Jim PhelanSolo Atlantic Row12th December 2019 

About the Race – The World’s Toughest Rowing Race

• The Talisker Whisky Atlantic Challenge is an annual race from La Gomera (Canary Islands) to Antigua.

• Entrants can row solo or in pairs, trios, fours or fives

• The race is 3,000 miles and rowers can expect to be on the ocean for up to 90 days

• Each team will row in excess of 1.5 million oar strokes over a race

• Rowers will row for 2 hours, and sleep for 2 hours, constantly, 24 hours a day

• All food and equipment required to complete the row must be brought onboard

• Rowers burn in excess of 5,000 calories per day

• More people have climbed Everest than rowed the Atlantic Ocean

• Over €6million has been raised for charities worldwide over the past 4 races

About the Charity – DMD, Duchenne UK & Team Felix• Duchenne Muscular Dystrophy

• Duchenne Muscular Dystrophy (DMD) is one of the most common fatal genetic disorders to affect children around the world

• Condition is terminal and death usually occurs before 30 • 1 in every 3,500 boys worldwide are affected

• Duchenne UK • Duchenne UK formed when Joining Jack and the Duchenne

Children’s Trust joined forces • Duchenne UK is the UK’s leanest Duchenne research charity,

with a clear vision to fund and accelerate treatments and a cure for Duchenne Muscular Dystrophy (DMD), and to do so in a decade – TO END DUCHENNE IN TEN

• In the last 6 years Duchenne UK has raised over £10 million, with £6.5m spent on projects to date and a further £3.5m committed to accelerating research

• Team Felix • Team Felix is a partner fund of Duchenne UK • Team Felix set up by Lisa and Karl Kuhwald after their son –

Felix – was diagnosed with DMD

About me• Jim Phelan, I’m 45 years old and work in IT • Born, raised and live in Manchester • No ocean rowing experience (yet!) • Dreamt of solo rowing the Atlantic Ocean for 13 years • Finally getting out of my head and into a boat to attempt the

dream • I want to show my kids (and anyone else who is interested)

that with hard work, determination and discipline you can achieve anything

• I want to help raise awareness and funds to support the fight to End Duchenne in Ten

The Boat• Rannoch R25 ocean rowing boat built

in 2018 • Completed the 2018/2019 race in 63

days • 24 foot long and self righting in the

event of capsize • Equipped with medical kit, satellite

comms and a life raft • Water maker onboard to turn salt

water into drinking water

Sponsorship Opportunities Branding• Boat is a blank canvas • A floating billboard that will be shown around

the world • The challenge attracts rowers from across the

globe • Raise profile and brand perception on a national

and international scale • Further details in the Race Report

Sponsorship Opportunities Media & PR• Talisker Whisky Atlantic Challenge has a dedicated

media team to maximise coverage and exposure around the world

• Onboard satellite terminals capable of transmitting photos or short videos

• Footage can be sent directly from the ocean

• 2018/19 race had over 220 individual TV broadcasts with over 15 million views

• Over 2,100 printed articles with 21.5 million unique people reached

• Over 4,200 total digital placements with over 11 million unique people reached

• Further details in the Race Report

The Plan – Funding the challenge• Seek Corporate sponsorship to help cover the cost of the

challenge (between £70-£75k)

• Any funds secured over this amount go direct to the charity

• My company – Fortis Greene Ltd – is pledging £30k towards funding the challenge

• Gold, Silver & Bronze packages to be offered, as well as equipment sponsorship

• Packages will offer varying branding options on boat, clothes, social media exposure and other items

• Race Report document supplied that includes media/PR coverage of the race and the associated reach

The Plan – Raising funds and awareness for Duchenne UK✓Buy a mile at £10 per mile (3,000 mile trip) ✓Buy 10 miles or more and get your name on the

boat ✓Gala dinner, with auction and raffles ✓Corporate Sponsorship of the boat/oars etc ✓Any surplus generated from corporate sponsorship ✓Target to raise £100k “clear” for Duchenne UK ✓£1,000 club ✓£100 club ✓Personal donations via fundraising page ✓Boat “appearance” at Shopping Centres, Summer

Fairs with bucket shaking

Package suggestions•Gold – £10k • Company logo on boat or oars (Gold section) • Logo on front/chest of team clothing • Company logo and links prominently shown on website, with quotes from

your business if desired • Any photos and video from the crossing • References and links in social media posts • Prominent company advertising at Gala ball • Boat can be brought to place of work or other agreed location • Jim can deliver talks pre and post row to company  employees • Table at the “Dinner for Duchenne” ball

•Silver - £5k • Company logo on silver section of the boat • Logo on sleeves or rear of clothing • Company logo and links on website  • References in social media posts • Company advertising at Gala ball • Table at the “Dinner for Duchenne” ball

•Bronze - £2.5k • Company logo on bronze section of the boat • Company logo and links on website • References in social media posts