NAPA NET · Who’s Behind NAPA Net? 4 NAPA-NET.ORG 5 NAPA NET PORTAL STATIONS 6 ... • 30,000...

NAPA NetPlan Advisor Portal

Media Kit

NAPA NETinforming & connecting plan advisors

CONTENTSmission 3

Who’s Behind NAPA Net? 4

NAPA-NET.ORG 5

NAPA NET PORTAL STATIONS 6

NAPA NET DAILY 7

SPONSORED WEBCAST & VIDEO 9

MULTI-MEDIA Pricing 10

NAPA Firm Partners 11

A Unique Opportunity... 13

PARTNER CORNER Online 14

PARTNER CORNER Magazine 15

Partner Corner Daily 16

Profile 18

Helping Advisors 19

Editorial Line-Up 20

Table Of Contents 21

Editorial Contributors 22

Partners 23

Advertising Specifications 24

2014 Terms & Conditions 25

Rates 26

Contact 27

NAPAnetthe magazine

THE OFFICIAL MAGAZINE OF THENATIONAL ASSOCIATION OF PLAN ADVISORS

Powered by ASPPA


PARTNER CORNER


Media Kit | NAPA NET | 3

MISSION

The National Association of Plan Advisors is a nonprofit organization dedicated to providing a voice in Washington and beyond for the leading retirement plan advisors in America.

The organization has instant credibility in the marketplace through its sister organization, ASPPA. NAPA is not only dedicated to representation, it is also committed to providing timely and highly relevant content to the greater advisor community through thought leadership, legal and regulatory information, data, news and information. The hub for this information is now the NAPA Net web portal and the NAPA Net Daily email newsletter and NAPA Net the Magazine. NAPA Net Daily and NAPA Net Portal launched in 2012.



MISSION

Who’s behind NAPA NET?

Plan Advisors!In fact, the National Association of Plan Advisors was created by advisors for advisors. The board of NAPA consists of key advisors…..

In addition, the development of the portal was formatted based on focus groups consisting exclusively of plan advisors, committee meetings with advisors and industry professionals, as well as cutting edge research and directories requested by the industry.

The NAPA web portal is just what our firm needs — business intelligence and an ongoing source of organized yet unfiltered information that we can depend on and turn to each and every day. The portal is an idea whose time has finally come, thanks to the partnership of NAPA and ASPPA.”

Steff ChalkFiduciary Consulting GroupCincinnati, Ohio

We’re in a society of information overload. Having a dedicated web portal where we can access information relevant to our industry, including the challenges in the marketplace and, really, the overall political environment that is affecting the retirement plan marketplace, is a tremendous benefit to advisors like myself.”

Kathleen Kelly, AIFACompass Financial PartnersGreensboro, North Carolina



NAPA-NET.ORG

Ad dIMENSIONS

A Top Leaderboard (728 x 90)

B Skyscraper (160 x 600)

C Island (300 x 250)

FILE SIzES ANd ANIMATION SPECS

n 39k max file size n Three loops—animation must cease after seven seconds

HTML n No <span style> tags n Without JavaScript preferred

JavaScript and JAVA n Accepted on a case-by-case basis

Rich Media n NAPA Portal accepts only HTML including JavaScript, Java Applets, Shockwave,streaming video, etc.

Standard Files n GIF & JPEG graphics to meet above file size criteria

FLASH n The movie must stop animating after seven seconds. Please supply the following:

n .fla — FLASH movie file. n .swf — compressed version of .fla n .gif — alternate GIF image to be served to non-capable browsers

n URL — the linking UFL for the ad

728 x 90

300 x 250

160 x 600

A

B

C

A

B

C



Technical compeTence SaleS & markeTing managing a pracTice plan opTimizaTion

401k Advice Advisor Branding Advisor Fees Asset Allocation Funds

401k Education Cross Selling Business Growth Strategies Balanced Funds

403b Plans Marketing Business Systems Behavioral Finance

defined Benefit Plans Prospecting Client Services Benchmarking Performance

defined Contribution Plans Requests for Proposals Industry Trends & Research dC Plan design

ERISA Sales Management Practice Management Capital Preservation

Fiduciary Governance Social Media Strategies Professional development Global Investing

IRA Rollover Strategic Partnerships Service Providers Index & Passive Strategies

Multiple Employer Plans Investment Management

Non-ERISA Plans Investment Strategies

Non-Qualified Plans Mutual Investments

Regulations & Compliance Non-Mutual Fund Vehicles

Retirement Income

Target date Funds

NAPA NET PORTAL STATIONS



NAPA NET DAILY

circulation: 30,000

FILE SIzES ANd ANIMATION SPECS

n Maximum file size is 39kb. Static JPG or static GIF only. There is no rich media on the newsletter.

MATERIAL dEAdLINE

n Creative must be received three business days prior to the campaign drop.

n Creative emailed directly to [email protected]

n Linking URL for ad to be supplied. n URL must be in the format “http://” not “www.”

