Chicago Reader Media Kit · Instagram: 44,000 followers DEMOGRAPHICS The Reader is a dependable and...
Transcript of Chicago Reader Media Kit · Instagram: 44,000 followers DEMOGRAPHICS The Reader is a dependable and...
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
Chicago ReaderMedia Kit
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
A B O U T U S
The Chicago Readerhas been a fearless, innovative, and nationally respected media voice in Chicago for nearly 50 years. In print bi-weekly and daily online, we are tastemakers, incisive critics, and agenda-setters. Our readers look to us for what’s new, what’s now, what’s next, and depend on us to hold local government accountable — not take sides.
Newly independent with new leadership, our new business structure is L3C, which means we are mission-driven, not profit-driven. We are community-supported, fifty percent African American owned, and we could not be more proud of our equitable approach to community coverage, staffing, and vendor supply. We’ve got fresh talent and fresh energy, and we’re thrilled to continue to deliver our unflagging, unfiltered take on Chicago.
We are the Reader. We are Chicago. And we speak Chicago.
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
Why advertise with the Reader?A DVA N TAG E
Our audience is different. They’re loyal — not just to our brand, but our brand partners. They’re reading us for our content and our ads.
Print. Digital. Sponsored content. Podcasts. Special projects. Events. The Reader reaches 1 out of 3 Chicagoans, 24-7, on the ground and online.
Dedicated emails. Sponsored Posts. Giveaways. Reach who you want, when you want.
Free on the street. Free on the screen. Free for all.
Unique Audience. Wide Reach. Targeted
Marketing. No paywall.
Print is just the beginning.
T H E B I G P I C T U R E
Combined between print and online, we reach approximately 1 in 3 Chicagoans.
Podcasts. Audio and video projects. Special events. Across all platforms, our award-winning content is independent, immersive, and entertaining. And most important, we are trusted.
Total Monthly Reach: 1.5M people Bi-Weekly Print: 55,000 copies Digital + Social: 1.2M+ monthly users Email uniques: 42,000
Website monthly users: 690,000 Twitter: 283,200Facebook: 95,000Instagram: 61,000 and growing fast
O U R P R O D U C T S
1.5MREACH
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
THEY SPAN RACIAL DIVIDES.
33.6%Caucasian
30.6%Latinx
25.3% Black
9.6%Asian
The Reader reader is loyal.Not just to our brand — to our advertisers, too. It’s because we helped them find their first job, or meet their partner, or find their community. Reader readers are in their early 20s. And their late 70s. And everywhere in between. 40% of readers are 18 to 34 years-old; 24% are 35 to 44 years-old; 17% are 45 to 54 years-old; 19% are 55 and up.
AU D I E N C E
THEY’RE SPREAD ACROSS GENDERS.
56% are female-identifying
AND THEY’VE GOT MONEY TO BURN.
Nearly 40% earn more than $75k and nearly 10% earn more than $150k.
THEY’RE INFLUENTIAL.
Nearly half a million readers are active on social media
THEY’RE EATERS AND DRINKERS.
2.1 xmore likely to dine out
1.5 xmore likely to drink beer
1.6 xmore likely to drink wine
THEY’RE CULTURALLY ENGAGED.
267,000 saw a rock or pop concert
in the past year
222,000 went to the opera, theater,
or symphony in the past year
THEY’RE LOYAL.
They’re fans of our work. They pick us up bi-weekly. They know our music
writers’ names. They plan their nights & weekends based on our listings.
THEY’RE HOMEOWNERS.
More then half own their home, or are planning to buy
in the next 2 years.
THEY’RE ACTIVE WITHIN THE LGBTQ COMMUNITY.
