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April 8, 2011

The Napa App RetreatNovember 2, 2012

Tomer Kagan, CEO & Co-Founder of Quixey

Growth of Apps

vs.

Growth of Websites

Platforms are growing fast.

Localized Apps

We are seeing a lot of localized apps. The

interactive experience is the new standard

experience.

First the web

then social now apps

Apps Define the

Hardware

The number of apps

on a device has

become an important

part of the marketing

of any device.

HTML5 represents freedom

A Virtual World

Apps that run virtual are the

logical next step.

The same way PCs moved to web

due to increased bandwidth,

mobile will also move to virtual

due to improvements in

broadband and hardware.

Website vs. Apps, Web Pages vs. Functionality

With a plethora of apps at our disposal and an increasing movement towards virtual, consumption of apps will

naturally increase. There will need to be better visibility into the app and better discovery of unique

functionalities and objects.

Websit

eApp

Functionali

ties

WebPages

We should not view this ecosystem as one filled

with challenges, but rather as a new frontier of

opportunities.