Press Kit Current 1007

8/14/2019 Press Kit Current 1007

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www.XandraRenouvelle.com

Kaeline blends 100% organic argan oil witharomatic and healing essential oils to provide skinnourishing; chemical-free benefits of holistic skintreatment with the appeal of a premium skin careline. Argan oil is derived from a rare tree inMorocco. The harvesting and production is doneby all-women cooperatives, providing vital

economic and social support to the region.

Kaeline products have the stringent EuropeanEco-cert organic certification and are naturalvegan, cruelty-free, and formulated with activeingredients that are certified 100% organic.

Company Xandra RenouvelleBrand Kaeline CosmtiquesPrice $38-$49 USDLaunched July 2007Launch Type New to USAAvailability www.XandraRenouvelle.com

(retail & wholesale)

Kaeline Home Spa Products

Huile de Beaut (100%argan oil)

50 ml $46

Argarme Jour ( day) 15 ml $38

Argarme Soir (night) 15 ml $38Argarme Bain (bath) 50 ml $49Slimming Massage Oil 50 ml $46Sensual Massage Oil 50 ml $46

Description

Huile de Beaut -unscented. Used forskin, hair, nails, after-sun as well as helpscalm acne and other skin conditions.

Argarme Jour (day) - Argan oil withRose essential oil Daily face care

Argarme Soir (night) - Argan oil with

Lavender essential oil Evening face care Argarme Bain (bath) Argan oil with

Rosemary, Lavender, and Lemon essentialoil aromatherapy bath oil, relaxing & skinregenerating

Slimming Massage Oil Argan withessential oil of Lemon, skin-tightening effectwith regular use

Sensual Massage Oil Argan with YlangYlang essential oil. Silky with a scent thatboth women and men enjoy.

For More Information: Jackie Miles 330-352-6775 [email protected]

Quick Facts


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Argan oil shows excellent skin protectiveeffects, softening and anti-dryingproperties. It has revitalizing propertiesand improves the skin flexibility. Itsmoisturizing and restructuring effects aredue to the high content and specialcomposition of the unsaturated fatty acidsand its unique natural content of its otherphysiological active components.

Skin Nourishing and Healing Properties of Argan OilKaeline contains the highly nutritiveArgan oil, which comes from Morocco.Argan oil as extraordinary moisturizingand regenerating properties, making itideal for face and body care. Argan oilis also known for its anti-inflammatoryand anti-bacterial properties, helpingcalm acne and other skin conditions.


Quick Facts

Composition of Virgin Argan OilFatty Acids %

C14:0 (Myristic Acid) 0.2C16:0 (Palmitic Acid) 11.6C16:1 (Palmitoleic Acid) 0.1C18:0 (Stearic Acid) 5.3C18:1 n-9 (Oleic Acid - Omega 9) 45.2C18:2 n-6 (Linoleic Acid - Omega 6) 35.9C18:3 n-3 (Alpha Linoleic Acid - Omega 3) 0.1C20:0 (Arachidic Acid) 0.3

Sterols 3200 mg/kg

Schottenol 48%Spinasterol 39%Stigmasta-8,22-diene-3-b-ol 3%Others (incl Campestrol, D-7 Avenasterol) 10%

Tocopherols 720 mg/kg

Alpha 5.4%Delta 83.1%Gamma 11.6%

Phenolic Compounds 3263 ug/kg

Vanilic Acid 2.1%Syringic Acid 1.1%Ferulic Acid 96.4%Tyrosol 0.4%Other g/kgSqualene 3.2 Squalene has an anti-inflammatory effect and has been studied as a protection

against skin cancer. It is used in cosmetics as a natural moisturizer. It is thought tostimulate regeneration and healing of the skin, hair and nails.

Fatty Acids help maintain healthy levels of hydration. A deficit of theessential unsaturated fatty acids leads to premature ageing of the skin andtherefore wrinkles. Omega-6 deficiency symptoms include dry hair, hair loss,and poor wound healing. Research points to linoleic acid's affectiveproperties when applied topically on the skin, ie. anti-inflammatory, acnereduction, moisture retention properties.

Higher amounts of unsaturated fatty acids increase the skin's ability toabsorb through the pores and react at the cellular level. Rapid absorption iswhy there is a non-greasy and non-clogging effect.

