per time & date?

• No of repeat Vs. unique visits?

• What is footfall vs. revenue conversion?

• What’s the mood of footfalls ? Happy, Sad, surprised etc.

• What are footfall behavior & patterns with the store?

• What’s the walk by Vs. walkin conversion?

• Can you predict next visit & purchase?

• Do you know when a loyal customers enters a store?

• Can you connect with consumers in real time?

Trackometrix - (Big Data Tool Box for Retail analytics). Trackometrix is truly a real Time

retail analytics product that uses existing CCTV IP camera infrastructure. Trackometrix

is a plug and play SaaS product using Face recognition, Motion detection and Object

recognition to detect, track, trail, senses & connect with footfalls in “Real Time”. All

vital information of consumers like age, gender, mood, visits, occupancy, purchase,

abandonment, interested or bounce rate, time spent in store, loyal consumers in Real Time, Queue management,

basket size, staff optimisation, cart abandonment etc. is captured analysed and displayed on a web based dashboard.

The system is future built for retailers to understand market basket affinity and predictive analytics. Once a person is

tagged in our system the Trackometrix recognises & records the consumer patterns when every they come back to the

store. There are various models for retailers to optimise consumer interaction and manage backend operations as well.

ENHANCED CUSTOMER ENGAGEMENT:

Trackometrix empowers associates with real-time access to information that’s critical to

delivering a superior consumer experience We can pull up information on the customer’s

purchased, abandoned etc. when they are in the store . Trackometrix takes care of end

to end scenarios. We can feed data to the associates; that way we start to put them on

a level playing field with these customers who carry smartphones and devices.

TRACKOMETRIX LIFE CHANGING

SOLUTION


OPPORTUNITY

MARKET DISRUPTIONTrackometrix uses existing CCTV IP camera Infrastructure to analyse

consumers behavior in stores

Retailers also have the option to directly

upload recorded feed to the system or

provide a feed link for us to analyse & output

reports on the cloud.

Incase certain cases of exceptional high volume of data

we provide a custom designed “RetailAnalytics Engine”

that will process their

primary data and send it to the cloud for the

analytics and reports to be processed.

Most retailers have spent money on expensive camera infrastructure that sits pretty and does nothing for them.

Trackometrix is instrumental in working with retailers in spawning new businesses and new business models — many indicative of transformation retail business models. We are

working towards building a truly omni present retail solution.

We want to work hand in glove with all those retailers delivering intelligent information to detect, track, trail, sense and convert consumers.

Organized Retail Crime (OCR), fraud from supplier’s end, shoplifting and others caused an overall loss of around $112 Billion in 2012. Minimizing such monetary losses is one

of the functionalities that the retail analytics solutions offer today. The global Market is estimated to grow from $1.88 billion in 2014 to $4.40 billion in 2019


Solution For Boutiques & chain stores

• In-store engagement

• Shopper activity maps


• Tracking with UID

• Gender

• Age

• Mood

• Time & Date of visits

• Location of visits

• Track every individual footfall

• Test window display effectiveness

• Measure foot traffic inside and outsid

• Gauge customer loyalty

• Measure walk By vs. walk in

• ROI tracker

• Predict return & purchase

• Upsell & Cross sell

• Web Based dashboard

• ROI reports

• Notification on arrival & departures

• Departments visited isle’s browsed

Customer Experience

Tracking Solution Personalised reporting

Solution For department stores

Solution - Malls & Commercial Centers




• Walk in analysis &

engagement


• engagement with

store fronts & mall

communication

• Floor conversions


• Gender

• Age

• Mood




• Gender

• Age

• Mood




• Measure foot traffic inside and outsid

• Gauge customer loyalty, track repeat visitors

• Evaluate marketing campaigns

• Recognise in-store movement patterns &

optimise store layouts

• Evaluate marketing campaigns & sales

across departments

• Optimise staffing according to real time in-

store activity

• Compare Dwell time & other metrics

• Understand cart abandonment

• Predict return & purchase

• Upsell & Cross sell

• Optimise rent prices by measuring foot

traffic & customer flow patterns

• Find best locations for mall comm

• Measure success of marketing campaigns

• Evaluate effect of new tenants on mall

traffic & customer loyalty


• Measure unique vs repeat visits

• Gauge customer loyalty

• Understand occupancy levels


• ROI reports




• ROI reports



Customer Experience


Customer Experience


Contact us

INDIA SINGAPORE

Friends Colony East New Delhi – 110065

Tel: +91 .11. 26319244

24 Raffles Place # 25-02A, Clifford Centre, Singapore- 048621

DUBAI

Singapore/[email protected] [email protected]

[email protected]


Real-Time In-Store Analytics

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