E-MAIL NEWSLETTER AdVERTISING RATE CARd**

A Top Leaderboard (728 x 90)* $825

B Island (300 x 250)* $825

C Island (300 x 250)* $825

* Must supply text along with each ad. Up to 3 lines of text with 65 characters per line.** Starting January 1, 2013.

A

B

C

napa net daily

newsletter opens/wk.30,000

• The NAPA Net daily has quickly become the most-read daily newsletter for experienced plan advisors for market, practice management and regulatory information

• Almost 20,000 unique visitors/month• 30,000 newsletter opens per week• 500,000+ ad impressions• NAPA Net daily has deeply affected

the market and has been embraced by busy plan advisors and industry professionals

20,000unique visitors/month

With all of the noise we receive over email from every vendor

under the sun, it’s comforting to know that I will be well informed and up to date with all the latest retirement industry news by receiving the Napa

Net daily email newsletter. I love it. — Michael Coelho, Managing Director,

SageView Advisory Group

500,000+ad impressions



SPONSORED WEBCAST & VIDEO

SPONSORED WEBCAST EMAIL AD

STANDARD ONLINE ADS

SPONSORED VIDEO



MULTI-MEDIA PRICING

mulTi-media parTner non-parTner

Webcasts $18,000 $22,500

Podcasts $2,500 $3,500

Video $7,500 $10,000

Online $7,500 $10,000

• Webcasts. Monthly co-sponsored webcasts hosted by NAPA executives and leading providers and advisors covering timely, cutting edge topics.

• Podcasts. Advisors spend unproductive time in cars or commuting to work -- NAPA Net is producing 10-15 minute podcasts which providers can use to deliver substantive messages about their firm, the market or new products and services. Many advisors would like to get periodic updates from portfolio managers from investment companies about their particular fund, the market segment covered by the fund or the economy in general. Use NAPA’s podcasts to connect these managers with your key distribution manager in an effective and efficient manner. Each podcast will be highlighted in NAPA Net’s daily newsletter and stored in the NAPA Net Partner Corner.

• Video. Interviews with leading providers, advisors and broker dealers discussing important topics and updates about them and their firms (5-10 minutes).

• Napa-net.org. The leading industry website where 20,000 unique visitors come every month to stay current, interact with colleagues and find valuable industry resources – over 500,000 monthly ad impressions.



BRoKeR DeALeR

AXA EquitableBank of America Merrill LynchCapital Analysts of the Midwest,

Inc. (CAMI)Commonwealth Financial

NetworkFinancial TelesisING Financial PartnersJohn Hancock Financial NetworkLPL FinancialMML Investors ServicesMorgan StanleyNFP Securities, Inc.Princor Financial ServicesRaymond JamesSignator InvestorsTransamerica Financial AdvisorsUBS Financial ServicesWells Fargo Advisors

DCIo

AllianceBernsteinAllianz Global Investors

distributorsAmerican Century InvestmentsAmerican FundsBlackRockBNY Melon Asset ManagementCapital InnovationsCohen & Steers Capital

ManagementEaton VanceFederated InvestorsFidelity InvestmentsFranklin TempletonF-Squared InvestmentsGoldman Sachs Asset

ManagementING U.S. Investment

ManagementInvescoJensen Investment ManagementJohn Hancock InvestmentsJP MorganLegg MasonMFS Investment Management

CompanyNuveen Investments

OppenheimerFundsParnassus InvestmentsPIMCOPioneer InvestmentsPutnam InvestmentsRidgeWorth InvestmentsT. Rowe PriceThornburg Investment

ManagementTransamerica FundsWisdomTree Asset Management

ReCoRD KeePeR

AdP Retirement ServicesAlliance Benefit Group – NationalAmerican FundsAspire Financial ServicesBenefit Plans Administrative

Services (BPAS)BlueStar Retirement ServicesCharles Schwab & Co.CPI Qualified Plan ConsultantsdailyAccessFidelity InvestmentsGreat-West FinancialGuardian RetirementING Retirement ServicesInspiraFSJohn Hancock Retirement Plan

ServicesJP MorganJuly Business ServicesLincoln Financial GroupMassMutual Retirement ServicesMillimanMutual of Omaha Retirement

ServicesNationwide FinancialNorth American KTRAdE AllianceOneAmericaPentegraPrincipal Financial GroupPutnam InvestmentsT. Rowe PriceTransamerica Retirement

SolutionsThe StandardVantage Benefits Administrators

RIA

401(k) Advisors — ArizonaAlliance Benefit Group – North

Central StatesArgentus PartnersBlue Prairie GroupCapital Analysts of the Midwest,

Inc. (CAMI)CAPTRUST Financial AdvisorsCooney Financial Advisorsdeane Retirement Strategies, Inc.dice Financial Services Groupdirect Retirement SolutionsEHd Advisory Services, Inc.Envestnet Retirement SolutionsFiducia Group, LLCFiduciary Consulting Group at PSAFiduciary Consulting Group, LLCGordon Asset Management, LLCGraystone Consulting, a business

of Morgan StanleyGreenspring Wealth ManagementHighTower Advisors – ArizonaHutchinson Financial Inc.Institutional Investment

