Racer X 2013 Reader Survey: Demographics
Transcript of Racer X 2013 Reader Survey: Demographics
RacerX2013ReaderSurvey:Demographics
Gender:Male 96.8%
Female 3.2%
Age:8‐12 0.1%13‐17 4.0%18‐20 4.6%21‐24 8.0%25‐34 21.3%35‐44 27.1%45‐54 26.5%55‐59 6.0%60+ 2.5%
Maritalstatus:Married 60.1%Single 39.9%
EducaFon:Currentlyingrades1‐8 0.4%
Currentlyingrades9‐12 5.0%Currentlyincollege 6.0%
Currentlyinpost‐graduateschool 0.8%Completedsomehighschool 1.2%
Completedhighschool 17.6%Completedtradeschool 10.5%Completedsomecollege 23.4%
Completedcollege 26.0%Completedpost‐grad 6.2%
GED 1.3%Other 1.5%
Employment:Full‐Kme 82.8%Part‐Kme 7.1%
Unemployed 7.1%ReKred 3.0%
Countryofresidence:UnitedStatesofAmerica 86.5%
Canada 5.9%Australia/NewZealand 3.9%
UnitedKingdomofGreatBritainandNorthernIreland 0.7%Scandinavia 0.7%
Other 2.3%
Annualhouseholdincome:Under$15K 4.3%
$15‐24K 4.2%$25‐39K 8.9%$40‐74K 23.9%$75‐99K 20.3%
$100‐149K 22.9%$150K+ 15.6%
Childreninyourhousehold1 20.6%2 26.4%3 8.8%4 2.5%5 0.5%
Morethan5 0.2%None 41.0%
RacerX2013ReaderSurvey:Lifestyle
HobbiesandAcFviFesMountainbiking 46.9%
Camping 44.1%Fitness 36.3%Fishing 32.0%BoaKng 26.6%
Golf 26.6%Hiking 26.5%
Weightli]ing 26.2%Streetmotorcycling 25.8%
HunKng 24.3%VideoGaming 22.8%Roadbicycling 22.7%
ATVriding 21.6%Running 21.5%
Swimming 19.9%Snowboarding 17.9%
Snowskiing 15.9%Photography 14.6%
BMX 14.3%RCCars 13.8%
Personalwatercra] 12.6%Snowmobiling 12.6%Wakeboarding 12.1%
Baseball/So]ball 11.7%Basketball 11.0%Football 9.2%KarKng 8.8%Hockey 8.1%Crossfit 7.9%Surfing 7.1%
Waterskiing 6.3%Skateboarding 6.1%
Tennis 5.6%Pumpbike 1.8%
None 2.0%
VideogamesystemsownediPhone 34.4%
Microso]Xbox360 31.3%PlayStaKon3 27.5%NintendoWii 25.6%
iPad 22.1%PlayStaKon2 15.6%
AndroidDevice 12.4%
iPodTouch 11.9%GamingPC 7.3%
NintendoDS/DSi/3DS 5.7%SonyPSP 5.0%
Microso]Xbox 4.1%WindowsDevice 2.8%NintendoWiiU 1.4%PlayStaKonVita 0.8%
Other 2.1%None 22.0%
Averagehoursplayingvideogamesperweek1‐4 48.0%5‐9 7.5%
10‐14 2.0%15+ 1.1%
None 41.4%
59%playMadSkillsMotocross
SocialnetworkingsitesusedFacebook 28.5%YouTube 21.1%Twider 13.5%
Instagram 13.3%Idon'tusesocialnetworkingsites 6.7%
LinkedIn 5.9%Google+ 4.8%Hookit 4.1%Other 2.1%
Electronictabletpurchasesplannedin2014AppleiPad 17.0%
SamsungGalaxy 3.7%AmazonKindleFire 1.9%
GoogleNexus 1.1%Microso]Surface 0.9%MotorolaXoom 0.5%
Nook 0.5%