Polyphenols are antioxidants known for their anti-free radical properties andfor the prevention of skin aging. These are used in products like anti-acnecreams to reduce the oil or sebum production and act as an anti-inflammatory.

The most well known of the tocopherols is Vitamin E. Tocopherolsare one of the most important antioxidants and provide protection from celldestruction caused by irritating elements like the sun and pollution. Arganoil is one of the richest natural sources of tocopherols on earth. The highvitamin E content makes argan oil is more shelf stable than other skin careproducts. This means that no artificial preservatives are needed to ensure itits biological properties remain potent.

Sterols are what sets argan oil apart from any other oil. The skin caneasily absorb phytosterols (derived from plants) and research shows thatthey can help in skin metabolism and delay the ageing of skin.Phytosterols help smooth and soften skin, stimulate pore detoxificationand renew the natural lipid barrier.


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Sunday Times (UK) 10/14/07

The Independent 10/7/07

Recent Media Spotlighting Kaeline


Media


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Kaeline productsare sold in over120 hotels, spasand salons inFrance.

Media coverage of the

possible dangers ofsynthetic chemicals like

parabens and aluminiumsalts is making the

French turn to naturaland organic products.

Tina Gill, Organic Monitor

Featured Clients

KaelineCosmtiques

The Ritz Paris

To step through the revolving doors of the Ritz Parisis to step into a legend rich in encounters, laughterand emotions. Today this member Of "The LeadingHotels Of The World" is a unique combination of oldworld tradition and modern luxury.The Ritz Paris has chosen Kaeline CosmtiquesThe Ritz Paris has chosen Kaeline CosmtiquesThe Ritz Paris has chosen Kaeline CosmtiquesThe Ritz Paris has chosen Kaeline Cosmtiques for its rangefor its rangefor its rangefor its rangeof massages based on argan oilof massages based on argan oilof massages based on argan oilof massages based on argan oil

From 710 to 9200 http://www.ritzparis.com/

KaelineCosmtiques

Hotel Saint-James & Albany

Located in a privileged position in the heart of Parisjust a few steps from the Louvre , Orsay Museums, andthe Champs-Elyses. Famous for its spa, with an areaof 250 m, dedicated to relaxation and wellness. Thespa boasts a beautiful indoor swimming-pool, a Turkishbath, a fitness area and beauty care facilities to turnyour stay into an unforgettable one.

The Hotel Saint James & Albany has chosen KaelineCosmtiques for its range of massages based on argan oil

Rooms from 400 http://www.clarionsaintjames.com/


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Introducedsummer 07, over20 spas, hotels,and salons inIreland havealready selectedKaeline.

Kaeline is thepreferred

brand in over150 hotelsand guesthouses in

Morocco andmore than 30

spas andsalons

Featured Clients

KaelineCosmtiques

Daydream Health Spa in the Marriott

Ashbourne Dublin, IrelandTucked away in the heart of Terenure, a suburb ofDublin, the Daydream Health Spa is a beauty andrelaxation haven. Once of Irelands newest hotels, theMarriott Ashbourne offers a peaceful respite fromthe frantic urban pace of downtown Ireland 4 starhotels.Daydream Health Spa has chosen Kaeline CosmtiquesDaydream Health Spa has chosen Kaeline CosmtiquesDaydream Health Spa has chosen Kaeline CosmtiquesDaydream Health Spa has chosen Kaeline Cosmtiquesfor its range of massages based on argan oilfor its range of massages based on argan oilfor its range of massages based on argan oilfor its range of massages based on argan oil

From 250 to 950 http://www.daydream.ie/

KaelineCosmtiques

lHeure Bleue, guest palace in SouiraLHeure Bleue is surely the most magic place inSouira, the ancient Mogador .This palace is a unique mix between far stylesand cultures from Africa, Europe and Orient, foran enchanting trip throughout the ages

LHeure Bleue has chosen Kaeline Cosmtiques for itsLHeure Bleue has chosen Kaeline Cosmtiques for itsLHeure Bleue has chosen Kaeline Cosmtiques for itsLHeure Bleue has chosen Kaeline Cosmtiques for itsSpa and a range of products for its bathroomsSpa and a range of products for its bathroomsSpa and a range of products for its bathroomsSpa and a range of products for its bathrooms

Rooms and suites from 220 to 390

www.heure-bleue.com


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Elemis Pro-CollagenQuartz Lift Serum

For instant lifting and firmingresults, Pro-Collagen Quartz LiftSerum is the purest form of the

anti-aging extract PadinaPavonicaOil from the argan 'treeof life' forms a network of proteins,

delivering an immediate 'face

lifting' effect.