ConsultingInterServ, LLCKarp Capital Management(k)ornerstone 401k ServicesLAMCO Advisory ServicesLatus GroupLeafHouse Financial AdvisorsLongview Financial Partners, LLCMayflower Advisors, LLCMCF AdvisorsMillenniuM Investment &

Retirement AdvisorsNicklas Financial CompaniesPrecept Advisory GroupPresidium Retirement AdvisersPrincipled AdvisorsRetirement Fund ManagementRetirement Resources Investment

CorpRPS Retirement Plan Advisors,

Inc.SageView Advisory GroupShea & McMurdie FinancialStonegate Wealth Management

Strategic Wealth ManagementThe Maresh Yoshida 401k GroupTsukazaki & Associates, LLCVigilant Financial Partners

oTHeR

401(k) RekonAmerican National Bank of Texas

TrustBenefitsLink.Com, Inc. /

EmployeeBenefitsJobs.comBoston Research GroupBoulevard RBroadridge/Matrix Financial

SolutionsCenter for Fiduciary Management

/FiRMColonial Suretydrinker, Biddle & Reath, LLPFerenczy & Paul LLPFi360Fiduciary BenchmarksGalliard Capital ManagementGross Strategic MarketingGROUPIRAiJoin Solutions, LLCIntegrated Retirement InitiativesNAPLIAPenChecks, Inc.Pension Resource Institute, LLCPershingRetirement Learning CenterRetirement RevolutionShoeFitts MarketingThe 401(k) Coach ProgramThe Retirement Advisor

University(TRAU)The Retirement Readiness

InstituteThe Wagner Law GroupUpTick data TechnologiesvWise, Inc.Wealth Management Systems,

Inc

NAPA FIRM PARTNERSas of April 2014

NAPAPARTNERCORNER

Media Kit



MISSION

A Unique Opportunity for NAPA Firm Partners OnlyOn Oct. 1, 2012, the National Association of Plan Advisors launched the NAPA Net Portal, an online service dedicated to the needs of the nation’s leading retirement advisors. In addition to having breaking news and information, NAPA recruited the leading names in the industry to contribute content, articles and thought leadership to make it the most comprehensive online resource in the industry. Since its launch in October 2012, NAPA Net and the daily have achieved the following:

• Over 20,000 unique visitors per month and growing.

• Over 35,000 subscribers to the NAPA Net daily email newsletter.

• Average visit on the site of more than 5 minutes.

NAPA Firm Partners now have the opportunity to leverage the audience through a 12-month, comprehensive public relations and marketing campaign targeting plan advisors through the NAPA Partner Corner. The Corner includes:

• The ability to publish press releases, white papers and thought leadership in the new Partner Corner section of the NAPA Net daily, sent to nearly 40,000 advisors.

• A comprehensive 500 word listing in the NAPA Partner Corner, where your company can post key information, as well as the features and benefits of your services so that when advisors do a search, they will find your offerings.

• Partners that choose the enhanced listing in NAPA’s Partner Corner will be able to provide a 2-3 minute video from the head of the retirement business outlining to the plan advisor community that NAPA serves their products, services and strategies. This video will permanently reside in the online directory dedicated to the Partner and may be updated twice annually.

• Both enhanced and basic listings in the NAPA Partner Corner may include a fact sheet, territory map and key contacts from the Partner which will reside on dedicated pages in the online directory only.

• Territory map of your salespeople with contact information.

• Complete listing and description of Partner’s value add resources with either links to your website or the actual resource available. In addition, there will be an index of resources by subject area with links back to the applicable Partner Corner.

• A listing in the brand new NAPA Net the Magazine sent to the top 10,000 retirement advisors.

Annual Investment for NAPA Firm Partners Only: $12,000

NAPAPARTNERCORNER



PARTNER CORNER Online

Enhanced Listing Basic Listing

n 750-word written profile n Business metrics n Territory map/key contacts n Banner ad & logo n Video (2-3 minutes) n Value add services n White papers n News releases

n 250-word written profile n Business metrics n Territory map/key contacts

NAPAPARTNERCORNER



PARTNER CORNER Magazine

Enhanced Listing Basic Listing

NAPAPARTNERCORNER

n a p a n e t t h e m a g a z i n e42

Firm Profile Legg Mason has a rich history in the DC market and is making strong moves to become more prominent in the DCIO arena. Though Legg Mason has never owned a record keeper as other well-heeled DCIOs have, they did own a brokerage firm and created private-label services with other record keepers for their advisors looking to access their funds. In 2005, Legg “traded” their advisors for Smith Barney’s funds to focus on managing money. (Those advisors are now part of Morgan Stanley.)