AmazonKindle 0.4%AcerICONIA 0.2%
AsusTransformerPad 0.2%BlackBerryPlaybook 0.2%
LenovoThinkPad 0.2%HPTouchPad 0.1%
ToshibaThrive 0.1%HTCEvoView 0.1%SonyTabletS 0.1%
HTCFlyer 0.0%T‐MobileG‐Slate 0.0%
Other 1.4%Idon'tplantopurchaseanyelectronictablets 71.6%
CellularserviceproviderVerizon 42.6%AT&T 26.0%
SprintNextel 8.2%T‐Mobile 4.1%
U.S.Cellular 1.6%VirginMobile 1.1%
TracFone 0.8%Cricket 0.3%
MetroPCS 0.3%BoostMobile 0.3%
Alltel 0.2%NTELOS 0.1%
CellularOne 0.1%Other 12.8%
Idon'townacellphone 1.4%
CellphoneapplicaFonsusedregularlyInformaKon‐basedapps 34.5%
Tools 29.7%Games 19.4%Other 8.8%
Idon'tusecellphoneapplicaKons 7.7%
40.4%ConnecttheTVtointernet
RacerX2013ReaderSurvey:Training
UseappsonsmartphonetotrainYes 30.5%No 62.5%
Idon'townasmartphone 6.9%
DescribedfitnesslevelItrainspecificallyformotocross 10.4%
Itrainorexerciseonaregularbasis 41.5%ItrainorexercisesomeKmes 40.4%
Idon’texercise 7.8%
PrimaryformoftrainingBothCardioandStrengthtraining 52.6%
Cardiotraining 33.4%Strengthtraining 4.8%
Idon'ttrain 9.2%
PreferredmethodofcardiotrainingMountainBiking 28.8%
Running 23.7%RoadCycling 17.1%Swimming 4.4%
Rowing 3.6%Other 14.8%
Idon'tdocardiotraining 7.5%
Fitnessequipmentpurchasesplannedin2014Cardio 11.2%
Strength 5.3%BothCardioandStrength 9.2%
Idon'tplantopurchasefitnessequipment 74.2%
UsualplaceofexerciseHome 47.4%Gym 28.5%Other 17.2%
Idon'tregularlyexercise 6.9%
PlanstojoinagymYes 15.1%No 51.8%
Ialreadybelongtoagymorexerciseregularly 33.2%
MainsourceoffitnessadviceInternet 43.7%
Personaltrainerorcoach 16.8%Fitnessmagazines 5.2%
Other 12.8%Idon'tseekfitnessadvice 21.5%
39.8%usenutriFonalsupplementsindiet
NutriFonalsupplementsusedPowerBar 8.6%Cytomax 7.8%
HammerNutriKon 3.1%RynoPower 3.0%
EASSportsNutriKon 2.9%MusclePharm 1.5%HoneysKnger 1.3%Accelerade 1.2%
Other 22.0%Idon'tnutriKonalsupplements 48.6%
46%sufferfromarmpump
Favoriteenergybar/snackClifBar 19.4%
Powerbar 14.4%NatureValley 11.1%SpecialKBar 3.7%
Braaap 1.9%KashiGoLean 1.8%BalanceBar 1.1%
KindBar 1.1%
Other 12.0%Idon'teatenergybars/snacks 33.4%
FavoriteenergydrinkMonster 24.8%RedBull 20.7%Rockstar 7.0%
5‐HourEnergy 2.6%Other 5.9%
Idon'tdrinkenergydrinks 39.1%
FavoritesportsdrinkGatorade 49.1%
Water 17.2%Powerade 11.8%
MuscleMilk 6.8%Cytomax 4.0%Propel 1.9%Other 4.0%
Idon'tdrinksportsdrinks 5.3%
RacerX2013ReaderSurvey:FanHabits