$175.00

Got Argan?


Argan Oil

$42.00

Grown organically inMorocco, this lightweight oilis rich in vitamin E and fattyacids. Use it as a dailymoisturizer, or to heal andcondition everything fromcuticles to split ends.

Experience the beautybenefits of Moroccanargan oil, a precious

nature-basedingredient nowformulated intosignature Club A'sPrecious MoroccanArgan Oil Cleansing &Makeup RemoverPads.

A4 cell rejuvenator 24h FaceSerum

Aloe Vera (Aloe VeraBardensis), Argan Oil (ArganaSpinosa), Algin

$174.00

Argan oil makes anotherappearance in a long-lasting lotionPosted Friday, October 12, 2007

Lately, weve seen argan oilpopping up in lots of new products;probably because the naturalmoisturizer, extracted from the nutof an endangered Moroccan tree, isrich in essential fatty acids. Mostrecently, we noticed it beingboasted right on the bottle ofGuinot Hydrazone MoisturizingBody Lotion.

$34.00

Designed to enrich theskin and to protect itselasticity, the VRAIrevitalizing beauty oilmoisturizes, hydratesand softens the skinand works wonderfullyto prevent damagecaused by dryness.

$60.00

Rose petal and carrotextracts refine andrenew the lips

Rose wax and sheabutter protect andsoften

Argan and Jojoba oilsadd nourishing gloss

$19.95

Lipstick Novum 01-06

Dr. Andrew Weil forOrigins 'Plantidote'Mega-Mushroom Face Serum

This serum contains aproprietary blend of someof the most effectivenatural substances Dr.Weil has discovered toaddress skin problems. Itincludes hypsizygusulmarius, cordyceps andreishi mushrooms, ginger,turmeric, holy basil,resveratrol and argan nutoil.

$65.00

$18.00

Argan oilsales onthe rise!

Major retailand specialtystores are

stocking arganoil basedproducts.

Got Argan?


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www.XandraRenouvelle.com The Argan Story

Ancient Life-giving Tree

Until recently, Argan Oil has has been almost

unheard of in the United States.

We are going to change that.

But first we must venture to Morocco. This country oflegend and mystery unfolds along the ancientcaravan trade routes through mountains and deserts.

It is estimated that 90%of the rural population of

the region depend onthe tree for uses suchas food, animal feed,building materials,charcoal, shade, soilstability for crops,traditional medicine,and cosmeticapplications.

Nowhere else in the world can you find arganoil. Only the Berber women of the argan orchardsknow how to extract the precious little known juicewith such precise and practiced gestures, as theyhave done for centuries.

The argan tree is one of Moroccos most prizednatural jewels and plays a vital role in maintainingthe ecological balance and the economicalsituation of the population of the region.

By choosing argan oilyou are enrichingyour own health andwell being whileprotecting this fragileand uniqueecosystem.

The argan tree(Argania Spinosa) is1.5 million years oldand indigenous tosouthwest Morocco.Its life span is about

150 to 200 years. In1998, the UnitedNations EducationalScientific and CulturalOrganization(UNESCO) tookaction to protect theArgan forest declaringit an internationalbiosphere reserve.

Its a country of rich scenery bathed indazzling and relentless sun light. And in its

heart are the forests of the argan, theknotted venerated tree that offers one ofnatures most perfect beauty secrets. Theargan tree flourishes in this remote part ofthe world with its semi-arid climate andextreme temperatures.

PhotoAmenrune


The Argan Story


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9/17

www.XandraRenouvelle.com FAQs

What is argan oil?Argan oil is produced from the fruit of the argan tree, which is a

rare and protected tree grown only in southwest Morocco. It is anindustry that dates back hundreds of years and run almost entirelyby the Berber women of Morocco. The pulp is extracted by crackingthe shell by hand between two rocks. The seeds are then gentlyroasted. Today, cold pressing is used to extract the oil from theseeds, a process which allows the oil to keep its essential qualitiesfor up to two years).