While Bill Miller is Legg’s most renowned port-folio manager, the firm is comprised of eight different independent money managers which have access to shared services like the DCIO group headed by in-dustry veteran and thought leader Gary Kleinschmidt. The network of independent investment managers includes:

Batterymarch Financial ManagementAn equity specialist focused on bottom-up stock

selection, integrated risk control and cost-efficient trading. An early entrant into overseas investing, too.

Brandywine Global Investment ManagementPursuing value since 1986 across equity and

fixed income, globally and in the United States. Historically institutionally focused, the firm has both a boutique’s agility and a leader’s stability and resources.

ClearBridge InvestmentsEquity manager with more than 45 years of

experience and long-tenured portfolio managers who build income, high active share or managed volatility portfolios.

Legg Mason Global Asset AllocationOffers global expertise in strategic and tactical

asset allocation and custom risk management. Solu-tions-focused, the firm combines asset allocation with Legg Mason’s independent manager expertise.

Legg Mason Global Equities GroupA collection of specialty firms dedicated to

global equities. Each pursues its own strategy while benefiting from Legg Mason’s global scale. LMGEG includes: Esemplia Emerging Markets, Legg Mason Poland and Legg Mason Australian Equities.

The Permal GroupA global pioneer in multi-manager, multi-strate-

gy alternative investing. The firm has made invest-ments in new and established hedge fund managers across strategies, asset classes and regions since 1973.

Royce & AssociatesKnown for its disciplined, value-oriented

approach to managing small caps. An asset class pio-neer, the firm’s founder is one of the longest tenured active mutual fund managers.

Western Asset ManagementOne of the world’s leading global fixed-income

managers. Founded in 1971, the firm is known for team management, proprietary research and a long-term fundamental value approach.

The firm focuses on 1,200 plan advisors who specialize in the DC market, providing a con-cierge-like service which gives the advisors access to Legg’s fund managers, their ERISA help desk powered by Ascensus, white papers (many of which are by ERISA expert Marcia Wagner) and other val-ue-added services focused on the use of social media and building a pipeline of prospects.

While Legg Mason “checks all the boxes” need-ed to make it one of the 14 Tier 1 DCIO providers, what distinguishes Legg (and very few others) is their senior management and thought leadership. Gary Kleinschmidt started in the DC business in the 1980s, moving to Ascensus (then BISYS) in the 1990s and then to Van Kampen, which was a pioneer in the DCIO market, in the 2000s. He moved to Legg in 2007 to gain access to a firm that was comprised of eight different managers and because of their focus on DC plans after the 2005 advisor trade with Smith Barney. Gary serves on the NAPA Leadership Council, the group’s governing board.

Thought leadership is important for Legg Mason, which is why they created the Legg Mason Retirement Advisory Council comprised of leading professionals from various record keepers, advisory firms and broker dealers. Following a recent expansion, the Council now includes Brian Graff, Executive Director/CEO of ASPPA and NAPA. The Council supports research and thought leadership on a variety of topics, including auto-IRAs, creating undergraduate programs to attract more people into the retirement industry, and a First & 10 white paper encouraging Americans to first contribute to their retirement plan and then to contribute 10%.

The DCIO market is getting more competitive and the stakes will get much higher, with fewer than 50 providers focused on the advisor-sold market and fewer than 15 who are considered in the top tier based on sales, the number of wholesalers and value-added services, as well as the quality and depth of their investments. In the future, two factors will distinguish firms within the top tier: quality of senior management and thought leadership to help clients (advisors, record keepers and broker dealers) to distinguish themselves and improve participant outcomes. Legg Mason’s DCIO group enjoys great support from the firm and will continue to be a leader in this market.

This description was written by Fred Barstein on behalf of the National Association of Plan Advisors (NAPA). It was not written by Legg Mason.

NAPA is not associated with Legg Mason.

9/13 FN1312984

Business Metricswww.leggmason.com

Number of external wholesalers:

DC: 8

Retail: 60

DC AUM:

Total: $20 Billion

Non-IRA Retirement AUM:

$92 Billion

Total AUM:

$654 Billion as of May 31, 2013

Investments:

Mutual Fund

Group Annuity

Collective Trusts

SMAs

Asset Allocation Funds:

TDF (To/Through/Both): Both

Passive/Active/Both:

Active

Capital Preservation Funds:

Money Market

Fixed Income:

Yes

Bonds:

Yes

Top 5 Funds by DC Assets:

Royce Pennsylvania Mutual Fund: $507 Million Gross Sales, $2.3 Billion AUM

Royce Total Return Fund: $381 Million Gross Sales, $1.5 Billion AUM

Western Asset Core Bond Fund: $487 Million Gross Sales, $1.2 Billion AUM

ClearBridge Appreciation Fund: $275 Million Gross Sales, $484 Million AUM

Western Asset Core Plus Bond Fund: $444 Million Gross Sales, $1.9 Billion AUM

Key Contacts:Sales: Gary Kleinschmidt, Head of Legg Mason Retirement 215.872.1317

