App Store Optimization and Analytics

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WatchKit released workshop hackathon nov http://hackathon.watch/live

Transcript of App Store Optimization and Analytics

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WatchKit

relea

sed

worksho

p

hack

athon

nov

http://hackathon.watch/live

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Hello WatchKit Tuesday, Dec 16

WatchKit Bootcamp Jan 24 (SF), Jan 25 (SV)

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Seb Hareng App Store Optimization and

Analytics

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Introduction to App Marketing for iOS Apps

and Watch Apps

ASO – App Analytics Seb Hareng

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About Me

@SebHareng

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What is App Marketing?

iPhone/iPad Users

Our Apps App Marketing

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Application Analytics

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Sources:"h$p://bit.ly/1vLTvjR"and"h$p://bit.ly/1HVT7pp9

How People Find Apps?

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Enter Keywords

Browse Results

Review App

Download App

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App Title (255)

Keyword List (100) In App Purchase Name

Company Name

How is Apple Indexing Apps?

Fitness Buddy – 1700+ Exercise Workout Trainer and Workout Journal

Keywords Field: personal,goal,health,gym,training,motivation,log,calorie

Enter Keywords

Fitness Buddy

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Hypothetical Example

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Creating a Large Keyword List •  Brainstorm on Paper •  Use Apple Search Suggestions

on iPhone •  Other search suggestions

(Google, Amazon, YouTube, …)

•  Other App Keywords •  Google Keyword Planner,

Google Trends •  Synonyms (Thesaurus.com)

Recipes Mexican Food

Mexican Food Recipes Burrito Tacos

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How To Evaluate Keywords? Ideal Keywords/Phrases have high traffic and low competition

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ASO For Apple Watch Apps •  Watch Apps are bundled with iOS

Apps •  Watch App Categories? •  Add Keywords “for”,”Apple”,”Watch”

o  “To do list for Apple Watch”

•  Special icon in App Store?

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Enter Keywords

Browse Results

Review App

Download App

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Heads Up

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Design Resources

Photoshop Sketch 3 Acorn

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Screenshot Creation Tools

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In"App"Analytics9

App"Performance9

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Flurry

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App Audience

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Event Tracking •  Traking game level usage •  Optimize IAP conversion or any CTA •  Tracking main app usage vs Watch App

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User Acquisition Tracking

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•  Downloads/Revenue by Country •  Reviews in all countries •  Historical Raking •  Daily Ranks

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Let’s Connect!

AppMarketingLab.com

@SebHareng

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video, slides, and code http://happy.watch

@benmorrow

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Hello WatchKit Tuesday, Dec 16

WatchKit Bootcamp Jan 24 (SF), Jan 25 (SV)