Rail Merchant Model
1
TRAVEL AGENCY amadeus.com/railways Merchant model to unlock global rail growth Costly and complicated selling process via travel agencies Difficult to book for novice rail travellers Railways in second place vs other travel modes Travel agencies Railways Time to go global! Benefits 1.6 billion passengers per year on high speed rail* Amadeus is bringing travel agencies a simple way to sell multiple railways. “Rail will be on the radar of many more travellers now – just imagine booking it the same way as air – it will get the attention it deserves.” Antoine de Kerviler Global Head of Rail & Ground travel Diversify Be more visible to new travellers in new markets Simplify Reduce cost of setup and risks of selling in foreign markets Grow Drive new revenues via international sales Diversify Gain a competitive edge by selling leading rail content Simplify Quicker, easier, more efficient selling process Grow Manage mark-up and increase revenues *UIC high-speed rail 2015 Challenges so far Railways Travel agencies Traveller Rail is more accessible, as it can be booked in preferred channels Rail conveniently integrated in trip itinerary Simpler to book rail, like air
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Transcript of Rail Merchant Model
TRAVELAGENCY
amadeus.com/railways
Merchant model tounlock global rail growth
Costly and complicated selling process via travel agencies
Difficult to book for novice rail travellers
Railways in second place vs other travel modes
Travel agencies Railways
Time to go global!
Benefits
1.6 billionpassengers per year on high speed rail*
Amadeus is bringing travel agencies a simple way to sell multiple
railways.
“Rail will be on the radar of many more travellers now – just imagine booking it the same way as air – it will get the attention it deserves.”
Antoine de KervilerGlobal Head of Rail & Ground travel
DiversifyBe more visible to new travellers in new markets
SimplifyReduce cost of setup and risks of selling in foreign markets
GrowDrive new revenues via international sales
DiversifyGain a competitive edge by selling leading rail content
SimplifyQuicker, easier, more efficient selling process
GrowManage mark-up and increase revenues
*UIC high-speed rail 2015
Challengesso far
Railways Travel agencies Traveller
Rail is more accessible, as it can be booked in preferred channels
Rail conveniently integrated in trip itinerary
Simpler to book rail, like air