20%identify as LGBTQ
*Data by Media Audit, a third-party survey company
52,000 Weekly1,200+ distribution outletsAvg. 4.9 Readers per copy
WEBSITEMonthly Users: 576,000Monthly Page Views: 1,082,798
EMAILTotal Unique Addresses: 57,402Early Warnings: 20,080Reader Recommends: 43,606
Tracy [email protected]: 312-392-2970 Ext. 102cell: 773-387-2394
*Source for demographic data: THE MEDIA AUDIT 2017Inquire on 4 Color Rates, Inserts, Stickers, Center Spread, Front Cover
Website Size Rate (Cost/M)
Desktop Leaderboard 728 X 90 pixels $15
Half Page 300 X 600 pixels $13
Cube (1st pos/Run) 300 X 250 pixels $12/$10
Mobile Leaderboard 320 X 50 pixels $15
Cube 300 X 250 pixels $12
Minimum 25M impressions per buy. Can split type & section. M = 1000
Site Takeovers Music Home Page All Other Section Home Pages
Flat cost $2000 $1000
Social Weekly
Facebook $150 1 POST
2 POSTInstagram $150
Twitter $150 10 TWEETS
Social Bundle $350 All 3 Platforms over one week span
Email Newsletters Size 1x
Leaderboard 728 X 90 pixels $300
Cube (1st pos/Run) 300 X 250 pixels $250/$200
Special e-blasts Reader Recommend $2500 flat
Early Warning $1500 flat
Entire Email List $3500 flat
Page Dimensions 1X 5X 13X 26X 50X
FULL 9.75” X 9.875” $2850 $2700 $2565 $2365 $2025
3/4 7.2708” X 9.875” $2450 $2330 $2200 $2035 $1740
1/2 V: 4.7917” X 9.875”$1480 $1400 $1330 $1230 $1050
H: 9.75” X 4.8542”
1/3 V: 4.7917” X 6.5278”$1025 $975 $920 $850 $740
H: 9.75” X 3.1806”
1/4 Strip: 2.3125” X 9.875”
$840 $800 $755 $695 $600V: 4.7917”X 4.8542”
H: 9.75” X 2.3438”
1/6 V: 2.3125” X 6.5278”$560 $535 $500 $465 $405
H: 4.7197” X 3.1806”
1/8 V: 2.3125” X 4.8542”$455 $435 $410 $380 $330
H: 4.7197” X 2.3438”
1/12 V: 2.3125” X 3.1806”$280 $265 $250 $230 $200
H: 4.7197” X 1.5069”
Twitter: 275k+ combined followersFacebook: 86,000 Followers / 83,991 LikesInstagram: 44,000 followers
DEMOGRAPHICSThe Reader is a dependable and respected place to promote your events, products or brand*:56% Women / 44% MenHomeowners: 55% / Median value $226,048Undergrad or Higher: 55%Household income: $75k+ -38%Median income: $52,834
Stop readers mid-page.P R I N T A D O P P O RT U N I T I E S
Print copies are distributed to 1,200 physical locations every other Thursday, which gives your ad a full two weeks on the streets — from libraries to liquor stores, hotels to coffee shops. Ask your sales rep about our frequent special issues.
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
NOTE: These rates are for black and white local advertising. The final deadline for booking a print ad is Friday at noon before the print issue the following Thursday. The final deadline for submitting print ad artwork is the following Monday at noon. If ad space is booked but no creative is submitted, clients will still be charged for the space.
52,000 Weekly1,200+ distribution outletsAvg. 4.9 Readers per copy
WEBSITEMonthly Users: 576,000Monthly Page Views: 1,082,798
EMAILTotal Unique Addresses: 57,402Early Warnings: 20,080Reader Recommends: 43,606
Tracy [email protected]: 312-392-2970 Ext. 102cell: 773-387-2394
*Source for demographic data: THE MEDIA AUDIT 2017Inquire on 4 Color Rates, Inserts, Stickers, Center Spread, Front Cover
Website Size Rate (Cost/M)
Desktop Leaderboard 728 X 90 pixels $15
Half Page 300 X 600 pixels $13
Cube (1st pos/Run) 300 X 250 pixels $12/$10
Mobile Leaderboard 320 X 50 pixels $15
Cube 300 X 250 pixels $12
Minimum 25M impressions per buy. Can split type & section. M = 1000
Site Takeovers Music Home Page All Other Section Home Pages
Flat cost $2000 $1000
Social Weekly
Facebook $150 1 POST
2 POSTInstagram $150
Twitter $150 10 TWEETS
Social Bundle $350 All 3 Platforms over one week span
Email Newsletters Size 1x
Leaderboard 728 X 90 pixels $300
Cube (1st pos/Run) 300 X 250 pixels $250/$200
Special e-blasts Reader Recommend $2500 flat
Early Warning $1500 flat
Entire Email List $3500 flat
Page Dimensions 1X 5X 13X 26X 50X
FULL 9.75” X 9.875” $2850 $2700 $2565 $2365 $2025
3/4 7.2708” X 9.875” $2450 $2330 $2200 $2035 $1740
1/2 V: 4.7917” X 9.875”$1480 $1400 $1330 $1230 $1050
H: 9.75” X 4.8542”
1/3 V: 4.7917” X 6.5278”$1025 $975 $920 $850 $740
H: 9.75” X 3.1806”
1/4 Strip: 2.3125” X 9.875”
$840 $800 $755 $695 $600V: 4.7917”X 4.8542”
H: 9.75” X 2.3438”
1/6 V: 2.3125” X 6.5278”$560 $535 $500 $465 $405
H: 4.7197” X 3.1806”
1/8 V: 2.3125” X 4.8542”$455 $435 $410 $380 $330
H: 4.7197” X 2.3438”
1/12 V: 2.3125” X 3.1806”$280 $265 $250 $230 $200
H: 4.7197” X 1.5069”
Twitter: 275k+ combined followersFacebook: 86,000 Followers / 83,991 LikesInstagram: 44,000 followers
DEMOGRAPHICSThe Reader is a dependable and respected place to promote your events, products or brand*:56% Women / 44% MenHomeowners: 55% / Median value $226,048Undergrad or Higher: 55%Household income: $75k+ -38%Median income: $52,834
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
Be in their pocket.D I G I TA L O P P O RT U N I T I E S
Take over their screen, pop up in their inbox, and more. Our digital impressions reach 1.2 million people — and there’s never a paywall.