What type of argan oil products does Kaeline have?

Kaeline products include Argarme Jour (day) Argarme Soir(night) for your face, Slimming and Sensual massage oils for yourbody, Argarme Bain for the bath, and 100% pure argan oil (Huile

de beaute) for your hair, nails, face and body.

What are the benefits of using Kaeline products?

In addition to the skin enhancing and healing benefits of arganoil, Kaeline uses essential oils to further optimize the benefits andallow the aromatherapy to improve your overall well being.

Can people sensitive to nuts use Kaeline products?

Technically, the argan tree produces fruits and is free of thenormal components that people are allergic to. But each person isdifferent and you should consult your physician before using this orany product that could even remotely cause a reaction.

Should I use Kaeline when pregnant or on my baby?

There are certain essential oils, like Rosemary, that are notadvisable to use when pregnant. When you use any naturalproducts, you should check with your physician first. The 100%argan oil is safe for your babys skin but again, check with yourdoctor before using any products on babys skin. Do not use thebath oil (bain) when pregnant or on your baby as the essential oilsare concentrated and could cause irritation.

Are Kaeline products safe to digest?

Although argan oil is a very delicious and nutritious oil to usearound the kitchen, Kaeline argan products are NOT designed with

that in mind. The other essential oils included in Kaeline productsshould not be consumed so if you mistakenly swallow pleaseconsult a physician immediately.

Is it OK to use any product anywhere on my body?

Kaeline Argarme Bain (bath) can only be used as an additiveto your bath and not put directly to your skin. It may cause rednessand a slight burning sensation if put directly to your skin. Otherwise,all other Kaeline products are safe to use anywhere on your body;however, for optimal effectiveness you should try to use them onlywhere you are supposed to.


What makes the argan oil so effective?While there are many components in argan oil that are

healthy for you and your skin, the three that are most active arelinoleic acids (Omega 6), vitamin E, and the sterols. Individuallythey all have well researched scientific benefits and incombination, there it no other artificial or natural product thatcompares. Add the essential oils and Kaeline products areamong the most effective organic skin treatments available in theworld.

Do other oils have linoleic acid and vitamin E?

Yes. Such oils as almond, grape seed, and even olivenaturally include linoleic acid and vitamin E to various degrees;but not in the same high concentration. Nor do they contain the

rare sterols. These other oils have a much shorter shelf life astheir %age of vitamin E, a natural preservative, is much lower.To combat the loss of vitamin E many cosmetic companies willadd acids (such as acetic acid) to prolong the life of the vitaminE. Uunfortunately, the antioxidant properties which are thefundamental reason why vitamin E is so beneficial, are reducedor even destroyed when these acids are added.

How long will I need to use Kaeline productsbefore I see results?

It depends on what results you are looking for. You shouldfeel relief for bodily aches and pains immediately after your firstuse and the pain should decrease if not totally disappear thelonger you use it. Skin conditions such as psoriasis and eczema

should start to lessen within a couple of days and should begreatly reduced within the first week. You should also see areduction in acne within a couple of days and your face shouldbe clear within no more than ten days. Depending on thecondition of the skin on your face the benefits of using Kaelinesday and night oils (jour and soir) may take as long as a month oras little as a day. Your results and the timing may differ.Therefore, we recommend you use it for the entire month to fullyjudge its effectiveness. And always remember, when your stopusing Kaeline, the benefits taper off as well.

Is it safe to use argan oil daily?

Yes. In fact, use it much more than that and the results willbe more noticeable. There is nothing harmful in Kaeline

products when used as directed. Another benefit of argan oil isthat it absorbs into your body, which increases the amount oflinoleic acid (omega 6) in your body. Linoleic acid has beenshown to be a preventative and sometimes even a cure forvarious forms of cancer and heart disease. It has even beenshown to regenerate hair loss. These are just a few of the manybenefits.


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www.XandraRenouvelle.com Kaeline Home Spa

For More Information: Jackie Miles 330-352-6775 jmiles@XamdraRenouvelle.