MotorcycleracingwatchedonTVAMAMotocross 95.2%AMASupercross 93.1%
XGames 62.8%AMAArenacross 51.0%LoredaLynnMX 46.6%
EnduroCross 31.0%GNCC 29.0%
FIMMotocross 27.4%MotoGP 26.7%
AMASuperbike 18.6%ASTDewAcKonSportsTour 16.3%
WorldSuperbike 12.7%Enduro 11.0%
Supermoto 8.4%
ATV 6.7%Other 3.4%
Idon'twatchmotorcycleracingonTV 1.9%
64%watchRacerTVOnline 43.4%
Television 33.8%Bothonlineandontelevision 22.8%
Proracesa]endedperyear1‐3 71.64%4‐7 12.32%8+ 4.73%
None 11.31%
Eventsa]endedin2012‐2013AMAMotocross 65.2%AMASupercross 64.6%AMAArenacross 10.6%
EnduroCross 7.4%GNCC 7.1%
HareScrambles 6.4%NASCAR 5.4%
DirtTrack 4.8%MotoGP 4.7%Enduro 4.2%
XGames 3.9%AMASuperbike/RoadRacing 3.4%
Freestyle‐Other 3.3%Freestyle‐NuclearCowboyz 2.9%
WORCS 2.6%Speedway 2.0%
Hare&Hound 1.9%Supermoto 1.1%
WorldSuperbike 0.7%Freestyle‐ASTDewAcKonSportsTour 0.4%
None 11.2%
Autoracingfollowed
NASCAR/Truck 27.7%Formula1 23.6%
Rally 16.6%TORC 15.1%NHRA 12.3%Indy 9.4%
LOORRS 3.5%Idon'tfollowautoracing 42.7%
Other 9.7%
RacerX2013ReaderSurvey:Readership
86.5%readRacerXIllustratedIreadtheprintediKon 72.0%
IreadthedigitalediKon 50.0%IreadboththeprintanddigitalediKon 22.1%
Passalongreadershipaverage1 26.4%2 18.3%3 8.9%4 3.0%5 0.9%6+ 1.2%
None 41.4%
OthermotorcyclepublicaFonspurchasedRacerXIllustrated 86.6%
TransworldMotocross 43.6%MotocrossAcKon 33.3%
DirtRider 26.8%DirtBike 16.6%
CycleNews(Digital) 7.8%CycleWorld 4.9%
MotoPlayground 3.4%Motorcyclist 2.9%
VMX(VintageMotocross) 2.8%DirtWheels 2.3%
TrailRider 1.7%MXP 1.7%Other 7.1%None 21.0%
MotorcyclewebsitesvisitedmostoaenRacerXOnline.com 89.4%
TransworldMotocross.com 39.6%VitalMX.com 34.1%
Allisports.com 34.0%VurbMoto.com 29.1%
MotocrossAcKonMag.com 25.6%AMAMotocross.com 22.5%
ThumperTalk.com 20.1%Supercross.com 19.8%
SupercrossOnline.com 19.0%CycleNews.com 14.8%DirtRider.com 12.3%MXSports.com 10.0%Motocross.com 9.2%RacerXVT.com 9.1%
GNCCRacing.com 7.9%Fueltv.com 4.9%
Motorcycle‐USA.com 4.1%AmateurMX.com 2.6%
MXLarge.com 2.5%MXSportsProRacing.com 2.4%
MotoNews.com 2.3%MotoVerte.com 1.2%
Other 13.0%None 0.6%
MainsourceforraceresultsRacerXOnline.com 68.21%
Otherwebsites 10.21%TV 8.83%
SocialNetworks 7.87%CycleNews 1.70%
Othermagazines 0.11%
Other 2.39%None 0.69%
RacerX2013ReaderSurvey:MotorcycleOwnership
92%motorcycleownership
MotorcyclebrandsownedHonda 51.9%Yamaha 40.0%
Kawasaki 29.8%Suzuki 23.5%KTM 21.5%
