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Client RationaleThe typographic solution
The Dyslexic Dream typographic app
The long-lasting solution to bringing back
the recognition of typography is in the form
of a campaign promoted by posters and a
mobile app aimed at the Dyslexic
community.
Those who suffer with Dyslexia are very
much aware of how the the choice of
typography can either hinder or help them
in the process of reading text. This
campaign aims to aid them with this by
providing a useful digital tool for them to
take with them and adapt to their every day
reading activities. It explores font choices,
sizes, colours etc and with its interaction,
brings the audience closer to understanding
how and why the right typeface can make a
difference; there is hardly a larger group
who thinks typography matters the most
importantly.
Jordan Lea Bradbury
The Dyslexic Dream poster
The other half of the campaign’s media is in
the format of a large A1 poster (originally
A2, however was enlarged for greater
impact on passers-by), which will be
presented around the University’s Student
Union building for passing students.
The installation will consist of the cryptic
wall-mounted poster and 3D film glasses
needed in order to decipher it. Encoded in a
sea of letters of various hues, is the
message “Mind your P’s and Q’s”, an
age-old term created from taking care in
the old letterpressers as well as being
used in teaching children to spell - this
relates to the audience’s struggle with
type to make a connection between
typography and its legibility. This is
supported by the tagline of “It’s all
Greek to me. Is it all Greek to you?”,
which resonates from the Greek origin
of Dyslexia and interacts with the
viewer by asking the question and
enthusing them to answer it by
interacting.
“It’s all Greek to me”
Is it all Greek to you?
“It’s all Greek to me”
Is it all Greek to you?
Also you
can scan
me to
decode the
message...
Jordan Lea Bradbury