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INTRODUCTION

Ms. Rose Aiello opened RA Travel with the goal of exposing her community to the world, it was 1975 and more than 30 years later we’re still fuelled by that same passion and determination. What initially started with organizing church trips is now a full service travel agency servicing art, music, fashion, taste makers, and cultural influencers from all over the world.  

THE FAMILY

The RA Travel family is a diverse one, with influence and interests in luxury travel, fashion and popular entertain-ment. After building a successful business fuelled by these interests and industries, It would only be natural that we would consider using a platform to consolidate and showcase our interests; primarily luxury travel.

We are introducing an electronic Luxury Travel Magazine, titled RA's Current. With Current magazine we intend on showcasing our taste in the best of luxury travel and lifestyle to our clients and by extension the world.

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"If your business is not on the internet, then your business will be out of business" - Bill Gates.

Print media is dying. Everyone is now getting their news and content they believe to be relevant on the internet. Companies and other organizations are rapidly moving their marketing and advertising efforts to the internet.

What we are introducing is an Electronic Magazine, distributed primarily through email contacts and social media. This maga-zine will be viewable on mobile devices and personal computers through social media sites like Facebook or in PDF format directly emailed or downloaded.

This magazine will feature worldwide content on luxury travel and lifestyle utilizing rich pictures, original articles and stories provided by our clients on their luxury travel experiences man-aged by RA Travel.

ELECTRONIC MEDIA

Source: http://goo.gl/T4QE19

“64 million digital magazine issues were delivered in 2013.”

The magazine will be designed with "Luxury" in mind. It will be approximately 60% pictures, as our target demographic as it comes to travel tend to enjoy looking at beautiful pictures of a location or dish more than they do reading about it.

We will feature content on luxury travel and lifestyle, however we don't aim to be a conventional travel magazine, we intend on being opinionated and detailed in our reports and features. We will highlight only what we believe to be the best in decor, service and over all experience in hotels, dining and recreation worldwide.

The target demographic is upper-middle class working individuals between the ages of 21 - 45yrs. These individuals are mostly:

Influential and highly connected in society, business, fashion, art, design, media and finance.

Spends an average of US$15,000 a year on travel related expenses.

High net worth individuals with an average annual income of US$250,000.

Tech Savvy. Most of which own smartphones and tablets.

Initially we will be distributing the Magazine primarily through a mailing list of over 50,000 email contacts. These represent the stated demographic and are from the industries of fashion, entertainment, art and hospitality.

SAMPLE

“10% of tablet owners read digital magazines almost everyday”Source: http://goo.gl/T4QE19

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The magazine will be designed with "Luxury" in mind. It will be approximately 60% pictures, as our target demographic as it comes to travel tend to enjoy looking at beautiful pictures of a location or dish more than they do reading about it.

We will feature content on luxury travel and lifestyle, however we don't aim to be a conventional travel magazine, we intend on being opinionated and detailed in our reports and features. We will highlight only what we believe to be the best in decor, service and over all experience in hotels, dining and recreation worldwide.

The target demographic is upper-middle class working individuals between the ages of 21 - 45yrs. These individuals are mostly:

Influential and highly connected in society, business, fashion, art, design, media and finance.

Spends an average of US$15,000 a year on travel related expenses.

High net worth individuals with an average annual income of US$250,000.

Tech Savvy. Most of which own smartphones and tablets.

Initially we will be distributing the Magazine primarily through a mailing list of over 50,000 email contacts. These represent the stated demographic and are from the industries of fashion, entertainment, art and hospitality.

CONTENT & TARGET DEMOGRAPHIC

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RA's Current will be published every 2 weeks and will launch with a mailing list of 50,000 email contacts that have been compiled over the years, the broadcast messages will have the option to unsubscribe.

We constantly will be marketing the magazine through strategic and lazersharp marketing techniques, primar-ily through social media and direct email broadcasts to grow our social media extensions and core mailing list.

DISTRIBUTION & MARKETING

Source: http://goo.gl/T4QE19

“67% of digital readers are interested in purchasing products and services directly from the ads they see in digital magazines”

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Advertising and Statistics�ADVERTISING & STATISTICS

The magazine will have limited space, being electronic our target demographic does not spend much time reading so advertisements as with our content will be mostly rich pictures displaying desired product, service or location.

Each Magazine will be between 15-20 pages, of those pages the following is allotted for advertisements:4 pages = full page ads5 pages = half page ads.5 pages = 1/4 page squares

Rates are introductory, quoted after tax and on a per issue basis. Rates for long term advertising are negotiable.Full Page - US$600Half Page - US$3501/4 Page - US$150

Launch issue Gold Sponsor:Front page bleed (bottom of cover page) and first 2 pages; double page spread - $1,200.

All advertisements will be hyperlinked to an advertisers desired page. Meaning the reader can click the ad which opens up the advertisers website or social media page.

Advertisers will receive monthly reports regarding: Magazine and Page Views Global location of viewers Social Media Growth and media mentions.

Advantages of advertising with us: Global reach directly to the inbox of industry leaders. Being electronic, our reach is limitless.

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The team is qualified to manage this magazine, they come with experience in the international travel industry, jour-nalism, marketing and media relations.

EditorJane Aiello

MarketingEdgar Garrido

SalesFranz Weathers

Creative DirectorAnthony Cha

MANAGEMENT

Source: http://goo.gl/T4QE19

The U.S. digital-only audience for magazine-branded apps has grown to 16.9 million.

R.A. Travel Inc.39 West 14th streetSuite #306New York, NY 10011 USAPhone: (212)-633-8300Fax: (212) 727-3768

WWW.RATRAVEL.COM