Harley‐Davidson 7.8%Husqvarna 3.0%
GasGas 1.9%Triumph 1.9%DucaK 1.5%BMW 1.4%
Husaberg 1.0%Can‐Am 1.0%
Other 8.3%None 8.0%
Powersportsvehiclestypesowned4‐StrokeMX 68.4%2‐StrokeMX 47.8%
PitBike/TrailBike 23.1%ATV 21.4%
Enduro 12.0%DualSport/Adventure 11.5%
SportBike 10.4%Cruiser 9.0%
Pee‐Wee 9.0%Snowmobile 7.8%
PersonalWatercra] 7.1%Scooter 5.4%
Side‐by‐Side(UTV) 4.7%
Tourer 3.8%TrialsBike 3.1%Go‐Kart 2.9%Electric 1.0%Other 3.6%
Typesofpowersportsvehiclesplannedtopurchasein20144‐StrokeMX 51.1%2‐StrokeMX 30.2%
DualSport/Adventure 7.6%Enduro 6.3%
SportBike 6.2%ATV 5.9%
Side‐by‐Side(UTV) 5.8%PitBike/TrailBike 5.0%
Snowmobile 4.3%Pee‐Wee 3.9%Cruiser 3.4%
PersonalWatercra] 2.5%Tourer 2.4%
TrialsBike 1.9%Go‐Kart 1.1%Other 3.3%
Idon'tplantopurchaseapowersportsvehicle 27.4%
RacerX2013ReaderSurvey:AutomoFveOwnership
87.1%TruckOwnership
TrucksownedFord 31.5%
Chevrolet 22.5%Toyota 16.6%Dodge 12.1%GMC 8.4%
Nissan 4.9%Honda 1.5%Other 2.6%
None 12.96%
79.6%CarOwnership
CarsownedFord 12.4%
Honda 12.0%Toyota 11.5%
Chevrolet 11.3%Volkswagen 6.6%
Nissan 4.3%Jeep 4.1%
Subaru 3.7%BMW 3.3%Dodge 3.3%Mazda 3.0%
Hyundai 2.8%Chrysler 2.3%
Mercedes‐Benz 2.3%Lexus 2.1%
Kia 2.0%PonKac 1.7%GMC 1.6%Audi 1.5%
Cadillac 1.3%Mitsubishi 1.3%
Acura 1.1%Buick 1.0%Other 5.5%
Idon'townacar 21.41%
VehicleusedtohaulbiketotrackTruck 70.0%Trailer 44.4%
Van 8.8%ToyHauler 8.5%
Motorhome 4.7%SUV 4.4%
BoxVan 2.7%
Car 1.6%Camper 1.4%Other 2.0%
Idon’thaulabike 6.13%
Automobilepurchasesplannedin2014Truck 44.3%Car 25.3%SUV 15.8%
Trailer 8.9%ToyHauler 7.9%
Van 6.9%Motorhome 3.0%
BoxVan 2.7%Camper 2.4%Other 2.1%
Nopurchasingplans 49.15%
24.9%haveaaermarketaudiosystemincar
13.1%plantopurchaseanaaermarketaudiopurchasesin2014
RacerX2013ReaderSurvey:RidingHabits
Ridingfrequencyoff‐roadpermonth1‐3Kmes 44.46%4‐7Kmes 27.87%
8‐12Kmes 11.02%13‐19Kmes 3.66%20+Kmes 3.02%
Never 9.96%Ridingfrequencyon‐roadpermonth
1‐3Kmes 17.91%4‐7Kmes 5.94%
8‐12Kmes 5.56%13‐19Kmes 3.07%20+Kmes 5.83%
Never 61.69%
61.84%competeinorganizedracing
TypesoforganizedracingcompetedinMotocross 85.2%
HareScrambles 30.8%Arenacross 12.9%
Desert 8.4%ATVMX/CrossCountry 8.1%
Vintage/Historic 8.0%Supercross 7.5%
EnduroCross 4.4%DirtTrack 3.9%
ObservedTrials 3.2%RoadRacing 1.3%
Other 7.3%
86.56%parFcipateinoff‐roadrecreaFonalriding
Typesofoff‐roadrecreaFonalridingparFcipatedinMotocross 69.6%
