App Engagement - The next frontier of mobile performance advertising with Deep View Cards - Mor...

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Mor Schlesinger VP Engineering True App Engagement, Not Installs Mobile Monetization Summit | 2015

Transcript of App Engagement - The next frontier of mobile performance advertising with Deep View Cards - Mor...

Page 1: App Engagement - The next frontier of mobile performance advertising with Deep View Cards - Mor Schlesinger, Quixey

Mor SchlesingerVP Engineering

True App Engagement, Not Installs

Mobile Monetization Summit | 2015

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Mobile Ecosystem

We’re all about apps.

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InstallsEngagement /

Re-Engagement

Get

Install

Download

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Quixey’s Mission

Connecting People & Apps

Peoplewant to find apps

Appswant to find people

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Browsing Experience Has Changed

Static HTML has been replaced with software. Software is the OS of the world.

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Engagement

Deep Linking creates an open technology platform for mobile apps

http://example.com/over/there?param=value

Index document

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Source: Branch Metrics, The Second Coming of Deep Link

https://blog.branch.io/the-second-coming-of-deep-linkingInstalls Engagement /

Re-Engagement

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How do you go beyond app installs and focus

on dormant users and re-engagement?

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Peoplewant to find apps

Appswant to find people

Quixey Mission

Connecting People & Apps via Deep View CardsTM

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What is a DVC?

A DVC represents a single function within an app.

DVC’s combine discovery & storytelling into visually stunning and content rich cards that enable in-the moment action.

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Deep View CardsTM

Represent a single function of an app

• Dynamic

• Appropriately Rendered

• Platform Agnostic

• Deeply Linkable

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Search SocialAds

Getting Noticed…

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Deep View Cards are actionable.

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Contextually Relevant

Deep View Cards are curated to provide the user a relevant experience that matches their personal preferences. Relevant cards are shown based on geolocation, dates, gender, and content.

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Deep View Cards are Immediate.

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Keeping Up with Users

Over 27% of global online transactions are now on mobile.

Users spend more time browsing in apps than using mobile web.

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Proven.

With Deep View Cards™, SeatGeek

took their ads to the next level and

increased conversion rates by 150%.Original

AdsDeep View CardTM

Solution

+150% CVR

+20% CTR

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DVC Ads in Action: Social Media & Quixey A/B Test

264%

118%

Control Group

Experimental Group

Generic image

Team Specific

image

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Case Study: SeatGeek

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Quixey Deep View CardTM AdsProviding a Full-Service Creative Solution for Mobile

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Thank you!