Times are hard initial presentation

10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd

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Times are hard

But out of it, comes change & innovation

Selling a Property


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Why are Changes necessary?% of properties being sold are low or

slow in movingThe Property Market at present has or

not hit bottom, & irrespective it is going to be a slow climb back to better times

Property Sellers are selling because they have to

Property Sellers are having to accept reduction in the price of their home

Property Buyers are looking for bargains


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What can be done about it?Demonstrate that you are doing

everything possible to get the best price

Broaden the net to capture as many potential buyers as possible

Attract the sincere buyers not just the bargain hunters

Keep marketing costs under control

Be creative in your marketing


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Lost in the Web with the Others


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Lost in the Press Ads


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How can a property stand out?

No one knows the property better than you

Determine the best features of the property

Put those features in a marketing storyMake the story personal so it attracts

the sincere buyerEasy to find the property in the

marketingCan be found with searches other than

Location


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The Solution to achieve the GoalAn individual property website A website that is easy to set upA website that is quick to do by simply

completing a formA website that is very personal &

involves you, the owner, in the selling process

A website that can be found with Google searches

A website that is tracking marketing responses


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The Buying Procedure

Agents Sites

PressAds

Property

Web Sites

WebSite

THESCANNINGPROCESS

INFORMATION SEEKINGPROCESS

LOGGINGON ISRECORDED


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Direct People to your Website


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This is an Adjunct to the MarketingThe Marketing Strategy is all

about achieving the maximum exposure of the property in the most cost effective way

All avenues of advertising must be tried

But the best method of giving the maximum information on the property is by its own website

More importantly, the interest is being monitored


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It is so Critical to Monitor Interest


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Your Press Ad BecomesYOUR PIECE OF PARADISE

www.FamilyForFarm.com.au


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Your Marketing Card to hand out

Front , directing to your website

On the back, even better a QR Code that takes them directly to the website on their mobile


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The Cost?Less than a small ad in the pressIt stays live for 3 to 6 monthsYou now have a simple way of directing

people to the site for your propertyYou as the Seller can assist by sharing

through your social networks as well

The reduction in the expensive Press Ads has paid for the cost of the website

Times are hard initial presentation

Business

Transcript of Times are hard initial presentation