Trail 59.4%MXPracKceLaps 56.9%
Casual 26.9%Desert 18.0%
ATV 15.7%DualSport 11.8%
Distance‐Adventure 6.1%Other 4.0%None 4.91%
Membersinhouseholdwhorideand/orrace1 38.71%2 27.93%3 14.55%4 6.21%5+ 1.86%
None 10.73%
5.63%parFcipatedinLore]aLynn'squalificaFoneventsin2013
2.97%parFcipatedinGNCCeventsin2013
AmateurracesparFcipatedinperyear1‐3 20.02%4‐7 14.50%
8‐10 8.98%11+ 17.95%
None 38.56%
RacerX2013ReaderSurvey:Apparel
MainsourceoftofindwhatisnewinmotorcycleapparelMagazineAds 65.3%
OnlineAds 61.2%MagazineProductReviews/Features 47.6%
OnlineProductReviews/Features 46.0%Catalogs 41.0%
ProRacersattheTrackoronTV 30.5%SocialMedia 27.4%
DealershipDisplays 26.1%Friends 22.5%
SearchEngines 13.8%TelevisionAds 8.1%
RadioAds 1.9%Other 4.9%
Apparelitemsplannedtopurchasein2014Gloves 49.8%
Goggles 48.2%Pants 46.1%Jersey 44.2%Helmet 41.2%Boots 38.0%Socks 27.4%
ChestProtector 19.1%KneeBrace 18.0%
NeckProtector 16.9%CompressionUndergarments 10.4%
BodyArmor 9.0%HydraKonPack 5.5%
KidneyBelt 4.6%WristBrace 3.6%
EnduroJacket 3.5%ElbowGuards 2.5%CoolingVest 1.5%
Other 3.1%
HelmetbrandsownedShoei 25.9%Bell 25.1%Fox 25.1%HJC 22.2%Fly 14.7%
TroyLeeDesigns 14.0%Arai 13.5%
OneIndustries 11.6%Thor 10.4%
O’Neal 5.9%MSR 4.6%
Answer 4.4%SixSixOne 4.1%
M2R 3.3%AGV 2.6%KBC 2.5%
Scorpion 2.1%6D 2.0%
Suomy 1.9%AFX 1.9%
Airoh 1.7%AXO 1.7%EVS 1.6%
NoFear 1.6%ScodUSA 1.5%
Shi] 1.5%GMax 1.4%
JTRacing 1.0%Other 7.7%None 2.5%
BootbrandsownedAlpinestars 56.3%
Gaerne 22.3%Fox 19.0%Sidi 8.2%Thor 5.9%
O'Neal 5.1%Fly 4.5%
AXO 4.0%SixSixOne 2.7%Answer 2.2%
MSR 2.1%TCX 1.4%
Scod 1.3%Jed 1.2%Shi] 1.0%
Moose 1.0%Other 3.7%
Idon'townboots 4.6%
RidingpantsownedFox 38.8%Thor 27.9%Fly 18.8%
TroyLeeDesigns 15.6%MSR 15.1%
Answer 14.3%Shi] 13.4%
O’Neal 11.4%OneIndustries 9.6%
NoFear 7.1%Moose 6.9%
AXO 4.5%JTRacing 3.6%
Klim 2.7%
Scod 2.2%Alloy 1.8%Alias 1.5%
Acerbis 1.3%Other 5.5%None 5.4%
Glovebrandsowned
Fox 46.3%Thor 24.1%Fly 17.0%
TroyLeeDesigns 14.0%MSR 13.8%
Answer 12.4%Shi] 9.7%
O'Neal 9.0%OneIndustries 8.9%
NoFear 5.8%Moose 5.7%
Mechanixwear 4.7%De] 4.6%AXO 4.2%
JTRacing 3.2%Scod 3.0%Novik 2.9%Klim 2.1%
SixSixOne 2.0%Oakley 1.9%Alias 1.2%EVS 1.2%
Other 7.0%None 3.6%
GogglebrandsownedScod 43.9%
Oakley 37.5%Smith 18.5%Spy 17.3%
100% 14.7%
Fox 11.0%Dragon 7.6%
EKS 6.7%Thor 5.5%
ProGrip 3.6%Utopia 3.6%
Fly 2.9%MSR 1.7%
VonZipper 1.5%Blur 1.2%