Service: Ursula Henry, Vice President, Account Service Manager

NAPAPARTNERCORNER

n a p a n e t t h e m a g a z i n e48

Business Metricswww.oneamerica.com


32

DC AUM:

Total: $18.1 Billion

Retirement AUM:

$23.1 Billion

Total AUM:

$23 Billion

DC Plans UM:

9,700

Retirement Plans UM:

10,000

DC Participants UM:

514,000

Retirement Participants UM:

620,000


TDF Proprietary/Outside: Outside (Alliance Bernstein, Allianz Global, American Century, Fidelity, Russell, T.Rowe Price, and Wilmington Trust)

TDRisk Proprietary/Outside: Outside (American Century, DFA, Manning & Napier, Russell)

Custom Glide Path: custom models and glide paths are Financial Advisor driven

Service Model(s):

Bundled and Unbundled

Distribution Model(s): advisor/direct/both):

Advisor

Primary Market(s) Served:

Micro (<$1 Million)

Small ($1-$10 Million)

Mid ($10-$100 Million)

Large ($100-$250 Million): Limited

Mega (+$250 Million): Limited

Plan Type(s):

DC

DB

Non-Erisa 403(b)

457

Taft Hartley

Non Qualified

IRA

Fiduciary Services Offered:

3(21)

3(38)

OneAmericaKey Contacts:Sales: National Sales Desk: 1.866.313.7355Service: National Sales Desk: 1.866.313.7355

Business Metricswww.Oppenheimerfunds.com


DC: 12

Retail: 89

DC AUM:

Total: $31.8 Billion

New 2012: $29.3 Billion

Non-Retirement AUM:

$50.5 Billion

Total AUM:

$215.3 Billion

Investments:

Mutual Fund

Collective Trusts

SMAs


Target Risk

Passive/Active/Both:

Active

Capital Preservation Funds:

Money Market

Fixed Income:

Yes

Bonds:

Yes

Top 5 Funds by DC Assets (with asset total & last year new flow):

Developing Markets Fund:$9.4 Billion, $3.2 Billion

International Bond Fund: $2.0 Billion, $508.6 Million

Global Fund: $4.5 Billion, $774.8M

Main Street: $1.3 Billion, $274.1 Million

International Growth Fund: $2.9 Billion, $915.8 Million

OppenheimerFundsKey Contacts:Sales: James Howard, 212.323.5016 [email protected]

n 750-word written profile n Business metrics n Key contacts

n Business metrics n Key contacts

NAPAPARTNERCORNER



Partner Corner Daily

STAY IN THE SPOTLIGHT!For enhanced partners only. The ability to post relevant news on your firm’s product and service announcements, up to twice per month, with a link back to your Partner Corner page.

NAPAPARTNERCORNER

Media Kit

NAPAnetthe magazine


Powered by ASPPA



NAPA Members With most of the major dC broker dealers and RIAs as members of NAPA, our membership accounts for an estimated 50% of all new dC plan assets sold in 2012. NAPA’s broker dealers are allowed to nominate all of their significant plan advisors as part of their membership package which provides NAPA access to the advisors that focus on this industry and drive most of the new business in the dC market.

readership info

plan aum

$10–$50 million

$50–$100 million

+ $100 million

other

56%

20%11%

13%35%

29%

15%

21%

plans under management

other

10–25

26-100

+100

profile of napa net Readers and members



how napa helps advisors

Advocacy NAPA was born out of necessity. debates over a uniform fiduciary standard and the definition of investment advice under ERISA prove that policymakers in Washington have little understanding of what plan advisors do. Add in major issues like tax reform, the federal budget deficit, the economy’s uncertainty and debates about the future of 401(k) plans and it’s critical that advisors have a strong voice in Washington. That’s where NAPA comes in. We’ve developed powerful grass roots and grass tops campaigns that enable advisors to be heard clearly on Capitol Hill. Plus, NAPA has ASPPA’s political clout and expertise behind it every step of the way.

EventsNewly branded NAPA 401(k) Summit (March 22–24, 2015 San diego) – premier industry convention with over 1500 people and 500 advisors expected; NAPA Fly-in Forum with over 100 elite plan advisor delegates convening in dC to meet with and lobby legislative and regulatory leaders; quarterly webcasts free to NAPA members.

EducationNAPA provides professional education to plan advisors via the QPFC designation program and has launched the “401(k) Practice Builder” to help broker dealers train and certify advisors interested or dabbling in the dC market.

NAPA Net Daily The #1 daily e-newsletter in the advisor space, sent to almost 40,000 of the retirement industry’s elite professionals each week, the daily contains the latest analysis and commentary from the NAPA Net portal, the latest insider news about the industry, and breaking news about the latest developments affecting the plan advisor community.

NAPA Partner CornerProfiles of NAPA’s provider partners containing profiles, value added resources, white papers, territory maps, and news about significant new products and services.

