Brand + shopper = in-store analytics & adaptive content
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![Page 1: Brand + shopper = in-store analytics & adaptive content](https://reader033.fdocuments.in/reader033/viewer/2022061218/54b74fbe4a795912518b4669/html5/thumbnails/1.jpg)
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in-‐store
through accurate insight
THE BRAND
THE SHOPPER
we want to connect
&
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1. WHO visits my store?
2. WHO looks at my ads?
=
THE BRAND’S PROBLEM
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THE SHOPPER’S PROBLEM
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THE SOLUTION
one camera > face detecPon soQware > person’s profile
age | gender | Pme of day
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THE SOLUTION
• know conversion rates • display the right products • opPmize staff levels
• save Pme
• beXer experience
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what happens
THE SOLUTION
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THE SOLUTION
what you see
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THE SOLUTION
ex: how many women walked in during the ValenPne’s Day campaign in our 2 stores?
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same soQware applied to adverPsing
THE SOLUTION
age | gender | aXenPon Pme | emoPon
+
triggers the right ad
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THE SOLUTION
• understand the audience • assist in the buying decision • increase sales
• save Pme
• beXer experience
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accuracy in results
WHAT DISTINGUISHES US?
• best compePtor Cognitec: 67%
≠ ~ 86% in gender esPmaPon
~ 76% in age esPmaPon
~ 99% in face detecPon
• Bluetooth, Wi-‐Fi and mobile apps: 25%
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WHAT DISTINGUISHES US?
+ cloud-‐based and scalable
+ easy to install and to operate
+ cost-‐effecPve
privacy and anonymity
anywhere
in real Pme
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FOR?
ü adapted their shelves
more sales less costs (1000€/month)
noPced many men came in the store
ü adjusted staff according to hours with more visitors
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WITH?
• Access to funding incenPves, networking, financial, accounPng and legal issues
• Camera supplier and installator
• Authorized Partner – developing cameras and soQware together
• Best Science Based Incubator Award 2010
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www.insidevisions.com | [email protected]
10 John Street, London, WC1 2EB, United Kingdom Rua Pedro Nunes 3030-‐199 Coimbra, Portugal
+442083853801 | +351934336940
THANK YOU!