Answer 1.2%Other 3.2%None 4.1%
ChestprotectorbrandsownedFox 30.9%Thor 21.8%EVS 10.1%
Lead 9.6%TroyLeeDesigns 8.5%
SixSixOne 6.8%HRP 5.2%Fly 4.5%
MSR 4.2%Answer 3.9%
Alpinestars 3.8%O'Neal 3.1%Acerbis 2.9%
AXO 2.7%Shi] 2.2%
Moose 2.1%NoFear 1.6%
Scod 1.3%Other 6.6%None 20.0%
NeckbraceownedLead 62.9%
Alpinestars 14.3%
Atlas 10.5%EVS 10.2%
Omega 1.4%Other 0.7%None 49.12%
KneebracebrandownedAsterisk 26.8%
EVS 22.1%CK/Ossur 17.2%Fox/POD 10.3%
Thor 9.4%TroyLeeDesigns 2.5%
Other 11.4%None 46.58%
SunglassbrandsownedOakley 50.2%
Spy 14.3%RayBan 11.6%Smith 5.9%
Arnede 4.7%Fox 4.4%
Dragon 4.2%100% 4.0%
VonZipper 3.2%Scod 2.5%Other 20.88%None 8.90%
CasualshoesownedNike 43.5%
DCShoes 25.6%Vans 23.1%
Adidas 18.2%Etnies 8.7%
Fox 7.8%Puma 7.4%
DVSShoes 7.1%
Converse 5.7%Oakley 3.5%Osiris 2.8%Other 39.8%
RacerX2013ReaderSurvey:Accessories
Stock/OEMpartspurchasingmethodMailorder/online 46.6%
Visitlocalpowersportsshopinperson 45.9%Other 2.5%
Idon'tpurchaseStock/OEMparts 4.9%
AaermarketaccessoriespurchasingmethodMailorder/online 63.0%
Visitlocalpowersportsshopinperson 29.7%Other 3.0%
Idon'tpurchasea]ermarketaccessories 4.3%
ShopvisitaFonfrequencyWeekly 15.6%
Twiceamonth 20.1%Onceamonth 20.7%
Lessthanonceamonth 38.3%Never 5.3%
Aaermarketaccessoriespurchasesplannedin2014Tires 72.6%
Lubricants 63.4%Chain/sprockets 61.1%
AirFilter 60.1%Grips 55.1%
Cleaningproducts 48.1%Oilfilter 45.1%
Graphics/Numbers 44.6%Brakecomponents 38.3%
Controls(levers,pegs) 31.1%SuspensionMods/Components 27.7%
Exhaustpipe 24.8%Handlebars 21.3%SeatCover 15.9%
Wheels/spokes/hubs 15.6%Silencer/muffler 15.2%
Handguards 13.1%Motormods 12.2%Skidplates 11.1%
Other 7.9%Idon'tplantopurchasea]ermarketaccessories 13.0%
GraphicsbrandoncurrentbikeStock/OEM 21.8%
DeCalWorks 19.5%FactoryEffex 10.6%
Idon'thavegraphicsonmycurrentbike 9.7%OneIndustries 6.5%
N‐Style 4.9%ThrodleJockey 2.1%FactoryBacking 2.0%
PowersportGrafx 1.5%FluDesigns 1.0%
ImpulseGraphX 1.0%Other 20.4%
Idon'townamotorcycle 8.1%
HubbrandcurrentlyusedStock/OEM 79.8%
Talon 5.8%Warp9 1.7%
DNA 1.7%Rad 1.3%
FactoryEffex 1.0%Other 8.6%
Idon'townabike 8.2%
RimbrandcurrentlyusedStock/OEM 53.7%
Excel 29.4%
D.I.D. 5.6%Warp9 1.6%
DNA 1.4%ProWheel 1.3%
Other 7.1%Idon'townabike 8.1%
ModifiedthesuspensiononcurrentbikeYes,Ididitmyself 15.0%
Yes,Ihadsomeoneelsedoit 52.6%No 32.4%
Idon'townabike 8.1%
