R&D Presentation

By Thomas Faulkner

Southbank Centrex

Interacting with a Transient Audience

Southbank Centre Summary

• B. 1951• Art and activities inside and outside• Music, dance, art, performance and spoken

word events• Includes Royal Festival Hall, Queen Elizabeth

Hall, Purcell Room, the Hayward Gallery, and the Saison Poetry Library

www.southbankcentre.co.uk/about

It’s Location

It’s Media Channels

Vimeo

Flickr

Google+

Pintrest

Instagram

YouTube

Facebook

Twitter

Soundcloud

33

150

306

1660

2905

3015

56226

144913

208462

Amount of Followers/Subscribers on 12th January 2014

Disability Access

• Wheelchair• Guide, companion dogs• Hearing Facility• Free Blue-Badge car parking

www.southbankcentre.co.uk/accessibility

Uses and Gratification Model

• The audience wants to:– be informed or educated– identify with characters of the situation in the media

environment– simple entertainment– enhance social interaction– escape from the stresses of daily life

McQuail, D (2010). Mass communication theory: an introduction. London: Sage Publications. pp. 420–430.

Passive Audience

• Simply being exposed– Television– Reading– Listening

• One-way

Carpentier, R (2011). Introduction: Interrogating audiences – theoretical horizons of participation. Vol 6, no. 21, p. 8.

Interactive/Participatory Audience

• Contribution• Two-way• Change the outcome• Community• Social Networks

deoxy.org/seize_it.htm

Convergence Culture

• Media consumption more mobile and 24/7– Encourages ubiquitous consumption

• Time spent on is on the rise:A) Mobile media

V

B) Fixed media

www.theguardian.com/media/2014/jan/07/bbc-iplayer-record-christmas-tablet-computer

Case Study 1

http://www.youtube.com/watch?v=EvgmHO21bPM

Case Study 2

http://www.youtube.com/watch?v=81rVHX-X3hw

Case Study 3

Conclusions

• The Southbank Centre has many opportunities– Traditional -> Interactive– Offline and Online

Conclusions

• Only touched upon some relevant research• Because 7 minutes is a short amount of time

to talk about this large topic• Ironically you are a transient audience in

relation in relation to this presentation

Questions?

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