MagazineNAPA Net the Magazine includes in-depth articles and columns focused on the practicing plan advisor published by their own association as well an industry resource directory. It features a mix of articles and regular columns by noted experts and advisors to help practitioners keep informed.

The Trusted Source For AdvisorsNAPA has become the trusted source for advisors, demonstrated through the consistent growth of its membership in the last year and a half.



editorial line-up

NAPA Net the Magazine Inaugural Issue (october 2013)

CoVeR ARTICLe TITLe DeSCRIPTIoN AuTHoR

dC Top Power Hitters Profiles of Washington's top decision makers affecting retirement

Fred Barstein

FEATURES TITLE dESCRIPTION AUTHOR

Whose Revenue is it Anyway?

Is participant fee equalization coming?

Fred Barstein

Selling the Financial Value of Retirement Benefits

Selling the CFO on the value of retirement plans

Bruce Shutan

Transitioning Broker dealers

What to think about when changing broker dealers

Elayne demby

COLUMNS TITLE dESCRIPTION AUTHOR

Inside the Beltway Reg/leg update and forecast Brian Graff

Inside the Plan Steward's Mind

Focus on advisors don Trone

Inside the Marketplace Focus on providers Fred Barstein

Inside the Law Legal developments david Levine

Inside Investments What's new in dC investing Jerry Bramlett

Inside the Plan Sponsor's Mind

What's on the mind of plan sponsors?

Steff Chalk

Inside the Participant's Mind

Focus on participants Warren Cormier

Inside the Numbers Focus on industry research Nevin Adams

dEPARTMENT TITLE dESCRIPTION AUTHOR

From the Editor Fred Barstein

President's Message Marcy Supovitz

Partner Corner directory



NAPAnetthe magazine

THE OFFICIAL MAGAZINE OF THE

NATIONAL ASSOCIATION OF PLAN ADVISORS

Powered by ASPPA

NAPA’s List of Top 25 Washington

Officials Shaping Retirement Policy

POWeRHITTeRSDC

FALL 2013 • NAPA-NET.ORG

n a p a n e t t h e m a g a z i n e

2

Editor-in-ChiEf

Fred Barstein

PublishEr

Erik Vander Kolk

[email protected]

Editor

John Ortman

[email protected]

assoCiatE Editor

Troy Cornett

[email protected]

art dirECtor

Tony Julien

advErtising Coordinator

Jenn McKibben

jr. graPhiC dEsignEr

Michelle Brown

naPa offiCErs

PrEsidEnt

Marcy Supovitz, CPC, QPA, QKA,

AIK, ChFC, CLU

PrEsidEnt-ElECt

Steven Dimitriou, AAMS, PRP

ExECutivE dirECtor/CEo

Brian H. Graff, Esq., APM

NAPA Net — The Magazine is published quarterly by the

National Association of Plan Advisors, 4245 North Fairfax

Dr., Suite 750, Arlington, VA 22203. For subscription

information, advertising and customer service, please

contact NAPA at the above address or call 800-308-

6714, or [email protected]. Copyright 2013,

National Association of Plan Advisors. All rights reserved.

This magazine may not be reproduced in whole or in part

without written permission of the publisher. Opinions

expressed in bylined articles are those of the authors and

do not necessarily reflect the official policy of NAPA.

Postmaster: Please send change-of-address notices for

NAPA Net — The Magazine to NAPA, 4245 North Fairfax

Dr., Suite 750, Arlington, VA 22203.

Cover Illustration by: Tyler Charlton

Stock Images: ThinkStock

20 TRANSITIONING BROKER

DEALERS

by Elayne R. Demby

44 WHOSE REVENUE IS

IT ANyWAy?

by Fred Barstein

48 SELLING TO THE C-SUITE

by Bruce Shutan

04 LETTER FROM THE EDITOR

by Fred Barstein

06 INSIDE NAPA

by Marcy Supovitz

08 INSIDE THE BELTWAy

by Brian Graff

10 INSIDE THE LAW

by David N. Levine

12 INSIDE THE PLAN

SPONSOR’S MIND

by Steff C. Chalk

16 INSIDE INVESTMENTS

by Jerry Bramlett

18 INSIDE THE STEWARDSHIP

MOVEMENT

by Donald B. Trone

33 NAPA PARTNER CORNER

52 INSIDE THE PLAN

PARTICIPANT’S MIND

by Warren Cormier,

Allegra Heyligers and

Laraine McKinnon

56 INSIDE THE NUMBERS

by Nevin E. Adams

58 INSIDE THE MARKETPLACE

by Fred Barstein

dc power

hitters

by Fred Barstein

NApAnetthe magazine

26

?44

20

48

Meet the five people in

Washington who will have the

biggest impact on the future of

the retirement industry.