Xandra Renouvelle

PO Box 65

Hudson, Ohio 44236 USA


Stimulates the skin against external aggressions

Reinforces the hydro-lipidic film for improved skin hydration

Renews the skin architecture and speeds up micro circulation to helpdelay the physiological ageing process

Richest natural source of vitamin E; fights dehydration, oxidation andwrinkles

Extracted WITHOUT the used of dangerous chemicals, bexane,fertilizers, or toxic pesticides.


$461250 mlUnscented100% argan oil forSkin, Hair, Nails

L'huile deBeaut

MassageSensuelle

MassageAmincissante

ArgarmeBain

ArgarmeSoir

ArgarmeJour

Description

$381215 mlRoseFace Day

Serum

$381215 mlLavenderFace Evening

Serum

$491250 mlBlended Rosemary,Lavender & LemonBath

$461250 mlLemonSkin, Massage

50 ml

Size

$4612Ylang YlangSkin, Massage

MSRPCaseCountScentCategory

Kaeline blends 100% organic argan oil with aromatic and healing essentialoils to offer a premium skin care line:

Coming Soon

Hammam

Signature KaelineTreatments

Eucalyptus BlackSoap, Rhassoul

Volcanic Clay,And Argan Oil


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www.XandraRenouvelle.com About Us

Xandra Renouvelle offers extraordinary bodycare products that promote beauty, health andwell-being. The natural health and body care

market is one of the hottest growth trends notonly in the US, but surging globally. During2002-2006, US retail sales soared to $6billion; by 2012, that figure is estimated to top$8 billion.

As a wholesale and retail distributor, weactively source from areas of the world wherewe support social and economic development.We seek products that are produced ethically,that respect and sustain our environment. Ourgoal is to add vitality to your life: to help youfeel good, look good, and get the most out of

life.

Based in Hudson, Ohio, Xandra Renouvelle isthe first step in what we hope will be asuccessful journey to introduce products theare diverse in their origin, thus bringing theworld a little closer with each new offering.

Renew (re-new) verb:To make like new:restore to freshness,vigor, or perfection

Dedicated to the memory ofRalph Miles, 1926-2007.

Survivor, war hero, dreamer,

connoisseur of food,

cheerleader, optimist, and

FATHER.

Xandra Renouvelle is the first US distributor for KaelineArgatherapie body care products. Kaelines luxury line ofprofessional spa and retail skin care products are based onorganic Argan oil blended with aromatic essential oils. Ourwholesale customers are high-end spas and hotels. Directmarketing and internet sales are the channels for our retailcustomers.

Jointly founded in 2007 by Jackie Miles Boesinger and EricBoesinger, Xandra Renouvelle, through its parentGlobalSource Services LTD is registered as a female ownedsmall business in the US Governments ORCA system.



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Kaeline blends 100% organic argan oil with aromatic and healingessential oils to provide skin nourishing; chemical-free benefits ofholistic skin treatment with the appeal of a premium skin care line.

Kaelines high quality argan oil:

Richest natural source of vitamin E; fights dehydration, oxidationand wrinkles

Formula Attributes:

Ecocert Organic

100% Vegan

Paraben Free

All Natural

NO Animal Testing

Product Features:

Beautifully packaged inelegant glass flask

Broad appeal

Excellent Retailer Margin

Usage Attributes:

Superior Hydration

Skin Protectant

Daily Face and Body Oil

Mask on the Hair

After-Sun Oil

Non Greasy

Consumer Promotion:

Online Advertising

Cooperative Marketing

Customer events andtestimonials

National and local PRCampaign

Customized POPs

Xandra Renouvelle

PO Box 65



Email: [email protected]

1-330-352-6775

Extracted WITHOUT the used of dangerous chemicals, bexane,

fertilizers, or toxic pesticides.

Renews the skin architecture and speeds up micro circulation tohelp delay the physiological ageing process


Reinforces the hydro-lipidic film for improved skinhydration

L'huile deBeaut 100%

argan oil satinprotecting carewith strong

regenerating andhydrating power

50 ml

Size

$4612UnscentedSkin, Hair, Nails

MSRPCase CountScentCategory



13/17



15 ml

Size

$3812RoseFace





Formula Attributes:

Ecocert Organic

100% Vegan

Paraben Free

All Natural

NO Animal Testing

Product Features:

Beautifully packaged inelegant glass flask with pump.

