Razorfish - Joe Crump on Innovation Hell
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I Hate Innovation
description
"I Have Innovation" was delivered by Razorfish Strategy executive Joe Crump on April 22, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter). The presentation you're now reading is a slimmed-down version of the video-rich Keynote overview that Joe actually delivered. For more information, please contact [email protected]
Transcript of Razorfish - Joe Crump on Innovation Hell
I Hate Innovation
No one knows what it is, really.
Is thisinnovation?
Creativity ≠ Innovation
“If you can measure something, then you have some control
over it."- Rheticus, 1514-1574
Recent Failures
80%
Should we give up?
“This is a nightmare, which will pass away with the morning. For the resources of nature and
men’s devices are just as fertile and productive as they were.... But today we have involved
ourselves in a colossal muddle, having blundered in the control of a delicate machine, the working of which we do not understand.”
- John Maynard Keynes, 1930
80%
70%
60%
50%
40%
30%
20%
10%
0%
-10%
Delta (Disruptors, Overall)
Sources: Compustat, SEC filings
Recession Drives Growth
Crisis Raises The Ceiling
1980-1982 1991 2001
Who Will Be Tomorrow's Winners?
What Makes It Difficult?
We Do, Mostly.
We Aim Too Low
We Measure the Wrong Things
We Use the Wrong Tools
We Use The Wrong Processes
We Rely On Advertising
Percentage of homes viewing NBC, CBS, and ABC during primetime
Let’s Stop That
Stop Making Advertising
Start Innovating
Razorfish Experience Wheel
Experience Planning
A Modest Proposal
Start Here