FEAT

URES

COLU

MNS

COVE

R

fall 2013

NAPAnetthe magazine

THE OFFICIAL MAGAZINE OF THE

NATIONAL ASSOCIATION OF PLAN ADVISORS

Powered by ASPPA

winter 2013 • NAPA-NET.ORG

What’sNext?...and Who’s Driving

NAPA’s Top 10 DC Innovators


4

Editor-in-ChiEf

Fred Barstein

PublishEr

Erik Vander Kolk

[email protected]

Editor

John Ortman

[email protected]

assoCiatE Editor

Troy Cornett

[email protected]

art dirECtor

Tony Julien

advErtising Coordinator

Jenn McKibben

jr. graPhiC dEsignErs

Michelle Brown

Elyse Jennings

naPa offiCErs

PrEsidEnt

Marcy Supovitz, CPC, QPA, QKA,

AIF, ChFC, CLU

PrEsidEnt-ElECt

Steven Dimitriou, AIF, AAMS, PRP

ExECutivE dirECtor/CEo

Brian H. Graff, Esq., APM

NAPA Net — The Magazine is published quarterly by the

National Association of Plan Advisors, 4245 North Fairfax

Dr., Suite 750, Arlington, VA 22203. For subscription

information, advertising and customer service, please

contact NAPA at the above address or call 800-308-

6714, or [email protected]. Copyright 2013,

National Association of Plan Advisors. All rights reserved.

This magazine may not be reproduced in whole or in part

without written permission of the publisher. Opinions

expressed in bylined articles are those of the authors and

do not necessarily reflect the official policy of NAPA.

Postmaster: Please send change-of-address notices for

NAPA Net — The Magazine to NAPA, 4245 North Fairfax

Dr., Suite 750, Arlington, VA 22203.

Stock Images: ThinkStock

05 LETTER FROM THE EDITOR

by Fred Barstein

Only infinite patience will

produce immediate results.

06 INSIDE NAPA

by Marcy Supovitz

Join the rest of “NAPA Nation”

in March to catch up, keep up,

get ahead and find the next

path.

08 INSIDE THE BELTwAy

by Brian H. Graff

Admitting there is a problem

is the first step.

10 INSIDE THE LAw

by David N. Levine

Are you a fiduciary? Here are

four reasons why you should

care.

12 INSIDE THE PLAN

SPONSOR’S MIND

by Steff C. Chalk

It’s time plan sponsors come

to grips with their new

three-part role.

14 INSIDE THE STEwARDSHIP

MOVEMENT

by Donald B. Trone

Next time you’re in a finals

presentation, go in naked.

56 INSIDE THE PLAN

PARTICIPANT’S MIND

by Warren Cormier

Participants and plan

sponsors live in two different

service-quality worlds.

58 INSIDE THE MARKETPLACE

by Fred Barstein

The DC industry is just waiting

to consolidate. Here’s why.

60 INSIDE THE NUMBERS

by Nevin E. Adams

Being positioned to offer advice

through the plan may turn out

to be less of a challenge than

getting participants to take it.

COLUMNS

14

58


2

16 Unintended ConseqUenCes of investment

PoliCy and oPen arChiteCtUre

by Jerry Bramlett

What can we learn from the policy and practice

traits of plan sponsors who refuse to fall into

the fund rotation trap?

35 naPa Partner Corner

Our directory of leading record keepers and DCIOs

52 if at first yoU don’t sUCCeed, try sCienCe

by Robert L. Frick and Cathy Smith

A look inside the Center for Behavioral Finance —

and “Behavioral Finance 2.0”

What’s Next? …aNd

Who’s driviNg

by Fred Barstein

PARTNER

CORNER The Partner Corner connects plan advisors with

leading record keepers and DC Investment Only

(DCIO) �rms — highlighting DCIOs’ services,

resources and positioning in the market, as well as

territory maps for their sales and support people.

Value added services and white papers also may be

accessed by topic. Currently, only NAPA Firm Part-

ners at a certain membership level have the oppor-

tunity to publish a basic or enhanced listing in the

Partner Corner.

35

16

DATApsycholo

gy

behaviorOUTCOMES

FACTSresear

ch

SCIEN

CE

knowledge

52

NAPA’s list of the top 10 innovators

in the DC industry

featUres

Cover illustration by: tyler Charlton

NaPanetthe magazine

winter 2013

20

Cover

TABLE OF CONTENTS

FALL 2013

WINTER 2013



editorial contributors

Founder and executive Director The Retirement Advisor University (TRAU), Founder and Executive director, The Plan Sponsor University (TPSU) and Editor-in-Chief of NAPA Net

Nevin Adamsdirector of Education and External Relations, EBRI, & Co-director of EBRI’s Center for Research on Retirement Income

Don Trone Founder, Fiduciary360, LP

Marcy Supovitz PrincipalBoulay donnelly & Supovitz Consulting Group, Inc.