ModifiedtheengineoncurrentbikeYes,Ididitmyself 21.0%
Yes,Ihadsomeoneelsedoit 18.1%No 61.1%
Idon'townabike 8.1%
ExhaustpipebrandinusenowFMF 34.0%
Stock/OEM 29.5%ProCircuit 13.5%Yoshimura 8.7%
Dubach 2.4%Akrapovic 1.7%WhiteBros 1.3%
Other 9.7%Idon'townabike 8.1%
TireBrandsusedregularlyDunlop 67.2%
Bridgestone 27.6%Michelin 20.0%
Pirelli 14.1%Maxxis 11.5%Kenda 6.3%
Metzeler 2.7%Shinko 1.5%
IRC 1.3%Artrax 1.3%
ChengShin 1.0%Other 4.6%
Idon'townabike 8.1%
BrakepadscurrentlyusedStock/OEM 41.5%
EBC 33.7%Braking 6.0%Brembo 4.2%Renthal 2.7%
DP/Dunlop 2.5%Galfer 2.5%Tusk 2.3%
Moose 1.0%Other 4.8%
Idon'townabike 8.1%
BrakerotorbrandcurrentlyusedStock/OEM 68.4%
Braking 8.9%Galfer 4.7%EBC 4.7%
Brembo 4.3%Tusk 1.9%
Renthal 1.6%Moto‐Master 1.0%
Other 5.9%Idon'townabike 8.1%
HandlebarsbrandcurrentlyusedRenthal 48.5%
ProTaper 30.9%Stock/OEM 10.2%
Tag 2.5%Fasst 1.9%
Easton 1.3%Other 5.8%
Idon'townabike 8.1%
ChainbrandcurrentlyusedD.I.D. 34.0%
Renthal 26.3%Stock/OEM 13.3%
RK 7.9%ProTaper 4.0%
Regina 4.0%EK 2.7%
PrimaryDrive 1.7%Sunstar 1.2%Other 5.9%
Idon'townabike 8.1%
GripsbrandcurrentlyusedRenthal 35.7%
ProTaper 21.5%Stock/OEM 10.8%
Scod 10.2%ODI 5.8%
Pro‐Grip 5.5%Tag 3.2%
Oury 1.6%Other 6.7%
Idon'townabike 8.1%
AirfiltersusedregularlyTwin‐Air 60.9%
Stock/OEM 23.4%UniFilter 21.0%NoToil 18.5%K&N 9.7%
Maxima/ProFilter 5.3%DT‐1 3.6%Other 5.4%
Idon'townabike 8.1%
LubricantbrandusedregularlyMaxima 32.3%Bel‐Ray 31.7%
Yamalube 17.0%Honda‐/HP‐2 16.6%
Amsoil 14.5%Motul 13.7%
LucasOil 12.7%Motorex 11.8%Castrol 7.9%
Silkolene 7.8%Spectro 7.1%Mobil1 6.0%
PJI 5.0%Kawasaki 3.9%
Klotz 3.6%Valvoline 3.4%Redline 1.9%Kal‐Gard 1.6%Pennzoil 1.4%
Torco 1.2%TiLube 1.0%One.7 1.0%Other 9.4%
SprocketbrandsusedRenthal 52.9%
Stock/OEM 20.3%Sunstar 10.6%
ProTaper 8.2%JT 4.8%
Tag 4.6%Sunline 4.3%
Supersprox 4.2%PrimaryDrive 3.5%
Vortex 3.5%Talon 3.1%
Sidewinder 2.1%Moose 1.9%AFAM 1.4%MSR 1.3%P.B.I. 1.0%Other 6.4%
Idon'townabike 8.1%
11.8%igborekitonhouseholdbikes
53%useracefuel
RacefuelpurchaselocaFonGasstaKon 60.4%
Localspeedshop 24.3%Raceevent 3.6%
Other 11.6%
TypeoffuelusedinracebikeUnleaded 73.5%Leaded 26.5%
BrandofracefuelusedVP 48.0%
Sunoco 20.0%TurboBlue 3.0%
Other 29.0%
44.9%ownahelmet/sportscameraGoPro 90.8%
Contour 4.3%LiquidImage 1.3%
Other 3.7%
Helmet/sportscamerapurchasingplansin2014Yes 20.3%No 56.6%
Undecided 23.2%