Targeted MarketingDedicated emails, to get your message
to the top of their in-box.
SocialWhat about Social Media? Chicago Reader
offers to its current advertisers the opportunity
for participating on our social media
platforms—LinkedIn, Twitter, Facebook, and
Instagram. Sponsored posts, giveaways, story
posts, are some of the ways you can engage
with our audience. Ask your sales rep how you
can be a part of our social media world!
Dedicated emails
52,000 Weekly1,200+ distribution outletsAvg. 4.9 Readers per copy
WEBSITEMonthly Users: 576,000Monthly Page Views: 1,082,798
EMAILTotal Unique Addresses: 57,402Early Warnings: 20,080Reader Recommends: 43,606
Tracy [email protected]: 312-392-2970 Ext. 102cell: 773-387-2394
*Source for demographic data: THE MEDIA AUDIT 2017Inquire on 4 Color Rates, Inserts, Stickers, Center Spread, Front Cover
Website Size Rate (Cost/M)
Desktop Leaderboard 728 X 90 pixels $15
Half Page 300 X 600 pixels $13
Cube (1st pos/Run) 300 X 250 pixels $12/$10
Mobile Leaderboard 320 X 50 pixels $15
Cube 300 X 250 pixels $12
Minimum 25M impressions per buy. Can split type & section. M = 1000
Site Takeovers Music Home Page All Other Section Home Pages
Flat cost $2000 $1000
Social Weekly
Facebook $150 1 POST
2 POSTInstagram $150
Twitter $150 10 TWEETS
Social Bundle $350 All 3 Platforms over one week span
Email Newsletters Size 1x
Leaderboard 728 X 90 pixels $300
Cube (1st pos/Run) 300 X 250 pixels $250/$200
Special e-blasts Reader Recommend $2500 fl at
Early Warning $1500 fl at
Entire Email List $3500 fl at
Page Dimensions 1X 5X 13X 26X 50X
FULL 9.75” X 9.875” $2850 $2700 $2565 $2365 $2025
3/4 7.2708” X 9.875” $2450 $2330 $2200 $2035 $1740
1/2 V: 4.7917” X 9.875”$1480 $1400 $1330 $1230 $1050
H: 9.75” X 4.8542”
1/3 V: 4.7917” X 6.5278”$1025 $975 $920 $850 $740
H: 9.75” X 3.1806”
1/4 Strip: 2.3125” X 9.875”
$840 $800 $755 $695 $600V: 4.7917”X 4.8542”
H: 9.75” X 2.3438”
1/6 V: 2.3125” X 6.5278”$560 $535 $500 $465 $405
H: 4.7197” X 3.1806”
1/8 V: 2.3125” X 4.8542”$455 $435 $410 $380 $330
H: 4.7197” X 2.3438”
1/12 V: 2.3125” X 3.1806”$280 $265 $250 $230 $200
H: 4.7197” X 1.5069”
Twitter: 275k+ combined followersFacebook: 86,000 Followers / 83,991 LikesInstagram: 44,000 followers
DEMOGRAPHICSThe Reader is a dependable and respected place to promote your events, products or brand*:56% Women / 44% MenHomeowners: 55% / Median value $226,048Undergrad or Higher: 55%Household income: $75k+ -38%Median income: $52,834
Banner 600 X 150 pixels
REQUESTED SOCIAL MEDIA ASSETS:• Please share copy for your social posts that I can adjust to each social platform,
including any hashtags or accounts you’d like to tag/mention in the post. Please notethat while there is no character limit on Facebook, your copy for Twitter should be about 200 characters to ensure room for your URL and #Ad #Sponsored.
• Social Account Names on Facebook, Instagram and Twitter• Link to Event Webpage• Special Notes for Posts• Image Dimensions in Pixels: Twitter 1024 x 512 | Facebook: 1200 x 628 | Instagram Story: 1080 x 1920
CONTACT!CHICAGO!READER!SALES!|!ADS"CHICAGOREADER#COM!|!"#$%"&$%$&"'
Branded content (or sponsored advertising) is any sales initiative that uses content to engage the user, paid for by a client who participates, supplies, or sponsors the distributed content.
What is it?22xBranded content is 22x more engaging than display ads.