Broad appeal


Usage Attributes:

Superior Hydration

Skin Protectant

Daily Face Care

Tones and firms

Non Greasy

Consumer Promotion:

Online Advertising




Customized POPs

Xandra Renouvelle

PO Box 65




1-330-352-6775






ArgarmeJour

argan oil infused

with roseessential oil

nourishing facial oil for

use under, or instead of,moisturizer during the

day

IngredientsARGANIA SPINOSA* (argan oil) /HELIANTHUS ANNUUS* (sunflower oil) /ROSA DAMASCENA (rose essential oil) /CITRONNELLOL / GERANIOL / LINALOL /EUGENOL / FARNESOL / CITRAL /LIMONENE from essential oils.* organic ingredients certified by ecocert

Kaeline Home Spa



14/17



15 ml

Size

$3812LavenderFace





Formula Attributes:

Ecocert Organic

100% Vegan

Paraben Free

All Natural

NO Animal Testing

Product Features:

Beautifully packaged inelegant glass flask with pump.

Broad appeal


Usage Attributes:

Superior Hydration

Skin Protectant

Evening Concentrate

Regenerating

Tones and firms

Non Greasy

Consumer Promotion:

Online Advertising




Customized POPs

Xandra Renouvelle

PO Box 65




1-330-352-6775






ArgarmeSoir

argan oil infused

with lavenderessential oil

major repairing

concentrate for use inthe evening

IngredientsARGANIA SPINOSA* (argan oil) /HELIANTHUS ANNUUS* (sunflower oil) /LAVENDULA OFFICINALIS (lavender essentialoil) / GERANIOL / LINALOL / EUGENOL /COUMARIN / LIMONENE from essential oils. *organic ingredients certified by ecocert

Kaeline Home Spa



15/17


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$461250 mlLemonSkin, Massage (Slimming)

50 ml

Size

$4612Ylang YlangSkin, Massage (Sensual)





Formula Attributes:

Ecocert Organic

100% Vegan

Paraben Free

All Natural

NO Animal Testing

Product Features:

Beautifully packaged inelegant glass flask with pump

Broad appeal


Usage Attributes:

Slimming

Skin toning

Cellulite reduction

Sensual

Mood enhancing

Overall skin care

Finely textured

Consumer Promotion:

Online Advertising




Customized POPs

Xandra Renouvelle

PO Box 65




1-330-352-6775






Massage OilsExtra fine and pure

body oils blended withessential oils.

Amincissante(Slimming)

Argan with lemon essential oilhas anti-cellulite effect when

used over an extended period

Sensuelle (Sensual)Beautifully textured body oil

with ylang ylangs notedexotically spicy scent.

IngredientsArgania spinosa (argan oil) /Helianthus annuus

(sunflower oil) / (Slimming) Citrus limon (lemonessential oil) or Sensual (cananga odorata(ylang ylang essential oil) / citral / geraniol /linalool



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www.XandraRenouvelle.com Kaeline Professional


Formula Attributes:

Ecocert Organic

100% Vegan

Paraben Free

All Natural

NO Animal Testing

Product Features:

High quality impact resistantacrylic bottle with pump top.

Complementary retail homespa products to boostrevenue and traffic.

Differentiates your services

Usage Attributes:

Highly absorbable

Non comedogenic

Inherent skin care benefits

Natural

Aromatherapy

Consumer Promotion:

Online Advertising


Best Practice Forum


Specialized promotions

Xandra Renouvelle

PO Box 65




1-330-352-6775

Massage Oils500 ml size for

Professional Use


Kaelines professional - For beauty centers, salons, andspas

A full range of massage oils formulated for various applications;combining natural vagetable oils and essential oils:

Pure argan 500 ml

Relaxing massage oil 500 ml

Slimming and anti-inflammatory massage oil 500 ml

Sensual massage oil 500 ml Regenerating massage oil 500 ml

Softening massage oil 500 ml

Nourishing massage oil 500 ml

Kaeline professional is introducing hammam wholesale and retailproducts to the USA. Renowned for use in Turkish baths and a leadingspa trend in Europe, the offerings include natural clay from Morocco,black soap, Alep soap, and spa accessories.

Press Kit Current 1007

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