Brian GraffExecutive director/CEO, ASPPA & NAPA

Warren CormierPresident and CEO, Boston Research Group

Jerry BramlettStrategic Consultant, NextStep defined Contribution, Inc., President & Founder of the 401(k) Company

Steff ChalkCo-founder & CEO, Fiduciary Consulting & Governance Group, Inc., Founder of CHALK Advisory Board, Inc., and COO of The Retirement Advisor University (TRAU)

David LevinePrincipal, Groom Law Group

John ortmanManaging Editor, NAPA Net & NAPA Net the Magazine



NAPA’s mission to further the interests of retirement plan advisors and those who support them — is supported by nearly 100 institutional Firm Partners. Their support has helped make NAPA the fastest growing organization in the history of the retirement plan industry.

SoMe oF ouR FIRM PARTNeRS INCLuDe:

about napa & our partners

...and dozens of other broker-

dealers, RIAs, record keeping and

DCIO firms.



advertising specifications

Full Page Ads OnlyTrim Size: 10” W x 12” HFull Page with Bleed: 10.25” W x 12.25” HFull Page no Bleed: 9” W x 11”H

Two-Page SpreadTrim Size: 20” W x 12” H Maintain minimum .25” safety area for live content on outside edges of each page.

Preferred file format: PDF/X-1a; marks must be at least 0.125” from trim; safety area must be at least 0.375 from trim edge; all color images must be CMYKImages: 300 dpiLine art: 1200 dpi

For advertisement delivery instructions contact Jennifer McKibben:[email protected] or 703.516.9300 x116

PRoDuCTIoN CALeNDAR

ISSue ReSeRVe MATeRIALS MAIL

Spring 2014 January 20 February 7 March 11

Summer 2014 April 21 May 7 June 16

Fall 2014 July 21 August 7 September 15

Winter 2014 October 20 November 7 december 15



* These terms and conditions apply only to those advertising in ASPPA, NTSAA, NAPA, and/or ACOPA print or

digital magazines, e-newsletters and/or websites.

A. Payment: Invoices are sent upon receipt of advertiser’s order. Payment is required before advertiser’s ad

is published and due upon receipt of the invoice. Advertisers can pay by either credit card or check. By

submitting your credit card information, you agree that your credit card will be automatically charged on

the date that ad materials are due for each contracted ad. NAPA may elect not to run scheduled ads for

advertisers whose accounts are more than 60 days overdue, regardless of contract term. Subsequent ads

will be published once the account is brought current. Invoices rendered will be accepted as correct unless

ASPPA is notified in writing within 10 day of billing date.

B. Limitation of Liability: Advertiser agrees to not hold ASPPA responsible for any liability, loss, cost, claim,

damage, or cause of action of any kind that it may suffer as a result of the transactions contracted herein,

including but not limited to loss resulting from service delays and incomplete or interrupted service,

regardless of cause or fault. If any proven or admitted errors or omissions have occurred, ASPPA will publish

a one-time paid advertisement of the same specification in a future issue at no charge for the space.

C. Indemnification: Advertiser hereby agrees to indemnify and hold harmless ASPPA, as well as its

subsidiaries, affiliates, directors, officers, agents, and employees, from and against all claims, liabilities,

and expenses, including reasonable attorney’s fees, which may result from Advertiser’s acts, omissions, or

breach of this Agreement.

D. Warranty: Advertiser warrants and represents that the ad materials provided by Advertiser do not violate any

proprietary rights of others (including, without limitation, any copyrights or patents) and that such materials

depict the Advertiser’s own original creation, or that the Advertiser has permission from the rightful owner to

depict such products.

e. Cancellation: All cancellations must be received in writing prior to the space reservations deadline. All

premium positions and sponsorships are non-cancelable.

F. Advertising Materials: Advertiser is responsible for providing all information and digital artwork to meet

the ad’s specifications and requirements. ASPPA reserves the right to determine the suitability of all ads

submitted for publication, and reject advertising that does not meet the editorial criteria and/or specifications

and requirements, and require suitable replacement materials by publication deadline.

2014 terms and conditions Print and Digital Advertising*



NAPAnetthe magazine


Powered by ASPPAwinter 2013 • NAPA-NET.ORG

What’sNext?...and Who’s DrivingNAPA’s Top 10 DC Innovators

one Time Rate:Firm Partner: $10,000Non-Firm Partner: $12,500

4 Consecutive Issues:Firm Partner: $32,500Non-Firm Partner: $40,000

CirCulATiON: 10,000

rates

erik Vander KolkPublisher 203.550.0385email: [email protected]

4245 N. Fairfax driveSuite 750Arlington, VA 22203 1.800.308.6714

www.napa-net.org

contact

NAPAnetthe magazine


Powered by ASPPA

NAPA NetPlan Advisor Portal PARTNER

CORNER

NAPA NET · Who’s Behind NAPA Net? 4 NAPA-NET.ORG 5 NAPA NET PORTAL STATIONS 6 ... • 30,000...

Documents

Transcript of NAPA NET · Who’s Behind NAPA Net? 4 NAPA-NET.ORG 5 NAPA NET PORTAL STATIONS 6 ... • 30,000...