90%90% of people like custom content as a way for brands to engage with them.Financial Times Survey - 2019
DigitalSocial
Other
• Emailo Standaloneo Daily Reader ad slot
• Chicagoreader.com• Embedded audio/video• Podcasts• Affiliated CIMA sites• Extended Network
o Content Targetingo Native programmatico Display programmatic
• Bi-Weekly edition• Special issues• Pull out section• Special section• Gift Guides• Affiliated local media partners• Other vanity publications• Display advertisements
Pressboard Media - 2019
Content will be marked SPONSORED ADVERTISEMENT. The Chicago Reader has the right to refuse any content, as well as a right to review and approve any language. No false or unsubstantiated medical or legal claims are allowed.
PRINT:Based on size, see regular rates.
ONLINE:500-600 words plus photos
• $750 for one (1) month• $1500 for three (3) months• $2500 for one (1) year
Rates
• Instagram stories/posts• Facebook stories/posts• Twitter• YouTube• LinkedIn stories/posts
• Connection to localnonprofits for givingopportunities thattie into social impact
B R A N D E D CO N T E N T
Let our storytellers tell yours.
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
Have their ear – and their eyes.AU D I O & V I D EO
With partners like the Chicago Sun-Times and The Triibe, we’re delivering in-depth reporting to new audiences through podcasts and special video projects. Music podcasts and more are coming soon in 2020.
“Sponsored By” Level: $20,000
Listed as sponsor in every podcast, and on each
half-hour break: 160 Shows
Logo on 1/2 page ad for the show in weekly
Chicago Reader and Chicago Sun-Times: 10 months
Name listed in press releases, digital advertising
and social media for the podcast
5 Guest spots on The Ben Joravsky Show in 2019
Gold Level Advertiser: $10,000
2-30-second live reads on 160 Shows
2 Guest spots on The Ben Joravsky Show in 2019
Silver Level Advertiser: $5,000
30-second live read on 160 Shows
General Advertising:30-second live read: $75
15-second live read: $50
Frequency discounts:10 ads: 5%
20 ads: 10%
30 ads: 15%
40 ads: 20%
Podcast Tuesdays–Fridays plus 1-hour weekly:Lumpen Radio WLPN 105.5 FM and Round Lake Radio WRLR 98.3 FM30,000 average listeners each month on major podcast networks, plus views on Facebook Live and YouTube
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
Show them a good time.EV E N T S
Reader readers like to party. From exclusive listening parties and signature food and cocktail events to street festivals and pride cruises, we have a team dedicated to filling the room so our partners can have the floor.
Photos from recent Reader event by Alexa Viscius, GlitterGuts, Megan Lee Miller and A/S/L
Distribution
CHICAGO READER HAS THE LARGEST BI-WEEKLY DISTRIBUTION OF ANY ALTERNATIVE PAPER IN CHICAGO. The Reader is distributed to 1,200 locations every other Thursday.
ZONE 1 | 2,57560077 • 60201 • 60202 • 6020860626 • 60645
ZONE 2 | 4,89060546 • 60630 • 60631 • 60634 60641 • 60646 • 60656 • 60659 60660 • 60706
ZONE 3 | 5,40060613 • 60640
ZONE 4 | 4,29560618 • 60625
ZONE 5 | 3,00560657
ZONE 6 | 2,33460614
ZONE 7 | 3,85860622 • 60642
ZONE 8 | 3,46860639 • 60647 • 60651 • 60706
ZONE 9 | 3,12560130 • 60160 • 60301 • 6030260304 • 60305 • 60402 • 6060860612 • 60623 • 60624 • 6064460804
ZONE 10 | 3,13060605 • 60607 • 60803
ZONE 11 | 4,33560617 • 60619 • 60620 • 6062160628 • 60632 • 60636 • 6063760638 • 60643 • 60649 • 6065260655
ZONE 12 | 2,92060609 • 60615 • 60616 • 60653
ZONE 13 | 2,45660601 • 60611
ZONE 14 | 2,82060602 • 60603 • 60604 • 6060660666
ZONE 15 | 3,41360155 • 60610 • 60654 • 60661
DISTRIBUTION TOTALS AS OF DECEMBER 2019. SOME ZIP CODES NOT REPRESENTED IN ABOVE NUMBERS IF IN OUTLYING DISTRIBUTION, AND THERE ARE SOME PAID SUBSCRIBERS OUTSIDE THIS ZONE. IN ADDITION, THE FULL PDF OF THE PAPER IS AVAILABLE FOR DOWNLOAD FROM THE READER WEBSITE EACH ISSUE(WWW.CHICAGOREADER.COM/MAP).
CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934
55,000BI-WEEKLY DISTRIBUTION
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10
12
11
15
1314
EVANSTON
SKOKIE
UPTOWN
GREEKTOWN
UKRANIAN VILLAGE
PILSEN
BERWYN
LAKEVIEW
BUCKTOWN
CHINATOWN
BRONZEVILLE
BEVERLY
4
8
9
M